By using, you consent to our use of cookies.


Sugar Addiction: Could Your Healthy Diet Be Masking It?

"Beating Sugar Addiction"It looks super-healthy on the surface, doesn’t it? Your diet, that is. Quality protein, fresh greens, good fats, only the occasional and certainly deserved indulgence. Nobody could ever dare accuse you of being anything less than a prime example of health.

Yet for some reason, you just can’t quite physically get to where you want to be. Don’t get me wrong, you’re ahead of the curve and you feel pretty great overall, but still … shouldn’t it be just a tad easier to stay and feel 100% on track?

sugar addicts anyonymous

Hands up if 2 or more of the following apply –

  • You’re lean or lean-ish, but you feel that for the way you eat and train you should be closer to ‘shredded’
  • You feel pretty good, most of the time and yet still struggle with occasional huge energy slumps, motivational blahs, or irritating brain fog
  • You get enough sleep but sometimes just can’t drop off no matter how much magnesium you slam before bed
  • You often find yourself daydreaming about treat foods – possibly the healthy ones, but still – and sometimes you mentally count the days until you get to have your next treat meal
  • When you do think about what you’d like to eat for a treat meal it is most definitely something deliciously sweet

If you’ve read my blogs for a while, you might remember my confession last year. That’s right – I ‘came out’ as a sugar addict. One well and truly in remission, but an addict nonetheless.

Well, I certainly thought I was in remission, but when I read Sarah Wilson’s sweet little e-book on Quitting Sugar I realised my so-called super-healthy diet was actually masking an ongoing addiction. And you might think I’m being more than a little nit-picky here, but really – if you feel like you just can’t quite get on top of your health or can’t quite lose those last few kgs, then maybe a little nit-picking now and then is worth it.

the devil you don’t (care to?) know

Here’s where my addiction (still occasionally) creeps in – all the while with that little white devil on my shoulder telling me that it’s okay, it doesn’t count, it’s fine in moderation:

  • The post-lunch cravings: Sweets from the vending machine? Why I would never stoop to such behaviour! I don’t even eat fruit most days. But a 3/4 latte with milk? What’s the problem with that?
  • Of course I’ll have a little dark chocolate after my lunch, or later in the afternoon. Hey, it’s 85% cacao! That’s a lot of cacao and not much sugar. Surely that can’t make a difference?
  • I might have some more after dinner – after all, it’s a ritual for a gal to have a little chocolate every evening. Isn’t it? Isn’t it?!
  • When I’m feeling a little blah I’m strong enough to push through without reaching for biscuits or candy. But some sugar-free chewing gum as an occasional break from my clean-eating routine? I know, I know, the artificial sweeteners are terrible for you, but it’s only now and then. That doesn’t count does it?

tell me i don’t have a sugar addiction. please?

I kind of want you to stand up and say ‘hey Kat, stop being so anal!’. And sure, maybe I am. At least that’s what I thought, until I kicked these little extras for a week or so. And here’s what I found –

  • The biggest difference was to do with overall energy. Not having a row of dark chocolate before bed meant I suddenly fell asleep much easier, stayed asleep deeply, and consistently woke feeling refreshed. To be honest, I was shocked that such a relatively small amount of caffeine was having such a profound effect on my sleep.
  • Switching from my 2-4 little squares of 85% dark chocolate post lunch to a small handful of tasty raw cacao nibs felt very noble. For about 15 minutes that is, until nobility went out the window and my body started screaming for something sweet. Only a little bit of sugar? Maybe. But definitely still enough to make a difference.
  • The idea of having a black coffee after lunch, or even one with cream, simply does not appeal to me. I just don’t want it. Which is interesting, as I thought it was the caffeine I enjoyed so much … and the coffee smell/ritual of course 🙂 But apparently I don’t want my afternoon caffeine without the accompanying milky sweetness, even if just that small amount in a 3/4 latte. Interesting, no?
  • The chewing gum thing I thought would be easy peasy. After all, I rarely have it. But what I realised is that the times I reach for it is when I feel really blah and ‘in need’ of a sweet pick me up. Interestingly, even though it’s sugar-free, chewing gum does act as a stimulant. This could be because most artificial sweeteners still stimulate the release of insulin, same as if you’d had actual sugar. Insulin, as you may know, can be a fat-storage hormone. Doh.
  • Not to get too graphic, but my toilet habits kind of increased. I equate this to increased removal of toxins – which is always a good thing.

so – is your healthy diet masking a secret sugar addiction?

