Success Mindset


Sigh. Why is it, do you think, that we need to hear things a thousand times over (and then some!) before we actually ‘get it’, and that when all is said and done if it’s a SIMPLE answer and one that might actually be fun, easy, freeing, we just don’t trust it?!

Can I tell you something?

When it comes to making money online I honestly feel like I’ve cracked the code in a way that is ridiculously fucking epically awesome. Sure, there are TONS of ways to bring in the dobleros as an internet marketer or online ‘name’ or brand, endless systems and strategies and tweak this or that to move the needle by 0.01% approaches you can learn, attempt to master, or pay tens of thousands of dollars to have someone do for you.

And most of ’em?

Are God damn fucking awful to have to even THINK about from an energy or ‘what you were born for and what you really want’ point of view. Whether or not they actually work, well of course they CAN work in the same way that following a low-cal extreme-exercise diet plan CAN work (doesn’t mean these things always work mind you, even IF you ‘do everything right’), but why on earth would you choose to take an approach that tears out your very SOUL with each day that passes by when there is such a SIMPLER option?

When if you’re just willing to actually DO THE WORK you really can make money by doing what you love? Of course I’m talking – always! – to the true creators, leaders, the natural born revolutionaries (revolutionary fucking leaders!) with a message and a calling and something inside of them that they know MATTERS.

So if the reason you’re in this game is you just want to know how to make MONEY online, but you’re not so sure you have anything of value to offer and you’re not willing to fully take ownership of who YOU are and what you were brought to this earth to do, but hey! You’ll follow a join the dots SYSTEM guaranteed to help you launch and sell some random shit about nothing but it looks pretty and the sales page is ‘right’ so hopefully people’ll buy it (people are becoming less dumb online, with what they invest in, btw) but no fucking way are you going to do anything that constitutes creating transformation based on AUTHENTICITY, well –

I don’t have to tell you, do I?

Leave fast, leave now!

But for my fellow artists –

My true creators –

My revolutionary fucking natural born LEADERS –

For the love of God, when are you going to accept and take OWNERSHIP of – and CONSISTENT action accordingly! – the fact that THE MONEY WILL COME FROM THE MESSAGE.

And seriously, I really do at times question how freaking repetitive I am with what I have to say online. Every day I’m yabbering on about the same thing, over and over and over again. Do the work, from alignment, get your message out, from the heart, keep it simple, just press play, do it NOW! Etcetera.

And I wonder –

Why on earth do people give me money for this? All I’m fucking doing is like bloody groundhog day telling them do the work, do the work, do the work.

Which really does beg the question –




And REGARDLESS of whether or not you feel like it, know how, have figured it out, and so on and so forth!

Well, I guess maybe I should be grateful ’cause it means I have something to say still!! But it is also infuriating to me at times – and downright painful if I’m being honest – to see women who’ve in many cases been in my community some time, even worked with me privately or at least spoken one on one, STILL NOT DOING THE FUCKING WORK!

I mean, okay, sure, if you’re new here and you actually thought it was about internet marketing rules (you poor tricked child, but YAY for you for escaping that world!), then I forgive you. So long as you hop to it now sister!

But if you’ve been following me for a while –

Literally watched my growth, not to mention invested in it (thank you!) –

Watched those of my clients who actually DO THE FUCKING WORK create their own incredible lives of freedom and adventure –

Agreed wholeheartedly with me when we’ve spoken, or just when you’ve read my blogs –

And most of all if you KNOW deep within you that who you are is a natural born revolutionary fucking leader with a TRUE message and a calling-

And you’re STILL not – consistently, fully, no matter what – doing the fucking work?

Just be glad you’re not here with me in person is all I can say. And don’t be surprised if I interrupt your babble on the phone or a webinar or one of my forums to call you on your BULLSHIT.

Take last night. Heck, take the last few days.

I’ve spoken with women who’ve been active paid clients of mine in some way, some more privately, others more so in my lower level programs where it’s not private mentoring however we still talk, for as much as a year. And it has truly BLOWN MY MIND (although not, ’cause this happens sure as clockwork and is pretty common too, but still I’m naive enough to think people would actually want to make it simple) to hear them come running to me about shit not selling or clients not converting or not FEELING it, and then when I question on how they’re messaging?

