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Success Mindset

Your Business Doesn’t Matter

31601768_lSo I had this convo with a new client last week.

She’s got a fantastic idea for her business, a definite winner. You know when you hear somebody talk about something and you just KNOW that that right there? Is a damn good idea and one that would totally WORK!

She’s excited about it as well! And why wouldn’t you be? I don’t know about you but whenever I have a fab new idea I get mega pumped up and inspired by my own possible awesomeness! I can’t wait to see that baby come to life, and it’s exciting to ME to watch the same enthusiasm in someone else. It’s nearly as fun as actually bringing the thing to life myself!

Speaking of which –

My client is on the BALL here. She’s researching –

Preparing –

Learning –

Studying –

Getting READY, for sure!

And, of course, making certain to get on top of other areas of her life so that she can FULLY commit to her new business!

Pretty impressive stuff!

Of course there’s just ONE problem.

And it’s kind of a little one I guess.

(Unless her goal is to, I don’t know, actually build a business and make money. In that case it’s actually kind of a Richter scale INFINITY problem).

All of this research –

Preparation –

Learning –

Studying –

And getting ready –

Never mind clearing the slate of all the other life madness –

Does NOT in fact count as work.

Not now.

And not ever.

And all of this research, preparation, learning, studying and READY-MAKING?

Is in fact getting in the way of actually doing ANYTHING that would constitute GROWING A FREAKING BUSINESS!

(Side note: you do know, I trust, that if you want to make something happen or change or grow or create money then you have to, um, well, at SOME point you have to, you know – DO SOMETHING?)

And I gotta be upfront with you here gorgeous (as I tried to be with her): if your approach to your business is that you’re getting ready for it or that you for whatever reason CAN’T do it yet because of your other duties / musts (aka CHOICES) that are taking up your time / energy / LIFE, then the TRUTH about the whole thing is, that no matter how much you jump up and down and indignantly state otherwise, YOUR BUSINESS DOESN’T MATTER.

Oh not because it COULDN’T matter, not at all!

But because YOU HAVE NOT CHOSEN FOR IT TO MATTER.

What you have CHOSEN, instead, is to give your life for:

Preparation –

Research –

Ready-making –

And doing all of the other STUFF that you SAY is necessary to do.

Well, making it IS ‘necessary’.

And, maybe you DON’T feel safe or confident or whatever it is you need to feel in order to move forward and just start now, and maybe you really do NOT have any free time, and life is just insane, and you can barely breathe and besides you REALLY don’t know where or how you need to start anyway!

And maybe you have the best reasons in the WORLD for why today / this week / this month and what you’re really saying of course is this life is not the right time yet!

And maybe you even BELIEVE all of this stuff you’re spinning to yourself and you’re FURIOUS at what I’m insinuating (okay flat out saying: YOU’RE NOT MAKING IT MATTER) but no matter how you try and package it up here are the irrefutable FACTS:

1) If you SAY something matters to you but yet you’re not taking action on it then it DOES NOT MATTER.

2) If you’re doing stuff RELATED to moving forward on something but it does not actually MOVE YOU FORWARD on that goal then the goal / thing DOES NOT MATTER.

3) PREPARING for taking action does not constitute taking action and so it DOES NOT MATTER.

4) SAYING you’re GOING to take action does not COUNT as taking action, even if you say it’s going to happen TODAY, because unless you are ACTUALLY TAKING ACTION then your goal DOES. NOT. MATTER.

I tried to explain this to my client (I don’t know that I was OVERLY compassionate in the way I explained it unless by compassion you mean actually giving a damn that somebody does what they say they’re going to do or want to do) but honestly? I don’t know if she got it.

And here’s the thing:

It’s in our nature, as humans, yes even us driven types, to not QUITE get it (even if we do actually get it), at least not at first.

It’s so much easier to justify.

To BELIEVE that our own excuses are valid enough to matter more than our DREAMS.

Or, in some ways worse still, to nod our heads, sagely agree that yes! We do need to change, and yes! We WILL take action, but then no! To proceed to do precisely fuck all about it.

And it’s so easy, really, to let another day go by.

Because you ARE busy, and you are thinking about it, and surely that’s better than nothing?!

Well, I’d venture that it’s worse.

