Live Your Passion

I Don’t WANNA Have to Run a Business No More!

I’ve been a bad BAD entrepreneur.

I’ve been avoiding, resisting, hiding out and basically flat out REFUSING to do the ‘must-do’ tasks that grow my business.

And as much as I know I really shouldn’t be telling you this, I have to admit –

*I can’t stand answering emails (even though I like reading the nice ones. Hypocrite!)
*My heart sinks when I see a gazillion Facebook notifications (even though it’s fun to chat in my forums, and on my page)
*I’d be THRILLED if I never heard the word funnel again (despite ‘knowing’ that building funnels is what will create mega AUTOMATED income)
*I often don’t get back to people who are helping me right away … even though I asked THEM for help
*I love to learn what’s working and what others are doing and then BLATANTLY IGNORE it or even go in the total other direction
*I do not give a flying fuck about building a platform across all forms of social media, even though I know it’s hurting my brand not to be active on ’em all. I haven’t even logged in to Twitter since 2011 and I am HAPPY about it! (Note: my staff do auto posts there for me; copy my FB stuff basically, which is the only place the REAL me does hang out)
*Sometimes I daydream about deleting my entire list and just starting over, seeing who REALLY wants to be there! My entrepreneur friends freaked the fuck out at this idea, even saying it sounded like a sabotage but really? It sounds very freeing.

In short:

All I wanna do is write, (and no NOT with a freaking content plan thank you very much, but just based on whatever I FEEL like writing about), speak (again NOT with a plan OR with any ‘set’ frequency, but just whenever the hell I please and HOW), and hang out online with kickass chicks and have kickass conversations about business and life. As and when I please not because I feel ‘obliged’ to answer messages just ’cause Facebook or Gmail let me know about it.

That’s really it.

Or, to put it another way:

I really really REALLY don’t wanna run a BUSINESS, I just wanna hang out and be me, and talk about the stuff I like talking about, making create some cool trainings on it, and just keep on doing my thing!

And as much as I KNOW I am short-changing myself not following ‘processes’ (you MUST have processes, don’t you know!) to market and sell anything I do create I honestly don’t WANT to have to ‘SELL’ stuff, I just want my stuff to sell because, it, well, does. Because people who like me see it, like the sound of it, and therefore go ahead and take it.

Not because they got ensnared by an optin and a funnel and a PROCESS and decided that my thing made from me who they’d never before heard of was obviously EXACTLY WHAT THEIR LIFE WAS MISSING UNTIL THAT POINT.

Sometimes the whole online world just makes me want to hurl, really.

And I include my own antics in that as well.

I do FEEL, at times, as though I’m just another minion following the rules, trying to Build a Business.

One that I like a whole lot, for sure.

But it still seems to be more about the Building of a Business rather than the Being of Me.

And the funny thing is, there was a time, when I first really started ‘killing it’ online, when I didn’t have a process, I didn’t have a system, I barely had a platform, I really had no CLUE, and yet I was doing multiple tens of thousands per month in sales.

‘Cause people who liked ME say what I was doing and thought it was cool.

Not because I was selling.

Wanna know what I did, back then, to run that business?

*I blogged a fair bit. At least 2-3 x a week plus some good solid Facebook posts.
*I shared pretty openly about my own stuff, my ups and downs as well as what I was doing in my own fitness journey (it was a fitness site back then)
*I opened up about my past screw-ups and areas of mega vulnerability
*Whenever I sold something it was because I’d asked people what they wanted and needed, they told me, and I cobbled it together. Very DIY, very raw, very from the heart just me sharing what I knew.
*Usually the WAY I sold things was via a Paypal link on a blog post, or even on Facebook!

Funny thing is … even though I’ve since made more MONEY in a month, by a long shot, it’s never been as effortless or as fun as things were before I learned How One Must Run a Business.

And I could be wrong but I SUSPECT that if I had have just kept doing my thing back then, and failed to ‘grow up’ as an entrepreneur, I’d have accidentally built a hell of a biz, and brand, had the 7-figure income anyway, and had a helluva lot more fun doing it.

Don’t you sometimes wish that you didn’t have to do all of the STUFF we’re supposed to do online?

That you could just, you know … show up and do YOU, and that’s it?

My business got to over 30k a month doing things that way.

It was continuing to grow, month by month.

I thought the path to uplevel faster was to grow up, act proper, and do what the big folks were doing.

Well – that’s one path.

And it can still allow authenticity, alignment, and all that.

But if it comes at the price of having to spend even 20% of your time doing Big Girl Work? Well I’m not so sure it’s the path I want to keep taking.

I don’t have any answers here!

Right now I don’t see how it’s possible to just … not … DO all of the STUFF that seems to need to be done in my business.

Gosh, imagine the chaos if all I did was just show up, write, speak, hang out and chat online, and create cool stuff based on what you ask for, then sell it via a simple ‘here it is’ process.


Imagine …


Actually sounds pretty awesome, don’t you think?

I guess it’s the difference between Building a Business, whereby one of the underlying premises is that you must market as far and wide to your niche as possible, and Maximise All Growth, vs just being YOU and GRADUALLY, even in a one by one sort of referral type way, attracting in your true peeps who you can just hang out and have fun with, and help.

Some would assume that if you want to go MEGA big (and I do) then you have to Have a Plan, Know Your Stuff, and Market the Shit Out of It.

Others would consider the fact that the more energy you spend on THAT the less by definition you’re spending on just hanging out, doing your thing, creating your art, putting more of it out into the world, and therefore ALLOWING your biz to grow.

It’s the difference between manufactured pop star and underground Indie revolutionary.

And baby?

As much as I’ve been at times acting like one? I ain’t no manufactured pop star. Plus, we all know how THEY end up 😉

Your thoughts, for you? I’d love to hear ’em.

Life is Now. Press Play.





A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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  1. Just1mom says:

    Love the analogy between manufactured pop star & indie revolution … Totally get it!!
    Funny tho because it still ends up being their individual character how the weather the storms of either path… Does the pop star have a breakdown … Does the indie star loose her unique vibe?
    How do they ride the rising and falling waves of stardom & balance life on a surfboard?
    Maybe there’s no magical answer – just making the most of your skills, knowledge & instinct, common sense, uncommon sense & situation, circumstance, contacts, communication, timing & your own beautiful energy!!!
    Maybe the ones who make it are the ones who just keep surfing – paddle, paddle, paddle, turn & hop on your board … keep trying to catch the big Kahuna!!

    1. Kat says:

      Absolutely – I realised afterwards that my analogy wasn’t super fair for that reason!

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