Business Mindset


I was listening to Kamikaze (Eminem’s new album) this morning, interspersed with a bit of Britney Spears – as you do – cruising down the highway on my way to yoga and thinking about, well, not much of anything really!

I feel a little bad that I don’t seem to have as extreme of an opinion as everybody else about MM’s latest – everybody seems either thrilled or outraged and disgusted, and in no uncertain terms either! All feels a bit extreme to me, but considering how much I DO listen to his stuff it makes me wonder why I’m not as emotionally affected in one direction or the other as what my entire feed seems to be. Well, okay, I guess I do know why –

Because I’m loyal to who I’m loyal to, and it’s kinda ‘period, The End’, on that for me.

This is true with people, and with brands. 

Of course there are situations where trust is broken and I completely let go of something or somebody I loved, but as an overall rule – once I love someone or something, I love them, and that also means I tend to love what they’re doing or producing BECAUSE I LOVE THEM.

THAT is how I feel about his latest album. There’s some songs on there that really speak to me, some I will probably never play again, but so what? His music has meant a lot to me over the years, and my loyalty will die hard for that reason. I’m like an indulgent old aunt with the random shit, chuckling and shaking my head at the shenanigans even if they’re not my favourite.

Indulgent old aunt, that’s me!!

Anyway –

HERE is what I was actually thinking about as I drove along, I’m just musing on the loyalty thing now, but what was running through my mind earlier was around putting on a SHOW.

Eminem’s music has a certain rhythm, a certain beat, a certain energy; it’s recognisable; duh.

This is true with Britney as well; it’s true with all artists – even those who have wild variance in their style of creating, the recognisable bit tends to be the ESSENCE OF THEM.

But if you think about the lyrics … the lyrics of a lot of his new songs for example are essentially somewhat passive aggressive, or just straight up aggressive, smack-talking everybody who smack-talked him, and then we have that whole ‘survival of the fittest’ style theme coming through (which I love and ALWAYS resonate with), but really –

What makes any of it new, or different? 

Another day, another album, another bunch of songs, and the same fucking message (essentially!) which we’ve been hearing from him the whole time.

In the business of what we do, as online messengers, coaches, leaders, truth-sayers, something people worry about a LOT is being repetitive. I used to worry about this too, and it still gets me from time to time! I’ll find myself writing a post sometimes even with the same NAME of something I’ve written previously. Often it will feel like I’m just regurgitating shit from last year, the year before, heck, even way back to 2006 when I first began blogging!

It was always some sort of version of what you feel inside of you is real, believe in yourself, live according to your values, do what it takes, press fucking play!

In fact, you could go back earlier than when I first began writing this stuff online, and you would have heard me messaging it verbally, to my clients, my friends, my journal, anybody who would listen!

The message has always been the message, it remains unchanging; like God 

But how it’s PACKAGED?


How I wrap that shit UP for you? Ohhhhhhh baby, I guess there’s been some changes there!

There’s been sweet and nice and all things lovely and light Kat …

There’s been passive aggressive and angry and ‘fuck the world’ Kat …

There’s been introspective and deeply soulful Kat, who will plead with you to save your soul …

There’s been crazy ridiculous shenanigan-ery Kat (I love her!) …

There’s definitely been some boring, bland, MEH Kat in there …

And there’s been a LOT of fire and brimstone and do what it TAKES Kat.

Over the years, I’ve seen people love me, hate me, loathe me, rage against me, become obsessed with me, copy me, fangirl on me (please don’t, it feels weird!), want to be best friends with me (yes, let’s BE friends if it’s for real!!), try and take me down publicly, build me up and promote me to everybody they know, and you know what else –


Up, and down, and all over the damn place with their FEELINGS about me.

Well, I understand that. I can understand it from the point of view of, for many of my soulmate clients and community, there was a time where I WAS ‘too much’ for them. Too much of a mirror, mainly 

So, that’s one thing.