I’d venture that it’d be easier, if you want to talk about ease, to not even HAVE a dream.

To just be HAPPY with the status quo.

To be CONTENT filling your life with housework, and busywork, and STUFF.

And to not even have to face the fact, night after damn night, that yet again another day has passed by and you are not any closer to being the person you say you want to be, to starting the business and life you LONG for.

Ignorance, perhaps, really is bliss.

But here is the real problem.

Not just for my client (’cause SHE knows!), but also for you:

If you have a dream –

And you’re not taking action on it –

And you’re making other stuff more important –

Thereby DEMONSTRATING that what you say matters DOES NOT MATTER –

Then you will NEVER feel content, and you will continue to KNOW you are IGNORING not only your potential but your God damn DESTINY, perhaps.

Of course this is just my opinion.

You’re welcome to ignore it!

Why the hell should I care whether or not you pursue your dreams?

Except, I do.

And, I hope that I’m not the only one.

I hope that you TOO care about your dreams.

And I hope that you know –

That unless you SHOW you care by actually WORKING on those dreams?

It’s all just a fantasy.

Don’t forget –

Life is Now. Press Play.

Kat x

P.S.

It’s time to say yes to the fun and shenaniganery and unbelievable freaking FLOW yes power of accessing all of you.

Of ACTIVATING the next level version of you who you KNOW you’re already meant to be.

Soul Shifts & Money Making Online is HERE!

For the Crazy Ones Who Are Ready to Go All In On Soul, the Abundant AF Way

Women and men who know they were born to make millions, impact millions, and even change the world. Women and men who know they can HAVE IT ALL.

Leaders who are the crazy ones. Messengers who are the change-makers. The ones on the edges, and hell yeah wanting to stay there, so they can quickly, quickly, slip away –

When needed –

And back to their own world.

If that’s you, you know it, because somewhere in the world inside your head –

You found me

And this community

Of crazy as all get out leaders

Who would do anything to get away from everyone

And everything to band together, when we find each other

And if that IS you, and even though you’ve no idea yet what your soul is saying yes to you still feel and know that it IS,

Then let me tell you:

It’s time, quite simply, to drop back into you,

and to understand and also LIVE by the truth that everything you’ve for so long now been holding at arms length,

the money, the business, the flow yes you life, yes ALL of it,

comes from that place.

It’s time –

for SOUL SHIFTS & MONEY MAKIN’ ONLINE, with Katrina Ruth!

19 Days with 8-Figure CEO Katrina Ruth to Unlock the Deepest Core of You, and Explode it Forth Onto the World, in a Way That Makes All the Monies and ALL the Impact, Now.

We begin, Friday August 14!

  • Daily deep dive training module on a particular topic of Soul Shifting & Money Makin’ (details below)
  • Daily workbooks to take you further on what you heard and saw and learned and were FLICK switched on
  • Daily journal exercises to excavate your soul ALL the way down and out and remembered to where it should be
  • Daily implementation suggestions and asskickery for your biz and money and life!

As with anything, your decision should be based around your commitment to NOW become who you know you’re meant to be … to ‘fuck the how’ … to trust and have faith that when you let go, choose to surrender and trust, and let me hold that space for you and also of course lead and guide you … rather than on idea that everything has to be mapped out or considered in advance.

Your soul knows the way.
And always has.
And I am literally the best person in the world at helping you to connect in to that, with certainty.

https://thekatrinaruthshow.com/soulshiftsmoneymakingonline

I know you’ve always known that you have a calling –

And that you were born for more –

You have FELT things, deep inside of you, maybe since before time even began, and over time the whispers just get stronger, telling you –

It’s time

it’s time

it’s motherfucking TIME

to step up, to be all that you came here to be, to break COMPLETELY free from normal, to do something EXTRAORDINARY, to FULLY shine your light, and yes, also, of course –

to make a FUCKLOAD of money doing so, impacting ultimately MILLIONS of people with your work, and truly unleashing something powerful, beyond what even YOU can imagine …

and to go to bed every damn night KNOWING you were all of you.

Decide What You Know You Must. It’s Time. And the NEXT LEVEL IS AVAILABLE FOR YOU.

Join me here: https://thekatrinaruthshow.com/soulshiftsmoneymakingonline