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Live Your Passion


The very second you start to think about the best strategy to grow your following and be better seen, I believe you change the focus, making it impossible not only to reach the goal but also effectively shooting yourself in the foot so far as your ability to be true to YOU.

It’s the same as trying to make money, trying to figure out the best system, what’s gonna work, how do I optimise, what’s the best way to get my funnel working, my ads, my launches, my sales pages and emails, the whole damn thing, please?!

The SECOND you start asking this stuff, you literally switch off your ability to receive with ease and also to effectively CREATE, create the real work of your soul which is in you! This in turn FURTHER dials down your ability to receive money and soul aligned followers, never mind fulfilment or happiness or anything like that!

Of course a lot of people would probably disagree with me on this …

We call them the ‘straight up Internet Market-y people’ … or perhaps (better said) the stepfordpreneurs, the zombiepreneurs, the ones who believe it’s about FIRSTLY following the rules and joining the dots to get it working and then MAYBE after that you get to do what you love and feel passionate about.

Not too much, mind! That might stop things WORKING. Gots to give the peoples what they wanna buy!


I have some thoughts about this.

Just a few! 😉

Firstly, how many of said rule-touting marketers do you know who are actually making significant money? I personally know and know of a VERY small handful who are at the top, so to speak, and I also happen to know a couple of things which deeply horrify me. Such as –

To make money that way often requires 60-80% or MORE of total revenue to be spent on FB or other ads. At The Katrina Ruth Show we spend about 0.5% of total gross monthly revenue – which is consistently well into the multiple 6-figures by the way – on ads. While we do desire to scale that, it could NEVER even get to 60-80%+ of gross, ’cause we convert too damn well for that!


We actually don’t put strategy ANYWHERE, is the truth of the matter. The strategy demonstrates itself to us by virtue of honouring soul, every single time we try to map out a strategy we waste time, team resources, money, and eventually wake the fuck up and remember who we are, then go back to doing what WORKS, aka –


More on that in a sec.

Secondly – without exception – and I’m sure there ARE exceptions, but I’ve not encountered them, and I happen to know a LOT of people at the top – the ones who are ‘making it’ by not following soul are MISERABLE AS FUCK BEHIND THE SCENES.

Not all the time, no. Not in every area of life, no. More just in a general … ‘is this all there is?’ sort of sense. An underlying vibe of sadness, frustration, and, well, let’s call it what it is:

Soul fucking emptiness.

Not a big deal … just a life devoid of true deep connection to purpose and self!


There’s that.

But really, what the fuck does any of that matter to YOU?! Here is what matters, plain and simple:

Even if it worked.
Even if you were the exception who DIDN’T have to inject most of every dollar you made back into ads to make said dollars doing it that way.
Even if you seemed to ‘get away with’ building a basic-bitch-business-in-a-box business, and ignoring the deep yet NEVER-FUCKING-ENDING voice of your soul –


I think not.


There’s THAT!

But let’s talk about what I meant by focusing on audience growth or money makin’ strategy STOPS you from being able to achieve that.

It MIGHT work for the rare person here and there as mentioned above (but obviously not actually work) …

However the VERY vast majority of the time, and also without fail what I’ve seen every born ARTIST | MESSENGER | CREATOR | PURPOSE AND SOUL-DRIVEN LEADER experiences …

And what I myself also experienced every time I forgot who I was and did this …

And also EVERY single one of my high-end clients every time they did …


You’re either SOUL driven and led, or you’re numbers and ROI / revenue driven and led.

Can’t be both.

Results flow accordingly.

And if you believe, deep within you, when you put aside all that you’ve learned and been told, all that has been conditioned and drummed in to you, that SUCCESS WILL COME WHEN YOU JUST BE YOU –

By following soul and putting the message and the art first ALWAYS

(As I SURELY know you do!)

– then it means it’s literally IMPOSSIBLE to get results from NOT following soul, message, art, you.



You can’t have it both ways, you either believe your true success, fame, fortune will come from being you, OR you believe it will come from being lucky or persistent enough to happen upon the magic fucking stairway to heaven and then climbing it properly with all the other lemmings, till you fall off the side ’cause actually it NEVER LED ANYWHERE.

Left, right, left, right, left, DEAD!

I know you don’t believe that the right way is the way outside of you, or to be like the others, or that the way life works is that if you don’t find the perfect proper approach you CAN’T LIVE YOUR DESTINY.

But yet you continue to live like you do believe it.

You continue to react to every bright or shiny or loud voice on the internet, jumping up and down about their wonderful special system.

You continue to ignore the fact that deep down you know most of them are full of shit anyway, trying to stay JUST ahead of their own audience, making their money by telling people how they made their money … never mind they’re literally making said money by saying if you PAY me said money I’ll tell you how I made it! Uh … ’cause you paid me to tell you that you paid me?

