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The FASTEST Way to Dominate Your Niche and Become a 7-Figure Coach!

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Do you ever feel like the world of online marketing is just getting a leeeetle bit (just a little!) –


And (let’s face it) –


I know it’s not just me who notices this, but seriously, if I get another scripted email inviting me into an awesome opportunity for only X number of people, well. Well, really what I’m gonna do is nothing so dramatic at all, unless of course you’re a business owner who wants my money and attention, and that is to is press delete 🙂

Because people?

I can tell when you’re just rolling shit out for the sake of rolling shit out, because somebody told you it was a good SYSTEM or a magic SCRIPT, or because it’s the STRATEGY you need to use to make money.

And there might still be a few folks out there who haven’t seen this same old same old marketing approach so many times that they could probably re-script it for their own biz in their sleep, but for the most part?

We’re onto you, and we expect better.

I mean really, I’m all for using scarcity as a ‘tactic’, so long as it’s the TRUTH …

And there’s nothing I love more than a persuasive email or letter …

But for the love of God! Stop churning out other people’s content, ideas, marketing (yep, even if you paid to be ‘allowed to’) and claiming it as your own.

It’s not just me, right?

We’re tired of this, and we want better!

We EXPECT better.

We DESERVE better.

And regardless of whether or not you agree with THAT, hear THIS –


I love the coaching industry. I love helping my clients design EXACTLY the kickass business and life they desire. I LOVE online marketing – both DOING it, and TEACHING it. I am a PROUD sales person at heart, through and through. It’s in my blood! And like I said, there’s nothing I love more than knowing I’ve written a GREAT persuasive email or sales letter …

But the stand out stuff in all of this? (And I know it’s not all meant to be about “me”, but this is just the truth) –

What makes it all WORK, so damn well in MY business and life, is really simple and should be really freaking OBVIOUS as well –

It’s me.

My words.

My ‘scripts’.

My marketing.

My sales processes.

My way of coaching, teaching, inspiring, leading, educating and EMPOWERING you to create the business and the life you want and to help you make MORE money online, faster, doing what you love.

But if you want to know the TRUTH? Since I’m kinda bagging out my own industry here and all –

I wasn’t always like this.

To this day, I continue to pay tens of thousands of dollars each year to learn from the best in the world. I do this because it forces me to a higher level of thinking and a higher level of action. It helps me to become more of ME, and to create the success I want on MY terms. But if I’m being really honest, there was a time there when I thought that paying the best meant COPYING the best.

Generally when you work with a coach they will let you copy their exact systems, strategies, even scripts. I do this for my clients as well.

Which is all well and good, and I guess it’s a STARTING point, but that’s the thing. It’s a STARTING point. It took me a few months or so to really get that, and during that time I did what I see SO many other coaches doing right now-

I used the same subject lines as my coaches. Which were sometimes from their coaches. Which, regardless, all the other clients of my coaches were using. And then THEIR clients. And then MY clients …

The same copy, “tweaked”.

The same strategy, “tweaked”.

The same sales and marketing, “tweaked”.

My entire BUSINESS was basically a photocopy of somebody else’s. Which was a photocopy of somebody else’s. I guess at SOME point it was original, but really, what did it matter?

It wasn’t ME.

Not fully.

And it didn’t WORK.

Not fully.

I don’t blame myself for going through this process, and nor do I blame the coaches who are doing it now. It’s like a kid copying their parents before deciding on their own opinions and ideals, right? But sooner or later every kid has to grow up.

For me, it was impossible to find TRUE success and really EXPLODE things financially and also FALL IN LOVE with my business again until I shook off EVERYTHING that wasn’t COMPLETELY me, and started doing biz – and life – on my terms.

And I have to tell you – if right now there is ANYTHING you are doing in your quest to “make it” online that is NOT aligned?

You’re setting yourself up for financial failure, at best, and for soul destruction through and through, at worst.

So let’s talk about how to NOT do that, yeah?!

It’s time for the coaching industry to stand up and pay its dues.

It’s time for you and I – AS coaches but also as CLIENTS – to DEMAND originality and true service.

And – and this is the BIG one – it’s also time for us to DELIVER it ourselves.

