Health and Fitness

Losing Weight, Quitting Your Job And Living Your Dreams: Could You Really Have It All?

(NEVER stop reaching for your dreams) – photo by Mattox

My sister lost 13kg and over 6% body fat in around 4 months last year just by making up her mind to make a definite change and then following through on the actions required. My client Sarah completely transformed her body in 18 months, going from clinically obese to nearly shredded in a red bikini doing a fitness photo-shoot.

Another client, Katrina, lost over 18kg in around 4-5 months, while being a Mum to 4 children under 7. Including a 9-month old baby when she started her journey.

You want more? I got it –

One of my mentors and her husband turned $30,000 or more of credit card debt and a crappy living situation into an on its way to being multi-million dollar business in as little as 2 years.

A woman who is a fellow student with me in the business school I’m attending has gone from making $6,000 per month online a year ago (not a bad situation in itself!) to having an over $50,000 month last month. She is a hippy from Queensland who calls herself a goddess and lives in the rainforest in her Grandmother’s cottage with her toddler daughter and her husband.

(Leonie the goddess, from

Another woman I’ve recently met calls herself a ‘Lucky Bitch‘ and went from broke, living paycheck to paycheck in a typical cold London flat to manifesting over half a million dollars worth of goodies including a 6-month all expenses paid round the world luxury trip with her husband, testing honeymoon locations. She is currently busy manifesting a NSW coastal mansion, and is on the way to becoming an Amazon best-seller.

what makes them so special?

This is what I believe about change, and why some people spend their whole lives trying to find the ‘thing’ that will help transform them whereas other people just manage to get on with it.

First. It’s a fact that anyone can change any part of themselves that they choose to. FACT. You can’t argue with fact, can ya?

For every dire or desperate situation that you can think of there is someone who has somehow found a way out of it. Whether through absolute grit and determination, or luck, or the right support or just the right timing they have risen from the depths of hopelessness or plain old boredom and dissatisfaction and created a dream for themselves that most people will admire, congratulate, fantasise about and then never ever do anything to truly create a similar change in their own lives.

Some more stories –

My friend Jo spoke to me a few years back about quitting her job and starting up her dream business – a yoga studio on the beach in another state. I didn’t hear from her for a month and the next time I did she was in Perth starting up a yoga studio. I went to visit her last December, and you want to know how her typical day goes? A walk on the gorgeous beach just a few minutes from her house before a day spent doing what she absolutely loves and is great at.

(Jo on the right)

Jo was an accountant here in Melbourne, and a part-time yoga teacher.

My friend Jess spoke about quitting her job in Fitness First management. A few months later she was in South America, blogging and creating massive Facebook-photo-envy with her outrageously awesome experience photos. She’s been gone for a year now and from what I can see she has no particular intention of returning to cold Melbourne to sit in a Fitness First personal trainers’ office!

(Jess at the front, from her album ‘Galapogos: Life on the Pirate Ship’

This is her Facebook status from 5 hours ago –

“Its Condor and Canyon time!! Bring on a few grueling treks, rewarding hot springs and inevitably more hilarious stories!!”

Here’s a screenshot from her blog of where she’s been:

And a quote from a recent blog of hers:

“At the start of 2012 I inspired the readers of Journey with Jess Jones with the quote “THIS IS YOUR LIFE” but to be honest, I still can’t believe that THIS REALLY IS MY LIFE! I have officially been travelling for ONE YEAR and I can’t even fathom an end!”

Another good friend, Hayley, who I’ve known since I was 13, recently posted on Facebook asking ‘if you were going to follow the sun around the world for 12 months, leaving in July, where would you begin?’.

I’m guessing that this is not a random question, despite the fact that her second child is barely a few months old. The year before last she packed up her husband and toddler and went to live in a Parisian apartment for several months.

real people are doing it. why not you?

These are not arbitrary stories of people-who-may-not-be-real on the internet. These are real people. Women I personally know and have spoken with, most of the above people I’ve known for several years or even longer.

Women who woke up every day with the usual grocery list of worries, niggles and stresses and then finally woke up one day and said enough.

