Maybe It's Just Meant to be Hard
Success Mindset

Maybe It’s Just Meant to be Hard

I think we spend all of this time searching for a way to make things work where it is ‘easy’, and it, well, just works.

But what if it’s just meant to be hard forEVER?

Tell me honestly: can you commit, right now, to staying the course with your business (or with any life goal) if you knew for a FACT that it was never going to ‘just be easy’?

I know I write a lot about how simple my business is, and even how easy it is, and so perhaps I’m guilty of perpetuating the idea that when I say it’s easy? It’s actually fucking easy. (I know, but stay with me here …)

See here’s the thing about easy. It’s a state of mind. It’s like how if you love going to the gym and you truly get off on doing what’s necessary to be in great shape you’d talk about how much you love it, how it fires you up, and that’s also how you FEEL but at the same time it’s true that you at times feel you’re possibly going to die or if not certainly your lungs will explode, you’ll pass out or puke or maybe all 3 at once. And that’s not even mentioning the at times torturous pain.

BUT YET YOU LOVE IT. And so the truth is … like some kind of (or an actual) masochistic weirdo you get off on that pain. And so the bigger truth is it wouldn’t really occur to you to tell someone how much it hurts, because, well, of course it fucking hurts like something 99.99% of people can’t imagine and WOULD NOT PUT THEMSELVES THROUGH but yet you LOVE IT.

So that’s what you focus on.

Yes, because it gets you to your goals but also?

Because you fucking love it!

So when people ask you what it’s like to workout you might talk about how great it makes you feel or how you love the strength and power or even how it’s fun and you might certainly mention that ‘of course you have to push yourself’, but unless someone has seen you train, or, really, been through that themselves, they will never get it.

And most people when they first experience the level of training intensity it takes to be in RIDICULOUSLY good shape go screaming for the hills or simply just don’t keep DOING IT.


In business it’s the same thing. I had this conversation over lunch yesterday with two of my inner circle ‪#‎society‬ clients. We’re here in Bali right now, surrounded by luxury – about to spend a day heading out to the rice fields and a coffee and chocolate plantation, yay – for a retreat I’m running for them. They’ve both worked with me for a year or so, give or take, and in that time have achieved incredible things in business and in terms of personal growth and determination. COURAGE is one of the key essentials to business success as God knows it takes a brave person to keep playing this game over and over again, and both these women have that in spades.

One of the things that came up is how ‘my stuff just sells so easily because it’s me’, and I have a big following, or whatever.

And at first I agreed, I mean I always talk about how easy it is to sell when you’re in alignment, how my writing is what brings in my money how all I DO really is write and speak and create and hang out with cool kickass chicks online and how it really is just so fun and EASY.

And it is … that’s how I feel. Every day I feel so God damn blessed to live this life, not just to be location free and traveling the world in fine style but to be making let’s face it a killing just by, well, writing shit that’s on my heart. Or saying it. And then helping my clients get their head in the game and their ass into alignment.

But the truth is that when I say it’s easy?

It’s fucking hard work.

At times it’s torture.

It NEVER ends.

I battle resistance DAILY in some form.

I still experience fear and self-doubt all the time!

Not ‘everything’ I launch sells, some things still flop!

Okay Kat, I hear you think. Yes yes resistance and fear and so on but at the end of the day people love you and you make great money from writing and just being you.

Yes … that’s true … and yes, the stuff that makes me the bulk of my income – aka my writing and speaking – often takes only an hour or so a a day.

Although on the other hand I guess it’s taken 8 years, over 300k invested in mentoring, over 100k in debt reached (would you put yourself through that and keep going, even if it weren’t working? I believe if the answer is hell no that whether or not YOU personally will ever have to then success will always say hell no to YOU), many years of not making money, sometimes not even affording to buy a coffee, day after day after week after month after year of continually doing the work in SPITE of this, of never saying die, never stopping believing, never letting myself crumble for more than a few minutes because I knew I had to pick myself up and just. keep. going. dealing with all the partner / friend / family shit about what the hell you’re doing with your life AND of course your own worries and guillt, doing a whole bunch of stuff that ate my soul up because I didn’t realise it COULD be based on alignment and so on and so forth …

And an hour or so a day.

So yeah I guess that’s easy

Or I guess that I FOCUS on the joy I get.

On a practical level though, time wise – I only spend an hour or so a day, maybe 2 if I’m creating paid program content, on the stuff that runs my business.

Behind the scenes for a long time I’ve talked about how the total amount of hours I put in is 20-25, and that’s been true.

