Success Mindset


STOP! Playing small

Newsflash my kickass soul sister: there is no rule that says you can’t have what you REALLY want right NOW.

You do NOT have to be “ready” (whatever the fuck THAT is!) …

You do NOT have to take a certain step-by-step path, or ANY path …

And you sure as shit don’t have to know what on earth you’re really doing or even HOW to do it!

You just have to make up your mind WHAT you want, make up your mind that you want it NOW, make a CHOICE to believe you can HAVE it now and then, oh yeah-


Here’s the thing gorgeous –

The world will try to tell you that your dreams are not good enough, not timely enough, you’re not ready, the world is not ready, you haven’t paid your dues, you didn’t make a 5-year plan, that’s not how it works, you’re being duped or scammed, YOU’RE duping or scamming people, you have to model the way THEY did it, you have to follow the rules, you must, you can’t, you have to, NO, YES, GO, STOP, NOW, LATER, AAAAAAUGHHHHHHHHHHH!!!

Can I tell you a secret?

All of those rules, and procedures and ‘ways that it’s done’?

Guess what?

They were invented by other PEOPLE!



So why on earth are you following THEIR rules for how you should create YOUR life? I mean, c’mon –

You say you want to lead not follow, create a new kind of normal, dominate your industry and rule the world, but yet you continue to move forward with the pace and elegance of a freakin’ snail, constantly asking someone, something, the Universe perhaps for permission to take one tiny step forward.

“Is it okay if I put my toe in the water?”


“I PROMISE I’ll be a GOOD girl!”

“I’ll do what I’m told!”

“I’ll do it the way EVERYONE is doing it, I won’t ’cause disruptions or rock the cart, I won’t, I’ll FIT RIGHT IN AND CREATE THE SAME BORING SHIT FOLLOWING THE SAME ‘TRIED AND TESTED’ (by whom?!) PATH AS EVERYONE ELSE”

“So is it okay?”

“Can I?”

PRETTY please?”

Oh, but that’s not you, that’s not what you’re doing, you’re bolder than that, you’re fearless, a leader, a visionary in fact!


Your stuff is boring and you are hiding the real you.

Face up to it chicky:

You’re running scared.


Oh, you’re trying, for sure, I get that! You know you have to stand out, be different, make a change! You know you need to let your personality SHINE! (Not quite sure how that works, maybe carry a mirror wherever you go?)

You know you have to PUSH THE BOUNDARIES!


And you really are trying, you are, you’re putting the work in and you are WILLING to do what it takes and you’re getting there, for sure!

Wanna know what I think? Okay, let’s be honest I’m going to tell you whether you like it or not –

Your ‘trying’ is just not good enough.

It is just not GOOD ENOUGH.

I don’t say that in a ‘YOU are not good enough’ sort of a way, I say it in a ‘you ARE GOOD ENOUGH SO WHY AREN’T YOU ACTING LIKE IT SORT OF WAY!’

That stuff you rant about to your friends, your mastermind buddies, your partner, in your head, the stuff that you REALLY think, the stuff that you see in your news feed that makes you roll your eyes or get pissed off or think ‘for fucks SAKES!’, THAT is the stuff the world wants and needs from you.

STOP running scared.

STOP being so freakin’ vanilla!

And start to CAUSE AN UPSET because when you do, a funny thing will happen –

You will START a revolution.

And if you’re ballsy enough to KEEP on saying in public what you normally keep private, and if you’re hard-working enough to then TAKE that ‘talk’ and turn it into something that you can teach, inspire with, HELP people with, you might just accidentally on purpose build an ACTUALLY BITCHING BRAND.

Or, you know, you can just keep on working on that next optin, ‘signature ecourse’, webinar, coaching program, and build ANOTHER BORING BLOG that helps a few people who mostly already knew and loved you.

And while we’re on the topic of you finally stepping UP, there’s something else I need to get off my chest-

You should be ashamed of yourself for the way you set your goals and dreams sometimes! I mean, really!

