By using thekatrinaruthshow.com, you consent to our use of cookies.

Fuck Niching
Live Your Passion

Fuck Niching

Let’s come back to more of a ‘business building’ topic. Let’s put our entrepreneur hats on!

You. You are a leader, we established that. A revolutionary fucking leader, obviously. WITH a message.

So here is one area I see leaders REPEATEDLY make shit ridiculous for themselves when it comes to online positioning:

The ridiculous RIDICULOUS idea that you have to ‘find your niche’.

And while we’re at it: anything to do with having a fucking TITLE.

Can I just say one thing? Okay, probably a whole bunch of other things after that 🙂

But one thing first:

YOU DON’T BELONG IN A BOX! So why the fuck are you trying to put yourself in one?!

You are:

Multi-passionate.
Multi-skilled.
Multi-insane.
And quite possibly multi-personality as well, but hey – no need to go there!

And here’s what else:

You will NEVER be happy doing one thing, being known for one thing, teaching or preaching or selling or even leading on one thing! And the reason is so fucking obvious and simple you might just want to smack your head on the wall when you realise it:

YOU HAVE MORE THAN ONE THING TO WHO YOU ARE.

So when you try and be –

The coach.
Or mentor.
Or guru.

In a certain area.
Or way.

And you try and package it up nice and neat and give yourself a title or a cute little slogan or something you can ‘elevator pitch’ what you’re really saying?

Is that there’s not much to you.
You’re just someone who can teach something.
Or help people in a certain way.
And that ‘this is what you do.

When will you see that it’s not about what you do it’s about who you ARE, and so the only NICHE that exists or that will ever WORK for you is the niche of being YOU!

YOU ARE THE NICHE BABY!

Which is pretty fucking cool if you think about it!

So for me, my niche is a mix of leader revolutionary fucking arrogant over the top fit freak bitch quiet introvert extrovert coffee obsessed wine loving chocolate mad mother lover fighter book crazy writer speaker salesperson generally obsessive money fame freedom chasing want to help everyone explode their awesome alignment asskickery bright colours sun worshipping trying to find my way believe I can have it all believe I can have it now believe I can have it on my terms woman.

But it’s not that easy to say that that’s my niche.

So for a long time I tried to be a fitness coach, or a business coach, or a life coach, and then I tried to specialise and be a particular KIND of business coach and that was maybe a little bit better but it was still just me boxing myself IN.

And here’s the other thing:

This whole thing about competition, or standing out, or worrying at ALL what anybody else is doing?

So irrelevant when your niche is you.

How the hell is anybody else going to be you?!

THAT’D be weird.

Of course you see it all the time online, with uprisings of ‘the next whoever’, or ‘the new such and such’. Which is not only ridiculous from a ‘good luck with that!’ point of view, but also it’s just SAD.

When will people realise that the world needs who THEY are?!

And for you:

When will YOU realise that the ONLY niche, the ONLY area of expertise you can excel in and go all the way with and truly just LOVE is also the very very easiest one to understand and act from, namely YOU.

Your niche is ALL of you, as well, okay?

So when you put yourself out there, you don’t just share the good, the inspiring, the ‘this is what I’ve achieved’.

You share the fucking MADNESS, the crazy, but also the ugly the awful the terrible stuff that goes on in your head and heart. You share the stuff you’re scared to share, the stuff you’re scared to even THINK.

This is how you stand out.

This is how you STEP UP.

This is how you actually build a tribe you love as well, because it is based FULLY on being you.

And it’s also the only way you will EVER feel that you’re truly doing what you’re meant to do, when you give yourself permission to express ALL of you.

So you might have a particular ‘area’ or ‘topic’ that you are more known for, or teach on, or can help people with from a ‘steps’ point of view, but the way that you BUILD that tribe, the way that you teach or lead on whatever you teach on, and the way that you share YOU with the world so that the RIGHT people can connect with you and you with them?

Show up.

Be you.

Say what you need to say.

Create epic shit AS you.

Repeat.

And if you want to try and pretty package up what your niche is? Try stuffing your soul into a pillbox, and see how that works out for you.

Don’t forget –

Life is Now. Press Play.

Kat x

P.S.

✨✨ Success Frequencies.

Let’s talk about them. Breathe them in. ALLOW them in. And then dial them TF in.

Are you ready?

There are certain ways of being, of operating, of thinking, and perhaps most in particular of expecting which are currently dictating your outcomes in every area of life.

