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Live Your Passion

Stop Trying to Fuck on the First Date

Look, I know you want to be further down the success pathway than you are now, but enough is enough:

If you focus on trying to be where you’re NOT, trying to magically just jump to THERE where you’ve got it all sorted, you’re finally on top of things, and shit is just working, you will, by very simple and obvious (although apparently not) definition not. be. HERE.

And if you’re not here, then for the love of God and all things holy HOW are you going to do the work necessary to get you to there?

It just makes no sense …

But yet day after day, I see you:

Frantically trying to build an audience and a following
Launching something before building said audience
Asking people to buy before you listen, before you engage, before you connect with them
Asking people to listen to YOU, engage with YOU, connect and know and trust and love you when to be perfectly frank you’ve not given them any REASON to.

It would be NICE, maybe, or I guess it seems like it’d be really COOL and (let’s be honest) you’d be able to just get what you WANT if you could essentially fuck your customers on the first date, but let’s get real:

(Aside from the fact that it JUST DOESN’T WORK)

Do you honestly want to build this business – build brand YOU – on gimmicks and tricks designed purely to get people’s attention but yet with no actual substance … relationship … TRUE community beneath?

Does that sound like it would SATISFY you? Like it would allow you to really start the revolution you want to start? Like it would GET YOU TO WHERE YOU WANT TO GO? Not only as a leader (and a true leader does have to have people following them, you know, and not just for a day or two because something caught their eye) … but also to make the money and the difference you really want to make?!

Write this down:

You can’t JUMP to where you’re not without first being where you ARE.


STOP ASKING FOR SEX ON THE FIRST DATE! Unless of course your GOAL is one-off quick fix sales where you get paid and they get laid and everybody goes on their way but it didn’t MEAN anything. That can work … sell t-shirts … or well-funnelled info products … or whatever … but just don’t try and sell brand you, don’t try and BE brand you, don’t try and build a business around who you are and the message you want to change the world with while also offering blow jobs on the sidewalk.

You know?

So what do you do instead, if you want to get them in bed with you for the long haul?

Build a fucking relationship.

Pretty simple.


Pretty straightforward, actually!

Here’s how. YES you can fast-track this process in the sense that you can actually do the fucking work to have this process work, day in and day out, ALL the work, as opposed to running around the internet with your head up your ass trying to frantically grab at bright shiny ‘will make me money now’ ideas or systems.

You’ll find you’ll save a TON of time if you just do the actual work from the get go!

Here’s how:


The RIGHT people (your true tribe!) will listen when you have something to say that is from the heart, real, authentic, and of VALUE. Word to the wise … TRYING to be real / authentic is not a thing. As soon as you try to be real, it’s like saying you’re trying to be YOU. How does that even work? You don’t try to be you, you be fucking you!

If you want your true tribe to see you and pay ATTENTION to you then you’re going to have to BE you. I know it’s revolutionary (!!) … I know it IS scary … and you’re worried about whether you can / whether it would work / whether people would judge you / whether you even HAVE anything to say / whether the crazy will show.

Here are the answers:

– You can. Can is a DECISION.
– It will work if you commit to working UNTIL it works. If you can’t do that then find a fucking message you actually believe in enough to live for LIFE.
– They will. What’s that got to do with it? SOME will, some WON’T (the right ones will love you … they also won’t SEE you if you don’t show your true self), so what? You’re either going to do this, or you’re not.
– You do. Get over yourself. It’s not about being perfect, it’s about being you and sharing what you’re called to share. You’ll figure out the best WAYS to share that through the action of showing up. DAILY.
– It will. Is that a problem? NO!

Your true tribe … the clients you love … a community of AWESOME will SEE you when you be you. They will listen when you share your true message and not WORRY about whether or not OTHER people outside that true tribe like it.

But you need to show up.

And it needs to be daily.

Without the intent of trying to force people to buy or even to listen but purely with the intent of putting your true work out there!


Exercise: what do you really want to say, and are you SAYING it in a way where (the right) people actually hear it?!


