Business Mindset

Being the Actual 1% Within the 1%, and Having the Chops to Back It Up

I’m sitting here at the Virgin business class bar, another long haul flight between Australia and the US, my favourite flight attendant on #camparialert in close proximity, and talking with my brother about how much money I repeatedly lay on the line in my business, and he just said something that made me COMPLETELY stop in my tracks. In fact, I couldn’t believe I’ve never properly looked at it like this before, or laid it down for YOU!

My brother is also the Chief Operating Officer in my business, as well as my unofficial personal financial advisor, and before I poached him away to work for me he was a very successful accountant in a boutique accounting firm in Melbourne and since day dot of my business he has been MY accountant.

So if anybody is in a position of knowing what’s up when it comes to me and money, it’s him! He’s seen me through the years when I invested and invested and invested despite not MAKING the money I make now, when I rode out the seemingly never-fucking-ending storm of being over 100k in debt, he was the one who sent me the papers to consider when we thought I might have to file for bankruptcy, and for years he listened to me INSIST that it was all going somewhere massive.

Now as we sit side by side traveling in #VIFP luxury on the way to attend an elite invite-only conference for business scaling to 8-figures it’s safe to say it HAS in fact all gone somewhere massive!!

And we were talking about the fact that over the coming 12-15 months I’ll be investing roughly an extra million dollars into marketing and various other things of all sorts of shapes and sizes as part of the campaign for my New York Times best-selling book. This investment will have a MASSIVE powerful impact on my whole business and brand, it’s not even remotely just about the book deal, but doing the book deal has absolutely brought a ton of extra plans into the mix, and it’s forcing me to level the fuck up FAST.

Considering I’m already one for rapid growth and expansion, this is saying something!

And I’ve gotta be honest –

It’s STRETTTTCHIINNNNNGGGG me, but good! It’s UNCOMFORTABLE! It’s a little bit scary! It’s testing my faith, for sure!

And I wouldn’t have it any other way!!

Of course the general concept of investing an extra 7-figures or so into my business over 12-15 months is one thing, and in some ways since it’s not ‘now’ it’s easy to not worry about. Tomorrow can sort itself out, right?

Except that obviously it’s not just tomorrow – it’s NOW. In the end, investing in yourself actually does always mean investing now, and we’re not talking small chunks of change either.

Thing is …

My company generates multiple 6-figures a month in revenue now, so in theory investing big is not anything to sweat about.

Thing is though …

And this is what most people will never ever EVER really get, and even the ones who say they get it simply don’t get it in the sense that they LIVE it –

The only way I GOT to here, to making this money, to having an actual real fucking company, to literally sitting here right now on a trip that’s already cost me 50 G for me and my team before we’ve even made it off the plane, is because I backed myself the whole way here.

I see entrepreneurs everyday hell yes’ing about being the 1% within the 1% and being willing to do what it takes.

I don’t see all too many who’ve got the chops to back it up and prove it.

And it’s not something I stop and think about often to be honest! In fact, just now as Ashley and I were looking at my expenses and outgoings for this week he asked me a question which prompted this whole blog:

“How many of your clients do it this way?”, he said.

This way meaning: say yes, without fail, to EVERY single thing that they know must BE a yes, and then run like a bat out of hell to make it work.

This way meaning: say yes on repeat without a fucking clue HOW you will make it work, and simply refuse to fail.

This way meaning: lay yourself on the line and deliberately FORCE yourself into a situation where if you don’t win?


You DO win.

Because you’re that type of person.

Because there’s NO FUCKING WAY IN HELL you would say yes and then allow yourself to have to turn around and say well actually, I can’t.

Actually, I didn’t make it.

Actually, it just didn’t work out!

Do you want to know how many fo the 10k+ investments into my business I had the money just sitting around for when I said yes to, or even a plan for where that money would come from?


To this day.

I run like the WIND, daily, not because I believe that that’s what business has to be about necessarily but simply because everytime I come within a whisker of being AHEAD of my goals or COMFORTABLE with what I’m achieving I know that I’m clearly not asking for enough or expecting enough of myself!

And here is the astonishing thing – or not! – that hit me when he asked me this.

“How many of your clients lay themselves on the line like you do?”


My FRIENDS do, I can tell you that right away! My successful friends who play at the level I do and higher, or who are well on their way, they do it EXACTLY like this!

Say yes.

Commit NOW to who you want to be.

Fuck the how!


And some of my clients do as well, TO THE LEVEL THAT I DO.

