Live Your Passion, Money Mindset


Somebody asked me the other day, what the lessons are that truly helped me become a badass online. What I’ve MOST learned over the past several years that has taken me from kicking some butt and making some pretty good money to kicking the butt of the 1% and creating a $100 million empire.

No … I’m not PHYSICALLY at $100 mil just yet but in my mind’s eye I’m there and that’s basically the same thing, as everything I create in my mind becomes real in the physical world soon enough! Let’s start with that, hey?

Here they are. 11 things that I’ve changed, shifted or finally figured the fuck out which helped me blast WAY past a mil, and become a badass online:

1. I Learned I Can Write My Own Reality

It took me a few goes back and forth, journaling specifically about what I wanted and then GETTING it, before then getting all caught up in what WASN’T working and what I was scared of again; seeing it all slip away and having to then claw my way back to self-belief and action, before I realised:

If I REALLY just focus on what I want, and IGNORE EVERYTHING else, I get what I want.

Too simplistic for you, and you want a better answer?

Stop trying to fucking complicate it. You get what you expect. You get what you FOCUS on. If you want something you don’t have then write it down as though it’s already DONE (example: I am super rich; I drive ‘x’ car, my programs all sell out, etc) and KEEP ON WRITING IT until you believe it and also see it.

If you want to do as I did and test this out by NOT following through on it consistently until you get what you want, be my guest. You’re certainly welcome to go learn your own lessons! I’ll be driving around in my brand new 130k Merc living in my Boss of a Hustle House and changing the freakin’ WORLD with my message as I grow my $100 million empire; all CREATED first in my mind and my writing, over and over again, before I saw it in real life.

How I do this: Every morning I write out 3 pages of what I want to see in my life, written in the ‘already done’ tense. Money stuff, business stuff, body stuff, energy stuff, relationship stuff, ALL the stuff!

2. I Figured Out How to Be Disciplined Like a Motherfucker

I’m able to be so disciplined and focused, no matter how exhausted I at times first feel or I just don’t WANNA, because I learned to stop paying any mind to ANYTHING but the outcomes I’m committed to creating. I just IGNORE everything except the results I want, in all areas of my life. This makes it easy for me to be disciplined as my focus is not on how I feel NOW but instead my focus is on the RESULT I want.

I just keep my eye on the ball and keep moving towards it. I make my DECISIONS based on my OUTCOMES not my emotions. I don’t allow myself to indulge in being too tired, too busy, scared, unsure of myself, frustrated, etc, because I HAVE A HIGHER PURPOSE.

How I do this: I just fucking do it, no excuses and no BS. My entire day, even the ‘stop’ times or chill time or playtime etc, is COMPLETELY based on the results I want in my life. This gets me up day after day after day at 430am regardless of whether I went to bed at 2. I manage my energy through my burning fucking DRIVE not through some kind of 2D limited bullshit human idea of what we are SUPPOSED to live like.

3. I Learned How to Be Relentless and Never Give Up

Eventually I just got sick of starting again, and learning the same lessons again. What it came down to was that I realised that deep down I just KNEW I was born for more, to make millions, impact millions, change the world. I asked myself if I believed I WOULD make that happen and the answer had to only be YES.

From that day forth every move I made was based on the fact that achieving my dreams is NON-NEGOTIABLE. It’s also based on the freakin’ REALITY that for me to achieve everything I have in mind there is a tremendous amount of WORK needed, which in turn requires discipline, focus, acting FROM where I want to be, and being RELENTLESS AS FUCK. I simply don’t have time not to be; my goals are too big.

How I do this: I focus on my fucking goals and ask myself DAILY what the person who has already achieved them had to do to get there. Then I do it.

4. I Upleveled BEFORE I Was Ready

I realised several years back that NORMAL is simply defined by what you’re used to. So if you want MORE and BETTER and to be a VIFUCKINGP and have that just be automatic, then the VERY very simple answer is just to expand your view of what is NORMAL.

There’s no point staying at a 5-star hotel or flying first class, or investing in something shit hot awesome if you also see it as being a RARE THING, almost too good to be true and certainly too good for YOU. The only way to have these things be part of your everyday life is to MAKE THEM YOUR NEW NORMAL.

It is NORMAL for me now to buy the best of the best, in all areas, and never even look at the price.

I would not even CONSIDER taking a regular Uber, flying coach, buying a cheap wine, etc, NOT working INSTANTLY with whomever I decide I need or want to work with in my business or life. It’s just no longer on my radar. So therefore – I continue to get the best of the best, because that is NORMAL to me.

