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Success Mindset

Your Business Doesn’t Matter

31601768_lSo I had this convo with a new client last week.

She’s got a fantastic idea for her business, a definite winner. You know when you hear somebody talk about something and you just KNOW that that right there? Is a damn good idea and one that would totally WORK!

She’s excited about it as well! And why wouldn’t you be? I don’t know about you but whenever I have a fab new idea I get mega pumped up and inspired by my own possible awesomeness! I can’t wait to see that baby come to life, and it’s exciting to ME to watch the same enthusiasm in someone else. It’s nearly as fun as actually bringing the thing to life myself!

Speaking of which –

My client is on the BALL here. She’s researching –

Preparing –

Learning –

Studying –

Getting READY, for sure!

And, of course, making certain to get on top of other areas of her life so that she can FULLY commit to her new business!

Pretty impressive stuff!

Of course there’s just ONE problem.

And it’s kind of a little one I guess.

(Unless her goal is to, I don’t know, actually build a business and make money. In that case it’s actually kind of a Richter scale INFINITY problem).

All of this research –

Preparation –

Learning –

Studying –

And getting ready –

Never mind clearing the slate of all the other life madness –

Does NOT in fact count as work.

Not now.

And not ever.

And all of this research, preparation, learning, studying and READY-MAKING?

Is in fact getting in the way of actually doing ANYTHING that would constitute GROWING A FREAKING BUSINESS!

(Side note: you do know, I trust, that if you want to make something happen or change or grow or create money then you have to, um, well, at SOME point you have to, you know – DO SOMETHING?)

And I gotta be upfront with you here gorgeous (as I tried to be with her): if your approach to your business is that you’re getting ready for it or that you for whatever reason CAN’T do it yet because of your other duties / musts (aka CHOICES) that are taking up your time / energy / LIFE, then the TRUTH about the whole thing is, that no matter how much you jump up and down and indignantly state otherwise, YOUR BUSINESS DOESN’T MATTER.

Oh not because it COULDN’T matter, not at all!

But because YOU HAVE NOT CHOSEN FOR IT TO MATTER.

What you have CHOSEN, instead, is to give your life for:

Preparation –

Research –

Ready-making –

And doing all of the other STUFF that you SAY is necessary to do.

Well, making it IS ‘necessary’.

And, maybe you DON’T feel safe or confident or whatever it is you need to feel in order to move forward and just start now, and maybe you really do NOT have any free time, and life is just insane, and you can barely breathe and besides you REALLY don’t know where or how you need to start anyway!

And maybe you have the best reasons in the WORLD for why today / this week / this month and what you’re really saying of course is this life is not the right time yet!

And maybe you even BELIEVE all of this stuff you’re spinning to yourself and you’re FURIOUS at what I’m insinuating (okay flat out saying: YOU’RE NOT MAKING IT MATTER) but no matter how you try and package it up here are the irrefutable FACTS:

1) If you SAY something matters to you but yet you’re not taking action on it then it DOES NOT MATTER.

2) If you’re doing stuff RELATED to moving forward on something but it does not actually MOVE YOU FORWARD on that goal then the goal / thing DOES NOT MATTER.

3) PREPARING for taking action does not constitute taking action and so it DOES NOT MATTER.

4) SAYING you’re GOING to take action does not COUNT as taking action, even if you say it’s going to happen TODAY, because unless you are ACTUALLY TAKING ACTION then your goal DOES. NOT. MATTER.

I tried to explain this to my client (I don’t know that I was OVERLY compassionate in the way I explained it unless by compassion you mean actually giving a damn that somebody does what they say they’re going to do or want to do) but honestly? I don’t know if she got it.

And here’s the thing:

It’s in our nature, as humans, yes even us driven types, to not QUITE get it (even if we do actually get it), at least not at first.

It’s so much easier to justify.

To BELIEVE that our own excuses are valid enough to matter more than our DREAMS.

Or, in some ways worse still, to nod our heads, sagely agree that yes! We do need to change, and yes! We WILL take action, but then no! To proceed to do precisely fuck all about it.

And it’s so easy, really, to let another day go by.

Because you ARE busy, and you are thinking about it, and surely that’s better than nothing?!

