Live Your Passion

Stop Being Scared to Follow Your Dreams!


This is Part 2 in my Live Your Dreams in 2014 (#liveyourdreams2014) series. Read Part 1 of this series over here (Will You Die For Your Dreams?), and Part 3 (Get Aligned for an Awesome 2014) over here!

I have something to confess.

I’m a liar and a fraud.

For over 6 years, I’ve been lying online.

I’ve presented myself as the fat loss guru who helps women get into amazing shape, and as the business coach who works with other would-be entrepreneurs to get them making money online.

I’ve been incredibly and blessedly successful in both these areas, largely I would say because I a) get people great results and b) am consistent with my output in my business and with my client care.


If I’m honest? I really have been lying the whole time.

Before I explain exactly what I mean, let me take you back a little bit.

I grew up on a diet of Anthony Robbins, Brian Tracy, Zig Ziglar, Stephen Covey – all the PD greats. From my early teens I was devouring my Dads books on anything and everything to do with living life on your terms, and I particularly loved the stuff around how your thoughts and mindset toward success will dictate whether or not you achieve it. I didn’t really know WHAT I loved so much about those sort of books, I just knew I did love reading them. I came alive. I felt inspired. Motivated. Empowered. To do what? Anything! Everything! Who knew?! But it was gonna be good, that was for sure.

At the same time, I always had the knowledge that I was born to be an entrepreneur. I dabbled with the idea of Law, or Journalism, but really there was no question. I wanted to pave my own way and I believed firmly that I was going to be incredibly wealthy and do something amazing.

Of course as the years went by I fell into the usual trap of ‘what if’ and ‘but I don’t know’. What if I don’t have money became a story I used to build a successful personal training business and then enter into a successful PT management career instead of chasing after what I really wanted to do. And I *couldn’t* really do anything else anyway (could I?) because I didn’t really know what I did want to do. And certainly not where to start.

And it never occurred to me that I could just START without knowing how or even what. I guess I thought that if I just keep on keeping on I’ll eventually end up on the right path, because that is what I was born for!

And it wasn’t until probably my mid-late twenties that it hit me –

If I wasn’t careful, the life that I was born for was going to slip away!

I suddenly realised that ‘the dream’ (which I still couldn’t really define at that time but knew was not what I HAD!) wasn’t just going to happen. I was going to have to make it happen!

Enter, my online presence back in ’07. I had many reasons for getting started with my first blog but certainly underlying them all was the idea that it was going to somehow be part of living life MY way. And the great thing was, I enjoyed it! I made no money for the first few years, a measly few grand in about my 3rd year, and a little more in my 4th year, so I certainly didn’t keep going for the money. I kept going because I believed this was about something bigger.

But there was a problem.

A big one, and it was festering. Just working away under my skin and becoming nasty and pungent and uncomfortable.

The thing is, I had eventually managed to create my successful life as an entrepreneur. My business Woman Incredible was helping thousands of women to get in shape and feel great about themselves. My business mentoring through my personal website Katrina Ruth was taking off ever more as other women, particularly other trainers, recognised I could help them too to make money online.

I had the money.

The recognition.

The ‘4HWW’ (okay my version of it is more like 4 hours a day :))

The lifestyle.

It was awesome. It IS awesome. And I loved/love what I do. I love seeing other women achieve their body and business goals, I love that I’m part of that. It’s nothing short of thrilling, to be honest! And there’s no way I’d want to NOT be a leader and a guide in each of those areas.


(And this is where the lying part comes in)

There’s been something missing.

I’ve been hiding something.

And the truth, to be perfectly frank, is that I’m scared. I’m scared that if I put the real me out there people – maybe even you! – won’t want a bar of it. They’ll think I’m weird. (Okay, I am weird. But it’s okay for ME to say that!) They’ll think I’ve gone a bit foo-foo. Or, worst of all, they’ll just dismiss me.

You see, the message that I really am born to share, the way in which I know I can most change the world and the women I work with, is not at all about how to eat or train and nor is it about how to make money. Yes, I know those topics inside out and I know how to get awesome results with them, and I have a great time doing so.

