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Business Mindset

Being the Actual 1% Within the 1%, and Having the Chops to Back It Up

I’m sitting here at the Virgin business class bar, another long haul flight between Australia and the US, my favourite flight attendant on #camparialert in close proximity, and talking with my brother about how much money I repeatedly lay on the line in my business, and he just said something that made me COMPLETELY stop in my tracks. In fact, I couldn’t believe I’ve never properly looked at it like this before, or laid it down for YOU!

My brother is also the Chief Operating Officer in my business, as well as my unofficial personal financial advisor, and before I poached him away to work for me he was a very successful accountant in a boutique accounting firm in Melbourne and since day dot of my business he has been MY accountant.

So if anybody is in a position of knowing what’s up when it comes to me and money, it’s him! He’s seen me through the years when I invested and invested and invested despite not MAKING the money I make now, when I rode out the seemingly never-fucking-ending storm of being over 100k in debt, he was the one who sent me the papers to consider when we thought I might have to file for bankruptcy, and for years he listened to me INSIST that it was all going somewhere massive.

Now as we sit side by side traveling in #VIFP luxury on the way to attend an elite invite-only conference for business scaling to 8-figures it’s safe to say it HAS in fact all gone somewhere massive!!

And we were talking about the fact that over the coming 12-15 months I’ll be investing roughly an extra million dollars into marketing and various other things of all sorts of shapes and sizes as part of the campaign for my New York Times best-selling book. This investment will have a MASSIVE powerful impact on my whole business and brand, it’s not even remotely just about the book deal, but doing the book deal has absolutely brought a ton of extra plans into the mix, and it’s forcing me to level the fuck up FAST.

Considering I’m already one for rapid growth and expansion, this is saying something!

And I’ve gotta be honest –

It’s STRETTTTCHIINNNNNGGGG me, but good! It’s UNCOMFORTABLE! It’s a little bit scary! It’s testing my faith, for sure!

And I wouldn’t have it any other way!!

Of course the general concept of investing an extra 7-figures or so into my business over 12-15 months is one thing, and in some ways since it’s not ‘now’ it’s easy to not worry about. Tomorrow can sort itself out, right?

Except that obviously it’s not just tomorrow – it’s NOW. In the end, investing in yourself actually does always mean investing now, and we’re not talking small chunks of change either.

Thing is …

My company generates multiple 6-figures a month in revenue now, so in theory investing big is not anything to sweat about.

Thing is though …

And this is what most people will never ever EVER really get, and even the ones who say they get it simply don’t get it in the sense that they LIVE it –

The only way I GOT to here, to making this money, to having an actual real fucking company, to literally sitting here right now on a trip that’s already cost me 50 G for me and my team before we’ve even made it off the plane, is because I backed myself the whole way here.

I see entrepreneurs everyday hell yes’ing about being the 1% within the 1% and being willing to do what it takes.

I don’t see all too many who’ve got the chops to back it up and prove it.

And it’s not something I stop and think about often to be honest! In fact, just now as Ashley and I were looking at my expenses and outgoings for this week he asked me a question which prompted this whole blog:

“How many of your clients do it this way?”, he said.

This way meaning: say yes, without fail, to EVERY single thing that they know must BE a yes, and then run like a bat out of hell to make it work.

This way meaning: say yes on repeat without a fucking clue HOW you will make it work, and simply refuse to fail.

This way meaning: lay yourself on the line and deliberately FORCE yourself into a situation where if you don’t win?

Well.

You DO win.

Because you’re that type of person.

Because there’s NO FUCKING WAY IN HELL you would say yes and then allow yourself to have to turn around and say well actually, I can’t.

Actually, I didn’t make it.

Actually, it just didn’t work out!

Do you want to know how many fo the 10k+ investments into my business I had the money just sitting around for when I said yes to, or even a plan for where that money would come from?

NONE OF THEM.

To this day.

I run like the WIND, daily, not because I believe that that’s what business has to be about necessarily but simply because everytime I come within a whisker of being AHEAD of my goals or COMFORTABLE with what I’m achieving I know that I’m clearly not asking for enough or expecting enough of myself!

And here is the astonishing thing – or not! – that hit me when he asked me this.

“How many of your clients lay themselves on the line like you do?”

Well.

My FRIENDS do, I can tell you that right away! My successful friends who play at the level I do and higher, or who are well on their way, they do it EXACTLY like this!

Say yes.

Commit NOW to who you want to be.

Fuck the how!

And then MAKE IT FUCKING WORK.

And some of my clients do as well, TO THE LEVEL THAT I DO.

ALL of my clients for sure lay themselves on the line, they wouldn’t be my clients if they didn’t!

But to the level that I do, that my friends do?

As I said to Ashley:

“A few. The ones who are really making it, actually”

I said it without really thinking about it, but his off the cuff answer summed it all up perfectly:

“So the 1%, basically?”

Fuck.

Yes.

And that’s what it all comes down to in the end, isn’t it?

Anybody can say they’re the 1% within the 1% and everybody DOES.

It’s a badge of honour and a point of pride to shout about being willing to do what it takes and how NOTHING will stop you!

But I gotta tell you –

Saying you’re the 1% within the 1% – or even just the 1%, lol! – don’t mean jack shit.

Show me the GOODS baby.

Back it the fuck UP.

What did you do and what are you doing RIGHT FUCKING NOW to prove it?

Not what are you PLANNING to do.

Not what WILL you do.

WHAT ARE YOU DOING RIGHT NOW?