ALL of my clients for sure lay themselves on the line, they wouldn’t be my clients if they didn’t!

But to the level that I do, that my friends do?

As I said to Ashley:

“A few. The ones who are really making it, actually”

I said it without really thinking about it, but his off the cuff answer summed it all up perfectly:

“So the 1%, basically?”



And that’s what it all comes down to in the end, isn’t it?

Anybody can say they’re the 1% within the 1% and everybody DOES.

It’s a badge of honour and a point of pride to shout about being willing to do what it takes and how NOTHING will stop you!

But I gotta tell you –

Saying you’re the 1% within the 1% – or even just the 1%, lol! – don’t mean jack shit.

Show me the GOODS baby.

Back it the fuck UP.

What did you do and what are you doing RIGHT FUCKING NOW to prove it?

Not what are you PLANNING to do.

Not what WILL you do.


Show me the chops, basically! You GOTS to have the chops!

It’s all very well to imagine that when things stop being so God damn tight and pushed and uncomfortable that you’ll be able to go to that next level, be the 2.0 #VIFP version of you who you KNOW you were meant to be.

But I’ll tell you this right now and with no concern for how much of a bitch it makes me sound:

If you want to be sitting up here at the bar in business or first class one day, if you want to have a company in the multiple 7-figures which you KNOW you’re scaling to 8, 9, 10 and beyond, if you want to actually achieve and LIVE the shit you dream about and talk about and which my friends and I do on repeat –

At some point you’re going to have to start acting like one of us.

Of course it is, quite literally, and mathematically also, more than MORE than likely that you’ll simply hell yes with me right now and then do precisely fuck all about it.

It’s 99.9% likely that you do NOT have what it takes, or simply that you won’t DO what it takes.

But if you’re that 1% within the 1% –

And you fucking KNOW it –


Then NOW would be an excellent time to show it.

I have no way of knowing what the leap of faith YOU need to make is right now, how you KNOW you’re supposed to lay yourself on the line this week, but I do know this:

Starting next week I’m taking on a small group of ACTUALLY committed entrepreneurs, leaders, creatives, VISIONARIES who are ready to stop letting their bullshit be bigger than their dreams, and to step the fuck up.

My MONEY MATTERS INTERNSHIP is open NOW for applications, and you can message me right away on Facebook for the full lowdown and to talk about whether it IS for you.

We’re talking 6 weeks with me, private mentoring, to get your shit sorted, call in wealth, and change your money blueprint for good.

This is an extremely in-depth and DEEP digging tailored mentoring experience which combines massive inner shifts with massive practical action, designed to get you into receiving NOW. It will absolutely tear away the layers you’ve been holding on to to STOP you from reaching your money potential and staying there, and it will get you into BEING a person to whom the creation of wealth and NEXT LEVEL success is automated.

We’ll be covering:









And SO much more, including identifying your personal wealth blocks and scarcity programs and eliminating them layer by layer and once and for all, replacing instead with programs for WEALTH!

We’ll be working on all of the above purely around the conversation of WEALTH creation, in and of itself and separate to how it applies to your business, firstly, because you need to be able to create and receive money just for who you ARE, firstly, but we’ll then also apply it over to your business, and look at:

– What makes an entrepreneur one who consistently CLIMBS as opposed to eternally struggles

– How to craft your WEALTH PERSONA and apply it to your business

– Cult tribe growth for SUCCESSFUL entrepreneurs, how you’ll always receive exactly what you put out and how your tribe and following is a direct reflection of YOU, and also within your power to change!

– How to value and honour your time and your worth, and charge as well as RECEIVE like a rich person!

– Branding for SUCCESS

How this will work is COMPLETELY tailored and 1:1 deep dive conversations between you and I, both in the form of 1:1 phone calls as well as daily investigative and action-based discussions over Facebook and/or phone, as well as video and audio trainings to take you deep into all of the above content and for you to keep for life.

I’ll also be creating on the fly additional trainings, downloads, worksheets, based on what comes up in our conversations and what you and I find you need, are not sure of, or just want an extra push on and insight into!

I’ve written up an in-depth overview of the content and what we’ll be doing in our time together, as well as how to know if this is for you.

My Money Matters Internship is fully private mentoring and it requires you to lay yourself on the fucking line in more than one way. But most of all? It requires you to act as the person you say you’re here to be.

If you can do that and you’ve actually got the chops to prove it then message me now and we’ll talk application, and details.

I would love nothing more than to show you how to join me up here, and see you rise beyond! Time to fucking shine baby.