They’re not!

And don’t give me your fucking blog post of tips once a week BS.

You KNOW I don’t want to hear that shit!

I typed the following out to a client on PM last night, and then 2 PMs later realised I might as well just copy over the same thing for what this next chick was on about, and then by the time I’d cleared my PMs ended up sending the same freaking message to nearly 10 women!

“Honestly the actual work you need to do each day is fucking SIMPLE:

* Get your message out
* Offer to help people

Just do that EVERY FUCKING DAY and then all the other stuff really does become easier and more obvious!”

Now the fact that I apparently now have had to create a template for answering PM messages is NOT a good thing! I want to be able to have REAL conversations about how to go DEEPER with my clients who are stepping out and standing up as the revolutionary fucking leaders they are – and in many cases I do – and whilst I’m fine with people not getting things straight away or needing REMINDERS or a bit of asskickery from time to time, honey –


Now look.

I get that this is just what we do. God knows I spent 5 years dipping my toe in and out of the water of giving myself true permission to STAND UP AND LEAD!

“I just want to write and speak and inspire, motivate, educate and empower DRIVEN women to live their dream life!”, I said, to all and sundry for year after year.

And I’d write posts about living your dreams (read back through my old blogs one day if you get the chance, they go back to 2007 and they ALL SAY THE SAME FUCKING THING, except for all the ones where I was trying to give tips and tricks. But even those ones I manage to twist back to values and beliefs and so on. It’s hilarious and quite incredible to see how long I’ve actually had this message inside of me. I even had ‘life is now. press play’. Except oh wait – NOT FUCKING WEIRD since my message is my message!

But it’s also sad. Because I’d write those posts and occasionally even try to launch a program around living your dreams, and I just never really got the response I wanted. So I’d dip my toe in and out, frustrated that people didn’t want to hear what I had to say, frustrated that the money and fame I KNEW I was born for wouldn’t come, frustrated that people just wanted me to be the bikini coach or business coach or whatever.

Not realising – not evolved enough – to see that my greatest fame, fortune and freedom not only WOULD be found in being me but only COULD be found in being me!

And so I pushed and I pushed, and I did the head-beating-against-wall approach of trying to be an internet marketer, and I did even build my business to multiple 6-figures over time. But God did I suffer for it, and I’m talking SOUL suffering. The sufference of shoving down who you are, and essentially of building a business based around the idea that you can’t make it by being you.

And even yesterday a well-known successful entrepreneur I know, whose approach is very much on the strategic side and the tweaking and testing side (and that’s who he actually IS so GOOD!) made the comment on a forum we’re both in, that “the biggest lie out there is you can make money doing what you love”.

Which is fucking sad but also fucking UNTRUE.

There are a million paths to a million bucks.

And I believe that if you’ve not yet found the right approach it’s because it’s down to YOU TO CREATE IT, not because you need to learn how to imrpove your sales pages or launch processes, or how to package shit better or tweak your numbers.

For me, the only way I ever COULD fully get there, where I did reach my million dollar biz but also had something to SHOW for it (ever noticed how that happens when you’re not making money from a place of the right service?!) was to let go of all the shoulds and the rules and just focus on doing what I love and am CALLED to do and sharing my true gifts – consistently, fully, no matter what – with my tribe.

And that happened when after YEARS of pushing shit up a hill online I finally decided FUCK THIS SHIT it’s not working anyway I’m just going to do exactly what I want, say exactly as I please, go ALL OUT, and just be me! Within 6 months I had a million dollar income, over 80k a month. And it’s only gotten better from there.

Which means of course I had to find my tribe, and refine my message, and figure some shit out, but here’s the other trick I bet you get hung up on sometimes:


Everything awesome that I am SURE of in my business – like who my true Tribe is – or the deeper and ever-deepening (it never ends!) layers of my message – or what I REALLY want to do and how to do it – has been figured out through ACTION.

And so we come back to this.

