Live Your Passion


I lost my shit a little this weekend. Someone had the downright STUPIDITY to message me that she couldn’t take action on her business right now because it had to take a back-burner to her husband’s; she didn’t have a man by her side supporting her like I do.

Let me tell you something: your excuses may be VALID but that doesn’t mean they won’t cost you your success.

And by the way? I built this fucking business 5 minutes; often 5 SECONDS at a time. With a partner / husband who was NOT around at the time; he worked 80+ hours a week back then. During pregnancy and with a newborn. Then during the next pregnancy whilst living in hospital; having been told I might die during childbirth. And during EVERY FREAKING SECOND in between.

 In the moments.
 In the pockets.
 In the hours WELL into the dead of the night, and the earliest of the morning.
 In every.single.moment it took.

By myself.
Being told I was crazy.
Questioned as to what the hell I was doing.
The USUAL fucking stuff that anybody who actually has what it takes understands.

Because I ‘had’ to do it that way? YES. You do what it takes.

But also because I couldn’t NOT, because I am THAT FUCKING FOCUSED on my success and my message that NOTHING will get in my way or be an excuse worthy enough to slow me and whilst I GREATLY value the support I now have in my business I sure as fuck didn’t get here on a bed of roses.

And here is the reality:

It STILL ain’t no walk in the park, much of the time. BUT I WOULDN’T HAVE IT ANY OTHER WAY.

That is the POINT of doing what you’re called to do.

 You can’t not.

Right now? I’m writing this on a plane – 2 hour domestic flight jammed into Australia’s NOT favourite airline seats on the only flight out – with one kid passed out on my lap, another one repeatedly throwing shit at me and laughing. I’m literally typing with stuff all over my head where he threw it.

BECAUSE I CAN’T NOT. But also? This video is pretty much an everyday snapshot of how I do business, in some way shape or form. YES there is a lot of high-end glamour awesome fun. But there is also the freakin’ TRENCHES, without which you do not GET to where I’ve got.

Here is the reality:

If you’re not in this game to work your freaking ass off until you die, then you’re not in this game, you’re sure as fuck not part of MY community, you don’t have what it takes, you’ll never make it, you’re not WELCOME here and you should leave, now.

Sure, you can go and do whatever the fuck it is that hobbypreneurs do these days; I’m not saying you have to leave the entire face of the INTERNET.

Pinterest has got your back for sure, with your pretty memes and your pretty programs and your pretty perfect website and your pretty fucking boring NOTHINGness of a message.

I bet you can even make a nice little 6-figure income, eventually, so you don’t HAVE to go back to work after popping out a kid or two, and if you’re really *smart* about it you can even automate that shit so you don’t have to talk to the people who pay you, or anything!

It’s not as though you came here for a purpose, anyway, or to actually want to help people.

So sure, do your thing, cross your i’s and dot your t’s and do it JUST.SO. following all the rules of what a FEMPRENEUR should do, but here’s a handy hint as to whether or not you and I – or my entire community of REVOLUTIONARY FUCKING LEADERS WITH AN ACTUAL FUCKING PURPOSE – will ever get along:

(Firstly, if you resonate with the word fempreneur we’re pretty much done from the get go; make that FULLY fucking done and for the love of God do NOT say that word out loud in my hearing!) –

You’re either all in –

Or all the way out.

And if you’re not all in then honey you are SO freakin’ far out that to be perfectly honest with you I don’t even know you’re there.

Don’t want your money.
Don’t want your time.
Don’t want to KNOW even one.single.thing. about you or your carefully constructed business-in-a-box which you hope you can escape the normal life from ’cause honey the TRUTH is (and you do know this deep down; time to stop pretending) YOU WERE BORN FOR NORMAL.

So you’ll never fit in.
We’ll never get along.
You bore me.
And I infuriate you, with my too MUCH ness of everything, of all of it, and my REFUSAL to back the fuck down from my mission of actual.fucking.meaning.

So yeah … the whole DON’T WANNA GO ALL IN THING … meh. Not so much. Can’t. Won’t. Will not. Ever.

But here is where we know we are SOULMATE FUCKING CONNECTED, you and I.

You believe in the hustle.
You believe in more.
You believe in ALL the fucking way.
Sleep? Sure, when you’re dead. Or just FASTER, obviously, and as the Man (Arnie!) would say.
Hustle? Is your EVERYTHING. Because you actually give a damn. Because you actually have a pulse. Because you actually fucking BELIEVE in what you’re doing, it is your breath your soul your all your ONLY.

I hear the whispers you know –

Don’t think I don’t.

“She’s too much.
 Enough with the PUSHING.
 Enough with the always having to be ON.”

I hear you, in your head in your mind to your friends and sometimes to me –

“It’s just, I have this … thing … I’ve got stuff going on .. it’s legit and I just CAN’T do those hours … I’m not like you .. my life isn’t like yours … I have … STUFF!”

What stuff IS that, pray tell? The stuff you would give your life for instead of the stuff you were BORN for?

You, with your stuff and your EXCUSES which no matter how valid they ARE (and oh, I KNOW they are real!) can still not outweigh the REALITY that IT’S THEM OR YOU.


The truth:

Hustle is FLOW!

And the hustle, the push, the get up at 4 and the stay up till 2 and the never.fucking.stop and the GO all the time is the ONLY way to live.

If you’re called.
If you care.
If your life is to MEAN something.

Because you ‘should’ or you ‘must’?


Because you can’t not.
Because it is only.
And every.
You were born for.

And because you actually fucking care enough to LIVE LIKE YOU’RE ALIVE.

And because you actually fucking KNOW what you’re here to live for.

And because you actually fucking GET that to not?

Is to not live at all.

You think you need this, or that. 8 hours sleep, just the right amount of rest, to slow down, to BREATHE. YOU DON’T KNOW THE MEANING OF BREATHE. To breathe is to LIVE.

How can you EXHALE when you don’t even know how to INHALE and breathe IN all that the world has for you?

You’re walking around –

And you’re dead.
Your life is meaningless.
And you know it.

And if that’s too MUCH for you, then good. We’re not on the same page. Which is to say we’re not even in the same book, the same library, the same WORLD.

And you’ll never make it.
Not because you can’t.
But because you choose to see the world as something in which ‘work’ is an obligation, a duty, a thing you have to do in between living your life.

And because I – we – here – realise that our work is our life.

And that without living what MATTERS

We’re not living at all.

I agree, fully, that to get up early, stay up late, push ALL THE FUCKING DAY LONG AND NEVER WANT TO STOP, for a missive you don’t burn for so strong you can’t NOT is abhorrent.

Why would you give yourself to something you don’t BURN for?

Which really does leave us with just one thing:

Why don’t you just live for what you burn for?

And then, if you want it?



Life is Now. Press Fucking Play.






A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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