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Live Your Passion

How to Find Your Purpose and Turn it Into Big-Ass Profit


It’s like this constantly hanging over you THING, isn’t it?

The idea that if only you knew EXACTLY and PRECISELY what your true PURPOSE is, that everything would just WORK.

You totally get, believe in, subscribe to the idea of alignment, authenticity, doing your best work. You’re willing, you’re ready, and you’ll do what it takes! But right now?

You feel stuck, frustrated, and pretty damn certain that the stuff you’re working so hard to put out there is just … not … right.

Would you like to know what the real message is that YOU need to know right now?

Firstly. It’s all going to be okay. BELIEVE it.

And secondly. There is only one way for you to find your true purpose, your calling, to know the LEGACY that you were born to leave, and that is this –

You gotta just go ahead and start anyway.

This sitting around, wishing, waiting, expecting some sort of divine angelic intervention where you’re handed a scroll from above with the beautiful big calligraphic letters mapping out the words “Your Purpose” on the outside and who knows WHAT magic awaiting you inside?

It’s not going to happen.

YOU have to go and figure it out.

And figuring something out? It kinda depends on, well, doing some figuring.

I have to tell you, that the stuff you’re spending your time on right now? That’s not figuring. That’s keeping busy. And YES it can “grow” your business and move you toward success in the same way that doggedly doing hour after hour of cardio exercise that tears and breaks your body down CAN lead to improved fitness and MAYBE weight loss but if you just got off the freaking treadmill and picked up some weights you could change your entire body in 20 minutes a day, inside AND out.

And FEEL great doing it.

Building a business hand over fist, by pushing to continually take just one more step, by FORCING the growth you want to your list, your income, it’s the marathon running of the business world.

You’ll get there eventually, but at what cost and DID YOU ENJOY THE RIDE?


But when you’re in flow, on purpose, doing your VERY best work, it’s like you’re effortlessly SPRINTING down that hill and then just FLYING over the finish line. It’s just so … damn … PERFECT. And you KNOW.

Of course the question you need answered right now, and believe me I get it, I was there not so long ago, is well how do you GET there? HOW do you know when it’s right?

The answer is simple my lovely.

Do more of what’s wrong.

This means actually putting YOU out there.

I’m talking about CREATING.

I’m talking about taking that focus off of marketing and strategy and lead gen and advertising and planning and blogging and building sales pages and watching what others are doing that oh my God you better run and do or you’ll have NO chance!

Just stop all of that.

Allocate it 10-20% of your available business time, and just make it FIT.

And in your remaining 80% or so?

You have one task and one task alone.

Get to work on figuring out what being YOU really means. Write, speak, lead, coach, teach, doesn’t matter. CREATE. HELP. SHOW others the way. SHARE your own challenges, wins, the things that you’ve learnt along the way. Give give GIVE of your knowledge, your skill, your ability to help people but MOST of all be willing to give that TRUE deeper message which is bubbling up from within.

It’s the one you’re used to ignoring.

Because it doesn’t seem important …

It “won’t make you money” …

It’s kind of SILLY

Or embarrassing …

Or puts you in a real vulnerable light …

Or it’s really just not relevant and not what people WANT

Of course one way you MIGHT want to consider looking at this is who the hell are YOU to decide what people want and need from you? I can tell you that they definitely don’t want the carefully polished PG version of how you can help them.

And yes. There are more than a gazillion ways that you COULD help people, and be damn good at it too. So that writing, speaking, leading, coaching, teaching, creating you’re doing? The REAL task you are doing with all of that is constant testing.

Write something, that you feel you could or should write, and then ask yourself, was that real? REALLY real?

When you speak, or coach, or teach, run it ALWAYS through the filter of “was that real, authentic, me being my BEST me, me taking off so fast that I just start to FLY, or was it me trying to make money, trying to stand out, trying to make a difference, trying to be known, trying to PUSH my way to success?”

That’s all.

