Success Mindset


The problem is, you’re trying to succeed by doing, not just doing in a general sense, but doing it right, getting it right, building it right, doing a good JOB.

It makes sense, right?

If you were the ‘good girl or boy’ at school, and you grew up striving to do the most, be the best, get it RIGHT, then you’re simply following that pattern.

“If I do a good job and get it right I’ll get a gold star and an A+ and everybody will love me!”

If on the other hand you grew up flaking the fuck out or perhaps simply not able to GET the ways of the world and fit in, then there’s that unconscious part of you now which wants to GET ITS SHIT TOGETHER, and finally prove something:

“I CAN do a good job, I AM an organised and responsible and worthy person, just wait, I’ll show you!”

Regardless of which side you veer more into, and for me, actually I’ve been both, depending on the age or the situation, either way you’re missing one vital thing, something which they just didn’t really TELL us growing up, and which they still don’t NOW.

The way to get it right, do it right, get the best outcome and also to BE the best (you) is to follow your HEART.

Of course that’s actually completely fucking inaccurate, isn’t it?

At least, as far as how to succeed in SCHOOL; the way most of us went through it, and then also as far as how to succeed in the workplace, or college, or even, for the VERY most part, as an entrepreneur!

Just look around …

The way of the world, yes even THIS world, where people talk of ‘life on your terms’, and ‘doing it your way’, and ‘fuck yes or nothing!’, is STILL based on the premise that there’s a right way –

A wrong way –

And this is how to show up if you WANT that gold star.

But perhaps you think you’ve broken free of that! You know you get to be fully you! You are ready and willing to WAGE WAR ON NORMALCY and by golly you’re DOING it. You EVEN SOMETIMES SAY SHIT THAT OTHER PEOPLE WOULD NOT LIKE!

The audACITY of it all!

Well, awesome. A beautiful start. A beautiful first STEP, into the world of YOU GET TO DO WHAT YOU FUCKING WANT –


And always!

An initial FORAY into living according to the truth, and the truth of course is this:

When you say yes to your soul?

Life says yes to you.

But let me ask you a question, or maybe 20 of them, we’ll just see what comes OUT – !

And I ask because I know this was me, for so long, still is, at times, for sure, and the EXHAUSTION of it … not to mention that it doesn’t fucking WORK … is just horrific.

Do you or do you not still believe that there is a way you need to DO things in order to sell?
How about launch?
What about build a FUNNEL, hmm?
How ’bout if you want to get featured in big-time media?
What about finding great staff, and also managing them?
How about how you have to interact with clients, or what you need to offer or deliver, either in your 1:1 or your group programs?
How about for tech stuff, and your online presence in general?

What about in LIFE?

Do you or do you not still believe that there is a right way and a wrong way to interact with the opposite sex, so that you get attention, get heard, CATCH one?
How about to take care of your health and fitness?
What about to be a good parent?
How about to be supported vs have to do everything yourself in your home or just personal life admin?
What about for how family relationships should look?
How you should eat?
How to speak to people in official positions?
How to present yourself in social situations?
How to think?
How to BREATHE?!


Look, I’m not trying to go through every bit of your business and life and find holes, all I’m asking is this:

Is there or is there not any place where you are still choosing to believe that YOU HAVE TO JUMP THROUGH HOOPS IN ORDER TO GET WHAT YOU WANT?

You KNOW there is, of course there is, we all do it, yes even me! But I gotta tell you –

I have stripped that shit so far back at this point that I have to think REALLY hard to find a single area where I’m still playing by the rules.

And when I notice it and finally ACKNOWLEDGE it to myself (which can take a while, I admit, depending on how high my fear is around that thing!), well –

I stamp it the fuck OUT.

The best example is to do with how to communicate with men. GOD – I found myself ACTUALLY STARTING TO FUCKING BELIEVE I should follow things that dating and relationship coaches say on their YT videos or whatever about the CORRECT way to speak to men.

“Don’t say that, you’ll scare him off!”

“Say this, that’s what men respond to”



I almost believed it because, well, I’ve come out of two failed marriages now. I have no idea what I’m doing! I’m all messed up! I’m not connected to my feminine properly. I don’t understand men. Etc!

Yeah yeah yeah yeah SO much noise. Wanna know how I know exactly what to say, always and actually CAN’T get it wrong?

Because I have a belief system that I can’t screw up ANY area of my life, when I just follow what’s INSIDE of me; it’s just about listening in, and doing what I’m guided to, no matter what, no matter how illogical, no matter how scary.

And whatever the outcome is, it’s exactly as it was meant to be …

And even if I DO take action not from the gut (’cause, fear AF sometimes), then THAT is exactly what it’s meant to be …

But to follow a process, a plan, some rules, which doesn’t FEEL right? Well, even if I got the supposed OUTCOME, what the fuck foundation is it based on?

No no no no NO! That is NOT how I want to do any PART of life.

It’s also, incidentally, not how I do ANY part of business.