In my Woman Incredible Transformation Workshops (hint hint, the next one is in less than 2 weeks – Perth ladies be sure to contact me if you want to nab your space!) I teach you how to truly rid yourself of food addictions both physical and emotional. I think it’s an important journey for every woman to go through, and following are some of my ‘top tips’ n the subject.

For me, I do not plan to give up my dark chocolate or 3/4 lattes … completely. But I do think that anything we start ‘needing’ daily is a red flag. And by needing, you know I mean having 🙂

The thing with sugar is that it is a very real addiction. And even having a few little itty bits each day can be enough to keep you in ‘sugar burning’ (as opposed to the much more desirable fat-burning) mode. Not to mention in addiction. So for me it was worth knuckling down and breaking the hold a little.

But how about you? Do you think you could be a secret sugar addict? And more importantly, does it matter? It may well not. But if you do often wonder what it would take to go from feeling good or even great to feeling freaking amazing, then perhaps – just perhaps – this is something to investigate.

I’ll kick you off with a list of common sneaky sweet offenders, but after that it’s over to you to do the hard yards. In my mind, we’re talking about dark chocolate, milk in coffee, anything with artificial sweetener, yogurt (yes, even plain), tomato or barbeque or any similar sauce, balsamic vinegar, sprinkle of chocolate on your coffee or a 1/2 teaspoon of sugar, artificial coffee sweeteners.

And as far as getting off these sneaky sweeties? We are talking hard yards, trust me … but only for a few days until you realise you’re quite strong enough to manage without those little crutches. At least until you decide you can re-introduce them without going the whole hog so to speak!

Aren’t you?

Don’t forget –

Life is Now. Press Play.

Kat x


I’ve been doing 100k months (and 4x+ that) since December 2014. I have mentored numerous badass peeps as they crossed that milestone. Now, for the first time ever, I’m taking you into the thought processes, patterns and also showing-up-edness of peeps who do THAT, while simultaneously teaching you how to access, activate and act from the deepest and truest blueprint of YOU.

My brand new digital course, The 100k Per Month Formula is HERE!

Are you sick of trying to teach and shift everyone else on how to expand their mindset and capacity to receive, and wondering where the person is who is going to hold THAT level of space for YOU?

Are you so.freaking.done with EVER having to tell yourself that the next level you’re looking for requires you to do a, b or c that you don’t wanna do, would rather claw your eyeballs out than do, thank you very much, and deep down don’t believe you have to do?


The 100k Per Month Formula 💃💸🔥

Registrations are off to a ROARING start already. And no small wonder, when you see all that we’re doing.

10 modules + one extra (stealth!) one.
3 killer bonuses (including 2 entire new courses)
All new live course, starting June 8.

For the Entrepreneurs Who Were Always Gonna Run the Damn Thing.

You and me and a group of like-minded revolutionary leaders who specifically desire THAT money goal (and beyond) and know that they know that they know that it’s where they should be.

Who are willing to do what it takes,
no matter what it takes,
until it takes,

To get there.

With integrity and soul and badass truth and BELLS on.

Check out the bonuses! 🔥

>>> Soulmate support $199 bonus.

A course I’m going to create alongside this one, and sell separately for a full $199, is on building a soulmate team. You will see me launch this at some point in the next month or so. You get this entire course FREE as a bonus with the 100k Per Month Formula!

>>> Mindset of a 100k Per Month and Beyond Entrepreneur –

I’m creating 30 days of journal prompts and mini asskickin’ messages for you that go into the mindset of a 100k per month (and beyond) entrepreneur, in order to drop you deeper and deeper into being that person as we go. This is based on what I have observed in myself as well as the MANY badasses on and offline who I have coached who make this sort of money. This bonus could and likely will be sold separately for $199 as a home-study course!

>>> Q&A bonus!

My Q&As are famous for being one of the ways the GREATEST gold and magic comes out from me! You will have live access (and / or replay access) to two Q&A only sessions recorded JUST for 100k Per Month Formula students, and you’ll be able to ask or submit your questions on these!

>>> Pay in full bonus!

Claim your place with the upfront payment choice (regular, VIP, or Super VIP) and receive an exclusive and UNAVAILABLE FOR SALE ‘Fuck the How’ Katrina Ruth graffiti T. Hot off the press, and just for you!

Everything you need to know and feel + your place here!