And, of course, this –

Did you love it and was it awesome?

Seriously? You doing your best work means you feel like you are flying, you love it and it’s awesome and you JUST KNOW.

[pq] I can’t tell you how you know but I CAN tell you that YOU ALREADY KNOW WHEN YOU DON’T KNOW. [/pq]

But the only way to GET to that KNOWING is to keep doing, as I said, more of the NOT KNOWING.

You’re not going to work out what you’re meant to be speaking about, teaching about, writing about, helping people with by getting caught up in business building strategy. This is why you need to spend 80% of your time on actually creating and reaching out. And everything you do, you run it through that filter and if it’s NOT freaking really real? You simply stop doing it, you let go, in your NEXT piece of writing or speaking or coaching or leading you just aim a little more towards what’s really inside of you.

This is not an overnight process and it’s also not ever a FINISHED process!

So stop trying to just figure it all out once and for all NOW. You have to let it flow, and it will flow, but only when you stop trying so hard to know.

And you listen.

Every day.

You pay attention.

To the truths that jump out at you, even if they make no sense.

To the things that people respond to, that you didn’t see coming.

And you let your confidence build, day by day. You realise that that mysterious PURPOSE you’re looking for is, when all is said and done, simply you speaking out daily whatever truth is inside of you and speaking it in a way that is based on who you REALLY are, at your core, and what you truly THINK, at your core.

And once you realise this, and you decide that you’re ALLOWED to build a business and a LIFE around being this person, this you, even if it makes NO sense and breaks ALL the rules, then all you need to do to turn it into PROFIT is start asking for money in exchange for helping people with it.

It’s overly simplistic and not fancy and doesn’t seem like it could be the magic bullet answer you’re looking for and YET IT IS nonetheless.

And I can tell you that if you brush this off, think it can’t be THAT much of a big deal, that there are MORE important things for you to worry about and you go back to your strategy and your goddamn LIST, well –

I’ll see you back again in a year or so, maybe more, maybe less, feeling more frustrated and more TORN about the way you’re living your life, the way you’re trying so damn hard to build a business that just doesn’t want to be built.

You have to stop gorgeous.

Stop trying to follow the goddamn rules.

Stop trying to work out what will SELL.

Work out what you’re MESSAGE is, chip away every day to get deeper to that truth, to peel back the layers and then SELL THAT MESSAGE.

And you can start now, by the way. You don’t have to wait until you get to the final layer. You doing your best work means you do your best NOW, with whatever you HAVE now, and however you CAN now.

Every day, a little better.

Every day, a little more you.

Every day, being more HONEST.

You do have a purpose. You have a calling. You have a message, a legacy, a TRUTH that you WERE BORN TO SHARE WITH THE WORLD and now must DO so.

It’s okay to not know fully what that is yet, and perhaps none of us will EVER know “fully”.

But you have to start now, anyway. You have to be okay with not knowing and with taking action anyway. You have to stop being so goddamn SCARED. You have to stop filling your time with busy work and “trying to grow a business”. And you just have to speak your message.

Today’s message.


So go. For real. NOW beautiful, I mean it.

Say something. Do something. Write something. FEEL something.

Be you.

Be raw.

Be goddamn REAL, and refuse to go back again.

Don’t forget –

Life is Now. Press Play.

Kat x


✨✨¬†Success Frequencies.

Let’s talk about them. Breathe them in. ALLOW them in. And then dial them TF in.

Are you ready?

There are certain ways of being, of operating, of thinking, and perhaps most in particular of expecting which are currently dictating your outcomes in every area of life.

You are, quite literally, coded. Programmed. Running on a frequency of … X.

With X being, well – whatever you see around you most days. Whatever you experience. Feel. Know to be true. Receive and hold onto. Receive and do not hold on to. Or do not receive at all.

There are certain things in your life which right now you can click your fingers and command to replicate, on repeat, and they do.

