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Live Your Passion

Fuck Niching

Let’s come back to more of a ‘business building’ topic. Let’s put our entrepreneur hats on!

You. You are a leader, we established that. A revolutionary fucking leader, obviously. WITH a message.

So here is one area I see leaders REPEATEDLY make shit ridiculous for themselves when it comes to online positioning:

The ridiculous RIDICULOUS idea that you have to ‘find your niche’.

And while we’re at it: anything to do with having a fucking TITLE.

Can I just say one thing? Okay, probably a whole bunch of other things after that 🙂

But one thing first:

YOU DON’T BELONG IN A BOX! So why the fuck are you trying to put yourself in one?!

You are:

Multi-passionate.
Multi-skilled.
Multi-insane.
And quite possibly multi-personality as well, but hey – no need to go there!

And here’s what else:

You will NEVER be happy doing one thing, being known for one thing, teaching or preaching or selling or even leading on one thing! And the reason is so fucking obvious and simple you might just want to smack your head on the wall when you realise it:

YOU HAVE MORE THAN ONE THING TO WHO YOU ARE.

So when you try and be –

The coach.
Or mentor.
Or guru.

In a certain area.
Or way.

And you try and package it up nice and neat and give yourself a title or a cute little slogan or something you can ‘elevator pitch’ what you’re really saying?

Is that there’s not much to you.
You’re just someone who can teach something.
Or help people in a certain way.
And that ‘this is what you do.

When will you see that it’s not about what you do it’s about who you ARE, and so the only NICHE that exists or that will ever WORK for you is the niche of being YOU!

YOU ARE THE NICHE BABY!

Which is pretty fucking cool if you think about it!

So for me, my niche is a mix of leader revolutionary fucking arrogant over the top fit freak bitch quiet introvert extrovert coffee obsessed wine loving chocolate mad mother lover fighter book crazy writer speaker salesperson generally obsessive money fame freedom chasing want to help everyone explode their awesome alignment asskickery bright colours sun worshipping trying to find my way believe I can have it all believe I can have it now believe I can have it on my terms woman.

But it’s not that easy to say that that’s my niche.

So for a long time I tried to be a fitness coach, or a business coach, or a life coach, and then I tried to specialise and be a particular KIND of business coach and that was maybe a little bit better but it was still just me boxing myself IN.

And here’s the other thing:

This whole thing about competition, or standing out, or worrying at ALL what anybody else is doing?

So irrelevant when your niche is you.

How the hell is anybody else going to be you?!

THAT’D be weird.

Of course you see it all the time online, with uprisings of ‘the next whoever’, or ‘the new such and such’. Which is not only ridiculous from a ‘good luck with that!’ point of view, but also it’s just SAD.

When will people realise that the world needs who THEY are?!

And for you:

When will YOU realise that the ONLY niche, the ONLY area of expertise you can excel in and go all the way with and truly just LOVE is also the very very easiest one to understand and act from, namely YOU.

Your niche is ALL of you, as well, okay?

So when you put yourself out there, you don’t just share the good, the inspiring, the ‘this is what I’ve achieved’.

You share the fucking MADNESS, the crazy, but also the ugly the awful the terrible stuff that goes on in your head and heart. You share the stuff you’re scared to share, the stuff you’re scared to even THINK.

This is how you stand out.

This is how you STEP UP.

This is how you actually build a tribe you love as well, because it is based FULLY on being you.

And it’s also the only way you will EVER feel that you’re truly doing what you’re meant to do, when you give yourself permission to express ALL of you.

So you might have a particular ‘area’ or ‘topic’ that you are more known for, or teach on, or can help people with from a ‘steps’ point of view, but the way that you BUILD that tribe, the way that you teach or lead on whatever you teach on, and the way that you share YOU with the world so that the RIGHT people can connect with you and you with them?

Show up.

Be you.

Say what you need to say.

Create epic shit AS you.

Repeat.

And if you want to try and pretty package up what your niche is? Try stuffing your soul into a pillbox, and see how that works out for you.

Remember –

Life is Now. Press Play! 

Kat x

PS.

I’m excited to announce my Flow-Led Millionaire Private Client Mastermind Days are back, happening this August (PM me for full deets!) 

Warning! This Mastermind will require you to get TF over your hang-ups around:

* Automated income

* Being seen more, and more boldly

* Adding layers upon layers upon layers of more SELLING

* Ruthless repurposing and re-selling

* Structure, systems, process

* Building a cash machine which pays you on repeat regardless of whether YOU are grinding your fingers to the bone to get it working!

Requirements:

You have an existing business which makes money, delivers a fabulous product or service (or multiple of!) which helps people, you know who you are and who you’re here to serve (while always welcoming deeper clarity!), and you have a proven track record for getting results to those people … even if it’s on a scale, so far, which, frankly, you consider outrageous. Since you know you’re here to do insanely big work in the world!

Oh, speaking of which – you know you’re here to do insanely big work in the world! And you’re ready to put the wheels on that NOW, and see your revenue – your growth of soulmate audience – your soul-led result-gettin’ systems – and all in all your own badassery – explode, stat!

You’re not afraid of doing the damn work (duh),

but you also know that there’s a simpler way, a more flow way, a more YOU way.

And you’re ready to get down to the nitty gritty of that now, and then roll it out like the take no prisoners mofo you are.

All with me – secret counsel to the worlds most elite game-changers, leaders, and revolutionaries – supporting you to know exactly what to do,

and exactly how to do it,

so you make MORE money,

reach MORE (of the right people),

the YOU way,

having more fun and flow than you ever dreamed possible,

and finally knowing you’re all in on you,

Now!

What you get out of this time together is simple:

* Identified opportunities for money-makin’ – minimum 3, up to 10+ (this is normal in these conversations with me)

* Specific to you simple soulmate audience growth strategy, which you can roll out right away, and will often involve only ‘tweaks’ rather than having to DO anything dramatically extra

* Confidence and inner tools as well as practical steps for improving / adding to / setting up (depending where you’re at) your automated income / funnels 

* Personalised (to your personality / style / lifestyle / skillset) action plan for implementing

* Tweaks you can add in right away to increase sales on existing processes

* Daily / weekly ‘hustle flow plan’ individualised to you

All in all here’s what it comes down to:

>>> You will walk out with a complete action plan tailored to your business, very detailed and also very SIMPLE, with also a complete understanding of what you need to do and HOW to do it, to take you to the next major income level, and beyond.

This will include your next three offers (MINIMUM), up-sells, or funnel ad-ins, FULLY CREATED IN THE TIME TOGETHER!

Plus:

1:1 follow on support to help you implement and follow through.

I love doing this INTENSIVE deep dive work where we pull everything apart all at once, and then nail down the EXACT action steps for each person to take to get more paying customers and clients, who are soul-aligned, coming in NOW, who are also buying more things, because you’ve got all your damn shit in place!

This immersive day together is limited to 5-7 people per event. 

If this is speaking to you PM me here to apply / for more info!