You are, quite literally, coded. Programmed. Running on a frequency of … X.

With X being, well – whatever you see around you most days. Whatever you experience. Feel. Know to be true. Receive and hold onto. Receive and do not hold on to. Or do not receive at all.

There are certain things in your life which right now you can click your fingers and command to replicate, on repeat, and they do.

And there are other things which SHOULD be in your life, which you yearn to have in your life, which sometimes you get a glimpse or a taste of or even an entire mouthful, and then they’re gone, into the night, maybe never to return again, shrouded in mystery and frustration but yet at the same time that deeper part of you knows –

it’s not supposed to be like this.

It shouldn’t be.

I don’t accept it!

And I WILL move past.

You look into the future you see inside of you and you know that it is ALL real, ALL available, ALL true, ALL there for the taking. A virtual sushi train of wondrous life options, every one of ’em just a choice you can pluck off as it rolls on by! Don’t see what you want, not exactly? All you gotta do is ASK, and it’ll be freshly made for you!

Your belief around the impossible is OFF THE CHARTS.

And it always has been.

Your PROOF, of CREATING and ALLOWING the impossible is also pretty darn off the charts, if you do say so yourself. Which you don’t have to, because others do it for you!

It’s ALWAYS been this way for you, you’ve ALWAYS been able to dance between realities and choose the one you wanna keep.

But yet –

it feels, so much of the time, as though you’re teetering.

Teetering on the edge of will I / won’t I let myself FULLY go and receive, create, allow, BE –

or will I fall back into normal, into rules, into worries, into shoulds, into the dreaded dreaded fear that it’ll somehow all just stop working and I’ll find out there was never anything special about me at all, never anything wondrous about what I could do, and that I just somehow … fluked things for a bit.

Sometimes you’re CERTAIN which way you’re going to topple.

And other times you’re terrified you have no idea at all, and if you did you wouldn’t want to know.

But what you do know is this:

When things are working.

When things are flowing to and through and from you in the precise ways they should be.

When things are OH so yes.

When it’s all just coming together, the different areas of your business your money your life and YOU just rolling PERFECTLY, like a beautiful and impossible to replicate orchestra, pure MAGIC –

it’s not because of what you did.

It is not because of how you planned, followed the plan, did it right.

It’s not a list you ticked off that made it that you got to then GET.

It’s not because you followed RULES for success.

Or really anything at all.

It’s because you were playing life on a certain frequency. You were tapped in, dialled in, LEANING all the way in to something you can’t even fully describe but you KNOW when you’re in it.

You were, not to be too corny or cliche about it but we’ll say it anyway ’cause it’s true – one with life itself. Dancing the most beautiful dance of BEING FULLY YOU with the wind beneath your wings nothing other than God and truth and the very fabric of the universe, what else could it be?!

Put simply:

you had those Success Frequencies switched on to high AF, and you were using ’em.

Want to know how to do that more, in fact any time you choose, in fact with complete calm understanding of what it is you ARE doing and how to tap in and BE in that energy, that place, that receiving, at will?

It’s always been available.

It’s ALWAYS been right there for the taking.

EVERYTHING you’ve suspected this whole time is true.

And now?
We’re gonna get you understanding it (every last bit).

Living it (as naturally as breathing).

And UTILISING it to let life unwind to the places you’ve been waiting to be (the way it’s meant for you).

Ready?

Success Frequencies with Katrina Ruth, beginning February 1st.

12 audio deep dive trainings.

12 homework worksheets designed to break you open, wake and shake you into the place your inner self is already meant to be playing in, and lead you to specific steps YOU get to take in order to see drastic life elevation … aka RESULTS, the ones you want and are waiting on … in every area of your life.

24 days in total to revolutionise your life, how you see yourself, and how the world shows up for you in return.

This?

Changes everything.

Full price: $497

Pre-register here today and you pay only $197 total, or 2 payments of $109.

www.thekatrinaruthshow.com/successfrequencies

Or, go VIP with: $697 full price, pre-register today and pay only $297 total. VIP includes VIP only closed coaching Q&A session with Katrina Ruth, full recordings of said session, plus a surprise Success Frequencies VIP only training.

Here’s what it comes down to:

You’ve always known that the work is about so much more than the work. AND YOU KNOW WHAT THAT MEANS. There’s not a single extra second you will one day be relieved you waited to go all in on that.

www.thekatrinaruthshow.com/successfrequencies