You Can Do Anything – It’s Just Whether It’s Worth It

On Saturday I held the first ever Woman Incredible Transformation Workshop. It was absolutely one of the most frantic, fun-filled and INTENSE things I have done as part of my business – and also one of the most inspiring.

I don’t mean me inspiring the 20 women who attended; I mean those 20 women (YOU if you were one of them) inspiring me; inspiring each other. Here are just a few things I found incredible inspiring to watch and be part of:

  • 20 hungry women chowing through prime organic grass-fed beef with a little nut butter at 8am on a cold Saturday morning. Yum!
  • 20 women performing squats to FULL depth (hamstring touching calf), chin ups over the bar (we used bands, which means EVERYONE can do it – not that it was easy though!), and some pretty grunty bench presses! Some people were doing their very first weighted squat, full depth squat, or chin-up. These were women quite literally achieving something that they afterwards told me they would never have thought they’d be able to do!
  • The interaction across the group throughout the day. Okay, so I was a little pushy in making everyone share their thoughts and commitments with each other as we moved through a day of learning on fat loss, nutrition, ‘cheating’ your way lean and also a whole lot of mindset and motivational strategies. But you know what? At the end of the day several different ladies came up to me and said that one of the best things about the day was ‘buddying’ up repeatedly to share something they were going to change in their life or commit to as being ‘enough is enough’. Accountability works – if you don’t have anyone to be accountable to then be accountable to me, or the other women in this community. You can do that just by commenting on this post or on the Facebook page.
  • Just the energy and attentiveness across the course of the day was incredibly inspiring. This was a seriously COLD and rainy Saturday morning, and these ladies had made the effort to get out of bed and give up their entire precious weekend day, purely to be inspired and learn more about making smart nutrition and being ‘Woman Incredible’ work for them. I’m not saying you have to attend one of my events to be a true action-taker, but think about it – what are one or two ‘out of your comfort zone’ things you could do, or one or two sacrifices you might make, if it were to help push you closer to your dream life?

One of the prime reasons I held this event was so you guys (okay, girls :)) – so used to being the anal one; the high achiever amongst your friends when it comes to your health, could come together in a group of like-minded women and realise that not only are you not alone when it comes to going the extra mile to achieve your health dreams, but you’re not alone when it comes to going the extra mile to achieve any of your dreams. That you’re not alone in wanting to be Woman Incredible, whatever that means to you, and that it is in fact still possible for you to achieve that.

After the event one of the girls who attended came up to me and said how much she enjoyed just being around a whole group of women who didn’t think it was weird to eat meat for breakfast! 

The reality is that you will sometimes be labeled as weird, or obsessive, or anal for following your dreams. Yes, for the simple things such as not eating out of a box for breaky, but also for the big things. And this is where – if you’re not careful – your dreams can start to unravel a little bit. You worry about not being normal, or you start to believe that maybe it’s not possible, or that it’s simply not worth it.

Because I believe that the truth, whether you like it or not, is that you can do anything you want to do – it’s just whether or not the sacrifices or perceived sacrifices are worth it to you.

So tell me – what do you want to do? Who do you want to be? And is it worth whatever it takes? Comment below!

And remember –

Life is Now. Press Play.


PS: The food was just AMAZING! Huge thanks to Della Nonna to catering, and to the lovely Bek and Calina for presenting everything so beautifully.

PPS: Want to get on board and grab YOUR place at the Woman Incredible Transformation Workshop? I have literally a couple of spaces left (20 is the max) for this Saturday May 21; if you’re keen then contact me now for details!

Here’s what some of the incredible women from last Sat had to say:

“Hi Kat. Thanks so much for today. It was really enjoyable and informative. I have to say that it’s clear that I haven’t been pushing myself enough. I guess mainly because I don’t have a personal trainer or anyone else to workout with. (I must push harder!)”