How I do this: I constantly push to the next level. ANYTIME I become aware of something that could be upleveled in my life I make it happen NOW. I am able to do THIS because I choose to believe that I can create money, time, energy, ANY resource I need, out of thin air IF I AM COMMITTED TO IT. Which leads me to:

5. I Gave Money a Home

I make the money I make because I decide to make it and I have a place for it. My goals are not arbitrary. I know in advance every damn cent I am going to make. I track my ENTIRE net worth, my income, money and other goals achieved, and do a COMPLETE journaling money practice daily. This is all in ADDITION to the daily writing of my reality I mentioned above.

It takes at LEAST an hour a day. I have 2 kids and a multiple 7-figure business with thousands of clients all around the world, plus I insist on working out each day, taking TIME out each day, CHILLING out each day. I do NOT have time to journal and count and create my money by dreaming about it. BUT I DO IT BECAUSE I CAN’T AFFORD NOT TO. And also, it’s FULLY why I make the money I do, as mentioned!

How I do this: If I want to increase my INCOME – i.e. right now my focus is I have increased my income from 200k+ (“physical world reality right now”) per MONTH to over a million dollars per month. That will not HAPPEN for cool goal reasons. It’s going to happen when I stretch my thinking to where that money is going. Every month I PUSH UP my money goals but I do it based on creating CONTAINERS and a SPACE for my money that month. I CONTINUALLY stretch myself to give more, spend more, and in turn receive more. And I keep on tracking it all every single day, no exceptions.

6. I Made it Easy By Making Business About Being Who I AM

I’m actually a LAZY entrepreneur at heart. I just can’t be fucked doing anything I don’t want to do is the truth!! Sure, I work all day and drink coffee from pre-dawn till it’s time to drink wine and I basically am NEVER fully switched off, but it’s all just doing the stuff I MOST want to do and always wanted my life to be about! Sometimes I really have to pinch myself at how freakin’ INSANELY cool and fun this business / life is.

I got sick and tired of trying to find a way to make money by joining dots and trying to prove something to the world or myself, and so I decided to just make the business ME. Doing this took me from ‘fighting’ to make 50-80k per month to now making in excess of 200k per month and CURRENTLY CREATING MY $100 MILLION EMPIRE … all COMPLETELY from purpose, passion, alignment and flow!

YES it is as damn good as it sounds, and honestly better! I don’t think I can actually express just how EPIC it is to do what you love all day AND have everything you want, in an internal as well as external sense! IT IS POSSIBLE FOR YOU TOO; I’M NOT A MAGIC FUCKING PERSON.

How I do this: Read and watch my stuff and you’ll see pretty quickly that all it is is me talking abouy MY beliefs, MY lessons, MY passions, the things that I’ve learned that I want to pass on to you, and that I share it all whilst also FULLY sharing me and every part of who I am, whether or not it on the surface appears to be relevant to my business or not. I hold NOTHING back be it my language, my weirdness, my ranting or anger, my spiritual beliefs, my hobbies, the random shit I say to myself in my head, my sabotages and fuck ups, EVERYTHING. I let it all hang out because the business IS me, there is no niche because the niche is ME and I am the brand! Also, to make this even easier:

7. I Removed the Lines Between Business and Life

Somebody asked on my livestream last night about how I balance things, and I nearly spit my wine out and couldn’t even finish reading the sentence. FUCK BALANCE! What even IS that? I don’t know! I have no lines between business and life. I’d livestream from the freaking shower if it weren’t socially inappropriate. There is nothing I see the need to hide or hold back. My entire life is monetised because my business IS me and my life. So if I feel like writing or speaking or ‘streaming or selling I literally just open my mouth and whatever comes out or whatever I show relevant to what is actually going on that day is RIGHT.

How I do this: I just don’t worry about switching on and off between business and life. I don’t even think about it. Whatever I’m doing is what I’m doing, and it’s fully based on what I FEEL like doing which is of course based on the OUTCOME I want. This is just one reason why I have a pretty unique relationship with my clients and community – I am easy to access and for my private clients am on tap 24/7; unlimited access. I don’t see my clients, my tribe, or any part of my business as something I HAVE to do. I see it as a BLENDED part of my life, so I really don’t NEED to have any boundaries or barriers in place. If I don’t like someone or want to hang out with them or talk to them they wouldn’t be a client or even a follower anyway; I’d ask them to leave! Typically because I am so unfiltered EVERY client and community member I get is in COMPLETE AWESOME RESONANCE with me already.

