Business Mindset

Clawing Your Way to the Top? What to Do When Your Income Disappears, Your Leads are Cold, Your Clients Suck Balls and No Matter How Hard You Try, You Just Can’t Breakthrough!

Did you know that every single successful woman out there, before she REALLY hit the “big-time” (and you know I mean the REAL big-time, where it actually also FEELS good), went through a period of complete and utter CRAP in her business if not also her life?

I promise you for a CERT, that the women you look to as so damn successful, having it all together, couldn’t POSSIBLY understand what you’re going through and who you also long to in some way BE like, have all gone through this rite of passage.

In fact, a simple rule of thumb is that the MORE you relate to someone who you look up to, and see something of yourself in them, the more likely that the shit you’re going through right now? They’ve been there, done that, and did NOT get the t-shirt.

After all, who’d want a reminder of a time when you seriously thought you had broken your entire business, when money that had STARTED to flow so damn well suddenly dried up, when leads got colder than ice and even your CURRENT clients suddenly started morphing into evil harridens sent to earth to make your life hell.

Yep, I’ve been there too and I’ve returned from the brink in a blaze of glory (EVENTUALLY!) but I’ve also returned with a message –

You are NOT alone.

And this is abso-freaking-lutely NOT your fault.

But I don’t just have a message of reassurance, and some nice words to comfort you, I have a message of TRUTH for you right now, and that is this:

What you’re going through? It’s actually ESSENTIAL to you reaching your TRUE success, and what’s more it’s a sign that you are JUST ABOUT TO PREVAIL.

Let me take a guess, or three.

This time 3 months ago, 6 months ago, maybe even as far back as a year ago although probably less than that, you were flying!

You’d finally figured out the road to riches, and money that had been so hard to come by for so long had started to seriously FLOW!

You had seen the future and it was GREEN and GOLD and filled with first class travel, a first class life, living the dream in fact!

Your stuff was selling, you had the Midas touch, you were so damn in the zone that it was pretty much assured you’d never get out of the zone!

You were learning from GREAT coaches and leaders, people who were helping you to grow, to finally GET online sales and marketing, to help you be more like them and rule the WORLD!

You were, quite simply, a winner, a success, DOMINATING, and downright UNSTOPPABLE!

And you were about to be stopped.

In fact if your story is similar to mine in any way, or to the many THOUSANDS of driven kickass now TRULY “killing it” women entrepreneurs out there who have gone through what you’re going through, then you were about to be stopped with a VERY bumpy landing.

Tell me if any of the following relates at ALL –

It crept up on you at first, you didn’t really notice, but then all of a sudden, like a slap in the face you suddenly realised in horror and genuine heart-gripping fear –

It’s stopped working.

The money that had been coming in so NATURALLY has just started to dry up. More. And more. And more.

The endless stream of qualified leads has trickled away to a mere drizzle and they seem to be largely whinging moany people who no way would you WANT to work with even if they WERE prepared to invest in themselves.

Worse still, you know that if by some miracle they DID decide to do the work you were in no position to say no!

Where only what seemed like weeks earlier you were waking up raring to go, excited about everything you were doing, feeling like the Queen of the world, and just so damn motivated, now EVERYTHING seems like horrible horrible torture and you just can’t figure out why it was SO damn hard.

Your current clients are doing your head in, you seem to be spending ALL your time on trying to hustle and sell, you’ve COMPLETELY forgotten that you got into this whole game to HELP people, to CREATE, and to SERVE, you can’t remember the last time you had sex or saw a movie or just SAT, random annoying shit or worse still BAD shit just keeps happening in your personal life, bills seem to be breeding sneakily amongst themselves and coming out of nowhere, your coach just doesn’t GET you and you’re wondering why you EVER looked at their lifestyle with a desire to emulate it, you’re snapping at your kids, your partner, blaming the world and HATING the world but most of all blaming YOURSELF because deep deep down where right now you don’t even know HOW to look you know that you got yourself into this mess and that you CAN get yourself out of it but for some reason you just CAN’T!

And the truth is, if you’re really honest with yourself, you’re so damn OVER it, over ALL of it.

This isn’t what you really wanted to do anyway, not this way!

You don’t LIKE hustling all the time.

You don’t like constantly focusing on SALES, and MONEY, and how many god damn LEADS you have.

You don’t LIKE that it’s all about how to charge more, to more people, faster.

And you sure as shit don’t like who you’ve become and how it’s showing up in your relationships, your downtime, your simple right to enjoy your life and be YOU.

And you’re starting to wonder –

“If THIS is the path to a million dollar business, then maybe it’s NOT for me”

And you’re asking yourself –

“Is ANY of this letting me really be ME?”