And there are other things which SHOULD be in your life, which you yearn to have in your life, which sometimes you get a glimpse or a taste of or even an entire mouthful, and then they’re gone, into the night, maybe never to return again, shrouded in mystery and frustration but yet at the same time that deeper part of you knows –

it’s not supposed to be like this.

It shouldn’t be.

I don’t accept it!

And I WILL move past.

You look into the future you see inside of you and you know that it is ALL real, ALL available, ALL true, ALL there for the taking. A virtual sushi train of wondrous life options, every one of ’em just a choice you can pluck off as it rolls on by! Don’t see what you want, not exactly? All you gotta do is ASK, and it’ll be freshly made for you!

Your belief around the impossible is OFF THE CHARTS.

And it always has been.

Your PROOF, of CREATING and ALLOWING the impossible is also pretty darn off the charts, if you do say so yourself. Which you don’t have to, because others do it for you!

It’s ALWAYS been this way for you, you’ve ALWAYS been able to dance between realities and choose the one you wanna keep.

But yet –

it feels, so much of the time, as though you’re teetering.

Teetering on the edge of will I / won’t I let myself FULLY go and receive, create, allow, BE –

or will I fall back into normal, into rules, into worries, into shoulds, into the dreaded dreaded fear that it’ll somehow all just stop working and I’ll find out there was never anything special about me at all, never anything wondrous about what I could do, and that I just somehow … fluked things for a bit.

Sometimes you’re CERTAIN which way you’re going to topple.

And other times you’re terrified you have no idea at all, and if you did you wouldn’t want to know.

But what you do know is this:

When things are working.

When things are flowing to and through and from you in the precise ways they should be.

When things are OH so yes.

When it’s all just coming together, the different areas of your business your money your life and YOU just rolling PERFECTLY, like a beautiful and impossible to replicate orchestra, pure MAGIC –

it’s not because of what you did.

It is not because of how you planned, followed the plan, did it right.

It’s not a list you ticked off that made it that you got to then GET.

It’s not because you followed RULES for success.

Or really anything at all.

It’s because you were playing life on a certain frequency. You were tapped in, dialled in, LEANING all the way in to something you can’t even fully describe but you KNOW when you’re in it.

You were, not to be too corny or cliche about it but we’ll say it anyway ’cause it’s true – one with life itself. Dancing the most beautiful dance of BEING FULLY YOU with the wind beneath your wings nothing other than God and truth and the very fabric of the universe, what else could it be?!

Put simply:

you had those Success Frequencies switched on to high AF, and you were using ’em.

Want to know how to do that more, in fact any time you choose, in fact with complete calm understanding of what it is you ARE doing and how to tap in and BE in that energy, that place, that receiving, at will?

It’s always been available.

It’s ALWAYS been right there for the taking.

EVERYTHING you’ve suspected this whole time is true.

And now?
We’re gonna get you understanding it (every last bit).

Living it (as naturally as breathing).

And UTILISING it to let life unwind to the places you’ve been waiting to be (the way it’s meant for you).


Success Frequencies with Katrina Ruth, beginning February 1st.

12 audio deep dive trainings.

12 homework worksheets designed to break you open, wake and shake you into the place your inner self is already meant to be playing in, and lead you to specific steps YOU get to take in order to see drastic life elevation … aka RESULTS, the ones you want and are waiting on … in every area of your life.

24 days in total to revolutionise your life, how you see yourself, and how the world shows up for you in return.


Changes everything.

Full price: $497

Pre-register here today and you pay only $197 total, or 2 payments of $109.

Or, go VIP with: $697 full price, pre-register today and pay only $297 total. VIP includes VIP only closed coaching Q&A session with Katrina Ruth, full recordings of said session, plus a surprise Success Frequencies VIP only training.

Here’s what it comes down to:

You’ve always known that the work is about so much more than the work. AND YOU KNOW WHAT THAT MEANS. There’s not a single extra second you will one day be relieved you waited to go all in on that.