Lately though I have amped up my income AND my alignment / asskickery by basically taking the gloves off with the pricing of everything from my lower-end stuff to my inner circle mastermind and by simultaneously adding in what can only be called FUCKTONS of value in a way that has just not been done before. Namely: I’ve been giving a LOT of my personal time away. The Society includes UNLIMITED access to me.

All of these new things I’ve been doing have added about 20 hours a week to my work schedule.

I stay up till 2am or so most nights, and I get up at 7am.

And how I feel about this?

Fucking amazing!


And as though business and making all this money is easy.

That’s truly how I feel and I love it – I also know that all these extra hours are a short-term thing as I find my footing with the way I’m doing business right now, and as I learn how to strip back the NON ESSENTIAL again. Everytime I uplevel in business there is a period of MAYHEM and then I learn to let go of a whole bunch of stuff I thought I had to do and just do the (new or improved) stuff that is actually making the money. So the big change right now is spending a LOT of time hanging out with my clients either individually or in groups and helping them out. What I’m starting to strip BACK in exchange for that is all the ‘behind the scenes’ stuff that supposedly has to be done to keep sales on online stuff rolling in. I know at some point I’ll need to sleep more … and while I’m doing maybe 40 hours a week total right now I will probably settle back on 20-25 at some point.

Often I hear people complain about not wanting to do more client work, or not wanting to have to deal with people’s constant questions and messages and so on, and I used to feel this way. But the way I see it now – and it was a CHOICE – is I can continue to have to ‘sell’ myself via doing shit that just doesn’t RESONATE with me, or I can BLOW PEOPLE AWAY WITH THE VALUE I CREATE NOW – and actively ONLY help the kinds of women I love, the natural born revolutionary fucking leaders – and create a tight-knit community who love me and will CONTINUE working with me.

Either way can work … I just choose to do the stuff in my business that I enjoy and even love, most of the time.

And I know how to look after myself behind the scenes so that i DO love it.

But yes:

It is intense, it is demanding, it is relentless and it is fucking hard work that never ever stops and if I WERE to stop then that would obviously impact my results at some point! Never mind my fulfilment. And I see THIS quite often as well, where successful entrepreneurs buy into the BS that at some point you can just STOP SERVING PEOPLE OR CREATING NEW SHIT and the money will still keep coming in.

Good luck with that one!

But also: fucking WHY, because isn’t the whole point that you’re doing what you are CALLED to do?!

So, a few facts:

Doing what you love and making money from it is so damn easy when you’re committed to it as something that you will NEVER STOP DOING.

And when I say it’s easy?

It’s torture the likes of which most people will NEVER put themselves through!


So that’s a conundrum … unless you’re on the inside where I am and you actually fucking love it so you just pinch yourself at how easy it is!!

And also: you will never be done creating.

You want to keep making money? YOU KEEP CREATING.

Day in.

Day out.


And if you were BORN for it and you’re following your heart then it is so amazing to be ABLE to do this and as the money comes in you will marvel at how easy it is … by which I mean how fucking full on it is and you never get to stop … but you don’t want to!

And if you want to keep money you also keep HELPING PEOPLE.

AND YOU LOVE IT, so it’s easy, but it is also RELENTLESS and quite simply most people aren’t willing to do it!

So I could go on and on here, you know, but you see what I’m saying:

Ease is a choice.

Loving something is a choice.

It’s TRUE when people say that, but what is not said, mostly, is that the ease is found when the WORK you do and the PAIN you put yourself through is based on what you can’t NOT do.

So … don’t hear ‘easy’ and think it doesn’t mean hard fucking work, work that at times you wonder if you can stand up against for another second even!

And … if you are not building your business based on PAIN YOU LOVE, well, why the hell not?

There’s actually no other way.

Remember –

Life is Now. Press Play.

Kat x





A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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  1. Sophie says:

    You are so spot on about it being a mindset. The funny thing is I have to consciously tell myself and set the mindset that its easy because if I tell myself that something I’m about to do is hard, I simply won’t do it and procrastinate away the opportunity. In telling myself its easy (even if its not) I can trick myself into that place of pure joy and excitement that allows me to do the hard and necessary work. I think people think of easy and hard by their literal definitions when they actually have separate entrepreneur definitions

  2. This is just great. I think at some point, easy or difficult doesn’t have anything to do with it. You just do it because you have the heart, or the passion for your business, for your vision of the future, for your goals or for your ideals.

    In fact it seems to me, if you’re even thinking the thought to yourself “this is too hard” or “I wish it were easier” then either a reframe is required, or maybe what you’re doing isn’t quite in alignment with your true self.

    So, yes sometimes it might be difficult. But you just do those things anyway because the bigger vision is too strong to let go of, and that moment of temporary difficulty is just not going to be the thing that gets in your way!

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