Here is the simple reality:

You’ll get engagement when you do everything we just spoke about. You can NOT force engagement. Your tricky questions and ‘this should work’ stuff will not work! Your pretty memes and inspiring quotes are BORING.

If you want people to engage … be someone worth listening to! FOR YOUR IDEAL AUDIENCE, not for the world. Be passionate about what you’re passionate about … and show it! Talk about the things you believe in … share your stories, and how you’ve created your own results as well as results for others who you’ve already helped. Share from the HEART.

Don’t TRY to be:



Just be you … the same awesome and INTERESTING you who people in your real life engage with!

Exercise: what are you doing / talking about / how are you acting / what emotions are you showing when you receive attention and engagement in your REAL life? How can you bring that real YOU to your business?


Let me ask you something? What makes YOU trust someone and fall in love with them? What makes you want to be around them? What makes you want to HEAR from them? What makes you excited to connect with them and hang out with them, again … and again … and again!


Exercise: Act like you’re here for the long-term, when it comes to how you communicate with your community and your clients. After all … you ARE, right? Treat people accordingly. Start today.


Imagine you wanted to do something REALLY COOL AND AWESOME for a kid on their birthday, or as a surprise for your partner or friend. Something that would BLOW THEIR FREAKING SOCKS OFF with how fun … different … EXCITING it was!

This is how to do BUSINESS. The business of building a brand around you and being a leader who people not only know, like and trust but also look FORWARD to engaging with and buying from!

Exercise: go OUT OF YOUR WAY to make a big deal of your community and clients. Do something special and ‘just for fun’ from time to time. Even when you’re doing your ‘everyday’ teaching or communicating, if it’s authentic to you and YOUR tribe, it should naturally BE interesting and exciting to them. Tell people why they should be excited for what you’ve got for them, and then bring the goods to back it up!



DO NOT READY OR BOTHER TO ACT ON THIS STEP if you’re not doing the other steps. Cool?

Secondly: if you ARE doing the other steps then getting people to buy is a natural and simple evolution. It’s a SIMPLE matter of creating offers that can HELP the people in your ‪#‎tribe‬, then telling them about those offers in a way that gets their attention (i.e.: tell them specifically how it can help them with the things they WANT help with), and also giving them a good reason to buy NOW.

How often should you do this? DAILY. Give value daily, show up daily, offer to HELP people daily!

Exercise: Ask yourself firstly if you’re being someone who others would WANT to buy from. If not, get down to business with our earlier steps. Next, create offers you KNOW rock that you KNOW can help people, tell them exactly HOW it can help them and give them a good reason to buy now. But also: apply ALL of the above to your sales processes. When you sell, be real, be authentic, get excited about what you’re selling, and go out of your way to make it extra cool and awesome for your tribe.

Here’s a great example:


Be cool.


Be yourSELF.


Say what you think and believe and STAND for.


Show UP.



Every. freaking. day.

Exercise: ALL of the above, but mostly this: BE the kind of person who others WANT to follow, enjoy following, want to learn from and want to buy from! Then: tell ’em to buy, tell ’em to invite their friends, tell ’em to keep coming back to your party! They’ll do it anyway if you really show up and deliver the goods!

You wanna get laid on the first date, there are plenty of ways you can have a crack at that. But you just might fall flat on your face trying to make it happen or it just MIGHT not be quite as hot as you thought it was going to be if it does. Or, who knows – maybe you love it 🙂

Either way, if you want to build a brand around being you and have a community who loves you, who’d walk over hot coals for you, who BUYS from you, who you get to have a damn good time hanging out with, and who refers all their FRIENDS, then stop trying to fuck them when you just met them, and build a relationship – of awesome – being you.

Don’t forget –

Life is Now. Press Play.

Kat x


✨✨ Success Frequencies.

Let’s talk about them. Breathe them in. ALLOW them in. And then dial them TF in.

Are you ready?

There are certain ways of being, of operating, of thinking, and perhaps most in particular of expecting which are currently dictating your outcomes in every area of life.

You are, quite literally, coded. Programmed. Running on a frequency of … X.

With X being, well – whatever you see around you most days. Whatever you experience. Feel. Know to be true. Receive and hold onto. Receive and do not hold on to. Or do not receive at all.

