By using thekatrinaruthshow.com, you consent to our use of cookies.

News

The Psychology Of Weight Loss (And Why You Can’t Say No)

man-overeating

There comes a time in most of our lives when we have to stop and say enough is enough. When we’re no longer willing to put up with a situation that’s frustrated, stressed, or just plain annoyed us for months and maybe years. It might be saying no to unpaid and unappreciated overtime. It could be that you reach your wits ends at home and finally give your partner what for. That you realize a so-called friend is nothing but a negative grump whose attitude does nothing but drag you down to their level.

Or perhaps you’ve finally had it with carrying around those extra pounds. You’re sick of shopping for larger sizes, pretending you don’t care that you can’t pull off the latest fashions, and with making excuses every time you skip a workout or hit the take-out after a long day.

Things changed for me when I realized I was in danger of becoming an overweight Personal Trainer. Shame of not looking the part was one thing, but the disappointment I had in myself for not being consistent was far more powerful. Enough was enough. I’d reached the point where I was willing to make drastic change in order to take back control of my body and my life. I resigned from my all-consuming job as a Personal Training Manager (a move that’s been nothing but positive for my business and finances as well as my health), and forced myself back into some proper exercise habits. My health, fitness and energy improved rapidly, but the weight loss didn’t follow at first. In fact, it took me a good year or two to figure out my problem.

I was a pig.

I just couldn’t say no. Despite the fact that my partner at the time weighed 40kg (88 pounds) more than me, and that most of that was fuel-burning muscle, I regularly served myself the same amount as him. Sure, it was good healthy food – that’s probably why I didn’t recognize the problem at first. It had become normal for me to eat to overeat, and never to leave anything on my plate. After all, didn’t Mum always used to say we couldn’t leave the table until the plate was clear? Or no desserts till we’ve finished our mains?

When it comes to eating, we’re programmed to believe that failure to say no is a good thing.

That it’s a crime to leave a meal unfinished. And the real problem here is that you likely learned this habit as an active child and teenager, whilst being fed a pretty healthy, processed-food-free diet. Yes? But in the meantime, your daily activity levels have slowed and sometimes even ground to a halt, and the typical week’s shop contains just a fraction of the wholesome fresh foods you grew up on. If you actually do such a thing as a weekly grocery shop, that is.

obesity-trends-1987

Hold that thought for a moment and take a look at this map of the USA. It’s from the Center for Disease Control and Prevention (CDC) and outlines obesity trends across the different states in 1987. White states refer to not enough data, pale blue is obesity of less than 10%; medium blue 10-14%, dark blue 15-19%. As you can see, not a single state had an average obesity percentage of over 14%.

obesity-trends-2008

Compare it with this map outlining the trends from 2008. Only one lucky state sits in the 15-19% region. Beige is 20-24%, orange is 25-29%, and red is over 30%. Yesterday I read an article showing that New Zealand is number two behind the US in it’s obesity trends, and Australia is number 3. The UK follows shortly after. What on earth are they going to do over the next 5-10 years? There’ll be no more colors left! If you want to really give yourself a scare then go to the above CDC link and watch the slideshow of trends over the past 20 or so years. Pretty eye-opening stuff.

And now tell me this – is it still okay to never say no? To clear the plate at every sitting and keep nibbling until well into the evening? Or could it be time to say enough is enough?

That you don’t need to eat dessert every night. Even if it’s ‘healthy’.

That mid-morning and mid-afternoon snacks, no matter how wholesome or fat-free (not that that’s a good thing) they may be, could possibly be cut down dramatically or even skipped altogether if you just started the day right.

That perhaps it’s not okay to serve and eat as much as your partner if they’re bigger, more muscular, or more active than you are.

And that maybe, just maybe, it is okay to leave food on your plate. Especially when you consider that the average restaurant serving is up to twice as much as what you actually need, or what a typical serve was even 10 or 15 years ago.

What do you think? Is it time to say enough is enough once and for all?

Remember –

Life is Now. Press Play! 

Kat x

PS.

I’m excited to announce my Flow-Led Millionaire Private Client Mastermind Days are back, happening this August (PM me for full deets!) 

Warning! This Mastermind will require you to get TF over your hang-ups around:

* Automated income

* Being seen more, and more boldly

* Adding layers upon layers upon layers of more SELLING

* Ruthless repurposing and re-selling

* Structure, systems, process

* Building a cash machine which pays you on repeat regardless of whether YOU are grinding your fingers to the bone to get it working!

Requirements:

You have an existing business which makes money, delivers a fabulous product or service (or multiple of!) which helps people, you know who you are and who you’re here to serve (while always welcoming deeper clarity!), and you have a proven track record for getting results to those people … even if it’s on a scale, so far, which, frankly, you consider outrageous. Since you know you’re here to do insanely big work in the world!

Oh, speaking of which – you know you’re here to do insanely big work in the world! And you’re ready to put the wheels on that NOW, and see your revenue – your growth of soulmate audience – your soul-led result-gettin’ systems – and all in all your own badassery – explode, stat!

You’re not afraid of doing the damn work (duh),

but you also know that there’s a simpler way, a more flow way, a more YOU way.

And you’re ready to get down to the nitty gritty of that now, and then roll it out like the take no prisoners mofo you are.

All with me – secret counsel to the worlds most elite game-changers, leaders, and revolutionaries – supporting you to know exactly what to do,

and exactly how to do it,

so you make MORE money,

reach MORE (of the right people),

the YOU way,

having more fun and flow than you ever dreamed possible,

and finally knowing you’re all in on you,

Now!

What you get out of this time together is simple:

* Identified opportunities for money-makin’ – minimum 3, up to 10+ (this is normal in these conversations with me)

* Specific to you simple soulmate audience growth strategy, which you can roll out right away, and will often involve only ‘tweaks’ rather than having to DO anything dramatically extra

* Confidence and inner tools as well as practical steps for improving / adding to / setting up (depending where you’re at) your automated income / funnels 

* Personalised (to your personality / style / lifestyle / skillset) action plan for implementing

* Tweaks you can add in right away to increase sales on existing processes

* Daily / weekly ‘hustle flow plan’ individualised to you

All in all here’s what it comes down to:

>>> You will walk out with a complete action plan tailored to your business, very detailed and also very SIMPLE, with also a complete understanding of what you need to do and HOW to do it, to take you to the next major income level, and beyond.

This will include your next three offers (MINIMUM), up-sells, or funnel ad-ins, FULLY CREATED IN THE TIME TOGETHER!

Plus:

1:1 follow on support to help you implement and follow through.

I love doing this INTENSIVE deep dive work where we pull everything apart all at once, and then nail down the EXACT action steps for each person to take to get more paying customers and clients, who are soul-aligned, coming in NOW, who are also buying more things, because you’ve got all your damn shit in place!

This immersive day together is limited to 5-7 people per event. 

If this is speaking to you PM me here to apply / for more info!