Success Mindset

The Vibe Fucking MATTERS Okay!

I am so freaking in the zone right now, it’s not funny.

You know that thing you do where you FORGET WHAT ACTUALLY WORKS?? I’ve found myself traversing a TOUCH down that pathway of late. Specifically, I’ve been looking outside of myself for answers and a way forward when I know that I know that I ALWAYS know that the answers come from within.

In fact, the more that shit is TOUGH or treachorous in business (and life, of course) the deeper you need to GO WITHIN to find the answers.

But yet, as I tend to cycle round and do once or twice every year, I’ve not been doing so, not fully at least. Oh sure, I’ve been journaling. Writing. Doing my thang. But I’ve also been playing a silly little game of “if I want to REALLY level up, I need to be a TOUCH more professional / organised / what-the-fuck-ever”.

By level up I mean, I intend to hit minimum 2 million next year and why not 3? Heck why not 10, but okay I’m shooting for 2-3.

And when I say ‘I intend’, I mean ‘I fully commit and I will do what it takes, no matter what it takes, for as long as it takes and until it takes, and THEN I WILL KEEP GOING. Or die trying’.

So yeah – just a nice little intention there.

(Side note … is there ANY other way to set goals? I think not; why bother?!)

Anyway …

The problem. I started believing that the ‘doing what it takes’ bit meant basically being, well, a bit less me.

Just a bit! After all …

I’m KINDA full on. Not everyone’s cup of tea. I kind of … DEFLECT people at times. And I am so freaking disorganised / chaotic / random with how I approach creativity (okay business /life!) it’s actually quite impressive how much I get done.

AND I swear too much.


Gotta get at least a LITTLE bit more professional or with it or just PLANNED out to go big right?!

Well, that’s the little lie I’ve been telling myself anyway.

Over the past weekend, something broke.

I was in Bali last week with my ‪#‎superwomanposse‬ (fellow ridiculously awesome women entrepreneurs) and my business strategist and my marketing manager and while it was this AMAZING week of deep level empire creation it was also a really freaking ANXIETY clouded week for me. Every afternoon I was having these full-blown panic-y meltdowns. It was fucking annoying, as I was kid-free and thought I’d get so much shit done for the week but instead I was laying on my bed trying to breathe, or having copious amounts of massage and yoga sessions to avoid what I WANTED to do which was binge eat and hide.

Have you ever felt that way? It happens, often, when you’re not aligned.

And all I could think was ‘wtf is going on?! I’m here with these amazing people talking about ruling the freaking WORLD!’.

The anxiety and heaviness had been creeping up for a while to be honest, it wasn’t a Bali thing. But I think being there with all that SPACE brought it to a head, and so on Sunday I literally spent the entire day journaling, doing yoga, or having massage. I had 5 hours worth of massage. Don’t hate me.

And, I broke through.

I got fucking CLARITY.

And I finally TOOK BACK OWNERSHIP OF WHO I AM, as my words tore up the page.

Oh yeah … I got fucking angry as well. I wrote about it in that day’s blog actually.

But what I realised was that with all this talk of ‘where I’m headed’ I’d started to believe that getting to where I want to go was about following a PLAN and doing that AHEAD of just fucking well being me.

Now I’m not fully ANTI plans … I believe they can act as a FLEXIBLE FRAMEWORK, and planning is also a great tool for mental detoxification.

But I am 100% fucking anti putting planning or any form of strategy AHEAD of just being you, and ahead of creative growth.

Without really realising it, I’d started putting my random, mayhem, free spirit creator stuff mentally AFTER ‘what do I need to do for my 2016 plan?’.

Without really realising it, I’d started asking myself ‘what is the best way to sell these places / make this money’ rather than ‘what the fuck would be awesome and fun and cool’.

Nothing wrong with wondering how you might make money.

Everything wrong, as a creator and crazy ass mofo leader, with asking that AHEAD of ‘wtf do I feel like doing that would be SO freaking epic and fun’.

So basically just: I got my priorities out of whack.

Funny thing is … I’ve noticed over the years SO many freaking times, that the more I tune in to what I FEEL like and what would be amazing for the purposes of creative growth, fun, and just awesomeness, the less I even need at ALL after that to worry about where the money comes from or what the plan might be.

