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You Don’t Have to Be Perfect to Succeed

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For the longest time, I told myself that I’d achieve my dream of being an author at some undefinable future point; a point at which I’d –

Have more time –

Feel more ready –

Be more CERTAIN –

Know what I was going to write about that people would also love (that’d help, right?!) –

And when I had a solid pitch plan for the publishing dudes –

Of course the reality is that deep down I knew I’d never feel ready enough to pitch my work to anyone. After all, I already knew in advance that it wasn’t going to be accepted and that I just wasn’t good enough! After all – your REALLY big dreams don’t just come true, right?

Of course the REAL reality of THAT is that of course they don’t come true with that sort of attitude! But it wasn’t like I saw it that way at the time. I genuinely believed my own bullshit and I also believed that at some point I WOULD magically be ready and at the service of those who’d be falling over themselves waiting to publish my work. Of course to get to THAT point I’d have to first achieve some kind of mega-level of guru-ness and acclaim so that people WANTED to hear what I had to say.

I was quite sure that’d happen for me as well … one day. I didn’t really know HOW it would happen, but hey – it was possible right, so it would!

At the age of 26 / 27 I had a quarter life crisis.

My first marriage broke down, VERY messily.

I churned through all my savings setting myself back up again.

I came out of bulimia remission; something I thought was long behind me, ate next to nothing all day while moving through life in a zombie fugue-state, and then stuffed myself with Heaven ice-creams and mixed lollies at night before barfing it up.

I refused to speak to my mother, my friends, and eventually when I did again the lights were on but for so long nobody was home.

I was broken, destroyed and felt like I had no idea who I was anymore; nor what I wanted.

But through it all I still knew this:

I was born for something BIG.

I was born to be a leader, an author, a revolutionary speaker; to change the world! To make millions and also INSPIRE and empower millions. My destiny was CALLING me, and I knew it’d be mine!

Only thing was:

In years earlier on, I had sort of thought that by the time I came within smelling distance of 30 I’d have it all together.

I thought I’d be THERE by then.

30 seems so old, at 21, or even at 25 – still plenty of time to achieve those big dreams!

Thing is, nobody had ever really told me that it was ME who had to achieve those big dreams. I think I actually thought that I just WOULD achieve them but without having to do any of the actual stuff required in ACHIEVING. I guess I thought they’d just HAPPEN to me!

I knew I had what it takes; I knew it was what I was MEANT for. Surely if you’re MEANT for something then it has to happen, right!

At 21 or 23 or even 25 it was easy to convince myself that there was still plenty of time for it to happen.

But at 27, in the midst of my black hole of nothingness; which went on for a good 2 years, I realised –

Fuck me.

It might not just happen.

I might have to actually MAKE it happen myself.

And if I don’t?

Then I might actually miss out.

It was like this ridiculously over the top DUH moment but it seriously blew my mind, not to mention put the fear of God into me to make something of myself before that dreaded 30 years old mark!

Only problem was:

I still didn’t know how.

I didn’t feel ready.

I didn’t have time … or much motivation to be honest.

I didn’t even really know what I wanted!

And NOBODY knew who I was; I didn’t even have a starting point to unleash myself from.

So, I did what any driven and highly intelligent creative entrepreneur has surely done at one time or another and proceeded to spend a good couple more years trying to FIGURE THINGS OUT and get READY.

Meanwhile, made some good money working for myself as a personal trainer, and started building my first real blog. Even made some money online, but not doing what I really wanted to do and sure as hell not attempting the BIG stuff, like book writing.

After all – why would anybody want a book from me? I wasn’t known yet! Nobody was knocking yet! And besides, I could hardly just bang on about ‘create your dream life’ stuff all day and be a ‘motivational writer or speaker’ like I really wanted to … right?

Right.

So, I didn’t.

One day, I knew – I’d get there! I’d be ready! They’d come knocking! Meanwhile I WAS putting myself out there in bigger and bolder ways all the time. After all – not many people were online at all back then! I was a trailblazer, for sure, and mostly I was having a lot of fun building my community and developing my first online products and programs.

But through it all, there was still that deep and NEVER gonna go away desire –

I want to write –

I want to speak –

I want to be an AUTHOR –

I want to be famed INTERNATIONALLY as one of the most transformative writers and speakers of my time!

How do I GET there?

When will it HAPPEN?

Who is going to HELP me?

Where do I even start?!

I still didn’t know.

So, I didn’t.

And then one day, I came across a sort-of friend and mentor who had published her first book online; self published on Kindle.

I bought it.

It was good … but not awesome.

It looked nice … but not uber professional.

And I realised –

Holy fuck.

I don’t actually have to WAIT for anybody’s approval, permission, OR helping hand.

And what’s more (and quite honestly this notion SHOCKED me) –

It doesn’t actually have to be perfect!

I can just –

Do it myself.

And so, I did.

In February of 2013 I published my first book on Kindle. The Secret Life of a Binge Eater.

It was an instant best-seller.

Since then I’ve published over 15 books (I think!), and counting. Most are best-sellers.

None are perfect.

The covers aren’t professional.

I get some bad reviews as well as good.

In my online business, since 2007 I’ve created over 70 digital products and programs. SEVENTY INCOME STREAMS. And counting.

None are perfect.

Much of the WAY I do things is not considered professional.

I get some people email me from time to time and tell me they don’t like how I do things, or who I am.

And, I’ve made over 2 million dollars so far doing this, and counting.

I have over 25,000 people on my email list who STAY.

I receive COUNTLESS weekly messages of thanks.

I KNOW I am inspiring and empowering others to ‘create their dream life’.

Doing exactly what I told myself I couldn’t, until I was ready, perfect, or had permission.

One day, when I’ve achieved all the success still in my mind to create, and when I’ve impacted those millions of people I know I was born to reach, I think I’m going to go back.

Improve things.

Make ’em perfect.

Get PROFESSIONAL.

Get myself ready, and organised for once, gosh darn it!

Or, I might just keep on doing my thing.

Perfectly imperfectly.

I hope I see you out there, if you’re tired of sitting on the sidelines waiting to be chosen, running the race because YOU decided to.

Perfect doesn’t exist gorgeous.

Decide what you want.

Fix your intention.

And go get it gorgeous. YOU HAVE PERMISSION NOW.

Don’t forget –

Life is Now. Press Play.

Kat x

P.S.

Rebel.
Upstart.
Fuck the system; screw the rules.
Won’t do what they told me.
Too much.
Unreasonable.
Ridiculous.
Unprofessional.
Crazy!

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”

lolol

BUT REALLY.

Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,

Polished,

And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,

WITHERS TO NOTHING,

AND DIES?

Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.

NOW.

With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –

THE MILLIONAIRE REBEL YOU!

Starting January 18th!

>>> https://thekatrinaruthshow.com/rebelmillionaire/

The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –

BUT NOT IF SHE CONTINUES TO DO BUSINESS AND LIFE BY TRYING TO SOMEHOW BE A NON-CONFORMIST WHO CONTINUALLY CAVES AND CONFORMS.

For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:

FLICK THE DAMN REBEL MILLIONAIRE SWITCH BABY.

>>> https://thekatrinaruthshow.com/rebelmillionaire/

All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.

REBEL MILLIONAIRE

Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.

>>> https://thekatrinaruthshow.com/rebelmillionaire/