Dee, Shift Worker

“Hi Kat, Just a quick note to thank you so much for the seminar on Saturday. I can honestly say that I took away a lot and spent a good part of the weekend reflecting on some of the topics you covered. My husband asked me to sum up my experience in a sentence and I told him that I walked away feeling empowered to promote change, which is a big thing for me. Thanks again for the great day.”

Kyla – Analyst

“Hi Kat. I just wanted to say thank you again for a great day on Saturday!  I really enjoyed myself on the day; and for me it really re-enforced everything that I am doing already in relation to training and nutrition. I really enjoyed all sessions you presented and really love the way in which you make the presentations/discussions so personal and easy for everyone to relate to.  You have a great presenting style – something for you to be very proud of!”

Michelle, Corporate Warrior

“Hi Kat – I just wanted to let you know how much I enjoyed the workshop on Saturday (even though I am still really sore today from the workouts!). Before Saturday, I was most looking forward to going through the two workouts (thinking that a lot of what was covered in the lecture style session we would have chatted about in my one on one sessions with you). However having now done the workshop, while I really enjoyed the workouts and was challenged, I definitely got more out of the lecture style sessions. I don’t think I had ever actually thought about the reasons why I want to look a certain way or why that was so important to me. You really got me thinking and made me challenge why I want to achieve certain things and why I spend so much of my time on certain parts of my life. I really took on board what you said about goal setting and also believing that want I want to accomplish is possible and that I am going to do. You really got me thinking J – thank you.

At one point you asked us to write something down (I can’t remember exactly what it was in relation to –it was in one of the morning sessions I know that much!) and I wrote down that I am going to do what I say I am going to do and give whatever that is 100%. So instead of starting my week saying I’m going to go to the gym every morning, or rush around on the weekend catching up with a million people, I am going to be more realistic about what I ask of myself. That way if I do go to the trouble of packing my gym bag at night, or telling people I will see them, that that is what I will do and not let myself make up excuses or justify why I don’t have to do it.

I also thought that the schedule for the day worked really well. The seminars were a good length so as to maintain everyone’s attention and keep people engaged and it worked well breaking them up with the workouts and meals.

Thanks for the goody bag too – I can’t wait to crack open the wine!

See you in a couple of weeks”

Sarah, Lawyer




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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  1. Natasha says:

    Hi Kat,

    Really does sound like you and the 20 incredible women who participated in your workshop had a ball and I really wish I could have been there, but alas, my focus is on my study (only three weeks to go!) which is going to feed into my career goals, in the very near future 🙂

    I did like the comment that one of the ladies made to you about “…just being around a whole group of women who didn’t think it was weird to eat meat for breakfast…”. Oh gosh, I am with you all on that sentiment! Today we had a work lunch and the looks I got for not eating a piece of bread from the bread basket – I actually wondered what sort of reaction I would get to them knowing I ate meat for breakfast! (Yes, I have finally started eating meat before morning training and I’m feeling good!).

    Well done to you on your achievements with the workshop and I really hope there is either one later this year or early next year because take my word, I will definitely be there!

    Natasha 🙂

    1. Lou says:

      I love meat breakfast! I just started eating before morning training too (yep, I have to get up even earlier) but I jump out of bed and look forward to chowing down on my meat while I get ready!!!

      Sorry to hijack but I just wanted to share my excitement and similar experience! You do feel amazing for it don’t you?!

      I have the other women in my office convinced I am a bit ‘na-na’, but they make accommodations for me now if there is morning tea celebrations (not so many in an office of 5 though!). And I make sure there are options for people that are not wheat and sugar centred at all my trainings now! Hello nuts, meat and veggies, goodbye sangas!

      1. Kat says:

        hahah, for sure Lou! Wow – so great that the other women are making allowances for you rather than just giving you a hard time! Before you know it they will be eating that way as well!

    2. Kat says:

      Thanks Tash; will be great to have you at the next one! Okay I think I definitely need ‘meat for breaky is not weird’ t-shirts; everyone seems to be mainly excited about the idea of other women eating that way as well!

