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AVOIDANCE OF DEEPEST SELF

Do you ever feel as though you seem to have some kind of in-built mechanism which makes you want to AVOID YOUR SOUL WORK AT ALL COSTS?

I’ve just completed the download and transmission of the pre-work for my new program, Expansion.

I should have done it last week, when I first let the offer itself through and launched it, which was a full 7 days ago …

I DEFINITELY should have done it two days ago, because I at that point actively SAID it was going to drop that same day. Not because it needed to, the course itself doesn’t start for another 5 days still … no, I said it because I knew that then I would actually have to do it!

I REALLY should have therefore done it yesterday morning, given that by that point it was TECHNICALLY a whole new day (technically, because it depends on where you’re at, and in the US it was still the same day … loophole!), but I didn’t.

I thought about it.

I looked at my note to myself about it.

I TOLD myself I would do it in a particular gap of space I knew I had, and could.

But instead I lay on my 5 year old’s bed making Christmas shopping plans while my nanny and housekeeper took notes.

Which was fabulous, as Christmas is now organised AF! But this morning when I jack-in-the-boxed out of bed in possibly annoyingly perky fashion at 5am I knew that THAT WAS IT. I HAVE to let this download through today!

Now, it’s 8am and I’ve already done hot yoga plus about half a normal days work, INCLUDING sitting my ass in chair and letting.the.damn.work.through!

What I feel right now, is the post-orgasmic type vibe I ALWAYS feel when I truly do something deep, from soul, something POWERFUL, something that lets through every part of me. The guided meditation I created for my Expansion peeps for this pre-work is on soul remembrance, and in it, after 10 minutes or so of intention setting and teaching, around being ‘programmed to upgrade and remember’, we go into altogether another space and place as I connect you with long-forgotten and in some cases never even known (yet of course ALWAYS known!) pieces of you. Of your spirit. Of your consciousness. Of your DEEPEST and truest self. As is always the way when I get out of my own way and allow the message to take over, something COMPLETELY not just me came over me. If you listen to it, you’ll think I’ve probably guided this journey and remembrance, with the specific way we do it, a hundred times. But, I never had any idea I could do that or know that until 20 minutes ago when I did it!

Now I find myself sitting here in the coffee shop feeling a little … tender.

Shaky.

Exposed.

ShaKEN.

And deeply deeply connected to my truest self. Deeply in GRATITUDE, and recognition of the fact that what just came through me was not only powerful enough that I know people will find it worth the entire INVESTMENT of this program (and then some, since that’s so low!), but also of the fact that I know that THIS is the real work I am here for.

The work of my soul, the work I was born for, the work I don’t want to live without!

It ALSO happens to be, this sort of deep work, on which indeed my entire business is now built, the work I MOST WANT TO RESIST, AVOID, RUN, AND HIDE FROM!

Which, when you’ve got continual content to deliver, given you never stop launching, selling, creating, is just a SLIGHT bit of a nuisance!

Especially when you’re foolish enough, like me, to make proclamations such as ‘this is dropping today!’ Knowing full well that it will drop whenever the frick your soul says it will drop, and nor SHOULD it drop a moment before!

Those who know me best, who most deeply resonate with the true powerful work I do, my SOUL clients and community members, know this already of course. In fact, you probably laughed earlier in this blog as you saw me saying I ‘SHOULD’ have done it on this day, or that. You know it will come when it comes, and you actively would not WANT me to deliver it at any other time then when it presents itself! You know that the reason my work impacts you on such a massive level is because I allow it to come out in its time, in its way, and exactly as SOUL says it should, rather than my own or anyone else’s ideas of proper schedule or professionalism in business!

In fact, it’s quite rare these days that I do ever promise anything at any set time, because I know all of this. I used to drive myself mad publishing schedules and such in advance for my courses, because I could never then stick to them, or if I did my work was not my true soul work!

Nowadays, I state upfront in my courses that just because it’s 10 days (for example) doesn’t mean it will take place over 10 consecutive days … nor does it EVER mean things will drop at the same time each day or something … and basically nothing is planned in advance!

I allow for soul. I allow for flow. I choose to TRUST it will all come out perfectly, and – it does!

If you too are a creator who works best when first allowing space and time to drop INTO soul, I suggest you also consider dropping the idea of having set expectations you have to then adhere to!

But here is what else, and it’s the actual ass-whupping I came here today to serve up to you –

You BETTER bloody well make sure you DO then follow through, and let your true soul work have life breathed into it.

No, not just if or because you said you would, as part of an offer or a paid thing! I’m talking about in an everyday SHOWING UP FOR YOUR PURPOSE WORK sort of sense.

The real question to face into, is – if you never had to do anything –

And nobody was ever waiting on you –

And there was NO pressure or ‘requirement’ either to do with meeting promises made OR with money –

And if there was no guarantee of ANYONE ever listening –

WOULD you actually do the work of your soul, your truest and most important work?

Or would you continue to live an oh-so-busy life, running HARD at the race towards the dream, never stopping to admit that you’re chasing the wrong fucking dream and LIVING the wrong damn life?

When we do our truest work, we feel shaken, breathless, elated, exposed, lit up, orgasmic, powerful, apprehensive, raw, and so many other intense emotions, all at once! It’s not the sort of energetic state you can ignore. It DEMANDS attention. It DEMANDS, also, that you GIVE IT DUE RESPECT, and continue to make space for it.

In a word (or three) – it wakes you up.

