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Live Your Passion

I Don’t WANNA Have to Run a Business No More!

I’ve been a bad BAD entrepreneur.

I’ve been avoiding, resisting, hiding out and basically flat out REFUSING to do the ‘must-do’ tasks that grow my business.

And as much as I know I really shouldn’t be telling you this, I have to admit –

*I can’t stand answering emails (even though I like reading the nice ones. Hypocrite!)
*My heart sinks when I see a gazillion Facebook notifications (even though it’s fun to chat in my forums, and on my page)
*I’d be THRILLED if I never heard the word funnel again (despite ‘knowing’ that building funnels is what will create mega AUTOMATED income)
*I often don’t get back to people who are helping me right away … even though I asked THEM for help
*I love to learn what’s working and what others are doing and then BLATANTLY IGNORE it or even go in the total other direction
*I do not give a flying fuck about building a platform across all forms of social media, even though I know it’s hurting my brand not to be active on ’em all. I haven’t even logged in to Twitter since 2011 and I am HAPPY about it! (Note: my staff do auto posts there for me; copy my FB stuff basically, which is the only place the REAL me does hang out)
*Sometimes I daydream about deleting my entire list and just starting over, seeing who REALLY wants to be there! My entrepreneur friends freaked the fuck out at this idea, even saying it sounded like a sabotage but really? It sounds very freeing.

In short:

All I wanna do is write, (and no NOT with a freaking content plan thank you very much, but just based on whatever I FEEL like writing about), speak (again NOT with a plan OR with any ‘set’ frequency, but just whenever the hell I please and HOW), and hang out online with kickass chicks and have kickass conversations about business and life. As and when I please not because I feel ‘obliged’ to answer messages just ’cause Facebook or Gmail let me know about it.

That’s really it.

Or, to put it another way:

I really really REALLY don’t wanna run a BUSINESS, I just wanna hang out and be me, and talk about the stuff I like talking about, making create some cool trainings on it, and just keep on doing my thing!

And as much as I KNOW I am short-changing myself not following ‘processes’ (you MUST have processes, don’t you know!) to market and sell anything I do create I honestly don’t WANT to have to ‘SELL’ stuff, I just want my stuff to sell because, it, well, does. Because people who like me see it, like the sound of it, and therefore go ahead and take it.

Not because they got ensnared by an optin and a funnel and a PROCESS and decided that my thing made from me who they’d never before heard of was obviously EXACTLY WHAT THEIR LIFE WAS MISSING UNTIL THAT POINT.

Sometimes the whole online world just makes me want to hurl, really.

And I include my own antics in that as well.

I do FEEL, at times, as though I’m just another minion following the rules, trying to Build a Business.

One that I like a whole lot, for sure.

But it still seems to be more about the Building of a Business rather than the Being of Me.

And the funny thing is, there was a time, when I first really started ‘killing it’ online, when I didn’t have a process, I didn’t have a system, I barely had a platform, I really had no CLUE, and yet I was doing multiple tens of thousands per month in sales.

‘Cause people who liked ME say what I was doing and thought it was cool.

Not because I was selling.

Wanna know what I did, back then, to run that business?

*I blogged a fair bit. At least 2-3 x a week plus some good solid Facebook posts.
*I shared pretty openly about my own stuff, my ups and downs as well as what I was doing in my own fitness journey (it was a fitness site back then)
*I opened up about my past screw-ups and areas of mega vulnerability
*Whenever I sold something it was because I’d asked people what they wanted and needed, they told me, and I cobbled it together. Very DIY, very raw, very from the heart just me sharing what I knew.
*Usually the WAY I sold things was via a Paypal link on a blog post, or even on Facebook!

Funny thing is … even though I’ve since made more MONEY in a month, by a long shot, it’s never been as effortless or as fun as things were before I learned How One Must Run a Business.

And I could be wrong but I SUSPECT that if I had have just kept doing my thing back then, and failed to ‘grow up’ as an entrepreneur, I’d have accidentally built a hell of a biz, and brand, had the 7-figure income anyway, and had a helluva lot more fun doing it.

Don’t you sometimes wish that you didn’t have to do all of the STUFF we’re supposed to do online?

That you could just, you know … show up and do YOU, and that’s it?

My business got to over 30k a month doing things that way.

It was continuing to grow, month by month.

I thought the path to uplevel faster was to grow up, act proper, and do what the big folks were doing.

Well – that’s one path.

And it can still allow authenticity, alignment, and all that.

But if it comes at the price of having to spend even 20% of your time doing Big Girl Work? Well I’m not so sure it’s the path I want to keep taking.

I don’t have any answers here!

Right now I don’t see how it’s possible to just … not … DO all of the STUFF that seems to need to be done in my business.

Gosh, imagine the chaos if all I did was just show up, write, speak, hang out and chat online, and create cool stuff based on what you ask for, then sell it via a simple ‘here it is’ process.


Imagine …


Actually sounds pretty awesome, don’t you think?

I guess it’s the difference between Building a Business, whereby one of the underlying premises is that you must market as far and wide to your niche as possible, and Maximise All Growth, vs just being YOU and GRADUALLY, even in a one by one sort of referral type way, attracting in your true peeps who you can just hang out and have fun with, and help.

Some would assume that if you want to go MEGA big (and I do) then you have to Have a Plan, Know Your Stuff, and Market the Shit Out of It.

Others would consider the fact that the more energy you spend on THAT the less by definition you’re spending on just hanging out, doing your thing, creating your art, putting more of it out into the world, and therefore ALLOWING your biz to grow.

It’s the difference between manufactured pop star and underground Indie revolutionary.

And baby?

As much as I’ve been at times acting like one? I ain’t no manufactured pop star. Plus, we all know how THEY end up 😉

Your thoughts, for you? I’d love to hear ’em.

Don’t forget –

Life is Now. Press Play.

Kat x


Fuck the system; screw the rules.
Won’t do what they told me.
Too much.

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”



Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,


And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,



Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.


With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –


Starting January 18th!


The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –


For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:



All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.


Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.