Business Mindset

Being the Actual 1% Within the 1%, and Having the Chops to Back It Up

I’m sitting here at the Virgin business class bar, another long haul flight between Australia and the US, my favourite flight attendant on #camparialert in close proximity, and talking with my brother about how much money I repeatedly lay on the line in my business, and he just said something that made me COMPLETELY stop in my tracks. In fact, I couldn’t believe I’ve never properly looked at it like this before, or laid it down for YOU!

My brother is also the Chief Operating Officer in my business, as well as my unofficial personal financial advisor, and before I poached him away to work for me he was a very successful accountant in a boutique accounting firm in Melbourne and since day dot of my business he has been MY accountant.

So if anybody is in a position of knowing what’s up when it comes to me and money, it’s him! He’s seen me through the years when I invested and invested and invested despite not MAKING the money I make now, when I rode out the seemingly never-fucking-ending storm of being over 100k in debt, he was the one who sent me the papers to consider when we thought I might have to file for bankruptcy, and for years he listened to me INSIST that it was all going somewhere massive.

Now as we sit side by side traveling in #VIFP luxury on the way to attend an elite invite-only conference for business scaling to 8-figures it’s safe to say it HAS in fact all gone somewhere massive!!

And we were talking about the fact that over the coming 12-15 months I’ll be investing roughly an extra million dollars into marketing and various other things of all sorts of shapes and sizes as part of the campaign for my New York Times best-selling book. This investment will have a MASSIVE powerful impact on my whole business and brand, it’s not even remotely just about the book deal, but doing the book deal has absolutely brought a ton of extra plans into the mix, and it’s forcing me to level the fuck up FAST.

Considering I’m already one for rapid growth and expansion, this is saying something!

And I’ve gotta be honest –

It’s STRETTTTCHIINNNNNGGGG me, but good! It’s UNCOMFORTABLE! It’s a little bit scary! It’s testing my faith, for sure!

And I wouldn’t have it any other way!!

Of course the general concept of investing an extra 7-figures or so into my business over 12-15 months is one thing, and in some ways since it’s not ‘now’ it’s easy to not worry about. Tomorrow can sort itself out, right?

Except that obviously it’s not just tomorrow – it’s NOW. In the end, investing in yourself actually does always mean investing now, and we’re not talking small chunks of change either.

Thing is …

My company generates multiple 6-figures a month in revenue now, so in theory investing big is not anything to sweat about.

Thing is though …

And this is what most people will never ever EVER really get, and even the ones who say they get it simply don’t get it in the sense that they LIVE it –

The only way I GOT to here, to making this money, to having an actual real fucking company, to literally sitting here right now on a trip that’s already cost me 50 G for me and my team before we’ve even made it off the plane, is because I backed myself the whole way here.

I see entrepreneurs everyday hell yes’ing about being the 1% within the 1% and being willing to do what it takes.

I don’t see all too many who’ve got the chops to back it up and prove it.

And it’s not something I stop and think about often to be honest! In fact, just now as Ashley and I were looking at my expenses and outgoings for this week he asked me a question which prompted this whole blog:

“How many of your clients do it this way?”, he said.

This way meaning: say yes, without fail, to EVERY single thing that they know must BE a yes, and then run like a bat out of hell to make it work.

This way meaning: say yes on repeat without a fucking clue HOW you will make it work, and simply refuse to fail.

This way meaning: lay yourself on the line and deliberately FORCE yourself into a situation where if you don’t win?


You DO win.

Because you’re that type of person.

Because there’s NO FUCKING WAY IN HELL you would say yes and then allow yourself to have to turn around and say well actually, I can’t.

Actually, I didn’t make it.

Actually, it just didn’t work out!

Do you want to know how many fo the 10k+ investments into my business I had the money just sitting around for when I said yes to, or even a plan for where that money would come from?


To this day.

I run like the WIND, daily, not because I believe that that’s what business has to be about necessarily but simply because everytime I come within a whisker of being AHEAD of my goals or COMFORTABLE with what I’m achieving I know that I’m clearly not asking for enough or expecting enough of myself!

And here is the astonishing thing – or not! – that hit me when he asked me this.

“How many of your clients lay themselves on the line like you do?”


My FRIENDS do, I can tell you that right away! My successful friends who play at the level I do and higher, or who are well on their way, they do it EXACTLY like this!

Say yes.

Commit NOW to who you want to be.

Fuck the how!


And some of my clients do as well, TO THE LEVEL THAT I DO.

ALL of my clients for sure lay themselves on the line, they wouldn’t be my clients if they didn’t!

But to the level that I do, that my friends do?

As I said to Ashley:

“A few. The ones who are really making it, actually”

I said it without really thinking about it, but his off the cuff answer summed it all up perfectly:

“So the 1%, basically?”



And that’s what it all comes down to in the end, isn’t it?

Anybody can say they’re the 1% within the 1% and everybody DOES.

It’s a badge of honour and a point of pride to shout about being willing to do what it takes and how NOTHING will stop you!