And you’re asking so DESPERATELY –

“When am I going to get to do what I REALLY want to do?”

And deep deep within, there’s a little voice that started out softly at first, but yet firmly, then a little louder, and now it is SCREAMING at you and telling you –

This is NOT how it’s supposed to be!

You DON’T have to sell your soul for wealth!

You don’t have to become a bloody SALES QUEEN when you were born to be a creator, a leader, to change the WORLD.

You don’t change the world while clinging desperately to the phone and repeatedly refreshing your emails to see if any new Strategy Sess applications have come in lovely.

Just a tip.

And now there is this –

It’s smackdown time.


You KNOW in your heart of hearts what you were born for, why you are here and how it is REALLY SUPPOSED TO LOOK.

You know that you got CAUGHT UP in success on OTHER PEOPLE’S TERMS (people who probably are ALSO just caught up by the way!) and you can’t blame yourself for going along with it because it really DID look like the dream, but if you KEEP going along with it now that you know?

You’re downright stupid.

And you know that too.

So wake up sister!


You are here to kick BUTT in your business and life.

You believe in living on YOUR terms, and you teach your clients and readers about it so why in God’s good name are you not doing it in your right NOW life?

What do you REALLY want to do?

Who for?

And (magic question!) HOW?

Seriously, what is the ACTUAL FREAKING DREAM HERE?

Yeah yeah, million dollar business, that’s cool. There’s a gajillion ways to a million and don’t try to tell me for a second you don’t know that TOO, but tell me this –

What is the actual everyday life you want to be living?

And just how far from it have you drifted?

Do you seriously see yourself as someone who wants to live even one more SECOND working with clients she doesn’t LOVE, selling programs that aren’t COMPLETELY aligned, following a sales and marketing STRATEGY that doesn’t actually feel natural, good, and easy?

Do you seriously believe you CAN’T do it that way?

You can!

So here’s the thing.

The awful but also really quite wonderful thing about the shit storm that is your life right now.

Firstly. Yes. You did get yourself into this mess, which is cool really, because it means you can get yourself out of it.

Secondly. And I say this from personal experience but also from seeing it in the lives of SO many of my kickass entrepreneur friends and clients. Where you are now? Is where you had to end up if you were ever going to start fighting for what you really want.

Because let’s be honest now –

It was never really aligned anyway, was it?

Even when it was working, it wasn’t REALLY working, not in the sense of how you truly want to live, who you want to be, and who you already ARE.

You were kidding yourself, swept up on a wave of money and adulation, believing the whispered lies that told you that this is what success looks like, when deep down you ALWAYS knew that no.

It can be more.

And better.

It can, quite simply, be RIGHT.

But imagine –

Imagine if the money just kept flowing, climbing, growing.

If the leads kept coming in.

If it all just kept WORKING?

Would you have had the guts to walk away from all of that, to turn your back and say NO just because it doesn’t FEEL right?

You don’t have to answer that, but I will ask you to answer that –

You can see, can’t you, how reaching a point of DESPERATION and near total BREAKDOWN is EXACTLY WHAT YOU NEEDED and also something you will FOREVER be grateful to have gone through.

Can you see that?

You can admit it grudgingly if you like, because if you ARE still in the thick of it then I know it doesn’t feel that way.

And if you ARE still caught up, so damn trapped, and only just manage to even FEEL the idea of seeing that glimpse of light you so desperately need to see right now, LET ME BE YOUR LIGHT.

Because I am here to tell you –

I’ve walked in your shoes.

I know how awful it is, how awful you FEEL.

I know how damn HARD it is to get up every day and keep taking action because deep down you DO believe in having it all, on your terms, but right now you just really freaking need a break, and you’re starting to wonder –

When is it coming?

And your mind is screaming –


I NEED that breakthrough!

I’m DOING the work!

I’m FACING my demons!

I am freaking well READY so please, PLEASE, end this now because I just don’t know how much longer I can take it.

And as your light, I have to tell you –

Harden the f^&k up Warrior Princess.

You CAN damn well take it.

What’s more, you WILL take it.

You will grit your teeth and square your shoulders and look the beast that is what you’ve made of your business and yourself in the eye and you will move INTO the fire not away from it, because the FIRE, the TORMENT, the FIGHT is the WAY.

It’s the way.

You CAN’T go over it.

You can’t go AROUND it.

You can’t go UNDER it.

And you sure as shit can’t HIDE from it.


And you CAN.

And you KNOW THAT.