But the REAL message I want to share, the thing that I know in my heart of hearts is my greatest and most transformative calling is to empower women – perhaps you! – to rise up and take charge of living the life they want to live. To take ownership of their biggest and boldest dreams. To deal with their SH*T around success and getting to do things their way.

And to charge out there and start making those dreams come true.

My calling is to inspire, motivate and empower women – you! – to quit the BS, get over your sh*t and start finally living the life you damn well know you deserve.

Yes I am a female fat loss expert, ‘Australia’s Female Fat Loss Expert’, in fact.

Yes I create wildly wealthy women entrepreneurs.

Yes I am an author, a speaker, a mother, a coach, an unstoppable entrepreneur.

But most of all –


I am a dream life coach.

And I’m so scared to say that!

Because even as I do my little voice tells me that it’s too woo-woo, that people won’t really get what it means, that people don’t want to know about that stuff from me that they just want to know how to get lean and make money!

And maybe they do.

Or maybe –

If I look back, I realise that even though I’ve been lying the whole time by NOT being honest with you (which is really ’cause I’ve not been honest with me) about how I MOST want to help you, even despite that –

My bikini body programs are filled with mindset work about getting clear on WHY you really want the body you want and what it’s actually about; what it means for your life in a deeper way.

My Fearless Wealthy Woman mastermind program has a LOT of work in it around getting past our own sabotages around money and success as well as doing the actual strategy we need to do to make money.

In fact, every thing I’ve ever created and most fo the blogs I’ve ever written do in some way come back to the question –

Is this what you really want for yourself?

And –

How can you get more into alignment and more into achieving this goal in a way that suits who you REALLY want to be and how you really want to show up in life and in business?

So maybe, even though I’ve been showing up behind a mask of being a fat loss coach and a business coach I’ve nonetheless, even without knowing it, been sending the message –

I am a dream life coach.

I will help you to quit your BS about why you can’t have the body, the business, the money, the life, the lifeSTYLE.

I will help you to get over the sh*t that’s been holding you back.

I will help you to get crystal clear on what’s really important to you, and why.

I will help you to know and take ACTION on the truths that you can’t deny –

Which is that you are freaking amazing.

You are NOTHING short of brilliant.

You were born to live a life less ordinary, in which you get to dance completely to your own tune and work, live and play from anywhere in the world.

You were born to have it ALL and you CAN have it.

But first.

You have to be able to recognise, as I’ve (finally!) done, where you are playing small. Where you are saying ‘no’, I can’t have that, and you’re listening to your own lies.

Where you are sabotaging your success at achieving, being, doing, having what you REALLY want because you think life just couldn’t be that good, or at least not for you.

And most of all, MOST of all you have to be able to recognise and then beat the crap out of the fear that will bind you and keep you locked in a mundane existence being a person who does stuff that does NOT make their heart sing, that they think they HAVE to do and must do.

You have to be willing to stop being scared.

If you’re willing, I can show you how. I can show you how to jump off that ledge and if need be I can push you off the damn ledge. But it’s up to you to first join me in saying –

I’ve been lying.

If not to the world then at least to myself.

And I’m ready to be brutally, gloriously honest about who I want – NEED – am BORN – to be and how I want to show up in the world.

And I’m ready to start now.

Life is Now. Press Play.




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


You may also like

array(6) { [0]=> array(3) { ["image"]=> int(43377) ["title"]=> string(9) "Abundance" ["url"]=> string(47) "" } [1]=> array(3) { ["image"]=> int(43378) ["title"]=> string(19) "Discipline Your Ass" ["url"]=> string(49) "" } [2]=> array(3) { ["image"]=> int(43379) ["title"]=> string(19) "Money Honey Program" ["url"]=> string(49) "" } [3]=> array(3) { ["image"]=> int(43380) ["title"]=> string(26) "MULTIPLE 6-FIGURES LOW END" ["url"]=> string(56) "" } [4]=> array(3) { ["image"]=> int(43381) ["title"]=> string(17) "Love & Acceptance" ["url"]=> string(49) "" } [5]=> array(3) { ["image"]=> int(43382) ["title"]=> string(24) "Journal Your Way to Rich" ["url"]=> string(52) "" } }