Success Mindset


It’s not really about whether or not you feel like it, if you wanna make it as an entrepreneur.

I know from what people say to me that often they assume I’m always switched on, always motivated, always inspired and always have something to say.

But here’s the truth:

I’m just as likely as the next person to not FEEL like doing what needs to be done in my business at times. Right now for example, honestly, I’m tired and I can’t be bothered. I’ve had WAY less sleep than normal this week (I do well on 5-6 hours a night; I’ve been sleeping 3 hours a night) and I’ve reached that point where it feels a lot easier to sit here and kind of blankly gaze at the computer than what it feels to write this blog, or indeed do anything I have ahead of me today.

The best / worst part is that it’s not even 7am right now!! And sure, maybe I *should* or *could* have slept in, but whatever – I didn’t, I’m here, I’m at my laptop, and this is the time I’ve designated to work. I have a flight coming up this afternoon; I can nap then, I can go to bed earlier tonight etc, etc, but even without that stuff ahead of me for today the POINT is that the reason I consistently churn out so much content and am everywhere, all the time, is because I choose to follow through, no matter what, and do the work.

It’s not like you get to a certain point of financial or otherwise success and all of a sudden you’re just magically motivated every freaking day. You can be COMPLETELY doing what you love in your business, by design and on your terms and you can STILL WAKE UP AND BE HUMAN SOME DAYS.

I know!! It’s RIDICULOUS!

There are plenty of days where I’ve no good REASON to be tired or not into it, but yet I find myself feeling flat, or uninspired, or questioning whether what I’m trying to say has any point to it.

And yet I follow through, and I do the work.

I write my message.
I do my sales activity.
I speak with my clients.
I show up on social media.
I do the big picture ‘behind the scenes’ stuff in my business.
I do the work.

The way I do this is two-fold:

1. I think about the RESULT I want to achieve, and I focus on whether or not I want that rather than whether or not I feel like doing the work to get there. Since my goals and dreams are set in alignment with WHAT I REALLY DO WANT, I ALWAYS want the result and so I ALWAYS do the work!

2. I remind myself that I actually do ENJOY the work and feel uplifted, proud of myself, happy, alive, as though I’m living with purpose, once I get over my initial cry-baby feelings about it and get on with it. After all: what sort of day is going to make me feel proud of myself and happy, one where I sit on my ass or do meaningless bullcrap ’cause I got tired, or one where I roll up my sleeves and get on with it ’cause I have a purpose?

Let me give you a tip:

The life you’re going to love is the one where you roll up your sleeves and get on with it ’cause you have a purpose!

And here is the other thing (and just on a side note right now I’ve been writing this for less than 10 minutes and the ACTION of writing it even though I totally didn’t want to is already lifting my mood; see!!) –

I did it this way for years, long before I had created a business where I could truly say I get to wake up each day and do what I love. Also, long before I was making MONEY or actually anything like on top of things in my business, or even my life!!

When I KNEW I wasn’t in alignment in my business I got up each day and did the work …

When I was over 100k in debt I got up each day and did the work …

When idea after idea kept flat-lining I got up each day and did the work …

When I was pregnant and living in hospital for 20 weeks off and on I got up each day and did the work …

When I was full-blown insomniac after the breakdown of my first marriage, and literally averaged 0-1 hours sleep a night for 3 years straight, I got up each day and did the work …

When I was still seeing clients DOUBLE full-time hours (sometimes 20 clients a day!) back in my hometown as a personal trainer, before my online business took off, I got up each day and did the work.

The #1 thing I have done over the past nearly 9 years online, and the 6 years prior to that in business offline as a PT, is I did the work, day in and day out, whether or not it was working, whether or not I felt like it, whether or not I ‘knew my passion and what I really wanted’, whether or not I was so freaking exhausted I could have cried at any time anywhere, or just lay down on the street and passed out, whether or not I had weddings, funerals, social events, ANYTHING.

I am someone who does the FREAKING work.

I am someone who does not say die.

I am someone who lives a PURPOSE-BASED LIFE in which I decide what I’ll DO each day based on what I desire and believe can be mine, not based on whether my freakin’ ENERGY or FOCUS or KNOW-HOW or VALIDATION ‘allows’ me to.

I have ALWAYS done the extra hustle. Every freaking day for nearly 20 years I’ve done the EXTRA work to create the extra income, to get myself out there, to pitch myself, to follow up, to have another crack, to CREATE the result I want.

I CREATE my energy.
I CREATE focus.
I CREATE my own guarantees and validation.
I FIGURE THE F**K out what I need to do.
And I NEVER – ever – EVER – stop swinging.

So when I’m tired, and I can’t be bothered?

I don’t GIVE a flying rat’s ass about my own boo-hoo nonsense.

I simply ask myself:

Do I want the result, or don’t I?

And I ALWAYS want the freakin’ result, of a life I create by design, on purpose, and with complete.daily.focus. on getting to where I want to go.

So when people message me –

And they tell me –

They’re working full-time still.
Or they’ve got young kids.
Or they’re not sure what the next step is.
Or something didn’t work.
Or whatever REASON they have for not doing the work.

And they think maybe I’m going to EMPATHISE with their lack of progress based on their bullcrap excuses for why they couldn’t, why they didn’t, why they tried but it failed and therefore – wahhh! – they can’t bring themselves to go back into the fray –

All I can think is honey?

I GET it.
I GET that you don’t wanna and that it is so freaking hard.
I GET that you’re exhausted and not sure.
I GET that you’ve been knocked down 100+ times and that it’s gonna happen again and you don’t know if you can handle it.
I GET what it’s like to not be able to pay your bills, to worry if you’re going to be okay.

I GET that this life ain’t for everyone.

But neither is success.

And that’s about the long and short of it.

Do the freaking work.

Or get the f*ck out of the game.

Remember –

Life is Now. Press Play.

Kat x





A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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