Okay …

And you continue to ignore the fact that even for those who ARE ‘killing it’ …

Who DO have an admirable online presence …

The truth of the matter is that if you imagine having to do what they do – 

Having to show up like that – 

Having to left, and right, and yes and ma’am your way to the top – 

Having to repeatedly say no to what’s inside of you in order to better master a system that signs people up – 


It doesn’t bear thinking about.


You don’t think about it, do you?

You just continue on, day by day, that burning deep within you, your soul pulling at you and sometimes screaming, you occasionally letting the TRUTH bubble out and over; sometimes it just takes charge and for a SECOND you feel free!

But as far as what you’re trying to build your business on –

Make money with –

‘Systemise’ for recurring and automated income –

Get people to click on, follow for, pay you for –

It’s flat out bullshit.

And you know it.

It will never actually work anyway.

And you know that.

It bores you silly.

And EVERYBODY knows that, they can feel it, this is also why they’re never gonna really buy it; duh.

You’re living from fear.

And you know THAT.

And the thing which makes you different –
The thing which will get you paid like WOAH –
The thing which will build your audience to the millions with ease, to where everyone then tries to figure out YOUR strategy –

Is and always has been JUST LET YOUR DAMN VOICE OUT.

What if there were never any internet market-y rules in the first place, huh?

What if there was nobody ahead of you, nobody to try and model, nobody paving the way?

What if you had to completely figure it out yourself?

Guess what? There aren’t, there isn’t, and you do.

It’s called being on your own fucking path.

Might wanna try it sometime. Or else stop wondering why you’re never getting to the destination that EXISTS ONLY ON YOUR PATH.

You’re not an IDIOT, are you?

Might be time to stop acting like one then.

Remember –

Life is Now. Press Play.


PS RICH FROM YOUR SOUL WORK is here gorgeous. I made this for you, IF you’re ready to finally, fully and ONLY follow your own path. What else were you planning on doing, really, continuing down some mish-mash of other people’s?! 

Rich From Your Soul Work:

11 Days with Katrina Ruth to Connect Back to Your Core, Drop ALL Agenda and Strategy, and Realise That Your Pathway to RICH, SEEN, KNOWN is and Always HAS Been to Just.Be.You. 💙💎

It’s time to acknowledge, own, and step up to the fact that you didn’t COME here to be a coach – 💫

Teach people the surface stuff around business, or body, or love, or live –

Live and die for that –

And ONLY that. 💫

YES, coaching is in your blood, you’re the sort of person who can’t NOT mentor people, guide them, impart deep wisdom and soul truth from your heart to theirs!

Not to mention that people have always been and WILL always be drawn to just your PRESENCE, wanting to pay to be around you, and hang off your every word! So it’s not as like you could avoid being a guide even if you tried …

We know this.

And yet –

And yet –



We know THIS. ♥️

In fact, there’s something about even that word … as far as a LABEL … which just makes you … well.


Flat out, when you think of yourself as a COACH you feel annoyed. Frustrated. NOT expanded. Resentful. At who? Probably your own self I guess, since you’re the one who created this! And most telling of all perhaps –

You feel SAD.

This is not how it was meant to be, and …

It hurts.

It’s contractive.

It’s actually fucking BULLSHIT, is the truth of the matter, when you KNOW you came here to LEAD A DAMN EMPIRE, but even THAT isn’t quite right, is it?

The truth BEYOND the truth is that you didn’t come here to lead ANYTHING –

To coach ANYBODY –

Or in fact to DO anything! Even though yes of course you ALWAYS WILL DO ALL THOSE THINGS!

What you CAME here to do –

What you were BORN to do –

What you bloody well BETTER do, or you’ll go MAD from not doing it – !

Is you came here to JUST.BE.YOU.

And people SHOULD just pay you for that!

In fact it’s bullshit that they don’t! Well, in fact they already DO, some of ’em, the ones who you’ve let SEE YOUR TRUE SOUL and understand that you just SHARING what’s in that soul, through your words, your speaking, your art, sure, but predominantly just through your BEING, the ones who have seen that HAPPILY pay for it!

They pay just to be in your presence, and they ALWAYS WILL because it’s THAT damn powerful and transformative.

They might call you their mentor, their coach, their guide …

They might talk of you as being a badass, a healer, a leader, a POWERHOUSE …

But really it’s just –


Something about you.

That they can’t look away from.

That they have to be around.

That they want to soak UP.

When this happens, and for those who have seen it, answer me THIS –

Yes. You are.

And perhaps it’s that, with certain people, or existing clients, let’s say, or in certain moments, you’ve simply allowed yourself to feel fully safe to just and ONLY be.

