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Fuck Niching
Live Your Passion

Fuck Niching

Let’s come back to more of a ‘business building’ topic. Let’s put our entrepreneur hats on!

You. You are a leader, we established that. A revolutionary fucking leader, obviously. WITH a message.

So here is one area I see leaders REPEATEDLY make shit ridiculous for themselves when it comes to online positioning:

The ridiculous RIDICULOUS idea that you have to ‘find your niche’.

And while we’re at it: anything to do with having a fucking TITLE.

Can I just say one thing? Okay, probably a whole bunch of other things after that 🙂

But one thing first:

YOU DON’T BELONG IN A BOX! So why the fuck are you trying to put yourself in one?!

You are:

Multi-passionate.
Multi-skilled.
Multi-insane.
And quite possibly multi-personality as well, but hey – no need to go there!

And here’s what else:

You will NEVER be happy doing one thing, being known for one thing, teaching or preaching or selling or even leading on one thing! And the reason is so fucking obvious and simple you might just want to smack your head on the wall when you realise it:

YOU HAVE MORE THAN ONE THING TO WHO YOU ARE.

So when you try and be –

The coach.
Or mentor.
Or guru.

In a certain area.
Or way.

And you try and package it up nice and neat and give yourself a title or a cute little slogan or something you can ‘elevator pitch’ what you’re really saying?

Is that there’s not much to you.
You’re just someone who can teach something.
Or help people in a certain way.
And that ‘this is what you do.

When will you see that it’s not about what you do it’s about who you ARE, and so the only NICHE that exists or that will ever WORK for you is the niche of being YOU!

YOU ARE THE NICHE BABY!

Which is pretty fucking cool if you think about it!

So for me, my niche is a mix of leader revolutionary fucking arrogant over the top fit freak bitch quiet introvert extrovert coffee obsessed wine loving chocolate mad mother lover fighter book crazy writer speaker salesperson generally obsessive money fame freedom chasing want to help everyone explode their awesome alignment asskickery bright colours sun worshipping trying to find my way believe I can have it all believe I can have it now believe I can have it on my terms woman.

But it’s not that easy to say that that’s my niche.

So for a long time I tried to be a fitness coach, or a business coach, or a life coach, and then I tried to specialise and be a particular KIND of business coach and that was maybe a little bit better but it was still just me boxing myself IN.

And here’s the other thing:

This whole thing about competition, or standing out, or worrying at ALL what anybody else is doing?

So irrelevant when your niche is you.

How the hell is anybody else going to be you?!

THAT’D be weird.

Of course you see it all the time online, with uprisings of ‘the next whoever’, or ‘the new such and such’. Which is not only ridiculous from a ‘good luck with that!’ point of view, but also it’s just SAD.

When will people realise that the world needs who THEY are?!

And for you:

When will YOU realise that the ONLY niche, the ONLY area of expertise you can excel in and go all the way with and truly just LOVE is also the very very easiest one to understand and act from, namely YOU.

Your niche is ALL of you, as well, okay?

So when you put yourself out there, you don’t just share the good, the inspiring, the ‘this is what I’ve achieved’.

You share the fucking MADNESS, the crazy, but also the ugly the awful the terrible stuff that goes on in your head and heart. You share the stuff you’re scared to share, the stuff you’re scared to even THINK.

This is how you stand out.

This is how you STEP UP.

This is how you actually build a tribe you love as well, because it is based FULLY on being you.

And it’s also the only way you will EVER feel that you’re truly doing what you’re meant to do, when you give yourself permission to express ALL of you.

So you might have a particular ‘area’ or ‘topic’ that you are more known for, or teach on, or can help people with from a ‘steps’ point of view, but the way that you BUILD that tribe, the way that you teach or lead on whatever you teach on, and the way that you share YOU with the world so that the RIGHT people can connect with you and you with them?

Show up.

Be you.

Say what you need to say.

Create epic shit AS you.

Repeat.