Enough of being ordinary. Of thinking ‘it can’t happen for me’. Of thinking ‘I don’t have what it takes’, or ‘I’m not good enough’. Enough of projecting my dream life into the future instead of believing it can begin right now.

Instead of continuing to believe they had to be stuck where they were, these women decided that the desire to live their dream outweighed the fears and uncertainties as to how to ever achieve it.

So, they began. And then kept going. In very simple terms that really is all it takes, in one form or another.

i had a dream …

I’ve made a few pretty drastic changes myself over the years. Changes that have caused double-take reactions or helpful ‘words of wisdom’ as to why what I was doing was maybe not a great idea. Things that were scary and challenging and often surrounded by a grey cloud of massive uncertainty and self-doubt.

Changes that have, of course, led me to where I am today.

I’ve –

  • Traveled around Europe for 3 months by myself with only 3 months worth of saving totalling $6,000 (that included flights) and came back with my mind full of incredible memories and my suitcase suprisingly full of stuff as well considering my crazy-low travel budget.
  • Done a massive about turn on my planned career of being a lawyer and quit Uni to do a 2-week gym instructor course at age 19. What a shame I didn’t go the corporate career route hmmmm? 😉
  • Quit a high-level management position with Fitness First to go back to being a personal trainer at age 25, after realising I’d highjacked my own dream. I walked away from a great salary to a business I had to build entirely from scratch again. 3 months later I’d doubled my managers salary and was working around half the hours.
  • Walked out (albeit very messily) of my first marriage despite the fact that nothing was wildly wrong but it just wasn’t wildly right. Dared to imagine that there could be more than what I’d created for myself out of fear of no-one loving.
  • Dropped 8kg of chub that had built up in my unhappy career within a 10-12 week period simply by stopping stuffing my stressed and miserable face and instead engaging and thinking about the things I WANT to create.
  • Started telling people who ask what I do that I’m a writer, and instructing my then-boyfriend-now-husband to do the same, even though all I was writing at the time was a newsletter to my clients. Now, I still honestly pinch myself when someone asks what I do and I say I’m a writer and it’s just … a fact. And I wonder what’s next for me, what I should start announcing myself as now 🙂
  • Refused to accept that I have to have a wildly different body after giving birth, and landed safely back in my skinny jeans around 9 months after (this one I admit I would do differently next time around as I was WAY too hard on myself about getting back in shape quickly!)
  • Decided that rules are made to be broken and eloped in the Nevada desert just outside of Las Vegas, in the middle of an amazing 6-week trip around the US and Canada, rather than spend the money on a huge white wedding that we really didn’t feel was right for us. (I can’t tell you how many people tell us ‘we should just do what you did’, but they never do!)

(my dream wedding)

  • Walked out of my highly successful personal training business with only 4 weeks notice after having a massage-table ‘epipheny’ that this wasn’t enough for me anymore, that I wanted to change thousands of people’s lives and not just in the gym. That I wanted to build an amazing online community.
  • 2 months after that I launched Woman Incredible. 14 months later I think I can safely say I’ve built an amazing online community. I’ve also gone from having around 2% of my income online to having (as of yesterday’s finances review) 85% of my income online. I’m fulfilling my dream of being a stay-at-home Mum who still gets to do what she loves and connect with incredible women like you.

Here are some other amazing things I’ve committed to achieving and then created –

  • Traveling to Germany for a friends’ wedding despite the fact that I had no money spare when I committed to going
  • Writing for Oxygen magazine
  • Guest posting for a ton of blogs that I truly respect and admire
  • Quitting bulimia
  • Competing in a National Yoga competition, pitted mainly against teachers, and still managing to place 10th nationally! One of my proudest experiences
  • Spent a night sleeping on the Great Wall of China
  • Got a loan for a house, now our investment (unit actually :))

so – could it be your turn next?

You know there is nothing special about me. I have fears, doubts, insecurities. There are areas of my life I still consider a mess and which for some reason I am still battling to transform. Working on as we speak, in fact 🙂

Women just like you read my blog and they get excited to meet me because they think I must have something special. The only special thing I have is that when I really and truly decide I want something, I do make it happen. And then some 🙂

So if we’re being honest I have to tell you that the reason I haven’t transformed certain areas of my life yet is simply because I don’t want it bad enough. I want it. But if it was a must, if I decided my life depended on it and just had to have it? It would happen.