So the only question that remains, really, is –

Is it going to be NOW, or are you going to keep on fighting desperately to bring back to life a monster that ensnared you, trapped you, stopped you from BEING you?



Having it ALL is about the ALIGNMENT and the GETTING TO BE YOU and the GETTING TO DO IT YOUR WAY NO MATTER HOW ANYONE ELSE IS DOING IT and it’s about working with who you ADORE, and having FUN, and being damn HONEST not just with yourself but with the world, about what you THINK, and what you STAND for, and what you INSIST UPON and MOST of all of course it is about actually then going out and LIVING ALL OF THAT.


Because seriously? Do you really WANT things to go back to when they were “working”, THAT way?

Or are you ready for a NEW kind of success?

Are you ready to actually become the ONE DAY YOU NOW?

[pq]Are you ready to MAKE the rules and to actually FEEL your way into wealth, glory, the business, the life, the lifestyle and the YOU that you damn well KNOW you can have? [/pq]


Are you?

You need to stop focusing so much on what’s going wrong, what went wrong.

Forget it all, wipe your hands of it, just let it go.

IT NEVER REALLY MATTERED ANYWAY, but here’s what does:

START focusing on going right.

Start going to bed each day PROUD of the work you did, the day you lived.

Get back to CREATING.

Get back to SERVICE.


Just wake up every day, do you, and do it damn well.

And I PROMISE YOU, that a month from now, 6 months from now, a year from now, you’ll experience this incredible RUSH of absolute awe and thankfulness that you went through that shit.

And you’ll want to cry as you realise that now – NOW – you are living the dream that is YOUR dream.

That when it FELT too good to be true it was because it simply wasn’t good ENOUGH to be true, and that now that you’re REALLY there?

How on EARTH did you think you were flying, winning, on path even for a MOMENT before.

There’s something so damn true that nobody really tells you about success –

Whatever your dream, your true success and what you were born for is, somewhere out there in the world is a photocopy version of it. It’s similar. It feels very close. It LOOKS the same. And it is so SO much easier to come by when following the path to success, because all it really depends upon is doing the OUTER work.

And many MANY ‘successful’ people get there, and it feels –

Not bad.

And okay.

And you can make a lot of money that way.

And you can live well.

And it will be easy to justify why you didn’t do the things you really wanted to do, because you got this and hey! You can’t complain.

But somewhere out there, is the REAL dream.

The one where you get to do things EXACTLY your way.

One HUNDRED percent on your terms.

And you get to be YOU.

And yes the MONEY flows but also so does the joy, and the ALIGNMENT, and the deep deep truth that this, THIS IS HOW IT WAS ALWAYS MEANT TO BE.

Most people will stop with the first version of success, because it’s close enough to confuse them or because they’re not STRONG ENOUGH to walk away from it or because nothing MADE THEM.

So be grateful.

Be so damn grateful that you’re being given a chance to escape.

You only get one life.

It’s happening right NOW, all around you.

And you’re either living the LIFE YOU WERE BORN FOR or you’re chasing shadows and mirrors.

And whichever it is, you already know it AND you know what you have to do.

So walk away.

Or walk forward.

Go THROUGH the fire.

Do what it TAKES.

BELIEVE you can have it all and then get the F^&K off your ass and go on out there and GET it all.

Your way beautiful. Only, always, YOUR way.

Remember –

Life is Now. Press Play.








A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


You may also like


  1. Gina Palha says:

    OMG, this is so spot on, so real. These are the real words + the real life + what’s really going on in our life and our mind. Honestly I do believe that you read minds.
    Again, it’s always inspiring to read what you right!

  2. Gina Palha says:

    I meant write 😉 Typing with a baby on your lap is hard 🙂

    1. Kat says:

      lol I hear that! And thank you!

Comments are closed.

array(6) { [0]=> array(3) { ["image"]=> int(43377) ["title"]=> string(9) "Abundance" ["url"]=> string(47) "" } [1]=> array(3) { ["image"]=> int(43378) ["title"]=> string(19) "Discipline Your Ass" ["url"]=> string(49) "" } [2]=> array(3) { ["image"]=> int(43379) ["title"]=> string(19) "Money Honey Program" ["url"]=> string(49) "" } [3]=> array(3) { ["image"]=> int(43380) ["title"]=> string(26) "MULTIPLE 6-FIGURES LOW END" ["url"]=> string(56) "" } [4]=> array(3) { ["image"]=> int(43381) ["title"]=> string(17) "Love & Acceptance" ["url"]=> string(49) "" } [5]=> array(3) { ["image"]=> int(43382) ["title"]=> string(24) "Journal Your Way to Rich" ["url"]=> string(52) "" } }