But I gotta tell you –

Saying you’re the 1% within the 1% – or even just the 1%, lol! – don’t mean jack shit.

Show me the GOODS baby.

Back it the fuck UP.

What did you do and what are you doing RIGHT FUCKING NOW to prove it?

Not what are you PLANNING to do.

Not what WILL you do.


Show me the chops, basically! You GOTS to have the chops!

It’s all very well to imagine that when things stop being so God damn tight and pushed and uncomfortable that you’ll be able to go to that next level, be the 2.0 #VIFP version of you who you KNOW you were meant to be.

But I’ll tell you this right now and with no concern for how much of a bitch it makes me sound:

If you want to be sitting up here at the bar in business or first class one day, if you want to have a company in the multiple 7-figures which you KNOW you’re scaling to 8, 9, 10 and beyond, if you want to actually achieve and LIVE the shit you dream about and talk about and which my friends and I do on repeat –

At some point you’re going to have to start acting like one of us.

Of course it is, quite literally, and mathematically also, more than MORE than likely that you’ll simply hell yes with me right now and then do precisely fuck all about it.

It’s 99.9% likely that you do NOT have what it takes, or simply that you won’t DO what it takes.

But if you’re that 1% within the 1% –

And you fucking KNOW it –


Then NOW would be an excellent time to show it.

I have no way of knowing what the leap of faith YOU need to make is right now, how you KNOW you’re supposed to lay yourself on the line this week, but I do know this:

Starting next week I’m taking on a small group of ACTUALLY committed entrepreneurs, leaders, creatives, VISIONARIES who are ready to stop letting their bullshit be bigger than their dreams, and to step the fuck up.

My MONEY MATTERS INTERNSHIP is open NOW for applications, and you can message me right away on Facebook for the full lowdown and to talk about whether it IS for you.

We’re talking 6 weeks with me, private mentoring, to get your shit sorted, call in wealth, and change your money blueprint for good.

This is an extremely in-depth and DEEP digging tailored mentoring experience which combines massive inner shifts with massive practical action, designed to get you into receiving NOW. It will absolutely tear away the layers you’ve been holding on to to STOP you from reaching your money potential and staying there, and it will get you into BEING a person to whom the creation of wealth and NEXT LEVEL success is automated.

We’ll be covering:









And SO much more, including identifying your personal wealth blocks and scarcity programs and eliminating them layer by layer and once and for all, replacing instead with programs for WEALTH!

We’ll be working on all of the above purely around the conversation of WEALTH creation, in and of itself and separate to how it applies to your business, firstly, because you need to be able to create and receive money just for who you ARE, firstly, but we’ll then also apply it over to your business, and look at:

– What makes an entrepreneur one who consistently CLIMBS as opposed to eternally struggles

– How to craft your WEALTH PERSONA and apply it to your business

– Cult tribe growth for SUCCESSFUL entrepreneurs, how you’ll always receive exactly what you put out and how your tribe and following is a direct reflection of YOU, and also within your power to change!

– How to value and honour your time and your worth, and charge as well as RECEIVE like a rich person!

– Branding for SUCCESS

How this will work is COMPLETELY tailored and 1:1 deep dive conversations between you and I, both in the form of 1:1 phone calls as well as daily investigative and action-based discussions over Facebook and/or phone, as well as video and audio trainings to take you deep into all of the above content and for you to keep for life.

I’ll also be creating on the fly additional trainings, downloads, worksheets, based on what comes up in our conversations and what you and I find you need, are not sure of, or just want an extra push on and insight into!

I’ve written up an in-depth overview of the content and what we’ll be doing in our time together, as well as how to know if this is for you.

My Money Matters Internship is fully private mentoring and it requires you to lay yourself on the fucking line in more than one way. But most of all? It requires you to act as the person you say you’re here to be.

If you can do that and you’ve actually got the chops to prove it then message me now and we’ll talk application, and details.

I would love nothing more than to show you how to join me up here, and see you rise beyond! Time to fucking shine baby.

After all …

Life is NOW. Press Play.


Don’t forget –

Life is Now. Press Play.

Kat x


Did you see?!

Fuck Being a Good Girl: Introducing LEADER!


Whoop!! 💃💃💃


Ready to drop the bullshit –

Quit trying to climb the damn mountain, hand over fist, one painful and endless move at a time –

And claim your rightful place, now?

It’s time to stop questioning.

It’s time to stop ‘one daying’.

And it’s DEFINITELY time to stop asking HOW.


(Doesn’t sound like something I would say )

The way you’re going to get there is the same way you were ALWAYS going to get there is the only way that ANYBODY ever gets there is by claiming.your

Planting your damn flag on top of the mountain and saying what is UP, bitches, what’s been happening, here I now am and so the show can BEGIN!

Introducing LEADER! 🙌🙌

Fuck Being a Good Girl, Fuck Following the Rules, Fuck Working Your Way There Hand Over Fist. You Were Born to Run the Damn Show and Baby? It’s Time.

