Katrina Ruth
Success Mindset

You’re So Boring (and why my accountant called me conceited)

I know there’s so much more to you than what you’re showing the world.

You, with your multi-passion, multi-crazy, multi-personality approach to how you live your own life, what matters, what you invest time and money and energy and emotion into.

You, with your big big crazy dreams and your willingness to do what so many won’t so you can live a life they can’t.

You, who has sacrificed so much, fought so hard, GIVEN so much of your own soul.

You, with your boring little online persona where you try and be a business coach or a health coach or a relationship guru or a transformation coach (whatever the fuck that is!).

You, who is trying to package and position and fucking NICHE yourself into a BOX so you can say to the world ‘look, this is who I am, I do this, here’s my elevator spiel and here’s how I can help you, so hey! Buy this training because I can show you how to DO STUFF!’.

You, who is wondering why despite so much effort, despite so much care, despite truly GIVING IT A FUCKING CRACK, you’re still not there.

Not making the money you want.

Not making the difference you’re called to.

Just not feeling as though you’re really OUT there and doing this whole thing in the way you were born to.

You feel it, don’t you?

Even when stuff is selling, even when people are thanking you, even when something ‘works’, you feel it.

That … niggle.

That sense that something is lacking.

That sense that you’re MISSING something.

I can tell you what that feeling is, you know.

It’s the feeling of playing a game with limits when you were born to be limitless.

It’s the feeling of playing small.

It’s the feeling of playing safe.

It’s the feeling of being so.

fucking.

boring.

You could honestly just fall asleep right here on the table at times when you think about your own stuff and how SURFACE it still is.

So let me ask you a question, you with the big dreams and the so many facets to what makes you tick, and the rich rich background of all you’ve done, learned, given to get to where you are now –

Why do you do it?

Why do you box yourself in and try to be a coach, a guru, a trainer when what you are is, quite simply, a you?

Why don’t you just be you?

Why don’t you just build the WHOLE FUCKING THING around being you?

With your multiple-passion, multiple-crazy, multiple-personality madness.

Why not just make money by showing up every day and being YOU and sharing with the world who you are as a WHOLE ENTIRE PERSON not just what you fucking KNOW about business, or life, or health, or what the fuck ever that nobody actually cares about, not really, because even when people think they need information to learn something what they really WANT is transformation and to believe that they can live a life where all their dreams come true.

Where ALL of what is on their heart and all of what they care about MATTERS.

Decision time though.

Because maybe, you don’t want the business to be you.

Maybe you want to be known as the very best provider of ‘X’ type of how-to training, and you want to build a leveraged and automated income machine around providing this training and its derivations, and sit back and watch the money flow in because you BUILT A SYSTEM.

Now this, this is FINE. This is a way that you CAN make money online. You need to understand how to build the system of course. You need to have a great product that mets people’s desires. You need to have great lead gen and marketing and sales processes in place. And then you need to work the system, test the system, refine the system, and watch the system ultimately work for you.

Nothing wrong with that.

It’s one approach to business and hell yeah it can work if, like anything, you’re willing to make it work.

But let me ask you a question –

When I called you boring, did you agree and DO YOU WANT TO BE MORE?

If the answer is no, if you’re like ‘whatever’, I just want to get more units sold and increase my sales page conversions so I can make my almost passive income and then kick back with my squillions, then cool.

Go build a system.

But if you FELT it, within you –

If you felt that slightly desperate feeling of YES, I’m NOT putting myself out there in the way I really want to, I’m not telling people what they need to hear, I’m not giving ALL of me, I want to go bigger, I want to do more, be more, I want it to be about ALL OF ME and what I stand for, well then honey the SYSTEM approach, while it may well end up being part of your business is not going to work AS THE BUSINESS.

This also means that trying to NICHE?

Is just never really going to fit for you.

Fuck niching!

And trying to put yourself in an industry, a category, a box?

That shit ain’t never going to fit.

My accountant asked me last week, while going over my taxes with me, what my industry is.

“I am the industry”, I said, without even thinking about it. We both laughed and he called me conceited but also it’s TRUE. Nobody else is doing what I’m doing! Nobody else can come close! NOBODY ELSE CAN TOUCH ME BEING ME!

But for that to actually work and really MEAN something I have to actually BE ME.

Not a business coach.

Not even a leader of revolutionary fucking leaders.

Just – me.

And me, well I have multiple MULTIPLE passions, multiple levels of crazy and no doubt multiple weird-ass personalities as well.

AND YOU’RE GONNA HEAR FROM ALL OF THEM.

As with all my posts, when I started writing this to you today and called you out on being boring, I was also talking to me.

I feel ready to step the fuck up with a whole new level of awesome.

I want to open up the conversation amongst women of what it REALLY takes to have it all.

I want to be compassionate and loving, sure, but ultimately I want to call you on ALL of your shit because THAT IS WHAT YOU NEED.

So we’ll talk business, sure.

We’ll talk making money on your terms.

We’ll talk SUCCESS.

But we’ll also talk about what’s going on with your health, why you binge eat or don’t exercise or treat yourself like shit.

We’ll talk about your relationships and why you put up with such BS, why you dole it out perhaps as well.

We’ll talk about your DREAMS baby and what you actually commit to having in ALL of your life.

And I’ll share my ‘stuff’ in each of these areas as well.

Because me, I wasn’t born for a niche baby.

I wasn’t born to be your ‘trainer’.

And I just don’t ENJOY trying to fit into a box, even though the one I’ve created is a pretty big fucking box with lots of room to move around and do crazy shit.

