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Business Mindset

How to Sell What People Wanna Buy (10 Shortcuts I Use All the Time!)


Are you selling MEANS not ENDS? If your stuff isn’t flying off the shelf like hot cakes then I bet this is part of the problem.

People don’t want to know how to EAT RIGHT…

Or how to EXERCISE…

Or how to MARKET…

Or copywrite/build a website/make an ecourse/Declutter/save money/communicate better ETCETERA!

They want their problems solved.

They want to FEEL something.

And KNOW they can reach their END.


So stop selling them the bloody tools and give them the end they want!

Like this –

10. Start by asking.

What do your people REALLY want? No, they do not want a pretty website/to make more money/to get in shape/etc. That’s the surface stuff. The more skilled you are at getting BENEATH that and understanding what they REALLY want, the more you can tie your OFFER back to that true motivation. It takes time to get to know someone well enough for them to reveal their TRUE desires to you. Or, you can start by just asking. Like this:

“Can you tell me why that is important to you? What do you REALLY want, that (getting a pretty website/making more money/being in better shape) would bring you?”

9. Ask again.

Of course some people like to play a little coy, and they’ll still keep it surface level. They might say “I want things to seem more professional”, or “I want to be able to pay my bills with ease”, or “I want to be able to travel”, or “I want to wear clothes I feel hot in”. When people say this sort of stuff to you, they’re lying. Okay, not lying but definitely not telling the truth. What they really want is to FEEL something.

Like freedom.

Or choice.

Or pride.

Or a sense of control.

Don’t know what they want to feel? Ask ’em! Like this:

“So what is that really about then, how would it make you feel to achieve that ________ (insert thing they said they wanted)”

8. Don’t be afraid to go deeper.

Someone saying “they want to feel good about themself”, or even that “they want to feel they have choice” is still not the REAL reason. You need to ask them what they want THAT for. Do it like this:

“So why is THAT important to you then?”

And the killer –

“Why is that really REALLY important to you?”

You have to be willing to PUSH people to tell you the real reason. You’ll know when they do because YOU will feel it, and you’ll BOTH have this ‘aha’ moment. That THAT. That is what it’s really about. THAT’S what really matters to them. Which could be freedom of expression, or never having to dance to someone else’s tune, or a better life for their children, or creative expression, or simply the fact that they see themselves in a light they’re currently not letting shine. Whatever it is, you’ll know and so will THEY.

7. Why don’t they have it yet? What are the fears telling them they can’t?

You need to know this stuff, or else no matter how shiny and beautiful YOUR offer is, they’ll just hit back with the same old fears and excuses they’ve always used for why it won’t work for THEM or why they simply can’t have it yet.

So ask –

Why aren’t you there yet?”

“What are you scared of?”

“What has held you back up until now?”

[pq] Hint: do NOT sell something, especially something involving your 1:1 time, to anybody who does not take PERSONAL responsibility for why they aren’t yet where they want to be. If their pattern is to blame others then guess who they’ll blame next? You. [/pq]

6. Now it’s time to sell.

But instead of selling ‘websites’ or ‘business coaching’ or ‘marketing skills’ or ‘weight loss’, what are you selling?

A dream, baby! You’re selling that THEY CAN LIVE THE LIFE THEY REALLY WANT, and be the PERSON they truly want to be.

You’re selling FREEDOM.




Or a whole big mix of it.

My personal 1:1 coaching clients don’t work with me, for example, because of the STRATEGY or TOOLS I teach them. They work with me because I help them to achieve the FREEDOM, CHOICE, ADVENTURE and ALIGNMENT they desire in business and in life.

Because they want to BELIEVE IN and then MAKE REAL their ability to live a life 100% on their terms, and to hell with what the rest of the world thinks.

Because they want me to help and also PUSH them to do this.

So if I tried to convince someone to work with me based on how I have the latest sales and marketing skills up my sleeve, can you see how that would be interesting but nowhere near as COMPELLING as “I will help you to get over your shit and into ALIGNED action so that you can create and live EXACTLY the business and life you want, totally on your terms”?

What are YOU really selling?

And are you really selling it?

5. Push on the pain point

Don’t be afraid to remind people of the pain they’re currently in.

If you want to HELP them then sometimes you need to get them out of their own way.

I had someone recently turn down an offer to do private coaching with me, even though she had many good reasons for doing it, and wasn’t happy with where she was in her business and life.

My reply was simple –

“No problem. I understand if you prefer to stay where you are now.”

She signed up within minutes.

It’s not like I had to be MEAN. But don’t get me wrong – I will be, if it’s called for. Because selling with LOVE does not mean telling people that it’s OKAY for them to not change where they are now.

Is that going to get them to where they want to go?

So remind them.

Of the pain.

Of the anguish.

Of the gap between where they are now, and where they want to be.

4. And then show them.

Be MEGA open about how awesome it is ‘over here, on this side’. Where you have the answers. Where things are WORKING. Where you’re moving past self doubt and shit is HAPPENING.

It’s not being boastful.

It’s certainly not saying it’ll just ‘happen’.