When you’re in ALIGNMENT and you create from what matters to you, shit WORKS. Choose to trust that, okay!

STUPID thing is, I fucking know that! I know it and I know it and I’ve KNOWN it pretty much the whole entire 8 years I’ve been online!

But because this was a Big Fucking Scary Goal the likes of which I’ve never before attempted I assumed that it was going to take something DIFFERENT and MORE.

You know what’s SUCH a cool realisation I’ve had these past few days??

It WILL takes something WAY bigger, more badass and more …

It will take MORE OF ME BEING ME!

Not LESS of me being me and instead trying to in ANY way business-in-a-box my way to success.

Write this down:

The MORE that you show up and be you, in ALL your weirdness and craziness, the FASTER you will create true wealth and success!

And, I don’t know, I think it’s just part of the journey to go through these times of self-doubt every so often. I expect it will happen again at some point! It’s a cycle, and only those truly committed to alignment and kicking ass FULLY on their terms will prevail. It’s kind of like elimination rounds …most people cave eventually, and give in to doing the ‘right thing’, following the rules, being a good little entrepreneur who does JUST like the others.

I had a crack at that, and let’s face it:

I’m just too fucking rebellious to be anyone but me.

Which, if you think about it, is actually not rebellious at all. I really just cbf being anyone but me! So when I ‘try’ at times to do something NOT me, and forget for a moment that ALL my success has come from BEING me, I just don’t manage to follow through. I’m freaking LAZY at anything I don’t wildly madly love.

Which works out well, as it happens.

What I realised this week was so fucking powerful and FUN that it took my breathe away.

I realised that if I’m going to ROCK MY 2016 I need to bring my fucking ENERGY to it.

That I need to get more AGGRESSIVE with it. That I need to do it all ON THE FLY. That I need to not GIVE a fuck if I only hit 10% of my sales or even INCOME targets next year if instead I creatively UNLEASH what needs to be unleashed.

The most AWESOME realisation I had this week was:

I love the fucking challenge.
I love the PUSH.
I love the ADRENALIN.
I love putting the pieces of business, life, ME together on the fly and OH MY GOD WILL I MAKE IT WHAT IF I CRASH but then I DON’T. Or even if I do, so the fuck what, I brush myself off and keep GOING because I am a fucking WARRIOR and I never.say.die.

And I would a MILLION PERCENT rather do business and even make MONEY based on this approach. It HAS to be a challenge. It HAS to take my breathe away. It HAS to be fucking FUN. It HAS to feel like oh my God can I keep going I’m going to die I’m going to pass out I’m going to explode but STILL I KEEP GOING.

If you told me –

That I could just follow this cookie cutter plan –

And if I dotted all my ‘i’s’ and crossed all my ‘t’s’ –

And did it JUST so –

I’d make 3 million bucks next year GUARANTEED – (and people CAN show you how to do that, it’s called Internet Marketing by the book and it DOES WORK for those who go all in) –

I’d fall asleep from boredom.

And to be quite honest I’d feel quite a DISTASTE with earning that money, even if I loved the product. I mean really … if I just wanted GUARANTEED loot I could just sell my body to billionaires.

But it’s not really even about that; the idea of pimping myself out to make money.

It’s more that, well, meh – what’s the point?

Where’s the FUN in that?

Where’s the ACHIEVEMENT and sense of I DID it in that?

Just for MONEY?

I’ve always been this way, when I think about it. As a kid I used to charge my friends $5 to join my clubs, but I’d make them EARN the $5 through a variety of tasks at 10 cents a pop. They had to FIGURE OUT how to earn the money they weren’t allowed to just get given it, because WHAT’S THE POINT?

I love money, don’t get me wrong. But I love creating more. I love fun more. I love being in my freaking ZONE ahead of all else.

And ultimately what I believe and KNOW is that the more I show up and do ME, all the way, the more I unleash my true MESSAGE (in fact I CAN’T unleash my true message any other way; you’re either ALL IN or all out) and also the more money I actually MAKE.

Long story short?

The vibe fucking matters, okay?

It matters because business SHOULD be fun and epic and just so freaking cool you can’t believe you get to do it, but also it matters because it’s VERY hard to make money and change the world being you, if you’re not in fact, being you.

Remember …

Life is NOW bitches. Press fucking Play.

Kat x





A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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