And we know that once woken,
the eyes-closed sleep of the numb can never return

Once you KNOW, you can’t UNknow.

I think that this is why we so often avoid, run from, resist, distract ourselves from, put OFF the true work of our soul.

I think we understand how each time we DO allow ourselves to face resistance and confrontation full on, and then take a deep breath and PRESS PLAY ANYWAY, leading to the inevitable OUTPOURING of flow and soul certainty, we also commit ourselves ever deeper to the soul contract with our higher selves, which says –

You WILL give your life for this.

You know you will, yeah? You KNOW you can’t not!

And I guess the human self, the fear self, the part of us who still doesn’t feel worthy or who is just being reactive to the DISCOMFORT and the vulnerability of it all, that self can be pretty convincing at times! And we tell ourselves –

‘Oh! I didn’t have time!’

‘Oh! I wasn’t ready!’

‘Oh! It didn’t really matter, actually, that I did this other thing instead … or this pared down version … or just never –

ever –

got around to it –

at all’

MOSTLY, you’re faced with having to choose whether or not to follow through and do what you must when nobody IS listening, expecting, watching, waiting. Certainly if you ever want to get to where people PAY you to do that work, you can bet your sweet ass you’ll have needed to go through a pretty good whack of time first where you DID IT WHEN NOBODY WAS WATCHING.

For me, with this example today, I had a deadline of sorts. Sure, I passed my own self-imposed deadline a few times, but ultimately – it would get done before the course started, and it did.

But you have to understand, that for me to get to this point where I can not only unleash PROLIFIC amounts of free outpourings of my soul each day and people WANT to hear it, they’re waiting on it, they love it, but also where I can SELL based on doing this true work, doing courses such as ‘Rich From Your Soul Work’, and now ‘Expansion’, and so many others on the deep deep inner game before that, I first spent a HELLA amount of time showing up for my soul when nobody was watching –

Nobody was ‘liking’ –

And nobody seemed to care,

at all.

It was THE HARDEST DAMN THING I EVER DID. To face into that raw, vulnerable, exposed feeling and NOT receive any validation for it, NOT have it serving anyone, or at least not in that moment!! On top of it to experience the elated bliss you feel when you DO do your true work, but then to have to try not to feel let down when nobody seemed to give a fuck!

Can you imagine? How hard it feels to face into the dragons fire every day, then DO the damn thing, then feel as though it’s getting you NOWHERE, and meanwhile you still can’t pay your damn bills?!

I know you can … I bet for a lot of people reading this it’s EXACTLY where you are now!

And because it really IS so hard, for all those reasons but also just because doing soul work even WITH immediate physical world reward is still SO confronting, and we naturally want to shy from our true power, is precisely why MOST people will simply never do the damn thing.

Never make space
Never drop in and allow
Never let go of trying to do it on other peoples terms perhaps, rather than giving themselves permission to do it on their terms, on their souls terms (as I certainly do, and despite my feeling of mild frustration that I DIDN’T let this download through sooner I actually make no apology for it coming when it was damn meant to!)
Never press play
Never even start at all

Instead they will live a busy life, a successful life, a life of getting MUCH shit done but somehow managing not to end up anywhere noteworthy at all really …

Instead, living out their days in a constant contracted battle, fighting to feel awake, fighting to feel switched on, fighting to feel motivated, fighting against the continual pull of sabotage, wondering why they can’t stop binging, numbing, destroying, scrolling, CRYING, and DYING on the inside.

If that sounds familiar, BELIEVE me, you’re not alone. I get it. I have BEEN that person, too many times to care to remember.

And, there is a way out.

It’s not the road well travelled …

It’s NOT what most would call the easy road, but if you think about it, which path is actually harder? Doing what it takes to follow your soul, or continuing to drown in the wrong damn life?!

I know what I choose.

I had to CHOOSE it over and over though. I GET to choose it again DAILY. Every day, I am faced with the choice of ‘do I lean IN to my soul, or do I make up bullshit reasons why I didn’t get to it today?’

The thing with not getting to it today is, it DOES become a case of ‘oh shit, I just died and I never got round to doing what I said I would, what I knew I could, what my SOUL told me I should!’

That’s reality. It’s true in all areas of life. You KNOW this.

So I guess all I’m trying to say here, alongside whatever your soul has already kicked you in the butt about reading this, is simple:

If you have a gift,

DAMN WELL USE IT.

The world is waiting.

And living an alive LIFE?

Depends on it.

Don’t forget –

Life is Now. Press Play.

Kat x

P.S.

Rebel.
Upstart.
Fuck the system; screw the rules.
Won’t do what they told me.
Too much.
Unreasonable.
Ridiculous.
Unprofessional.
Crazy!

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”

lolol

BUT REALLY.

Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,

Polished,

And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,

WITHERS TO NOTHING,

AND DIES?

Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.

NOW.

With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –

THE MILLIONAIRE REBEL YOU!

Starting January 18th!

>>> https://thekatrinaruthshow.com/rebelmillionaire/

The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –

BUT NOT IF SHE CONTINUES TO DO BUSINESS AND LIFE BY TRYING TO SOMEHOW BE A NON-CONFORMIST WHO CONTINUALLY CAVES AND CONFORMS.

For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:

FLICK THE DAMN REBEL MILLIONAIRE SWITCH BABY.

>>> https://thekatrinaruthshow.com/rebelmillionaire/

All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.

REBEL MILLIONAIRE

Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.

>>> https://thekatrinaruthshow.com/rebelmillionaire/