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Success Mindset


It’s not really about whether or not you feel like it, if you wanna make it as an entrepreneur.

I know from what people say to me that often they assume I’m always switched on, always motivated, always inspired and always have something to say.

But here’s the truth:

I’m just as likely as the next person to not FEEL like doing what needs to be done in my business at times. Right now for example, honestly, I’m tired and I can’t be bothered. I’ve had WAY less sleep than normal this week (I do well on 5-6 hours a night; I’ve been sleeping 3 hours a night) and I’ve reached that point where it feels a lot easier to sit here and kind of blankly gaze at the computer than what it feels to write this blog, or indeed do anything I have ahead of me today.

The best / worst part is that it’s not even 7am right now!! And sure, maybe I *should* or *could* have slept in, but whatever – I didn’t, I’m here, I’m at my laptop, and this is the time I’ve designated to work. I have a flight coming up this afternoon; I can nap then, I can go to bed earlier tonight etc, etc, but even without that stuff ahead of me for today the POINT is that the reason I consistently churn out so much content and am everywhere, all the time, is because I choose to follow through, no matter what, and do the work.

It’s not like you get to a certain point of financial or otherwise success and all of a sudden you’re just magically motivated every freaking day. You can be COMPLETELY doing what you love in your business, by design and on your terms and you can STILL WAKE UP AND BE HUMAN SOME DAYS.

I know!! It’s RIDICULOUS!

There are plenty of days where I’ve no good REASON to be tired or not into it, but yet I find myself feeling flat, or uninspired, or questioning whether what I’m trying to say has any point to it.

And yet I follow through, and I do the work.

I write my message.
I do my sales activity.
I speak with my clients.
I show up on social media.
I do the big picture ‘behind the scenes’ stuff in my business.
I do the work.

The way I do this is two-fold:

1. I think about the RESULT I want to achieve, and I focus on whether or not I want that rather than whether or not I feel like doing the work to get there. Since my goals and dreams are set in alignment with WHAT I REALLY DO WANT, I ALWAYS want the result and so I ALWAYS do the work!

2. I remind myself that I actually do ENJOY the work and feel uplifted, proud of myself, happy, alive, as though I’m living with purpose, once I get over my initial cry-baby feelings about it and get on with it. After all: what sort of day is going to make me feel proud of myself and happy, one where I sit on my ass or do meaningless bullcrap ’cause I got tired, or one where I roll up my sleeves and get on with it ’cause I have a purpose?

Let me give you a tip:

The life you’re going to love is the one where you roll up your sleeves and get on with it ’cause you have a purpose!

And here is the other thing (and just on a side note right now I’ve been writing this for less than 10 minutes and the ACTION of writing it even though I totally didn’t want to is already lifting my mood; see!!) –

I did it this way for years, long before I had created a business where I could truly say I get to wake up each day and do what I love. Also, long before I was making MONEY or actually anything like on top of things in my business, or even my life!!

When I KNEW I wasn’t in alignment in my business I got up each day and did the work …

When I was over 100k in debt I got up each day and did the work …

When idea after idea kept flat-lining I got up each day and did the work …

When I was pregnant and living in hospital for 20 weeks off and on I got up each day and did the work …

When I was full-blown insomniac after the breakdown of my first marriage, and literally averaged 0-1 hours sleep a night for 3 years straight, I got up each day and did the work …

When I was still seeing clients DOUBLE full-time hours (sometimes 20 clients a day!) back in my hometown as a personal trainer, before my online business took off, I got up each day and did the work.

The #1 thing I have done over the past nearly 9 years online, and the 6 years prior to that in business offline as a PT, is I did the work, day in and day out, whether or not it was working, whether or not I felt like it, whether or not I ‘knew my passion and what I really wanted’, whether or not I was so freaking exhausted I could have cried at any time anywhere, or just lay down on the street and passed out, whether or not I had weddings, funerals, social events, ANYTHING.

I am someone who does the FREAKING work.

I am someone who does not say die.

I am someone who lives a PURPOSE-BASED LIFE in which I decide what I’ll DO each day based on what I desire and believe can be mine, not based on whether my freakin’ ENERGY or FOCUS or KNOW-HOW or VALIDATION ‘allows’ me to.

I have ALWAYS done the extra hustle. Every freaking day for nearly 20 years I’ve done the EXTRA work to create the extra income, to get myself out there, to pitch myself, to follow up, to have another crack, to CREATE the result I want.

I CREATE my energy.
I CREATE focus.
I CREATE my own guarantees and validation.
I FIGURE THE F**K out what I need to do.
And I NEVER – ever – EVER – stop swinging.

So when I’m tired, and I can’t be bothered?

I don’t GIVE a flying rat’s ass about my own boo-hoo nonsense.

I simply ask myself:

Do I want the result, or don’t I?

And I ALWAYS want the freakin’ result, of a life I create by design, on purpose, and with complete.daily.focus. on getting to where I want to go.

So when people message me –

And they tell me –

They’re working full-time still.
Or they’ve got young kids.
Or they’re not sure what the next step is.
Or something didn’t work.
Or whatever REASON they have for not doing the work.

And they think maybe I’m going to EMPATHISE with their lack of progress based on their bullcrap excuses for why they couldn’t, why they didn’t, why they tried but it failed and therefore – wahhh! – they can’t bring themselves to go back into the fray –

All I can think is honey?

I GET it.
I GET that you don’t wanna and that it is so freaking hard.
I GET that you’re exhausted and not sure.
I GET that you’ve been knocked down 100+ times and that it’s gonna happen again and you don’t know if you can handle it.
I GET what it’s like to not be able to pay your bills, to worry if you’re going to be okay.

I GET that this life ain’t for everyone.

But neither is success.

And that’s about the long and short of it.

Do the freaking work.

Or get the f*ck out of the game.

Don’t forget –

Life is Now. Press Play.

Kat x


Fuck the system; screw the rules.
Won’t do what they told me.
Too much.

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”



Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,


And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,



Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.


With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –


Starting January 18th!


The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –


For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:



All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.


Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.