But you’re no different really, are you? Think about it. When was the last time you made up your mind that ‘this is happening, no matter what’, despite having perhaps absolutely no clue as to how you were going to get there?

Think about it. Find something. No matter how small. And then acknowledge this –

When you really and truly want something, you can and do make it happen. Dont’cha?

so why aren’t you achieving your ‘big’ dreams?

Maybe what you’re committing to or making a ‘must’ is just too small.

Maybe you’re scared.

Maybe you have emotional or spiritual issues or beliefs you need to deal with first.

Maybe you’re sucking yourself down by surrounding yourself with the wrong people or energy.

Maybe you think about it all the time and even focus on getting it or pray about it, but don’t actually take the required actions.

(use the law of attraction all you like. but you gotta haul but as well!) – photo by cilenj

Or maybe you simply haven’t dared to dream that you too could be an ordinary woman living an extraordinary life. Maybe you’ll read this and think ‘wow, that would be so cool’. Or you’ll say ‘I should do what she did’.

And then you’ll forget. You’ll go back to your busy life and occasionally you’ll have just a glimpse – through something you see on Facebook or just a flash of what if in your own mind – of what your life could be.

But perhaps you ARE ready to dream big, and not only to dream but to really and truly commit.

Are you? Could you? It doesn’t matter if you have no idea how to get there. It has nothing to freaking DO with it! All that matters is that you decide, right now, that no matter how, no matter when, no matter what happens you ARE going to begin. And then you’re going to keep going.

Can you? Will you? I’d love to hear from you if you do.

Jess, Sarah, Katrina, Pam, Leonie, Denise, Jo, Jess and Hayley are real women. Women I know personally. Right now who knows what they’re doing? Maybe they’re giving themselves a hard time for something they’re still striving toward. Or maybe they’re out there reaching for their next dream. Let’s join them hey?

Life is Now. Press Play.

Don’t forget –

Life is Now. Press Play.

Kat x


Programmed to Upgrade is happening gorgeous, and WHOOOOO MAMA is this the work that works.

25 days, you and me, 1:1, to quantum leap like you’ve NEVER leapt before.

This will be intense …

And a lil bit scary. But buckle up, because you KNOW you’re ready for it.

SO fucking ready 😉

Programmed to UPGRADE!

25 Days, 1:1, with Katrina Ruth, to SCREW the Rules, SCREW the Norm, Go So Damn Extra, So Freaking Hot, So Fully SEEN, and Snap Your Future Into the Now So Damn Fast It’d Make Your Head Spin … even as you nod in certainty that of COURSE, this is what was ALWAYS supposed to be ..

Places are already filling, and we begin next week. If you know it’s time to say yes to MAGIC, and creating your reality from the supernatural, and you’re SO ready to drop the paradigm of always having to DO (and yet still not be there!) then message me now.

I’ll get you the full overview, and talk personally with you about whether or not it’s for you.

To the supernatural baby, and beyond …



As of today, I’m opening up the doors to my Inner Circle, my private client mastermind.

This is THE most badass high level mastermind in the world for women who want it all – and are prepared to do what it takes to get it! Really what we’re talking about is being prepared to be the PERSON.

And that’s what I do. I help you remember ALL that you were, and then become it. ALL Of it.

This is my highest level private mentoring circle. The exact place where I have personally mentored dozens of this industry’s most elite female entrepreneurs to break income barriers ranging from 10k months to multiple 7 FIGURE months, and everything in between. But more importantly than that – to become who and what they always were.

But know that this is not only (obviously) not just for the masses, this is also not just for someone who can afford to invest in a high level private coach. Being willing to throw money down is something which has absolutely zero correlation to being somebody who has what it takes to TRULY go next level as a leader.

If anything, in this industry, investing in a high level coach such as myself, is a rite of passage which veers just a little too much on the side of ‘trend’. It’s become something which ‘everybody does’, almost as a way of proving they play business and life a certain way.

Maybe even of trying to prove it to themselves.

