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Business Mindset

THE WORST BIZ ADVICE I EVER RECEIVED

Don’t be afraid to keep things personal in your business. Even if your intent is to one day have an audience of millions there is still ALWAYS time to foster real personal connection.

Probably the worst advice I ever got was from a couple of women I once masterminded with who actively spoke with disdain about how people in their audience always thought they had the right to ‘just message them’ and expect a personal reply.

They advised me that, to really ‘go big’ you need to eliminate any idea of letting people access you, obvs unless they pay the big bucks. The idea being that if you’re at Oprah level (or whatever) you wouldn’t have time for that anyway. But it was also a superiority thing; the masses shouldn’t dare to try and touch the previous genius, that sort of vibe.

Ugh.

At the time it didn’t sit well with me at ALL, but I sadly thought maybe they were right, that if I wanted to grow big I needed to pull back on connection. So, I tried to do what they said … for about a MINUTE. It didn’t take. lol. Despite being the world’s biggest natural introvert (like a lot of leaders, messengers, performers), and often not wanting to people too much in real life, I am still ALL about people.

I love talking to them. Hearing from them. Getting to see or feel their excitement, energy, dreaming, or what they’re battling with. It feeds my SOUL. And, I built my first online business to multiple 6-figures per year PURELY through 3 things:

1) Connection

2) Conversation

3) Communication

Yeah, basically they’re all the same thing! Haha. Constantly talking, listening, HANGING with the ladies who followed my first little fledgling blog; seeing them as the equals they of course were rather than as an audience to keep separated from via some kind of online wall and then throw marketing tid-bits over the fence hoping they’d throw money back!

#theidiocy

So yeah … even though I thought maybe these ‘advisors’ of mine at the time knew more than me because back then they were further along, my SOUL knew that a) I couldn’t do that; I’m not interested in a business without a personal conversation, and b) I didn’t really believe in it anyway!

Now, okay, I don’t yet have millions of followers; I have hundreds of thousands though, which is a fair few, and yet I STILL have daily personal conversations with quite a lot of people. No, I also don’t mean only those who have paid for access!! I answer EVERY PM I get. If it’s billing or whatever, my team answer that. But if it’s personal, whether a thank you, a request, or whatever, I promise you: I’m seeing that. And I’m answering, often with an audio note as well (partly ’cause I like audio’s and they’re fun, and partly ’cause I know people don’t believe it’s me necessarily if it’s text!).

I achieved the so-called impossible in this industry – building a business that makes millions of dollars each year, consistently for years now, where I only do what I loved, and it’s been 98% ORGANIC this entire time! Yes, we spend approx 1% only of monthly revenue (which is multi-6-figs) on advertising!! How did I do that?

FUCKING CONVERSATION, CONNECTION, COMMUNICATION. #notrocketscience

This is not time consuming.

If you think it’s too fucking time consuming speaking to people who have the courage, grace, love to message you and share how you’ve impacted them, or if you think you should be so damn cool that people shouldn’t be able to touch you, maybe you need to get out of the business of connecting with PEOPLE.

Sure, you don’t necessarily need to PM every single person who reaches out to you. There are days when I hide out from everyone too. I also am not reactive or responsive to my messages. I go in there on my terms, when it feels expansive for me, and usually only after doing my own stuff, writing, journaling, gym, etc.

I just choose to not see TALKING to people as an energy drain, or an annoyance. lol. I choose that it expands me and gives me energy. And on a not-so-side-note, you might wanna know that the fact that I do this is, for CERTAIN, one of my most effective and time-saving marketing strategies. I can’t tell you how many times people have become Inner Circle 1:1 clients, or joined a high-level intensive with me, and they’ve referenced the fact I personally replied to their inquiry as being a big tipping point.

I can also think of NUMEROUS counts of people becoming clients of either high-end stuff or in my low-cost programs years AFTER I once audio’d them personally. I know this ’cause they tell me, then I go back in the message thread and see.

Or they emailed the customer support inbox a thank you or a share, often saying something like ‘I know Kat probably will never see this’, and then I personally write back. ALWAYS. I actively encourage people to reply to my emails, yes, even at ‘this level’. And I really mean it!!

The marketing ‘results’, that’s not why I do it though. It’s a great plus, and it does make me think you’re kinda STUPID if your marketing strategy is in any way about removing your damn self from your audience, but for me I do it for the same reason I do anything:

Because I can’t not.

If you don’t want to talk to your own audience, I don’t believe you’re a true leader.

And if in 2019 (or any year where humans are alive and responsive to true connection) you think that being so damn cool you’re unreachable is still a strategy, I don’t think you even understand the damn word leader.

Stop being scared of opening yourself up for connection.

You can have boundaries AF and you can also be a fucking human.

Don’t forget –

Life is Now. Press Play.

Kat x

P.S.

Rebel.
Upstart.
Fuck the system; screw the rules.
Won’t do what they told me.
Too much.
Unreasonable.
Ridiculous.
Unprofessional.
Crazy!

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”

lolol

BUT REALLY.

Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,

Polished,

And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,

WITHERS TO NOTHING,

AND DIES?

Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.

NOW.

With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –

THE MILLIONAIRE REBEL YOU!

Starting January 18th!

>>> https://thekatrinaruthshow.com/rebelmillionaire/

The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –

BUT NOT IF SHE CONTINUES TO DO BUSINESS AND LIFE BY TRYING TO SOMEHOW BE A NON-CONFORMIST WHO CONTINUALLY CAVES AND CONFORMS.

For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:

FLICK THE DAMN REBEL MILLIONAIRE SWITCH BABY.

>>> https://thekatrinaruthshow.com/rebelmillionaire/

All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.

REBEL MILLIONAIRE

Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.

>>> https://thekatrinaruthshow.com/rebelmillionaire/