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Success Mindset

Your Business Doesn’t Matter

31601768_lSo I had this convo with a new client last week.

She’s got a fantastic idea for her business, a definite winner. You know when you hear somebody talk about something and you just KNOW that that right there? Is a damn good idea and one that would totally WORK!

She’s excited about it as well! And why wouldn’t you be? I don’t know about you but whenever I have a fab new idea I get mega pumped up and inspired by my own possible awesomeness! I can’t wait to see that baby come to life, and it’s exciting to ME to watch the same enthusiasm in someone else. It’s nearly as fun as actually bringing the thing to life myself!

Speaking of which –

My client is on the BALL here. She’s researching –

Preparing –

Learning –

Studying –

Getting READY, for sure!

And, of course, making certain to get on top of other areas of her life so that she can FULLY commit to her new business!

Pretty impressive stuff!

Of course there’s just ONE problem.

And it’s kind of a little one I guess.

(Unless her goal is to, I don’t know, actually build a business and make money. In that case it’s actually kind of a Richter scale INFINITY problem).

All of this research –

Preparation –

Learning –

Studying –

And getting ready –

Never mind clearing the slate of all the other life madness –

Does NOT in fact count as work.

Not now.

And not ever.

And all of this research, preparation, learning, studying and READY-MAKING?

Is in fact getting in the way of actually doing ANYTHING that would constitute GROWING A FREAKING BUSINESS!

(Side note: you do know, I trust, that if you want to make something happen or change or grow or create money then you have to, um, well, at SOME point you have to, you know – DO SOMETHING?)

And I gotta be upfront with you here gorgeous (as I tried to be with her): if your approach to your business is that you’re getting ready for it or that you for whatever reason CAN’T do it yet because of your other duties / musts (aka CHOICES) that are taking up your time / energy / LIFE, then the TRUTH about the whole thing is, that no matter how much you jump up and down and indignantly state otherwise, YOUR BUSINESS DOESN’T MATTER.

Oh not because it COULDN’T matter, not at all!

But because YOU HAVE NOT CHOSEN FOR IT TO MATTER.

What you have CHOSEN, instead, is to give your life for:

Preparation –

Research –

Ready-making –

And doing all of the other STUFF that you SAY is necessary to do.

Well, making it IS ‘necessary’.

And, maybe you DON’T feel safe or confident or whatever it is you need to feel in order to move forward and just start now, and maybe you really do NOT have any free time, and life is just insane, and you can barely breathe and besides you REALLY don’t know where or how you need to start anyway!

And maybe you have the best reasons in the WORLD for why today / this week / this month and what you’re really saying of course is this life is not the right time yet!

And maybe you even BELIEVE all of this stuff you’re spinning to yourself and you’re FURIOUS at what I’m insinuating (okay flat out saying: YOU’RE NOT MAKING IT MATTER) but no matter how you try and package it up here are the irrefutable FACTS:

1) If you SAY something matters to you but yet you’re not taking action on it then it DOES NOT MATTER.

2) If you’re doing stuff RELATED to moving forward on something but it does not actually MOVE YOU FORWARD on that goal then the goal / thing DOES NOT MATTER.

3) PREPARING for taking action does not constitute taking action and so it DOES NOT MATTER.

4) SAYING you’re GOING to take action does not COUNT as taking action, even if you say it’s going to happen TODAY, because unless you are ACTUALLY TAKING ACTION then your goal DOES. NOT. MATTER.

I tried to explain this to my client (I don’t know that I was OVERLY compassionate in the way I explained it unless by compassion you mean actually giving a damn that somebody does what they say they’re going to do or want to do) but honestly? I don’t know if she got it.

And here’s the thing:

It’s in our nature, as humans, yes even us driven types, to not QUITE get it (even if we do actually get it), at least not at first.

It’s so much easier to justify.

To BELIEVE that our own excuses are valid enough to matter more than our DREAMS.

Or, in some ways worse still, to nod our heads, sagely agree that yes! We do need to change, and yes! We WILL take action, but then no! To proceed to do precisely fuck all about it.

And it’s so easy, really, to let another day go by.

Because you ARE busy, and you are thinking about it, and surely that’s better than nothing?!

Well, I’d venture that it’s worse.

I’d venture that it’d be easier, if you want to talk about ease, to not even HAVE a dream.

To just be HAPPY with the status quo.

To be CONTENT filling your life with housework, and busywork, and STUFF.

And to not even have to face the fact, night after damn night, that yet again another day has passed by and you are not any closer to being the person you say you want to be, to starting the business and life you LONG for.

Ignorance, perhaps, really is bliss.

But here is the real problem.

Not just for my client (’cause SHE knows!), but also for you:

If you have a dream –

And you’re not taking action on it –

And you’re making other stuff more important –

Thereby DEMONSTRATING that what you say matters DOES NOT MATTER –

Then you will NEVER feel content, and you will continue to KNOW you are IGNORING not only your potential but your God damn DESTINY, perhaps.

Of course this is just my opinion.

You’re welcome to ignore it!

Why the hell should I care whether or not you pursue your dreams?

Except, I do.

And, I hope that I’m not the only one.

I hope that you TOO care about your dreams.

And I hope that you know –

That unless you SHOW you care by actually WORKING on those dreams?

It’s all just a fantasy.

Don’t forget –

Life is Now. Press Play.

Kat x

P.S.

Rebel.
Upstart.
Fuck the system; screw the rules.
Won’t do what they told me.
Too much.
Unreasonable.
Ridiculous.
Unprofessional.
Crazy!

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”

lolol

BUT REALLY.

Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,

Polished,

And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,

WITHERS TO NOTHING,

AND DIES?

Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.

NOW.

With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –

THE MILLIONAIRE REBEL YOU!

Starting January 18th!

>>> https://thekatrinaruthshow.com/rebelmillionaire/

The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –

BUT NOT IF SHE CONTINUES TO DO BUSINESS AND LIFE BY TRYING TO SOMEHOW BE A NON-CONFORMIST WHO CONTINUALLY CAVES AND CONFORMS.

For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:

FLICK THE DAMN REBEL MILLIONAIRE SWITCH BABY.

>>> https://thekatrinaruthshow.com/rebelmillionaire/

All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.

REBEL MILLIONAIRE

Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.

>>> https://thekatrinaruthshow.com/rebelmillionaire/