10 Days.

10 Modules.

10 gajillionty uplevels, in fact, nah, scratch that – ONE freakin’ uplevel, in which we take you straight to where you were ALWAYS MEANT TO BE.

It’s time to quit fucking around here, and claim your rightful place.

Here’s the 10 Modules I will be BURNING INTO YOUR PRETTY LITTLE LEADER SOUL during our time together!

(A Module a day keeps the peasant energy away)

Module 1: Leader Energy

Owning it, being it, living it, no excuses, just dropping in to NOW being the unquestionable next level leader who EVERYBODY looks to and who runs the damn thing. I don’t have to tell ya –
We could pretty much just do this module and you’d be done.

 Module 2: Multi-Millionaire Leader BELIEFS

Wealthy people have certain beliefs which broke ass peeps do not. It is what it is and that’s all it is. Guess what? PURPOSE driven wealthy peeps are another level altogether.
Change your beliefs >
Change your life.
It’s THAT freaking simple.

 Module 3: Leader Sales Hustle and Monetization

Leaders sell how leaders sell and they monetize with NO shame, ALL soul, and all RESULTS.
This is a mindset AND it’s about gettin’ real with what works.
So that’s what we’re gonna do!

 Module 4: Leader Content Creation

Look, nobody needs or gives a fuck about any more lame ass low-vibe please look at me teaching and preaching.
The Internet IS full. Boring does NOT sell. Too many folks are out there just trying to re-churn what everybody else is doing.
I’ll show you how to pull that out of you. And explode it to the world.

 Module 5: Leader Social Media OWNING

Let’s get you big.


Listened to.


And consistently fucking paid.

Social media is a VERY easy tool to make work for you and nope I’m not talking about analytics or algorithms. I’m talking about being everywhere, all the time, in a way they can’t ignore, and also with minimum effort for maximum result.

 Module 6: Leader Squad

Leaders don’t do shit that leaders don’t do or leaders ain’t leaders. We are gonna sort out your support system and streamline your LIFE. With or without ‘team’. I started with this with NO staff or team, NO money, and yet I still knew how to keep my energy and time to what mattered and let other people pick up my slack.
Leaders are supported and lifted up, PERIOD. Let’s get this happening for you.

 Module 7: Leader Daily Disciplines, Practices, Routines, Must Dos and Absolutely-Fucking-Will-Not-Dos!


Also probably the real thing (energy aside!) that gets you paid big.

 Module 8: Leader ABUNDANCE Creation

ALL the calling-in-of-money shiz-niz you need to know about and EVERY damn thing I have done over the years to dial it up from broke to abundant and rich-from-soul AF.

Module 9: Leader Lit-Up-Ed-Ness and Joie de Vivre

People ain’t gonna be interested if you’re not interesting girlfriend.
We are going to recapture your fucking FIRE, and I’ll show you exactly how.

 Module 10: Leader MAGNETISM

Being the most ‘they can’t look away’ person out there, where no matter what you do or how random it is PEOPLE HAVE TO HAVE IT ‘CAUSE IT’S YOU.

Yep, that is an INTENSIVE learning schedule but we did already agree it’s time to quit fucking around. Besides which, this is not about learning. This is about remembering, remembering, remembering, and motherfucking BEING –

All that you were always meant to damn well be.


Literally every possible thing you possibly need to know to NOW run the damn thing is what we’re covering here.

Modules will be delivered directly into the group each day and include LIVE as well as listen / watch / learn at home content. A lot of content! But only exactly what you need!

And baby?

It is going to kick your butt GOOD.

Listen –

I know you have this burning inside of you which is NOT going to go away.

You know and have always known that you are different, not just from the other PEOPLE, but from the other entrepreneurs.

The thing is gorgeous –

At some point you’re going to need to say yes to that.

Let me show you how.

Join LEADER today!

And watch your life blow straight the fuck up to where it’s always meant to have been.

Oh and there’s THIS!!

——>> Top 20 Action Takers ONLY Bonus! 🔥🔥🔥

Be in the first 20 to say yes to LEADER, and I am gifting you a $997 home-study course of mine!! I know!
Superwoman Unchained: The Revolution!

A 5-Week online program for creators, artists, leaders and revolutionaries who were born to change the world.

* Believe you’re capable of more than you ever imagined.
* No more asking “will I or won’t I” because as soon as you have an idea that you know you need to act on, it’ll be game fucking on!

This incredible course is STILL spoken about amongst those who initially took it live with me, and it is the PERFECT rev you up accompaniment to LEADER.

Not to mention it’s a $997 gift!!

But this is for the Top 20 ONLY, so get in now!

It’s time baby!


A brand new live course with self-made multi-millionaire Katrina Ruth!

Fuck Being a Good Girl, Fuck Following the Rules, Fuck Working Your Way There Hand Over Fist. You Were Born to Run the Damn Show and Baby? It’s Time.

10 Days.

10 Modules.

10 gajillionty uplevels, in fact, nah, scratch that – ONE freakin’ uplevel, in which we take you straight to where you were ALWAYS MEANT TO BE.

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