Live Your Passion

How to Find Your Purpose and Turn it Into Big-Ass Profit


It’s like this constantly hanging over you THING, isn’t it?

The idea that if only you knew EXACTLY and PRECISELY what your true PURPOSE is, that everything would just WORK.

You totally get, believe in, subscribe to the idea of alignment, authenticity, doing your best work. You’re willing, you’re ready, and you’ll do what it takes! But right now?

You feel stuck, frustrated, and pretty damn certain that the stuff you’re working so hard to put out there is just … not … right.

Would you like to know what the real message is that YOU need to know right now?

Firstly. It’s all going to be okay. BELIEVE it.

And secondly. There is only one way for you to find your true purpose, your calling, to know the LEGACY that you were born to leave, and that is this –

You gotta just go ahead and start anyway.

This sitting around, wishing, waiting, expecting some sort of divine angelic intervention where you’re handed a scroll from above with the beautiful big calligraphic letters mapping out the words “Your Purpose” on the outside and who knows WHAT magic awaiting you inside?

It’s not going to happen.

YOU have to go and figure it out.

And figuring something out? It kinda depends on, well, doing some figuring.

I have to tell you, that the stuff you’re spending your time on right now? That’s not figuring. That’s keeping busy. And YES it can “grow” your business and move you toward success in the same way that doggedly doing hour after hour of cardio exercise that tears and breaks your body down CAN lead to improved fitness and MAYBE weight loss but if you just got off the freaking treadmill and picked up some weights you could change your entire body in 20 minutes a day, inside AND out.

And FEEL great doing it.

Building a business hand over fist, by pushing to continually take just one more step, by FORCING the growth you want to your list, your income, it’s the marathon running of the business world.

You’ll get there eventually, but at what cost and DID YOU ENJOY THE RIDE?


But when you’re in flow, on purpose, doing your VERY best work, it’s like you’re effortlessly SPRINTING down that hill and then just FLYING over the finish line. It’s just so … damn … PERFECT. And you KNOW.

Of course the question you need answered right now, and believe me I get it, I was there not so long ago, is well how do you GET there? HOW do you know when it’s right?

The answer is simple my lovely.

Do more of what’s wrong.

This means actually putting YOU out there.

I’m talking about CREATING.

I’m talking about taking that focus off of marketing and strategy and lead gen and advertising and planning and blogging and building sales pages and watching what others are doing that oh my God you better run and do or you’ll have NO chance!

Just stop all of that.

Allocate it 10-20% of your available business time, and just make it FIT.

And in your remaining 80% or so?

You have one task and one task alone.

Get to work on figuring out what being YOU really means. Write, speak, lead, coach, teach, doesn’t matter. CREATE. HELP. SHOW others the way. SHARE your own challenges, wins, the things that you’ve learnt along the way. Give give GIVE of your knowledge, your skill, your ability to help people but MOST of all be willing to give that TRUE deeper message which is bubbling up from within.

It’s the one you’re used to ignoring.

Because it doesn’t seem important …

It “won’t make you money” …

It’s kind of SILLY

Or embarrassing …

Or puts you in a real vulnerable light …

Or it’s really just not relevant and not what people WANT

Of course one way you MIGHT want to consider looking at this is who the hell are YOU to decide what people want and need from you? I can tell you that they definitely don’t want the carefully polished PG version of how you can help them.

And yes. There are more than a gazillion ways that you COULD help people, and be damn good at it too. So that writing, speaking, leading, coaching, teaching, creating you’re doing? The REAL task you are doing with all of that is constant testing.

Write something, that you feel you could or should write, and then ask yourself, was that real? REALLY real?

When you speak, or coach, or teach, run it ALWAYS through the filter of “was that real, authentic, me being my BEST me, me taking off so fast that I just start to FLY, or was it me trying to make money, trying to stand out, trying to make a difference, trying to be known, trying to PUSH my way to success?”

That’s all.

And, of course, this –

Did you love it and was it awesome?

Seriously? You doing your best work means you feel like you are flying, you love it and it’s awesome and you JUST KNOW.

[pq] I can’t tell you how you know but I CAN tell you that YOU ALREADY KNOW WHEN YOU DON’T KNOW. [/pq]

But the only way to GET to that KNOWING is to keep doing, as I said, more of the NOT KNOWING.

You’re not going to work out what you’re meant to be speaking about, teaching about, writing about, helping people with by getting caught up in business building strategy. This is why you need to spend 80% of your time on actually creating and reaching out. And everything you do, you run it through that filter and if it’s NOT freaking really real? You simply stop doing it, you let go, in your NEXT piece of writing or speaking or coaching or leading you just aim a little more towards what’s really inside of you.

This is not an overnight process and it’s also not ever a FINISHED process!

So stop trying to just figure it all out once and for all NOW. You have to let it flow, and it will flow, but only when you stop trying so hard to know.

And you listen.

Every day.

You pay attention.

To the truths that jump out at you, even if they make no sense.

To the things that people respond to, that you didn’t see coming.

And you let your confidence build, day by day. You realise that that mysterious PURPOSE you’re looking for is, when all is said and done, simply you speaking out daily whatever truth is inside of you and speaking it in a way that is based on who you REALLY are, at your core, and what you truly THINK, at your core.

And once you realise this, and you decide that you’re ALLOWED to build a business and a LIFE around being this person, this you, even if it makes NO sense and breaks ALL the rules, then all you need to do to turn it into PROFIT is start asking for money in exchange for helping people with it.

It’s overly simplistic and not fancy and doesn’t seem like it could be the magic bullet answer you’re looking for and YET IT IS nonetheless.

And I can tell you that if you brush this off, think it can’t be THAT much of a big deal, that there are MORE important things for you to worry about and you go back to your strategy and your goddamn LIST, well –

I’ll see you back again in a year or so, maybe more, maybe less, feeling more frustrated and more TORN about the way you’re living your life, the way you’re trying so damn hard to build a business that just doesn’t want to be built.

You have to stop gorgeous.

Stop trying to follow the goddamn rules.

Stop trying to work out what will SELL.

Work out what you’re MESSAGE is, chip away every day to get deeper to that truth, to peel back the layers and then SELL THAT MESSAGE.

And you can start now, by the way. You don’t have to wait until you get to the final layer. You doing your best work means you do your best NOW, with whatever you HAVE now, and however you CAN now.

Every day, a little better.

Every day, a little more you.

Every day, being more HONEST.

You do have a purpose. You have a calling. You have a message, a legacy, a TRUTH that you WERE BORN TO SHARE WITH THE WORLD and now must DO so.

It’s okay to not know fully what that is yet, and perhaps none of us will EVER know “fully”.

But you have to start now, anyway. You have to be okay with not knowing and with taking action anyway. You have to stop being so goddamn SCARED. You have to stop filling your time with busy work and “trying to grow a business”. And you just have to speak your message.

Today’s message.


So go. For real. NOW beautiful, I mean it.

Say something. Do something. Write something. FEEL something.

Be you.

Be raw.

Be goddamn REAL, and refuse to go back again.

After all –

Life is Now. Press Play.





A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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  1. Georgia says:

    Love it! Just what I needed to read today! Going to stop procrastinating right now because I don’t know the right way and just do it. Thank you!

Comments are closed.

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