I do what I want.
In ALL of the above areas, and more besides.


Does it get messy, chaotic, do I break rules constantly, do I sometimes get knocked back for not DOING it right? Of course!

Does it ALWAYS FUCKING WORK ’cause I’m following my soul? Of course!

Does ‘it working’ sometimes look different to what I thought I wanted or needed? Of course!

And here is what all of this comes down to, REALLY –

How do you want to fucking LIVE? You wanna buy into a belief system that there’s a right and a wrong way and for your you gotta watch out for that? You wanna live in a world where what you achieve or become or have is based on you going against your own CORE?

Good fucking luck.
Best wishes to you.

Let me tell you something:

If your shit ain’t working
Ain’t selling
People ain’t listening
Don’t want you
You don’t feel HAPPY
It feels like you’re pushing shit up a hill
It’s like pulling TEETH
Even when you DO get a ‘result’ you can’t enjoy it

You’re doing it wrong

THAT is how to know

Enough with the nonsense that a single other person could know better than YOU what is right for you, your business, your body, your life.

Give in to TRUST.
Give in to FAITH.
Give in to FLOW.

Connect to your fucking HEART.

And then?

Do what it tells you.


Remember –

Life is Now. Press Play.

Kat x


Don’t forget –

Life is Now. Press Play.

Kat x


Programmed to Upgrade is happening gorgeous, and WHOOOOO MAMA is this the work that works.

25 days, you and me, 1:1, to quantum leap like you’ve NEVER leapt before.

This will be intense …

And a lil bit scary. But buckle up, because you KNOW you’re ready for it.

SO fucking ready 😉

Programmed to UPGRADE!

25 Days, 1:1, with Katrina Ruth, to SCREW the Rules, SCREW the Norm, Go So Damn Extra, So Freaking Hot, So Fully SEEN, and Snap Your Future Into the Now So Damn Fast It’d Make Your Head Spin … even as you nod in certainty that of COURSE, this is what was ALWAYS supposed to be ..

Places are already filling, and we begin next week. If you know it’s time to say yes to MAGIC, and creating your reality from the supernatural, and you’re SO ready to drop the paradigm of always having to DO (and yet still not be there!) then message me now.

I’ll get you the full overview, and talk personally with you about whether or not it’s for you.

To the supernatural baby, and beyond …



As of today, I’m opening up the doors to my Inner Circle, my private client mastermind.

This is THE most badass high level mastermind in the world for women who want it all – and are prepared to do what it takes to get it! Really what we’re talking about is being prepared to be the PERSON.

And that’s what I do. I help you remember ALL that you were, and then become it. ALL Of it.

This is my highest level private mentoring circle. The exact place where I have personally mentored dozens of this industry’s most elite female entrepreneurs to break income barriers ranging from 10k months to multiple 7 FIGURE months, and everything in between. But more importantly than that – to become who and what they always were.

But know that this is not only (obviously) not just for the masses, this is also not just for someone who can afford to invest in a high level private coach. Being willing to throw money down is something which has absolutely zero correlation to being somebody who has what it takes to TRULY go next level as a leader.

If anything, in this industry, investing in a high level coach such as myself, is a rite of passage which veers just a little too much on the side of ‘trend’. It’s become something which ‘everybody does’, almost as a way of proving they play business and life a certain way.

Maybe even of trying to prove it to themselves.

Here is the reality which those who I am truly here to personally mentor and lead KNOW, the reality which my clients and all women like me as well as of course me personally have ALWAYS known:


We are simply, smarter, faster, and have more presence. We can do more in our minds before breakfast than what most people can do in a freakin’ WEEK, a month, a year.

We are not basic ass coaches trying to heave ho our way up a few extra thou a month.

We are the ones who have ALWAYS known we are 1% within the 1% within the 1% in terms of how we think, create, operate, how and WHAT we are tapped in too.

This is not arrogance, this is fact.

And there has NEVER been any question but that we will go all the way.

My clients are high level badasses who do the work, who have a proven track record BEFORE coming to me, and a BEING-ness which unquestionably separates them from the rest. They don’t come to me to save them or lean down and hold my hand out so they can clamber up. They come because they are, quite simply, ready to go to the next level, already absolutely on their WAY there, and see in me something which they recognise because it is in them.

That ‘can’t stop won’t stop’ fire, and a level of ‘unapologeticness’ which, when truly understood and applied, can literally be the difference between 5-figure or low 6-figure and 7 or multi-7-figure entrepreneur.

So if you know who you are and it is THAT –

And you feel certain that you are ALREADY well on your way to to precisely where you’re meant to be, but that being in MY energy could help you to drop in and get there even faster, and that with a couple of simple tweaks your current revenue could be doubling, tripling, heck QUADRUPLING and beyond in months, as it has done with numerous of my clients previously, well then –

PM me here and we’ll see if it’s a fit. I’m excited to talk to you, and maybe – do biz and life with you.

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