But to be honest, aside from that … the ‘reactive’ on-and-off-again loyalty, whereby people love me / hate me / think I’m inappropriate / silly / too extreme, etc … that’s not loyalty. It’s not love. It’s not SOULMATE connection.

My soulmate clients and peeps love me for who I am, at my core, period the end. And I them. This does NOT mean they blindly follow or do everything I say, of course not! It also doesn’t mean they love every single piece of content I put out. God, I send 6-8 emails a day, PLUS all the stuff I put on social, you’d never get your own life playing if you were absorbing all of what I create! Besides which – I don’t EXPECT everything I unleash to hit home with you. I understand there will be a ton of my stuff you’ll skip over, or begin reading or watching and then not jive with, or you’ll press delete in your inbox without even opening it! Outrageous! Haha. No, it’s FINE.

But to all of a sudden decide I’m shit because you didn’t like a livestream I did … or even if it felt like I was losing you for an entire month or so … or you just weren’t as ‘into’ me anymore … well, that’s part of how it goes, isn’t it? But at a certain point, you do start to notice, as a leader and an artist, who actually is sold on YOU, versus who is just alternatively getting their rocks off on your content or being offended or appalled by it.

And here is what all of this comes down to, if you’d like to build a loyal as FUCK tribe of soulmate peeps who are in it for the long haul with you –

It comes down to, what is the SHOW you’re putting on, and who is it for?

Your message is your message, it doesn’t change and it’s not SUPPOSED to. You believe what you believe and you stand for what you stand for! Well, of course beliefs shift in people, but our underlying beliefs around what life is all ABOUT tend to hold pretty solid.

For me, for several decades now, in fact since I was younger than 10 years old, all I’ve wanted to do was inspire and empower others to press play and live their lives purposefully!

For a long time, I was trying to DO this, and whilst it always spoke to those who it got through to, it didn’t get through to many.

It wasn’t until I released the SHOW, the performance, that it became a thing … an empire … a BRAND … an entity of its own which ain’t going anywhere. Because I found a way to package and PRESENT it all that became my style, my essence, what identifies and separates me and also allows me to draw ATTENTION to that same-same message which you DO need to hear over and over again!

Now before you get your knickers in a knot about the idea of putting on a SHOW, the whole damn point of the show is YOU BEING YOU. Aka#iamthekatrinaruthshow beatch 

Who are YOU?

Who are you when you’re being your MOST you, over the top, or playful, or outrageous, maybe aggressive and angry and fired up sometimes! 

Who are you when you’re letting your TRUE feelings show, and not hiding ’em, maybe even turning what people say about you or how they try to shut you down into part of your content?

Who are you when you’re not filtering, not editing, and no WAY in fuck letting any idea of what you should or should not do impact what comes out of you?

Who are you, in other words, when you are BEING ALL OF YOU all the time, letting whatever version of you that lurks inSIDE of you take the stage?

I find it hilarious when people refer to Eminem as having let down his fans …

If him being whatever the fuck version of him he is being ‘lets someone down’, then guess what?

Baby they were never a fan.

Not in the SOULMATE sense, which is all I’m interested in and here for.

And how about you?

Will you cater to the masses, or even to the people who have at one time lauded you, applauded you, told you ‘well done; you’re great!’, but now woefully shake their heads and indicate you’re not doing it right?

Will you bend over and take it up the ass like a good girl because you’re TOLD to, even though you actually don’t really WANT to?

Or are you going to let the message be the message, come hell or high water, and you be YOU, no matter who is lost along the way?

In the end, it’s VERY black and white –

You’re either showing with FURIOUS glory all that’s in you and fuck what anybody thinks about it, you’re TRUSTING that the right people will come along for the ride –

Or you’re a manufactured God damn wannabe who is never going to EVER really stand out at all.

Which is it?

I guess there’s only one other thing to say, isn’t there?


Remember –

Life is Now. Press Play.






A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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