Here is the reality which those who I am truly here to personally mentor and lead KNOW, the reality which my clients and all women like me as well as of course me personally have ALWAYS known:


We are simply, smarter, faster, and have more presence. We can do more in our minds before breakfast than what most people can do in a freakin’ WEEK, a month, a year.

We are not basic ass coaches trying to heave ho our way up a few extra thou a month.

We are the ones who have ALWAYS known we are 1% within the 1% within the 1% in terms of how we think, create, operate, how and WHAT we are tapped in too.

This is not arrogance, this is fact.

And there has NEVER been any question but that we will go all the way.

My clients are high level badasses who do the work, who have a proven track record BEFORE coming to me, and a BEING-ness which unquestionably separates them from the rest. They don’t come to me to save them or lean down and hold my hand out so they can clamber up. They come because they are, quite simply, ready to go to the next level, already absolutely on their WAY there, and see in me something which they recognise because it is in them.

That ‘can’t stop won’t stop’ fire, and a level of ‘unapologeticness’ which, when truly understood and applied, can literally be the difference between 5-figure or low 6-figure and 7 or multi-7-figure entrepreneur.

So if you know who you are and it is THAT –

And you feel certain that you are ALREADY well on your way to to precisely where you’re meant to be, but that being in MY energy could help you to drop in and get there even faster, and that with a couple of simple tweaks your current revenue could be doubling, tripling, heck QUADRUPLING and beyond in months, as it has done with numerous of my clients previously, well then –

PM me here and we’ll see if it’s a fit. I’m excited to talk to you, and maybe – do biz and life with you.

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  1. Ruth says:

    Hi Kat!

    Thanks so much for this empowering post all of this has been coming up for me lately and i want to make big changes! I love everything you write about and also am week 1 into your look great naked training Program and i am doing this while on a 6 week holiday travelling the USA. feeling great!

    1. Kat says:

      Hi Ruth, go you! Hope you have an amazing holiday – make sure there are a few good treat meals in there!

  2. chris says:

    hi kat – raw and exposed . thak you for sharing, I feel connected to your story as i have a very similar path as you, even via the charles poliquin connection. (hene how I found you_). reading this has reminded me of the change in path I myself have decided to take and thank you for sharing. Sometimes sharing and reading someone elses true life deliberations reminds others of the strength they had to change course. More importantly, remind us of the strength we all poses to make our life what we want, change lifes rules and write our own. I may not be a women :-0 but I love your work, your life journey you share and look forward to more . Much appreciation -Chris

    1. Kat says:

      My pleasure Chris, and thank you so much for the comment. I was definitely going for raw … as one piece of advice that was given to me, I am going to try and be so real that I bleed on the page 🙂 wishing you all the best with your journey!

  3. Talitha Natt says:

    Amazing post Kat – really got me thinking. I wonder where I will end up in 10 years time. Will I be doing what I love or will I be doing what I ‘think’ I should be doing. What is it that I LOVE doing? Am I doing it now? If not, why not? What is stopping me from pursuing my singing for example? Is it a lack of self belief? A lack of confidence? Why should it be when I am frequently told that I should be up there on stage?! All food for thought – thank you for sharing this article with me which has allowed me to ask these scary but empowering questions. xxx

    1. Kat says:

      I didn’t even know you wanted to pursue singing … there you go; maybe you are hiding your dreams away, or at least from me 🙂

      We only have one life, don’t we. That’s the thing. We all just have to do our best to make sure it’s the one we want.

  4. Jess says:

    And she does it again…yet another all encompassing inspirational post!!! Thank you for your kind words and making me realize that what we do really does help inspire others. Your words ring so true, and I can’t help but wonder what is holding some of these amazing women back from there dreams. Something tells me with this post alone you have shined a little light for more women to get out there and live the life they were truly meant to. Congratulations on your success, that alone is an inspiration to women everywhere!

    1. Kat says:

      My pleasure Jess … and thank YOU so much for being an inspiring part of this post. I was wondering if you’d come across it 🙂

      1. Jess says:

        Haha I was still in the “canyon” when you posted it and I was told from a couple other readers a while back. Who knows where my original comment got lost in cyberspace?! Looking forward to your inspirational changes coming up! 🙂

Comments are closed.

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