This approach where I can honestly say, you know what? I cracked the fucking money code! I guess you can call that a system even! But I flat out know what artists, creators and natural born leaders need to do to make money online and it is NONE of that internet marketing BULLSHIT!

What did I say?

The actual work you need to do each day is fucking SIMPLE:

* Get your message out
* Offer to help people

Just do that EVERY FUCKING DAY and then all the other stuff really does become easier and more obvious!

And look, I’m happy to say it to you 1000 more times and I probably will anyway, and like I said – I get it. Been there, done the sabotage my soul and repress my true voice thing, did NOT get the t-shirt ’cause the whole thing sucked balls! So yes I WILL kick your butt on it again – and again – and again – and FOREVER if I truly believe in you and know you ARE that person (and I’ll know it based on WHO YOU CHOOSE TO BE), but seriously?

Wouldn’t it just be freaking EASIER for both of us if you just DID THE FUCKING WORK NOW?! But hey – it’s your business. Your life. Your purpose and your gifts you are choosing to SQUANDER, like the miserly servant who buried his one talent instead of using it. And so good luck creating the fame, the fortune, the FREEDOM you desire if you can’t even fucking show up and BE YOU.

But more than that –

Beyond all the money and beyond even fulfilment –

Ultimately there is this:

Life is fucking NOW baby.


You have INFINITE possibility and choice available to you so why aren’t you CHOOSING THE CHOICE YOU REALLY WANT?

I will not STAND to hear YOU – not YOU, of all people! – spin the ridiculous CRAP spun by the world about why you won’t really chase after your dreams. You think we’re playing around here?! You think this is just about how to make some bucks and have more choice in how you spend your days? This is fucking WARFARE bitch. You do NOT get to create the life you want by dipping your freaking toe in and out or waiting for inspiration, or doing it only when you know how or when you feel like it!

If you’re not pressing play – fully – every single day then you are NOT ON YOUR WAY and you WILL NOT LIVE THE LIFE YOU WERE BORN FOR.

And like the very VAST majority of people out there, you will DIE, with your light still inside you.

Opportunities finally dried up.

Dreams just a once upon a time fantasy.

Purpose unfulfilled.

And maybe you had some fun and did some cool shit and so it’s not all bad, but really?

Fucking REALLY?!

You KNOW this shit honey. You KNOW we’ve got one life. You KNOW it’s happening now and you know that anything is POSSIBLE so why for the love of God and ALL that is holy do you continue to NOT DO WHAT IT FUCKING TAKES?!

Who CARES if you’re scared, you’re unsure, you don’t know how?


Because apparently, yes.

Apparently you would PREFER to allow your destiny to be dictated by your EMOTIONS and whether you FELT like it rather than by acting FROM a place of being who you were born to be.

So with a heavy and somewhat angry but also hopeful heart, let me say it one more time:

The actual work you need to do each day is fucking SIMPLE:

* Get your message out
* Offer to help people

Just do that EVERY FUCKING DAY gorgeous.

And the rest REALLY WILL FOLLOW and we’ll figure it out.

But we can’t figure out jack shit when you’re not building this business – and life – based on actually being you.

Remember –

Life is Now. Press Play.

Kat x




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


You may also like

array(6) { [0]=> array(3) { ["image"]=> int(43377) ["title"]=> string(9) "Abundance" ["url"]=> string(47) "" } [1]=> array(3) { ["image"]=> int(43378) ["title"]=> string(19) "Discipline Your Ass" ["url"]=> string(49) "" } [2]=> array(3) { ["image"]=> int(43379) ["title"]=> string(19) "Money Honey Program" ["url"]=> string(49) "" } [3]=> array(3) { ["image"]=> int(43380) ["title"]=> string(26) "MULTIPLE 6-FIGURES LOW END" ["url"]=> string(56) "" } [4]=> array(3) { ["image"]=> int(43381) ["title"]=> string(17) "Love & Acceptance" ["url"]=> string(49) "" } [5]=> array(3) { ["image"]=> int(43382) ["title"]=> string(24) "Journal Your Way to Rich" ["url"]=> string(52) "" } }