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Katrina Ruth
Success Mindset

You’re So Boring (and why my accountant called me conceited)

I know there’s so much more to you than what you’re showing the world.

You, with your multi-passion, multi-crazy, multi-personality approach to how you live your own life, what matters, what you invest time and money and energy and emotion into.

You, with your big big crazy dreams and your willingness to do what so many won’t so you can live a life they can’t.

You, who has sacrificed so much, fought so hard, GIVEN so much of your own soul.

You, with your boring little online persona where you try and be a business coach or a health coach or a relationship guru or a transformation coach (whatever the fuck that is!).

You, who is trying to package and position and fucking NICHE yourself into a BOX so you can say to the world ‘look, this is who I am, I do this, here’s my elevator spiel and here’s how I can help you, so hey! Buy this training because I can show you how to DO STUFF!’.

You, who is wondering why despite so much effort, despite so much care, despite truly GIVING IT A FUCKING CRACK, you’re still not there.

Not making the money you want.

Not making the difference you’re called to.

Just not feeling as though you’re really OUT there and doing this whole thing in the way you were born to.

You feel it, don’t you?

Even when stuff is selling, even when people are thanking you, even when something ‘works’, you feel it.

That … niggle.

That sense that something is lacking.

That sense that you’re MISSING something.

I can tell you what that feeling is, you know.

It’s the feeling of playing a game with limits when you were born to be limitless.

It’s the feeling of playing small.

It’s the feeling of playing safe.

It’s the feeling of being so.

fucking.

boring.

You could honestly just fall asleep right here on the table at times when you think about your own stuff and how SURFACE it still is.

So let me ask you a question, you with the big dreams and the so many facets to what makes you tick, and the rich rich background of all you’ve done, learned, given to get to where you are now –

Why do you do it?

Why do you box yourself in and try to be a coach, a guru, a trainer when what you are is, quite simply, a you?

Why don’t you just be you?

Why don’t you just build the WHOLE FUCKING THING around being you?

With your multiple-passion, multiple-crazy, multiple-personality madness.

Why not just make money by showing up every day and being YOU and sharing with the world who you are as a WHOLE ENTIRE PERSON not just what you fucking KNOW about business, or life, or health, or what the fuck ever that nobody actually cares about, not really, because even when people think they need information to learn something what they really WANT is transformation and to believe that they can live a life where all their dreams come true.

Where ALL of what is on their heart and all of what they care about MATTERS.

Decision time though.

Because maybe, you don’t want the business to be you.

Maybe you want to be known as the very best provider of ‘X’ type of how-to training, and you want to build a leveraged and automated income machine around providing this training and its derivations, and sit back and watch the money flow in because you BUILT A SYSTEM.

Now this, this is FINE. This is a way that you CAN make money online. You need to understand how to build the system of course. You need to have a great product that mets people’s desires. You need to have great lead gen and marketing and sales processes in place. And then you need to work the system, test the system, refine the system, and watch the system ultimately work for you.

Nothing wrong with that.

It’s one approach to business and hell yeah it can work if, like anything, you’re willing to make it work.

But let me ask you a question –

When I called you boring, did you agree and DO YOU WANT TO BE MORE?

If the answer is no, if you’re like ‘whatever’, I just want to get more units sold and increase my sales page conversions so I can make my almost passive income and then kick back with my squillions, then cool.

Go build a system.

But if you FELT it, within you –

If you felt that slightly desperate feeling of YES, I’m NOT putting myself out there in the way I really want to, I’m not telling people what they need to hear, I’m not giving ALL of me, I want to go bigger, I want to do more, be more, I want it to be about ALL OF ME and what I stand for, well then honey the SYSTEM approach, while it may well end up being part of your business is not going to work AS THE BUSINESS.

This also means that trying to NICHE?

Is just never really going to fit for you.

Fuck niching!

And trying to put yourself in an industry, a category, a box?

That shit ain’t never going to fit.

My accountant asked me last week, while going over my taxes with me, what my industry is.

“I am the industry”, I said, without even thinking about it. We both laughed and he called me conceited but also it’s TRUE. Nobody else is doing what I’m doing! Nobody else can come close! NOBODY ELSE CAN TOUCH ME BEING ME!

But for that to actually work and really MEAN something I have to actually BE ME.

Not a business coach.

Not even a leader of revolutionary fucking leaders.

Just – me.

And me, well I have multiple MULTIPLE passions, multiple levels of crazy and no doubt multiple weird-ass personalities as well.

AND YOU’RE GONNA HEAR FROM ALL OF THEM.

As with all my posts, when I started writing this to you today and called you out on being boring, I was also talking to me.

I feel ready to step the fuck up with a whole new level of awesome.

I want to open up the conversation amongst women of what it REALLY takes to have it all.

I want to be compassionate and loving, sure, but ultimately I want to call you on ALL of your shit because THAT IS WHAT YOU NEED.

So we’ll talk business, sure.

We’ll talk making money on your terms.

We’ll talk SUCCESS.

But we’ll also talk about what’s going on with your health, why you binge eat or don’t exercise or treat yourself like shit.

We’ll talk about your relationships and why you put up with such BS, why you dole it out perhaps as well.

We’ll talk about your DREAMS baby and what you actually commit to having in ALL of your life.

And I’ll share my ‘stuff’ in each of these areas as well.

Because me, I wasn’t born for a niche baby.

I wasn’t born to be your ‘trainer’.

And I just don’t ENJOY trying to fit into a box, even though the one I’ve created is a pretty big fucking box with lots of room to move around and do crazy shit.

But it’s time to blow the lid off of things.

Don’t forget –

Life is Now. Press Play.

Kat x

P.S.

Rebel.
Upstart.
Fuck the system; screw the rules.
Won’t do what they told me.
Too much.
Unreasonable.
Ridiculous.
Unprofessional.
Crazy!

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”

lolol

BUT REALLY.

Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,

Polished,

And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,

WITHERS TO NOTHING,

AND DIES?

Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.

NOW.

With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –

THE MILLIONAIRE REBEL YOU!

Starting January 18th!

>>> https://thekatrinaruthshow.com/rebelmillionaire/

The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –

BUT NOT IF SHE CONTINUES TO DO BUSINESS AND LIFE BY TRYING TO SOMEHOW BE A NON-CONFORMIST WHO CONTINUALLY CAVES AND CONFORMS.

For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:

FLICK THE DAMN REBEL MILLIONAIRE SWITCH BABY.

>>> https://thekatrinaruthshow.com/rebelmillionaire/

All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.

REBEL MILLIONAIRE

Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.

>>> https://thekatrinaruthshow.com/rebelmillionaire/