But it is reminding people –

Hey. I’ve got something you want. If you REALLY DO want it, you’re going to need to come and get it.

So put up photos, posts, write up the REAL AWESOMENESS of how you get to live YOUR life, and how your CLIENTS do, because they know what you know.

And how SO CAN I if I’m willing to work with you.

3. Call them on their shit.

I love it when somebody calls me on my BS. Don’t you? Most people just accept what you say at face value, maybe they think something underneath but they’re scared to say it! So when someone comes out and tells you you’re lying to yourself, or kidding yourself, or you need to just freaking well TAKE A LEAP, I think it’s quite a shock.

And also a RELIEF.

Because deep down, we all just want someone to tell us the goddamn TRUTH. Stop pussy-footing around with niceties to try and make me FEEL good! Just tell me the HARD LOVE TRUTH that I need to know to get the freaking RESULT!

What are the truths you need to tell your clients – maybe the stuff that you say behind closed doors, or to your partner or friends – that THEY need to hear.

Tip: the more scared you are to press publish or send, the more important it is to do so.

2. Be human

Tell it like it is.

If your life/website/business/body/relationship/wealth/etc (or even all of it!) is awesome then TELL it! Nothing is worse than pretending ‘it’s not that great’, or YOU’RE not that great because you don’t want to brag.

This is one reason I cannot STAND when people get annoyed at women entrepreneurs who openly share their income and success. It is damn INSPIRING to see others kicking goals! So share yours! But also, unless you happen to have in fact evolved to sainthood and are The Perfect Woman, then share your fumbles and downright stupid as well as embarrassing stuff as well.

It’s okay. People aren’t going to NOT want to work with you because you admit the mistakes you make or even the truly ridiculous or awful stuff you do. Also – you don’t have to only share your PAST mistakes. I see this a lot, the whole “I used to do this but now I Have Evolved to the Perfect Woman’ type thing and therefore ‘That is Why You Should Buy All My Stuff’.

Not cool.

Or, I’m guessing, true.

Tell the TRUTH, yes, about what you have achieved and have fought for and are proud of and how you can help THEM to achieve and fight for and be proud of themselves, but also tell the truth about the lessons you are still learning.

Your CURRENT fuck-ups.

Or just the times when you don’t GIVE a fuck, and want to run away and hide.

Do this in your sales pages or processes, your social media posts, your 1:1 conversations, everything.

One of the reasons my inner circle girls are able to benefit so greatly by my constant support and hand-holding is that they also get to benefit from seeing the REAL me, no holds barred.

Would YOU learn from a perfect person, or a real one?

Be the person YOU need, yeah? Speaking of which –

1. Finish with the lesson you wish you knew

What did you REALLY need to know, in times gone by?

The ‘fact’ and ‘strategy’ and ‘how to’ stuff, but also, the MINDSET stuff.



What did you WISH someone had have taken you by the hand and given you a GOOD HARD SHAKE about?

Me, I wish I had have known I could make it big by being HONEST.

Not in an ‘I’ve been lying’ sort of way, but in a ‘I was afraid to be the real me’ sort of way.

I wish I could have known that it’s MORE THAN OKAY, in fact ESSENTIAL to say and be and do what you really think, who you really are.

I wish I could have known I don’t have to FILTER myself.

I wish I could have known that I don’t have to do things a way that doesn’t FEEL right just because everyone else is.

I wish I could have known that I can DO THE THING I REALLY WANT TO DO with my business and life, and succeed in the BEST way that way.

I wish I knew HOW to do all of this as well.

How to build brand ‘me’ with BALLS not by constantly seeking permission.

How to be the ONE DAY ME who I longed to be just NOW.

These are the lessons I most needed to hear.

Which makes them the most powerful lessons I can also teach.

Which is exactly why I’m now going to teach them.

To you.

Do you ever look at your mentors or coaches and wonder how they seem to do it all, or have it all figured out?

I know I do.

And for years I told myself – even though I didn’t really acknowledge I was doing this – that they clearly had something I didn’t have. Better luck, maybe, or maybe they were just better PEOPLE. I looked at those who I admired and WISHED I could one day evolve to be like them, but what I didn’t recognise was that I was ALREADY like them, just not as far along on the journey.

I can tell you for a fact – everybody who you admire or look up to has been through the same shit as you have, fought similar battles, had those same moments of wondering if they will EVER make it.

I sure have! For a long time there I seriously started to question what I’d always thought was my DESTINY. Maybe I wasn’t really going to EVER make it?

But, despite the fear and the self-doubt and the VERY many mistakes, I did. And here I am. Completely living and loving my dream business, life and lifestyle. Knowing I am making the difference I’m meant to make in the world, creating true and lasting riches in ALL areas not just financially, and living a life many wouldn’t even dream of.

But you do, don’t you? In your own way of course!

Don’t forget –

Life is Now. Press Play.

Kat x


Fuck the system; screw the rules.
Won’t do what they told me.
Too much.

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”



Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,


And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,



Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.


With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –


Starting January 18th!


The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –


For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:



All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.


Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.