Well, I’d venture that it’s worse.

I’d venture that it’d be easier, if you want to talk about ease, to not even HAVE a dream.

To just be HAPPY with the status quo.

To be CONTENT filling your life with housework, and busywork, and STUFF.

And to not even have to face the fact, night after damn night, that yet again another day has passed by and you are not any closer to being the person you say you want to be, to starting the business and life you LONG for.

Ignorance, perhaps, really is bliss.

But here is the real problem.

Not just for my client (’cause SHE knows!), but also for you:

If you have a dream –

And you’re not taking action on it –

And you’re making other stuff more important –

Thereby DEMONSTRATING that what you say matters DOES NOT MATTER –

Then you will NEVER feel content, and you will continue to KNOW you are IGNORING not only your potential but your God damn DESTINY, perhaps.

Of course this is just my opinion.

You’re welcome to ignore it!

Why the hell should I care whether or not you pursue your dreams?

Except, I do.

And, I hope that I’m not the only one.

I hope that you TOO care about your dreams.

And I hope that you know –

That unless you SHOW you care by actually WORKING on those dreams?

It’s all just a fantasy.

Remember –

Life is Now. Press Play! 

Kat x

PS.

I’m excited to announce my Flow-Led Millionaire Private Client Mastermind Days are back, happening this August (PM me for full deets!) 

Warning! This Mastermind will require you to get TF over your hang-ups around:

* Automated income

* Being seen more, and more boldly

* Adding layers upon layers upon layers of more SELLING

* Ruthless repurposing and re-selling

* Structure, systems, process

* Building a cash machine which pays you on repeat regardless of whether YOU are grinding your fingers to the bone to get it working!

Requirements:

You have an existing business which makes money, delivers a fabulous product or service (or multiple of!) which helps people, you know who you are and who you’re here to serve (while always welcoming deeper clarity!), and you have a proven track record for getting results to those people … even if it’s on a scale, so far, which, frankly, you consider outrageous. Since you know you’re here to do insanely big work in the world!

Oh, speaking of which – you know you’re here to do insanely big work in the world! And you’re ready to put the wheels on that NOW, and see your revenue – your growth of soulmate audience – your soul-led result-gettin’ systems – and all in all your own badassery – explode, stat!

You’re not afraid of doing the damn work (duh),

but you also know that there’s a simpler way, a more flow way, a more YOU way.

And you’re ready to get down to the nitty gritty of that now, and then roll it out like the take no prisoners mofo you are.

All with me – secret counsel to the worlds most elite game-changers, leaders, and revolutionaries – supporting you to know exactly what to do,

and exactly how to do it,

so you make MORE money,

reach MORE (of the right people),

the YOU way,

having more fun and flow than you ever dreamed possible,

and finally knowing you’re all in on you,

Now!

What you get out of this time together is simple:

* Identified opportunities for money-makin’ – minimum 3, up to 10+ (this is normal in these conversations with me)

* Specific to you simple soulmate audience growth strategy, which you can roll out right away, and will often involve only ‘tweaks’ rather than having to DO anything dramatically extra

* Confidence and inner tools as well as practical steps for improving / adding to / setting up (depending where you’re at) your automated income / funnels 

* Personalised (to your personality / style / lifestyle / skillset) action plan for implementing

* Tweaks you can add in right away to increase sales on existing processes

* Daily / weekly ‘hustle flow plan’ individualised to you

All in all here’s what it comes down to:

>>> You will walk out with a complete action plan tailored to your business, very detailed and also very SIMPLE, with also a complete understanding of what you need to do and HOW to do it, to take you to the next major income level, and beyond.

This will include your next three offers (MINIMUM), up-sells, or funnel ad-ins, FULLY CREATED IN THE TIME TOGETHER!

Plus:

1:1 follow on support to help you implement and follow through.

I love doing this INTENSIVE deep dive work where we pull everything apart all at once, and then nail down the EXACT action steps for each person to take to get more paying customers and clients, who are soul-aligned, coming in NOW, who are also buying more things, because you’ve got all your damn shit in place!

This immersive day together is limited to 5-7 people per event. 

If this is speaking to you PM me here to apply / for more info!