But it’s time to blow the lid off of things.

And you –

Well you, with your varied rich tapestry of madness, of awesome, of sacrifice, of the stuff you’ve set out to do and done, of the stuff you care about, of the stuff that CONNECTS you into what will help you get to the next level, of the stuff you ACTUALLY believe it takes to create success –

Maybe you want to join me and blow the lid off of your own box too this week?

If you just want to think about it, or nod your head right now and then climb on back in and lie down and let life give it to you, by all means. Enjoy.

But if you’re actually serious about change.

If you’re ready to admit you really do want it ALL.

And if you’re game to step up and admit what ‘it all’ would look like for you and face the truth about what it would take –

Then join me on this week’s live free training. It’s happening this Thursday and I’m talking how to ACTUALLY have it all – the dream biz, the dream body, the dream life, on your terms.

A quick word of caution though:

Your box ain’t welcome.

So come as YOU are with all your mad, weird, MULTI passion randomness and let’s talk about how we can release ALL of that onto the world starting with you actually owning up to who you are, what you give a fuck about, and how you want to live your life, make money, and change the world.

Save your place here (100 seats only) – https://thekatrinaruthshow.com/haveitall

And remember –

Life is Now. Press Play.

Kat x

Don’t forget –

Life is Now. Press Play.

Kat x

PS

Aligning to Your New Money Normal is coming!

I am so excited!!

For the first time ever I am bringing together over 13 years of soul-led multi-million $$ biz creating money ENERGY shiz, and teaching it to you all in one brand new live 6 week course!

Piece by piece and bit by bit EVERYTHING I got to learn, tap into, download, and figure out around COMPLETELY rewiring money beliefs, and then upleveling financial reality on repeat.

This course will include all the practical things I do to continually grow real wealth (boy oh boy was that a minefield for me to wade through, and find soul alignment with, at first!),

my personal daily and weekly money routines and practices,

also what I get my team to do / the behind the scenes of how we create and also manage cashflow in my biz,

the quantum side of it, the energetics of the thing,

everything you ACTUALLY need to know about clearing shit, and how to know when there IS action to take on that, what it is, how to take it,

how to know when it IS time to align to your next money goal, what that goal is, how I myself would know (and then what to do about it),

how I do my money energy work, my own feelings and relationship with money, and how I created that

as well as a literal ‘what to do and how to do it’ process to align YOU to your next money goal, right there and then together in that course. Yep, you will actually be implementing and shifting shit with me there right by your side kicking your hot ass as needed (gettin’ you soul aligned baby!)

and a whole bunch more which you is gonna have to wait to see 🙂

Be sure to drop a comment here on Facebook if you’d like to be one of the first people to know when it goes live!

PPS

I HAVE SOME BIG NEWS TO SHARE!

As of today, I’m opening up the doors to my Inner Circle, my private client mastermind.

This is THE most badass high level mastermind in the world for women who want it all – and are prepared to do what it takes to get it! Really what we’re talking about is being prepared to be the PERSON.

And that’s what I do. I help you remember ALL that you were, and then become it. ALL Of it.

This is my highest level private mentoring circle. The exact place where I have personally mentored dozens of this industry’s most elite female entrepreneurs to break income barriers ranging from 10k months to multiple 7 FIGURE months, and everything in between. But more importantly than that – to become who and what they always were.

But know that this is not only (obviously) not just for the masses, this is also not just for someone who can afford to invest in a high level private coach. Being willing to throw money down is something which has absolutely zero correlation to being somebody who has what it takes to TRULY go next level as a leader.

If anything, in this industry, investing in a high level coach such as myself, is a rite of passage which veers just a little too much on the side of ‘trend’. It’s become something which ‘everybody does’, almost as a way of proving they play business and life a certain way.

Maybe even of trying to prove it to themselves.

Here is the reality which those who I am truly here to personally mentor and lead KNOW, the reality which my clients and all women like me as well as of course me personally have ALWAYS known:

We are VERY VERY DIFFERENT.

We are simply, smarter, faster, and have more presence. We can do more in our minds before breakfast than what most people can do in a freakin’ WEEK, a month, a year.

We are not basic ass coaches trying to heave ho our way up a few extra thou a month.

We are the ones who have ALWAYS known we are 1% within the 1% within the 1% in terms of how we think, create, operate, how and WHAT we are tapped in too.

This is not arrogance, this is fact.

And there has NEVER been any question but that we will go all the way.

My clients are high level badasses who do the work, who have a proven track record BEFORE coming to me, and a BEING-ness which unquestionably separates them from the rest. They don’t come to me to save them or lean down and hold my hand out so they can clamber up. They come because they are, quite simply, ready to go to the next level, already absolutely on their WAY there, and see in me something which they recognise because it is in them.

That ‘can’t stop won’t stop’ fire, and a level of ‘unapologeticness’ which, when truly understood and applied, can literally be the difference between 5-figure or low 6-figure and 7 or multi-7-figure entrepreneur.

So if you know who you are and it is THAT –

And you feel certain that you are ALREADY well on your way to to precisely where you’re meant to be, but that being in MY energy could help you to drop in and get there even faster, and that with a couple of simple tweaks your current revenue could be doubling, tripling, heck QUADRUPLING and beyond in months, as it has done with numerous of my clients previously, well then –

PM me here http://m.me/katrinaruthofficial and we’ll see if it’s a fit. I’m excited to talk to you, and maybe – do biz and life with you.

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