Show me the chops, basically! You GOTS to have the chops!

It’s all very well to imagine that when things stop being so God damn tight and pushed and uncomfortable that you’ll be able to go to that next level, be the 2.0 #VIFP version of you who you KNOW you were meant to be.

But I’ll tell you this right now and with no concern for how much of a bitch it makes me sound:

If you want to be sitting up here at the bar in business or first class one day, if you want to have a company in the multiple 7-figures which you KNOW you’re scaling to 8, 9, 10 and beyond, if you want to actually achieve and LIVE the shit you dream about and talk about and which my friends and I do on repeat –

At some point you’re going to have to start acting like one of us.

Of course it is, quite literally, and mathematically also, more than MORE than likely that you’ll simply hell yes with me right now and then do precisely fuck all about it.

It’s 99.9% likely that you do NOT have what it takes, or simply that you won’t DO what it takes.

But if you’re that 1% within the 1% –

And you fucking KNOW it –

And you ACTUALLY HAVE THE CHOPS TO PROVE IT –

Then NOW would be an excellent time to show it.

I have no way of knowing what the leap of faith YOU need to make is right now, how you KNOW you’re supposed to lay yourself on the line this week, but I do know this:

Starting next week I’m taking on a small group of ACTUALLY committed entrepreneurs, leaders, creatives, VISIONARIES who are ready to stop letting their bullshit be bigger than their dreams, and to step the fuck up.

My MONEY MATTERS INTERNSHIP is open NOW for applications, and you can message me right away on Facebook for the full lowdown and to talk about whether it IS for you.

We’re talking 6 weeks with me, private mentoring, to get your shit sorted, call in wealth, and change your money blueprint for good.

This is an extremely in-depth and DEEP digging tailored mentoring experience which combines massive inner shifts with massive practical action, designed to get you into receiving NOW. It will absolutely tear away the layers you’ve been holding on to to STOP you from reaching your money potential and staying there, and it will get you into BEING a person to whom the creation of wealth and NEXT LEVEL success is automated.

We’ll be covering:

– HOW TO THINK FOR SUCCESS, AND GET RICH –

– FAITH, HOW TO LIVE IN IT AND ACT FROM IT –

– HIGH LEVEL MANIFESTATION AND HOW TO CALL IN WEALTH –

– CHANGING YOUR MONEY AND SUCCESS BLUEPRINT NOW –

– RE-WIRING AND RE-WRITING YOUR WEALTH FILES, ONCE AND FOR ALL! –

– HOW TO PLAY THE MONEY GAME TO WIN, AND BE COMMITTED TO RICH! –

– PROGRAMMING YOUR SUB-CONSCIOUS MIND FOR MORE –

– MAKING YOUR WEALTH BLUEPRINT AUTOMATED! –

And SO much more, including identifying your personal wealth blocks and scarcity programs and eliminating them layer by layer and once and for all, replacing instead with programs for WEALTH!

We’ll be working on all of the above purely around the conversation of WEALTH creation, in and of itself and separate to how it applies to your business, firstly, because you need to be able to create and receive money just for who you ARE, firstly, but we’ll then also apply it over to your business, and look at:

– What makes an entrepreneur one who consistently CLIMBS as opposed to eternally struggles

– How to craft your WEALTH PERSONA and apply it to your business

– Cult tribe growth for SUCCESSFUL entrepreneurs, how you’ll always receive exactly what you put out and how your tribe and following is a direct reflection of YOU, and also within your power to change!

– How to value and honour your time and your worth, and charge as well as RECEIVE like a rich person!

– Branding for SUCCESS

How this will work is COMPLETELY tailored and 1:1 deep dive conversations between you and I, both in the form of 1:1 phone calls as well as daily investigative and action-based discussions over Facebook and/or phone, as well as video and audio trainings to take you deep into all of the above content and for you to keep for life.

I’ll also be creating on the fly additional trainings, downloads, worksheets, based on what comes up in our conversations and what you and I find you need, are not sure of, or just want an extra push on and insight into!

I’ve written up an in-depth overview of the content and what we’ll be doing in our time together, as well as how to know if this is for you.

My Money Matters Internship is fully private mentoring and it requires you to lay yourself on the fucking line in more than one way. But most of all? It requires you to act as the person you say you’re here to be.

If you can do that and you’ve actually got the chops to prove it then message me now and we’ll talk application, and details.

I would love nothing more than to show you how to join me up here, and see you rise beyond! Time to fucking shine baby.

Don’t forget –

Life is Now. Press Play.

Kat x

P.S.

Rebel.
Upstart.
Fuck the system; screw the rules.
Won’t do what they told me.
Too much.
Unreasonable.
Ridiculous.
Unprofessional.
Crazy!

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”

lolol

BUT REALLY.

Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,

Polished,

And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,

WITHERS TO NOTHING,

AND DIES?

Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.

NOW.

With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –

THE MILLIONAIRE REBEL YOU!

Starting January 18th!

>>> https://thekatrinaruthshow.com/rebelmillionaire/

The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –

BUT NOT IF SHE CONTINUES TO DO BUSINESS AND LIFE BY TRYING TO SOMEHOW BE A NON-CONFORMIST WHO CONTINUALLY CAVES AND CONFORMS.

For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:

FLICK THE DAMN REBEL MILLIONAIRE SWITCH BABY.

>>> https://thekatrinaruthshow.com/rebelmillionaire/

All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.

REBEL MILLIONAIRE

Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.

>>> https://thekatrinaruthshow.com/rebelmillionaire/