Can you see how everything just feeds into everything here? Why would I NEED to have balance when my business is my PASSION and I work only with kickass clients who I love?! All of which happens because (think back to point #1) I wrote it into reality!

It really IS this simple …

8. I Learned to Put First Things First

This one has been maybe my toughest lesson to learn, and still is. There is SO much I want to do each day!! Right now I feel the pull of 100 different things. But, this is my priority, to write my daily message. To SHOW UP in my business. Next, I will complete my money practice (I usually journal, then #‎dailyasskickery blog which is this, then do my money practice) even though there is SO MUCH stuff relevant to what I am currently OFFERING that I need to get on top of this morning. Never mind the emails, the messages, the smaller things, the other projects that are ALSO all critical ’cause I don’t DO stuff that isn’t an absolute FUCK YES!

Too bad. I have learned to do first things first. I KNOW what moves the needle in my business and in my life. I am EXTREMELY FUCKING DISCIPLINED with doing first things first and no two ways about it and no matter HOW chaotic everything else becomes as a result.

How I do this: I’m outcome focused, remember? I keep my eye on the prize and if I feel myself caving I give myself a swift and stern mental uppercut!!

9. I Removed If, But, Maybe, Waahhhh and Stopped Worrying About How

I just don’t have time for that shit. Seriously!!

No explanation needed.

How I do this: I fucking CHOOSE to, and choose to IGNORE any fears or doubts that arise relevant to it. TRY IT.

10. I Started Selling Unapologetically, All Day Every Day

I sell ALL day, EVERY day. I never stop swinging, I ask CONTINUALLY, and I won’t back down no matter HOW over the top it is. I want the result, I want to create the impact, I know my fucking purpose and mission and I am flat out just committed to doing what it takes because I WRITE MY REALITY AND THEN I CREATE IT.

Simple …

How I do this: I deliver unparallelled amounts of free value all day every day, by virtue of my business being ME and me showing up and SHARING that shit and what works all day like I spoke about above! This gives me EASY permission to then offer you how I can HELP you. I see it as SELFISH if I were not not make you an offer right now! After all, if this stuff is speaking to you and you know you need to level the fuck up your mindset AND your action then wouldn’t you WANT to know I can help you get RICH HOT FAMOUS SUCCESSFUL?!

It’d be rude of me NOT to make an offer! And if for some reason you PREFER TO FIGHT YOUR OWN FIGHT and not say yes to MONEY right now, then God knows there’s enough free content from me for you to never buy and to KEEP ON TAKING YOUR TIME!!

11. I Became the Leader of My Own Revolution!

Ultimately what this is all about is that I decided to act FROM where I wanted to be instead of viewing it as something I would ONE DAY achieve if I fought my way there or followed the right STEPS.

I tapped into my TRUE vision for who I know I was born to be, what my MESSAGE is, and what I want my life to STAND for as well as BE about.

I then BECAME that person. INSTANTLY.

So I make my MONEY decisions as the person I am BECOMING not who I think I need to STAY as right now. I would NEVER choose to invest or not invest in something based on my current circumstance unless my current circumstance is EXACTY WHAT I WANT TO MAINTAIN.

Same goes with how I show up and SHOUT MY MESSAGE from the rooftops.

Same goes with how I CHOOSE my confidence and self-belief to be …

With how I PERFORM and LEAD and BE the leader you most want to follow …

With how I treat my BODY …


And EVERY element of my life.

When all is said and done I realised that trying to hand over fist my way to the top was never going to get me blasting PAST a million and into an 8 figure then 9 figure EMPIRE and it sure as shit wasn’t going to make me the inspirational LEADER I was born to be.

The ONLY solution was to rip the fucking bandaid and just be that person now.

The truth about making MONEY, getting famous for being YOU and achieving ALL your goals whilst being a TOTAL FUCKING BADASS is that it’s all aready THERE in your mind. You just have to step the fuck up and make it your normal NOW; refuse to accept, act as, be or do ANYTHING less.

You wanna be a badass online, and make your millions?

Quit fucking worrying about how, if when or maybe. And just act NOW as that badass rich hot LEADER who you’ve so far been holding at arms length in the future.

After ALL …!

Life is Now. Press Fucking Play.







A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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