I know that you are like me in that you KNOW you have an important message to share with the world. A legacy, even. So if you’re going to do that and you KNOW that your calling is one in which you will impact on the lives of thousands of people for the better?

What better time to start than now, right? And what better WAY to do it, than all out! 100% you gorgeous.

Here’s how.

Throw Your Copywriting Scripts Away

It’s great – and often fascinating – to learn how people write to sell, and it’s always a gift (even if a paid one!) when somebody allows you to benefit from their genius and experience, but no matter which way you play it, using somebody ELSE’S copy, no matter how ‘tweaked’ it may be, is NEVER going to be as good as something that shot straight out of YOUR soul into the soul of your client.

Yep it is DEFINITELY going to be harder this way, and take longer, but did you know? That’s only in the short-term. In the long-term it is EASIER to be you than it is to be someone else, and you will make a LOT more money selling ‘you’ than what you could make selling ‘sort of you that is actually a copy of you sitting on a copy of somebody else’.

Hot tip: If you don’t know where to start with writing your own copy, use stories about stuff you have overcome, learned from, failed at or won at, and after you share the moral of the story, do a lead in to your thing, and how it can help the reader. Simple.

Say In Public What You Think in Private

Another way to write good sales copy – marketing magic – anything – is by virtue of the ‘passion plea’ aka the rant. This is pretty much taking the stuff you’d normally only think, or maybe say (bitch about, shriek about, jump up and down about!) to your partner or BFFs.

Why would you want to say the often somewhat snarky or embarrassing or just plain OUT THERE stuff you think in private in public? Because when you do, you attract people who think like you and will be both awed and THRILLED that you are saying this stuff out loud. At the same time you will REPEL people who do not think like you.

Yes, they will think you are the WORST kind of awfulness in some cases. But so what? Are you here to try and make the world LIKE you, or to find the (however few but often MANY) people who flat out ADORE you?

I can tell you that it’s the ones who adore you will invest in your stuff over and over again, and tell all their friends about it!


Okay, so you’re not the ‘top’ expert in your field yet, you don’t have a ton of kickass testimonials to share and frankly sometimes you wonder if you even know WHAT you’re doing … and if everyone can tell as well! Newsflash: this situation might be partly just getting over your own insecurities but it is ALSO taking the ACTION you need to take to support that.

Don’t know as much, haven’t done as much, don’t have the results to show yet? Stop wishing that situation would change and whatever you do do NOT fall into that smoke and mirrors bullshit trap that a lot of coaches do, and just get out there and learn HOW to be an amazing coach in your niche. And then KEEP doing that. And if you just KEEP on keeping on? You CAN become the best. Certainly you can become – and SHOULD be – the best for YOUR perfect clients. You know … the ones who are turned on by you speaking your truth loud and proud.

Inject Outrageous Personality Into All That You Do

When it comes to investing the BUCKS to work with a great coach, nobody wants a boring one who is ONLY about the ‘how-to’. You might have the VERY BEST knowledge and strategy in the business, and your results might kick BUTT. But honey? If you don’t DELIVER it with a big old bout of YOU, then I can tell you your battle will ALWAYS be uphill.

It’s not school! People aren’t here just to LEARN (by force!!). People want to be MOVED. Inspired. Yes, educated. But most of all EMPOWERED to feel something, to believe in something, to see themselves as PART of something. If you want to develop a tribe of clients who see you as their leader and can’t WAIT to brag about you, love just being ASSOCIATED with you and of course will BUY from you regardless of what you’re even SELLING but just because it IS you, then you simply MUST sell them what they really need. Which is first and foremost you. The knowledge and how-to you spout is just what comes after that.

And really, this is just commonsense, but how are they going to BUY you if they don’t get to first EXPERIENCE you?

I know.

Huh, right?

The Only Sales Skill You Really Need

If you are struggling to get the sales you want, think about this –

People don’t buy your thing because of how it looks …

Or because of the whizz-bang features it has …

Or because of the awesome membership site …

Or the carefully crafted sales page …

Or because of all the multi-media included …

Or even because of the cool bonuses …

They buy it, quite simply, because they believe in it. They believe in you.

And because of it – and you – and the fact that you’ve made them FEEL something – they are able to believe in THEM.

How can you move people today? How can you make them FEEL something? How can you help your tribe believe in them SELVES?

