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Live Your Passion

Stop Being Scared to Follow Your Dreams!


This is Part 2 in my Live Your Dreams in 2014 (#liveyourdreams2014) series. Read Part 1 of this series over here (Will You Die For Your Dreams?), and Part 3 (Get Aligned for an Awesome 2014) over here!

I have something to confess.

I’m a liar and a fraud.

For over 6 years, I’ve been lying online.

I’ve presented myself as the fat loss guru who helps women get into amazing shape, and as the business coach who works with other would-be entrepreneurs to get them making money online.

I’ve been incredibly and blessedly successful in both these areas, largely I would say because I a) get people great results and b) am consistent with my output in my business and with my client care.


If I’m honest? I really have been lying the whole time.

Before I explain exactly what I mean, let me take you back a little bit.

I grew up on a diet of Anthony Robbins, Brian Tracy, Zig Ziglar, Stephen Covey – all the PD greats. From my early teens I was devouring my Dads books on anything and everything to do with living life on your terms, and I particularly loved the stuff around how your thoughts and mindset toward success will dictate whether or not you achieve it. I didn’t really know WHAT I loved so much about those sort of books, I just knew I did love reading them. I came alive. I felt inspired. Motivated. Empowered. To do what? Anything! Everything! Who knew?! But it was gonna be good, that was for sure.

At the same time, I always had the knowledge that I was born to be an entrepreneur. I dabbled with the idea of Law, or Journalism, but really there was no question. I wanted to pave my own way and I believed firmly that I was going to be incredibly wealthy and do something amazing.

Of course as the years went by I fell into the usual trap of ‘what if’ and ‘but I don’t know’. What if I don’t have money became a story I used to build a successful personal training business and then enter into a successful PT management career instead of chasing after what I really wanted to do. And I *couldn’t* really do anything else anyway (could I?) because I didn’t really know what I did want to do. And certainly not where to start.

And it never occurred to me that I could just START without knowing how or even what. I guess I thought that if I just keep on keeping on I’ll eventually end up on the right path, because that is what I was born for!

And it wasn’t until probably my mid-late twenties that it hit me –

If I wasn’t careful, the life that I was born for was going to slip away!

I suddenly realised that ‘the dream’ (which I still couldn’t really define at that time but knew was not what I HAD!) wasn’t just going to happen. I was going to have to make it happen!

Enter, my online presence back in ’07. I had many reasons for getting started with my first blog but certainly underlying them all was the idea that it was going to somehow be part of living life MY way. And the great thing was, I enjoyed it! I made no money for the first few years, a measly few grand in about my 3rd year, and a little more in my 4th year, so I certainly didn’t keep going for the money. I kept going because I believed this was about something bigger.

But there was a problem.

A big one, and it was festering. Just working away under my skin and becoming nasty and pungent and uncomfortable.

The thing is, I had eventually managed to create my successful life as an entrepreneur. My business Woman Incredible was helping thousands of women to get in shape and feel great about themselves. My business mentoring through my personal website Katrina Ruth was taking off ever more as other women, particularly other trainers, recognised I could help them too to make money online.

I had the money.

The recognition.

The ‘4HWW’ (okay my version of it is more like 4 hours a day :))

The lifestyle.

It was awesome. It IS awesome. And I loved/love what I do. I love seeing other women achieve their body and business goals, I love that I’m part of that. It’s nothing short of thrilling, to be honest! And there’s no way I’d want to NOT be a leader and a guide in each of those areas.


(And this is where the lying part comes in)

There’s been something missing.

I’ve been hiding something.

And the truth, to be perfectly frank, is that I’m scared. I’m scared that if I put the real me out there people – maybe even you! – won’t want a bar of it. They’ll think I’m weird. (Okay, I am weird. But it’s okay for ME to say that!) They’ll think I’ve gone a bit foo-foo. Or, worst of all, they’ll just dismiss me.

You see, the message that I really am born to share, the way in which I know I can most change the world and the women I work with, is not at all about how to eat or train and nor is it about how to make money. Yes, I know those topics inside out and I know how to get awesome results with them, and I have a great time doing so.

But the REAL message I want to share, the thing that I know in my heart of hearts is my greatest and most transformative calling is to empower women – perhaps you! – to rise up and take charge of living the life they want to live. To take ownership of their biggest and boldest dreams. To deal with their SH*T around success and getting to do things their way.

And to charge out there and start making those dreams come true.

My calling is to inspire, motivate and empower women – you! – to quit the BS, get over your sh*t and start finally living the life you damn well know you deserve.

Yes I am a female fat loss expert, ‘Australia’s Female Fat Loss Expert’, in fact.

Yes I create wildly wealthy women entrepreneurs.

Yes I am an author, a speaker, a mother, a coach, an unstoppable entrepreneur.

But most of all –


I am a dream life coach.

And I’m so scared to say that!

Because even as I do my little voice tells me that it’s too woo-woo, that people won’t really get what it means, that people don’t want to know about that stuff from me that they just want to know how to get lean and make money!

And maybe they do.

Or maybe –

If I look back, I realise that even though I’ve been lying the whole time by NOT being honest with you (which is really ’cause I’ve not been honest with me) about how I MOST want to help you, even despite that –

My bikini body programs are filled with mindset work about getting clear on WHY you really want the body you want and what it’s actually about; what it means for your life in a deeper way.

My Fearless Wealthy Woman mastermind program has a LOT of work in it around getting past our own sabotages around money and success as well as doing the actual strategy we need to do to make money.

In fact, every thing I’ve ever created and most fo the blogs I’ve ever written do in some way come back to the question –

Is this what you really want for yourself?

And –

How can you get more into alignment and more into achieving this goal in a way that suits who you REALLY want to be and how you really want to show up in life and in business?

So maybe, even though I’ve been showing up behind a mask of being a fat loss coach and a business coach I’ve nonetheless, even without knowing it, been sending the message –

I am a dream life coach.

I will help you to quit your BS about why you can’t have the body, the business, the money, the life, the lifeSTYLE.

I will help you to get over the sh*t that’s been holding you back.

I will help you to get crystal clear on what’s really important to you, and why.

I will help you to know and take ACTION on the truths that you can’t deny –

Which is that you are freaking amazing.

You are NOTHING short of brilliant.

You were born to live a life less ordinary, in which you get to dance completely to your own tune and work, live and play from anywhere in the world.

You were born to have it ALL and you CAN have it.

But first.

You have to be able to recognise, as I’ve (finally!) done, where you are playing small. Where you are saying ‘no’, I can’t have that, and you’re listening to your own lies.

Where you are sabotaging your success at achieving, being, doing, having what you REALLY want because you think life just couldn’t be that good, or at least not for you.

And most of all, MOST of all you have to be able to recognise and then beat the crap out of the fear that will bind you and keep you locked in a mundane existence being a person who does stuff that does NOT make their heart sing, that they think they HAVE to do and must do.

You have to be willing to stop being scared.

If you’re willing, I can show you how. I can show you how to jump off that ledge and if need be I can push you off the damn ledge. But it’s up to you to first join me in saying –

I’ve been lying.

If not to the world then at least to myself.

And I’m ready to be brutally, gloriously honest about who I want – NEED – am BORN – to be and how I want to show up in the world.

And I’m ready to start now.

Don’t forget –

Life is Now. Press Play.

Kat x


Fuck the system; screw the rules.
Won’t do what they told me.
Too much.

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”



Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,


And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,



Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.


With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –


Starting January 18th!


The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –


For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:



All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.


Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.