And if you want to try and pretty package up what your niche is? Try stuffing your soul into a pillbox, and see how that works out for you.

Don’t forget –

Life is Now. Press Play.

Kat x

P.S.

Here’s the thing girlfriend.

Sister.

Brother.

BADASS REVOLUTIONARY FUCKING LEADER YOU.

You came here to be all of you, be all of you now.

And now?

It’s time.

👉👉 IDENTITY.

10 Days with Katrina Ruth to Wake You Back Up to You. And Unleash the Game You’re Done Waiting For.

Day 1 LIVE Asskickery shooting into your soul in just a few days time!

DAILY you + me + God + soul to follow.

This?

Is the do/not/miss time going into you that you’re soul has been hungering for and it’s time.to.FEED it!

Here’s how it’s going down:

> 10 Days ALL new live online course with Katrina Ruth

> DAILY asskickery | activation | bulletproof coffee up the booty (that’s me)

> DAILY journal prompts | worksheets | exercises to get you going and flowing into ALL of you

AND:

> (this is crazy!) DAILY bonuses to help you implement our IDENTITY work in different areas of your business. Money. Body. Relationships. Life! Application of what we are working on out the wazoo!

> All trainings recorded and yours to keep for life in your Katrina Ruth Members Dashboard (training times will be announced day by day as we begin. Day 1 live asskickery at XXXX. Training times will vary day to day to account for students all around the world!

> Live Facebook Group with Kat and the #KatNinjas throughout

> IMMEDIATE and then DAILY and then FOREVER AFTER switch flickin’ into YOU as soon as you say yes! (That is just how this works).

What to expect, from this time together?

Every.single.thing. you’ve always known was there within.

> Certainty. Of soul, of God, of what flow requires, of, well, everything.
> Ability to always know the right decision to make, and how to make it. NO MATTER WHAT.
> Courage and abilily and inner strength to then ACT as you need to
> Ability and soul certainty walk away. Know what to walk away from. Shred and burn. Immediately and as required. Amen.
> ALWAYS ability to access flow. Message certainty. Soul guidance on what you create, unleash, how, to whom.
> Magnetism. Activated. From within. To and from your soul peeps. In all areas.
> Money certainty, where it comes from, how to inhale / exhale it, infinitely, PEACE on this.
> Peace. In general. Where it comes from. How to be IN it. How to return to it when it seems far away.
> Moving through the ‘woods’ of business, of life, of you. Recognising it. Being okay with it!
> Leaning in. Surrender. The things that go with this. How to let it be easy, happy, a joy!
> JOY. From God. From within. All THROUGH you. AS IT WAS ALWAYS MEANT TO BE.
> Forgiveness, and grace. Where you know it comes from. How to receive it fully.
> RECEIVING. Unlocking the portals to. Opening up the floodgates. Seeing where you dial it back. Stopping that shit!
> Turning up the dial in all areas. What it means, and how.
> BEING the mofo light. Being all of it. Owning your too muchness! SWAYING with it.
> Being in the dance with God and soul and life and ALWAYS knowing your next move. ALL of that. And so much more.
> Creating. Being the artist the messenger the performer the leader the shift the YOU, who just lets it flood out. Knowing what works. Does not. How to release. Go deeper. And also? Sell TF outta that game.
> Being the leader NOW. Appointing yourself. What it means and why you’re already pre-approved.
> BIRTHRIGHT. Accessing and owning your soul blueprint. The blueprint of YOU. Of purpose. And destiny. And truth. Let’s go!

You want more?

There’s so much more.

^^ This? Is the warm-up, the first bit of what dropped through to me when I felt in to this, allowed it to come through, for you.

We will see what unfolds,
when it unfolds,
when we enter this dance,
together!

But what this is really about, and why you know you need to be here?

You’re done with playing the game of waiting to play the damn game.

Identity, baby.

IT’S TIME.

https://thekatrinaruthshow.com/identity

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