Figure that out, and you’ll never struggle to sell again.

Believe Nothing Until You Know It

Just because such and such awesome leader/coach/guru/spiritual guide said it is so doesn’t mean it is for YOU. Yes, there are approaches to making money online, to lead gen, sales, marketing, launching that WORK. Obviously. God knows I teach ’em!

But if you’re looking for the ‘one magic thing’ and you’re telling yourself you ‘can’t’ get the results you want in your biz until you ‘figure it out’, you’re chasing a mirage. Everything that DOES work was just figured out by people. Some stuff works better than others and is passed down again and again. But it was still designed by ordinary PEOPLE. And tested by them. And sometimes – amazingly! – people even come up with NEW things. Because they, I don’t know, want a better result, or they think the know their own community better than any ‘strategy’ does, or they just love testing stuff out, or they refuse to just ACCEPT stuff they haven’t first TESTED.

Maybe YOU could be one of those people in YOUR business. Who knows, maybe you could even start a movement of your own and have OTHER people copy YOUR stuff!

Just a thought.

Stop Being Afraid

What it all comes down to, is this.

If you want to really ‘make it’ in the big old world of online biz, and by make it you KNOW I mean design not just the income you desire but every PART of the kickass business and life of your dreams, COMPLETELY on your terms, and you want to do it in such a way that you are KNOWN for your greatness and the impact you have?

You gotta just cut your losses and take that leap of faith.

The leap towards doing what you’d do if you ALREADY had the success you desire.

The leap towards saying what you think if you knew you couldn’t fail.

The leap towards shaking off the rules and musts and shoulds and just creating a NEW kind of normal within your industry, heck within the internet and even the world.

It’s an incredible world we live in, and you truly can do anything you desire, be anybody you choose, have anything you like.

But if you WANT it all you have to be willing to TAKE it all and that also means you have to be willing to MAKE it all HAPPEN your way.

It’s not just about the fact that you GET to live that way, on your terms.

It’s the fact that if you truly want to be GREAT you have to BE GREAT.

And [pq] YOUR true greatness comes from inside of you. [/pq] Ain’t nobody else out there who can tell you how to do it. So next time you find yourself either by accident or design spouting out something that is not ALL you, stop. Just stop. And ask yourself if it’s possible if there’s a better way.

A more authentic way.

A more BALLSY way.

A more ALIGNED way.

But most of all a more ALL OUT YOU way to be.

I promise you, if you go looking hard enough to find it, there’s usually a more ‘you’ way to be. And when you do find it? Nobody else stands a chance, and you can write your own pay cheques. After all, nobody else can win at being you! Speaking of which …

Want To Start Doing Business – and Life! – Completely YOUR Way?

The Tribe is now open!

Want me to OFFICIALLY kick your ass and show you how you can have it all, on your terms, and make a helluva lot of money AND an awesome impact just by being you?? <— join The Tribe of Revolutionary Fucking Leaders, today, and save 50% off your first month!

Immediate access to over $6000 of my BEST selling online products and programs included!

This is your time to shine baby. You can have, be and do ANYTHING you choose. But if you want to make it happen on YOUR terms, you need to go out and MAKE IT HAPPEN.

I’d love to help you.

I can’t wait to see you on the inside. It’s time to step up, turn the coaching world on its head, and do things YOU style.

Click here to join now, because you know what?

Life Really is Now. Press Play.





A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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  1. I thoroughly enjoyed this post and agree 1000% that you have to be ORIGINAL, AUTHENTIC, and start with your WHY because your clients are buying YOU regardless of what it is you are offering as a coach. Thank you for sharing your tips and insight

    1. Kat says:

      You are so welcome Tiffany, thank you for commenting!

  2. Ana Goncalves says:

    Love your post, Kat! I agree with you wholeheartedly, that in order to thrive one is here to be their true self from the inside out and share their gifts in a way that is unique to them. I have been guilty of following people and being completely out of alignment that it has thrown me out of whack with myself. Now I’m feeling more in myself to put my gifts out there in a way that is authentic and in alignment with who I am.

    1. Kat says:

      Excellent! We’ve all been guilty of that at times, just great that you recognised it 🙂

Comments are closed.

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