  2. Natasha says:

    Oops, I got too excited and didn’t really comment on what you had asked!
    Here goes:
    In regards to my work, I want to be a leader and work for a company that promotes health/sport
    In the short-medium term I want to build my own business, making good use of my marketing knowledge and keeping in mind my first point
    I want to share my knowledge of health and nutrition with those who are like minded or those who want to make a change
    I want to be someone who continues to build on their self confidence and be able to help others realise that being ‘anal’ to achieve your dreams is not weird (in fact, it is those of us who will be anal that will get where they want to go in life)
    Yes, it is worth whatever it takes…if you truly believe it is and you don’t let anyone else tell you otherwise!

    1. Kat says:

      Feels so good to write that sort of stuff down, doesn’t it?! Go Tash!

  3. Dee says:

    Kat, I’ve often received negative comments from my workmates when I bring in my own food previously prepared at home. I never take part in the chips, cakes and biscuits that the others bring in and I am forever on the receiving ends of comments stating that I am anal and that “just one won’t hurt!”

    The comment …. “…just being around a whole group of women who didn’t think it was weird to eat meat for breakfast…”. totally sums it up for me. The day was definitely “Incredible” as well as enjoyable and informative. I’d definitely love to take part in any future events for my own education and piece of mind.

    A great day for sure!


    1. Kat says:

      Thanks Dee; such a lovely comment! I think people who don’t take much interest in full on nutrition say stuff like that b/c it helps them feel a little bit better about NOT being anal or making an effort to feel and look their best 🙂

  4. Tanya says:

    The workshop sounded awesome Kat! Congratulations!! Very annoyed I couldn’t make it. The description of the breakfast made my mouth water!
    Ok, so I read this post and actually stopped and thought “what do I want? what are my goals?” I was a little bit sad to realise that I didn’t really have any concrete goals, but it did explain why I have been feeling like I have been (doing ok, but…) getting no where. So I made my self sit and write out what I want, not a huge list but just the one thing I would like to achieve the most. So here goes….
    I have been thinking for a while now about doing a PT course and I have worked out that that is what I want the most…I want to help people like myself. I want to help people see that there is so much more to training that wanting to look good, I want to help people break the “I’ve tried it before and it wont work” or the “I’m not meant to have a good body” mentality. I want to help people see that hard work pays off and feels awesome! And is so much more satisfying and inspiring and motivating and long lasting than doing fad diets and subscribing to what our commercial world tells us we should do or be to be happy and healthy. I want to put myself in an industry and surround myself with people who have the same outlook that I do and…who don’t think it is weird to eat meat for breakfast!! ” ) (Kat I really think we need t-shirts w that line on it!)
    I have only ever worked in one type of role, being an accountant or office manager is all I know so the thought of taking the risk and starting again scares the hell out of me but I suppose I’ve articulated it now and you have heard me do it so I am accountable….and to be honest a little excited at the prospects.

    1. Kat says:

      Hi Tanya. SO great to read that very open comment … kudos to you for sharing! It sounds like you do have some great goals; you just haven’t fully mapped them out yet 🙂 take some YOU time this weekend to really think about and plan who and what you want to be. I guarantee you’ll feel amazing for it! Oh – loving the t-shirt idea!


      1. Tanya says:

        It’s been over 6 months but I thought I would keep you updated…I did it! Well half of it anyway. I am a qualified PT now : )
        I am in the process of deciding which gym I want to be based in and was having another freak out because being a PT is so different from anything else I have ever done before, but I found this post again and read what I had written and figured I would be stupid to come this far and stop because I am a little freaked out at the unknown in front of me.

      2. Kat says:

        Oh, wow – I am so proud of you Tanya. Honestly I think you have the determination and practical attitude to do anything you set out to do. Wishing you loads of fun and success as a PT!

Comments are closed.

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