You’re not trying to make money in that moment …

You’re not worried about what the right thing to say or do or sell is, to get attention or to grow your business or to get paid …

You have NO AGENDA and you’re just connected to your truth.

Which brings me to the main point I came here today to make:

What if you had no agenda and you were just connected to your truth?

And what if that were always the case?

And WHAT if –

You knew you could also be rich beyond measure –

Impact the WORLD –

And be KNOWN in the exact way you dream of and know you must be –

What’s REALLY in you – 

Well –

Then what?

Well, maybe this 🙂

Rich From Your Soul Work is open NOW for registration AND early FB group access, and this might just be my most ‘hell yeah no brainer low cost offer EVER!’


11 Days with Katrina Ruth to Connect Back to Your Core, Drop ALL Agenda and Strategy, and Realise That Your Pathway to RICH, SEEN, KNOWN is and Always HAS Been to Just.Be.You.

📷 Badass Inner Circle Mandy Perry and I at our recent retreat… so proud of how this woman has stayed the course to do biz from soul!



10 Days of Live Soul Transmissions, to Help You Find and Follow the Messages Within

Day 1) Trust

Day 2) Certainty

Day 3) Self-Belief

Day 4) Empire Creation

Day 5) Your Deepest Message

Day 6) Following Soul Guidance in All Areas

Day 7) Faith vs Fear

Day 8) Accessing Flow, and Superflow

Day 9) Expanding Time

Day 10) Expanding Money

Every day will be a LIVE soul led transmission.

This will take place on Facebook video, held at a variety of times in order to account for varying time zones, and scheduled only once we have begun. Our daily soul transmissions will be guided from MY higher self and directed from and for YOURS, to help you find and FOLLOW the messages within. The messages of your spirit, your consciousness, of the who you’ve always been and yet have managed quite well to cover up a lot of the time.

This is about stripping away –

And getting back to the CORE.

We’ll dive day by day into the above mentioned areas –

And you’ll receive all content and bonuses to keep for life.

There will be daily spirit prompts which you’ll receive after each training.

And plenty of time opportunity connect with me throughout, receive transmissions direct to YOUR questions, and absorb more even than what comes through on the trainings, via the energy we’ll create in this collective!

It’s very rare for me to know in advance exactly what is coming through day to day.

I certainly don’t have the details of each day’s content. But I know that these areas have been on my heart to talk about, in particular around belief, around certainty, around living from FAITH.

We know that exactly what is meant to come through for you WILL, and then some. And that if you intend and allow for it to, it will change, most likely before we even begin, due to your energetic commitment, the direction of your LIFE!

Meaning: direct it back to absolute soul alignment.

*** NEVER Seen Before Bonus! ***

As part of this, I’ve been guided to offer a NEVER before seen bonus … one I feel super vulnerable about sharing!

It’s the exact journaling I did to allow the download of THIS offer through. How I allowed the idea to bubble up. You’ll see my doubt, uncertainty, annoyance. You’ll see what I discarded. How I went through the layers. And how I KNEW, this was the one.

I’ll ALSO add in copies (screenshots) of my conversation with my COO Ash, where I was talking through the idea and allowing it to come to life.

I want to show you the exact Idea to Launch process!

This bonus alone is EASILY worth the cost of this program, particularly when you hear the mindset side of it, in terms of STAYING THE COURSE and refusing to back away from my self until the idea showed up!

I refuse not to create!!

AND, when you register for EXPANSION today (and how could you not?!) you’ll also receive early access to the Pre-Work. This is ALSO never seen before, and brand new just for you – and it’s a guided meditation on remembrance, to help you connect back to deepest self and the most certain truth of your destiny, before we even begin.

Perfect priming, for when we expand RAPIDLY into all that is coming through in this work!

Of course I could now go on and on here, about what I could or should have charged for this, and what it’s actually going to be …

Or about all my accomplishments on line and off, with money, with purpose, with passion, with flow …

I think you know all this anyway. Even if you just me! Your soul feels what matters. And that’s ALL that matters.

But I will say this:

You’ve always known it’s supposed to be about ALL that is inside of you. That it’s meant to COME from a place of purpose, passion, and SUPER super flow. And that if you just.freaking.trusted, and showed up FULLY from that place, you’d be living in a different reality already.


If that’s true for you right now, then LET’S GO CREATE THAT REALITY.

Right now

Press play for regular, (super fuck yes!!) upfront or payment plan


Press play like a VIP, and receive the full course, plus 10 days direct photos or screenshots of my ACTUAL personal journaling, so you can see how I create and expand my life, PLUS a VIP only follow-on live Hotseat, where you’ll receive a personal transmission just for you, if you’d like one! Payment plan also available.


We start Monday 17 December, US time!

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