There are certain things in your life which right now you can click your fingers and command to replicate, on repeat, and they do.

And there are other things which SHOULD be in your life, which you yearn to have in your life, which sometimes you get a glimpse or a taste of or even an entire mouthful, and then they’re gone, into the night, maybe never to return again, shrouded in mystery and frustration but yet at the same time that deeper part of you knows –

it’s not supposed to be like this.

It shouldn’t be.

I don’t accept it!

And I WILL move past.

You look into the future you see inside of you and you know that it is ALL real, ALL available, ALL true, ALL there for the taking. A virtual sushi train of wondrous life options, every one of ’em just a choice you can pluck off as it rolls on by! Don’t see what you want, not exactly? All you gotta do is ASK, and it’ll be freshly made for you!

Your belief around the impossible is OFF THE CHARTS.

And it always has been.

Your PROOF, of CREATING and ALLOWING the impossible is also pretty darn off the charts, if you do say so yourself. Which you don’t have to, because others do it for you!

It’s ALWAYS been this way for you, you’ve ALWAYS been able to dance between realities and choose the one you wanna keep.

But yet –

it feels, so much of the time, as though you’re teetering.

Teetering on the edge of will I / won’t I let myself FULLY go and receive, create, allow, BE –

or will I fall back into normal, into rules, into worries, into shoulds, into the dreaded dreaded fear that it’ll somehow all just stop working and I’ll find out there was never anything special about me at all, never anything wondrous about what I could do, and that I just somehow … fluked things for a bit.

Sometimes you’re CERTAIN which way you’re going to topple.

And other times you’re terrified you have no idea at all, and if you did you wouldn’t want to know.

But what you do know is this:

When things are working.

When things are flowing to and through and from you in the precise ways they should be.

When things are OH so yes.

When it’s all just coming together, the different areas of your business your money your life and YOU just rolling PERFECTLY, like a beautiful and impossible to replicate orchestra, pure MAGIC –

it’s not because of what you did.

It is not because of how you planned, followed the plan, did it right.

It’s not a list you ticked off that made it that you got to then GET.

It’s not because you followed RULES for success.

Or really anything at all.

It’s because you were playing life on a certain frequency. You were tapped in, dialled in, LEANING all the way in to something you can’t even fully describe but you KNOW when you’re in it.

You were, not to be too corny or cliche about it but we’ll say it anyway ’cause it’s true – one with life itself. Dancing the most beautiful dance of BEING FULLY YOU with the wind beneath your wings nothing other than God and truth and the very fabric of the universe, what else could it be?!

Put simply:

you had those Success Frequencies switched on to high AF, and you were using ’em.

Want to know how to do that more, in fact any time you choose, in fact with complete calm understanding of what it is you ARE doing and how to tap in and BE in that energy, that place, that receiving, at will?

It’s always been available.

It’s ALWAYS been right there for the taking.

EVERYTHING you’ve suspected this whole time is true.

And now?
We’re gonna get you understanding it (every last bit).

Living it (as naturally as breathing).

And UTILISING it to let life unwind to the places you’ve been waiting to be (the way it’s meant for you).


Success Frequencies with Katrina Ruth, beginning February 1st.

12 audio deep dive trainings.

12 homework worksheets designed to break you open, wake and shake you into the place your inner self is already meant to be playing in, and lead you to specific steps YOU get to take in order to see drastic life elevation … aka RESULTS, the ones you want and are waiting on … in every area of your life.

24 days in total to revolutionise your life, how you see yourself, and how the world shows up for you in return.


Changes everything.

Full price: $497

Pre-register here today and you pay only $197 total, or 2 payments of $109.

Or, go VIP with: $697 full price, pre-register today and pay only $297 total. VIP includes VIP only closed coaching Q&A session with Katrina Ruth, full recordings of said session, plus a surprise Success Frequencies VIP only training.

Here’s what it comes down to:

You’ve always known that the work is about so much more than the work. AND YOU KNOW WHAT THAT MEANS. There’s not a single extra second you will one day be relieved you waited to go all in on that.