Money Mindset, Success Mindset


This is a photo of my new sub-penthouse. Sometimes (okay, often) it still amazes me just how quickly I feel I’ve built wealth, and then I remember… firstly, I was doing the work for decades actually, and secondly, of course if shifted fast in the end.

Because I just started to allow.

One of the most powerfully transformative parts of my own money story was when I woke up to the fact that receiving ABUNDANCE, specifically money flow, but really ANY form of abundance, was just a matter of LETTING it flow.

Up until that point I’d been a hustler since way back, I always put the WORK in, I’m nothing if not disciplined and determined and I WILL do what it takes.

Always have …

And you know what? I’m still all about that hustle life, I LIVE for the push and the grind and the sweat and the getting back up as many times as needed and for the continual CLIMB up. But the hustle to me is LOVE. I genuinely enjoy the pain, the adrenalin, the GROWTH.

Don’t you just love the feeling of GROWTH? It’s the best ever 🙂

The thing is though, and this took me OH so long to figure out, and meanwhile I managed to get my ass into over 100k of debt and a near bankruptcy; at times couldn’t even buy COFFEE, never mind food, the thing IS:

You don’t gotta do ANYTHING in order to let money flow.
You do the do because you love the do and because you learn (hopefully! please!) to tune in with alignment moment by moment to know which is the correct action to TAKE, but you don’t do the do for MONEY.

Your ability to receive money is just that: an ability to receive money. The work you do, the hustle you push at, the GRINNNNNDDDDDD is separate altogether and should be based on the fact that we were born to create, to overcome, to strive, to GROW.

For me, when I stopped looking at the PUSH and / or my need to WORK as the thing that would let me have MONEY, and I instead just started letting myself let money in, and started to truly do the work for its own sake, EVERYTHING changed.

And by everything I went, in a space of just a few months, from yelling at my small daughter for asking for a treat, because I didn’t have the $2.50 to buy it, to making tens.of thousands.of dollars. Per MONTH. On REPEAT. With EASE.

That was over half a decade ago now, and since then, I’ve ‘built my biz’ (by which I really mean ALLOWED it) to where I now receive hundreds of thousands of dollars per month, on repeat, with ease, and totally just by doing what I love and being me.

I’m considered a bit of an enigma in the online marketing world. I’ve had some of the biggest ‘names’ online, including Frank Kern, Andy Jenkins, Billy Gene, and many others besides, shake their heads in wonder at how it is I make the money I do despite breaking ALL the freaking rules and basically just waking up each day, being me, making shit up, and throwing it at the internet.

WITH 14 emails a day sent to my list, lol 🙂

Wanna know a secret? I don’t get to receive the money I do in spite of the above. I get to receive it because –

1) I finally learned that how much money I get is just based on HOW MUCH I ASK FOR and choose to receive, and NOTHING else

2) And because as far as what I DO, I do what I am CALLED to do, which is to break all the freaking rules and basically just wake up each day, be me, make shit up, and throw it at the internet.

Be honest now … dont’cha just wanna be able to wake up and do whatever the fuck you WANT and are CALLED to each day? And ALSO receive millions?! Well … THIS IS NOT A PIPE DREAM! You can!! You just gotta CHOOSE.

And here is what else:


I want you to understand this, FULLY, and for real now, because I know you might ‘know’ this, but knowing it and TRULY living by it are two different things entirely.

And that is this:

Everything you desire is inside of you and the ONLY thing you need to do is to choose.

This is true for everything you desire and need and just, well, WANT. It’s all on offer, right now, in abundance, and all you gotta do?

Breathe it IN baby.

Breathe it in … and let the good times ROLL.

The best way to think about this is to liken money to air. There is as much available to you as you CHOOSE, but due to faulty patterns you may well be in a habit of contracted breathing or allowing, just opening up to the smallest amount possible so that you stay alive.

With your breath, if you notice you’re breathing shallow or you become educated on it and realize you are, there’s an understanding that you CAN then choose to allow in more.

Sure, it might take a little practice at first … and you’ll probably have to consciously remind yourself to build that habit until it IS a habit … but you’re hardly going to QUESTION whether more air is available to you, are you?!

So why do you do so with money?

Who was it who told you there’s a limited amount available … or that you have to somehow ‘earn’ it … and who gets to decide what the appropriate effort or getting of shit done is required in order for you to have earned it?

Where is this mysterious King of Abundance?!

And when would you like to wake up to the fact that you simply grew up in the WRONG SCHOOL OF LIFE, and start living by the ACTUAL rules of money, abundance, success, FLOW?

You may well have been taught, or observed, in others who were also raised in the wrong school of life, a WHOLE bunch fo BS about money, and so you accepted that as truth and now you live by it, but here is what those who know the ACTUAL truth know, those of us who were either raised in the CORRECT school of life, or who have since self-educated ourselves on it:

Money flows with ease
As much as you desire is available to you
You will receive exactly what you actually decide to
The only thing you gotta do is allow, and see it as your normal

Of course there’s more to it than that in terms of understanding AND applying, but truly – the statements I just wrote are the foundation of all of that.

The only QUESTION is –

Are you ready to believe now?

Are you ready to at least even start believing that you COULD believe?

Are you ready to stop holding on SO fucking tightly, to the old beliefs, the comfort zone you’re so addicted to, and to just let GO?

Trust is the ONLY way.
Faith is a CHOICE.
And every single DAY you’re given tests to see just how strong your faith is.

You feel a calling, to invest in something, or purchase something, or uplevel something, or perhaps to turn away from something.

You feel an urge, that what you REALLY should be spending your time on is the stuff that’s inside of you.

You feel a pull, to create, unleash, message, sell, the stuff you KNOW it’s mean to be about and to stop trying to MAKE money from FEAR.



And when you feel that call, that urge, that pull, you get to choose:

Do I believe? Am I willing to trust? Am I ready to RECEIVE?

Or is it that, even though I SAY I believe, that day by day and moment by moment when push comes to shove I find myself DEMONSTRATING that actually, no.

And no.

And no.

It’s time to draw a line in the sand gorgeous. You can’t have one foot in the abundance camp and one out. You either BELIEVE, and act it – fully – or NOT.

And you get the OUTCOMES, accordingly.

So please.

Walk to the edge.

Take a deep breath.


Aren’t you tired of trying SO damn hard when at any time you could just allow?



Remember …

Life is Now baby. Press Play.

Kat x





A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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