Deep down you KNOW you can go further.

You truly BELIEVE you are here to change the world, be a TRUE leader, a VISIONARY, make a HUGE DIFFERENCE and a FUCKLOAD of money.

You see yourself at the helm of an EMPIRE …

A leader AMONGST leaders …




With a reach that spans MILLIONS …

And your TRUE CREATIVE GENIUS brought to light …

But your goals say

“Make an extra 5k this month”


“Write a blog post every week”


“Save 10%!”


“Book that overseas holiday!”


“Write that ebook”


“Find a great VA”


“launch that signature program!”


“lose 2kg”


“blend into a same old world of same old sameness because I don’t really have the freaking BALLS or belief to think I could do anything different”

I mean SERIOUSLY, what the fuck is that shit?!

It’s ridiculous!

Show me your TRUE desires! Show me your true PAIN! Show me what you REALLY WANT and then STAND UP AND TAKE A STAND FOR IT!

Now. An aside. I do realise that if you’re new to me and the way I write you’re probably about ready to punch me in the jaw right now. “Who on earth is this fucking Katrina Ruth?!”, you’re thinking. “What a freaking BITCH! What makes HER queen of the world! How ARROGANT! Who does she think she IS?”

I’ll tell you.

‘Cause I’m friendly like that.

I am YOU.

I am YOU sister.

I am the scared, meek, ‘wanna be a leader and rule the world but too busy building a business and making a few k’ woman that YOU are. Yep, been there, done that for a LONG time and I can tell you – it ain’t what it’s cracked up to be.

I can tell you something else –

Where my business EXPLODED was when I decided to STOP PLAYING SO FREAKING SMALL and just start living my ‘one day’ life, now.

I packed up my family and belongings, including a 4-week old baby. Hit the worldwide road despite having only dollars in the bank at the time. Set an unknown return date.

Stopped churning out burning ‘how to’ posts and helpful articles and started just saying whatever the frick I actually thought, the stuff I already said in private but now just in public. Added a bit of chili spice to it just to REALLY get my point across.

Stopped believing that ‘things take time’, or ‘first this before that’ and just launched in a day the program I wanted to do to the people I wanted to work with at the price I REALLY wanted to charge (which in this cases was like 90% OFF what the coaching industry was telling me I SHOULD charge but that just never felt RIGHT or ME)

Decided not to wait anymore for the world to appoint me a best-seller, a leader, a visionary, a change-maker and decided to just ‘be’ all of that, now.

Decided to NOW just make what I really wanted to make every month, not to keep building my income in a linear fashion.

Decided to be in BETTER shape after 2 kids than ever before.

Decided to just stop putting in hours I didn’t want to do or indeed doing ANYTHING I didn’t want to do.

Decided I could launch that magazine, run that BIG event, meet the WORLD LEADERS of my field, become ONE of them, be KNOWN, have it ALL and have it all NOW.

And went out and just did all of that, took it all, made it happen.


And I’ll tell you something else –

Getting to where you want to go is NOT about linear progress. It is NOT about following the path set out by other freakin’ people! Who knows where THEY are really headed anyway! Do THEY even know?!

It is NOT about ‘first this, then that’.

It is not about what MAKES SENSE.

And it is SURE not about paying your dues, or being READY or knowing HOW.

[pq] You want to REALLY play all out at this dream business and life you SAY you’re creating?! Then just. fucking. DO IT! [/pq]


CAUSE an upset …

BE a firestarter …

SAY what you think …

DO what others won’t …


And when anybody wants to tell you what THEY think about your outlandish plans, dreams, or give you some sage advice?

As Sir Downey said best of all –

“Listen politely, nod and smile, and then do whatever the fuck you were going to do anyway”

You are here to change the WORLD baby.

So why don’t you freaking well change yourself first!

Remember –

Life is Now. Press Play.







A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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