Success Mindset

WHY THINKING OF YOURSELF AS A PERSONAL BRAND IS HANDCUFFING YOUR GROWTH

I think that the personal brand ‘industry’, if there is such a thing, has created a Facebook playground bubble which is TRAPPING a lot of natural born leaders, visionaries, transformational authors, messengers and speakers born to share their gifts with the world.

Let’s just cut straight to the chase today – if something inside of you just went oh DAMNNNNNNNN, then you know I’m talking to you, and that also?

I’m right.

I don’t know if you know this – but before we all hang out all day err’ day on Facebook, mouths eagerly gaping like well-trained house dogs as we wait for our treat, that hit of dopamine when somebody hits like, or love, or comments, or ‘hell yes-es’ on our latest rant or download –

there was a time when people built businesses as messengers and artists WITHOUT EVEN USING FACEBOOK AT ALL.

I know! It’s C.R.A.Z.Y; it doesn’t bear thinking about, and perhaps you’re suspicious that I’m even making it up! But –

I was there.

I did it.

I built my first online business – a personal brand Fitness business – to nearly a million dollars a year in income WITHOUT BARELY USING FACEBOOK AT ALL. This was largely because, for the first few years I was online, I wasn’t ON Facebook! I hadn’t even signed up yet, and when I did, probably like a lot of people back then, it was because I wanted to reconnect with friends from high school. I’d heard about this whole Facebook thing and I was curious to see if people were really using it!

Of course slowly but surely I figured out what a powerful tool it could be, and also FUN. My fit biz ‘Woman Incredible’ (fitness, fat loss and motivation for driven women who just want MORE … more of what? EVERYTHING!), was successful, I believe, in large part because I knew nothing about online marketing and selling and it was just based on conversation, communication, connection … like … I dunno … listening to people, having fun with them, building relationships, and creating products based on what they seemed to need and want?

It seemed to work 

Anyway, of COURSE I used Facebook to further this, once I clued in on it. Largely though, this was on my business page. My personal page was completely separate. It never occurred to me to try and mix them. The biz page had HUGE engagement … it was all based on a very genuine sharing of value, and from time to time I would also share about new products and programs I’d created. I hadn’t learned about online selling (an early mentor sometime not long after this said it was ‘so cute!’ that I didn’t have sales pages, and quickly compelled me to uplevel my shit … I look back now and think that well, it may have been CUTE, but it was cute to the tune of a multiple 6-figure biz which mainly took off in the 15-minute pockets of time I had in between being pregnant while working still 50 hours a week as a Personal Trainer, and then during breastfeeding etc.

If that’s cute, I think a lot of people will take it!

It’s a bit of a tangent from what I really want to talk about today, but honestly – the time I spent trying to ‘fix’ my DIY cute lil homemade online biz by being a proper online entrepreneur was time which took me OUT of alignment and pretty much BROKE me and my business! I hadn’t learned yet that why I was so naturally successful was because I didn’t know to ‘do it right’, and I was simply communicating and sharing value.

It’s exactly why I ended up UN ‘fixing’ my biz around late 2013 / 2014, and going back to the bare bones basics of just being me! With or without a sales page 

Somewhere along the way, the lines became blurred.

People had naturally started to friend me on my personal page, and this was a good thing, something I was happy about! So cool! To see the online world start to mesh with my ‘real’ world, to slowly let them completely blend together, and to realise that the whole damn THING was real.

I don’t know when it happened, but those lines blurring eventually translated into posting some business content, and then, well – all of it – on the personal page. At first this was ‘as well’, but later, as is the case with a lot of us, it became that the personal profile felt more like the REAL place.

This all coincided of course with the online coaching world blowing up, so many people trying to brand themselves online, Facebook apparently showing biz page posts to way less people (I do wonder if that was real, or if it was just that we all started putting our best content on our personal page!), and with the eye-opening revelation that posting biz shiz on personal just seemed to WORK better … it felt, well – more personal. And people like personal! I remember that at first when I was posting biz related messages or offers on personal it felt so bizarre … wrong … was this okay? Then bit by bit it became the norm. I remember also saying, well – what else would I post on my personal profile anyway? My business is by choice enmeshed in every part of my life! They blend together! It IS reflective of my personal life to post about my business!

This is all true.

And I’m not trying to imply I want to try and completely separate them out again.

But here is where I think we lost our way:

We are the ones who were called to impact the WORLD.

We’ve known we were born for more since almost before time began. Heck, of course it was before time began! We were literally created as a vessel to allow high level consciousness and spirit through for others.

Our work is TREMENDOUS.

It IS and always HAS been about not only making millions AND millions (such a surface based way to reflect the true depth of what we’re here to do, but every little million is nice enough as a measurement, sure … !) and to also IMPACT millions of people.

Can you do this on Facebook? Hell YEAH, of course.

Is the Facebook bubble, this little fishbowl we’ve created for ourselves, the world we were actually meant to unleash in?

Uhhhhh – NO!

Or at least, that’s how I feel about it, and also my highest-level visionary clients and friends.

This conversation has been coming up a lot lately.

There’s a feeling of frustration that runs alongside it.

The overall vibe is essentially something like this –

“I know I’m meant to be out there in a bigger way! I know my next level is SO MUCH GREATER than this! I know that SO many more people are meant to know who I am, and hear and see me! I know that online coaching will always be part of it but it is not meant to be the WHOLE DAMN THING! And I just don’t know how to get there …”

Let me tell you something:

It is not going to happen just because you keep intending, manifesting, journaling on being that next level visionary, leader, YOU.

As I’ve said a million times or so, just because you HAVE a destiny, doesn’t mean you will EVER fulfil it!

YES, what you feel and see inside of you and know is meant to happen IS real, and IS fully available …

But if you want it? You have to MAKE it happen. You have to LET it happen, sure, but when you do that from alignment, and from a place of already BEING there, then that indeed means also taking action.

What action do you taken then, to escape your little Facebook Nemo-land, to swim with anticipation, nervousness and excitement, heart beating oh-so-fast, into the vast uncertainty beyond?

It’s VERY freaking simple.

You simply shift your focus.

Let’s be honest –

Right now, a significantly scary portion of your day is spent CHECKING IN TO SEE IF THE STATE OF THE WORLD HAS CHANGED ON FACEBOOK.

Checking in for validation.
Checking in for that dopamine hit.
Checking in ’cause resistance has got you by the short and curlies, and you haven’t trained yourself yet to respond to the feeling you get by DOING THE REAL WORK; instead you’re hooked on AVOIDANCE.
Checking in just in case somebody posted the meaning of life and you missed it!
Checking in because maybe there’s stuff you need to know, maybe other people are doing things that you should be doing!
Checking in because … because … because … ugh, you don’t even know WHY most of the time! It just happens!

And say what you will, but a LOT of how you’re creating and showing up is based on looking for that instant feedback on a platform which is NOT yours, will never BE yours, and is HANDCUFFING you from being the true world-famous transformative leader who you’re meant to be!

If you want to escape the Facebook bubble, it’s NOT about going dark on it. It’s an EXCELLENT tool, why would we not use it?!

But it’s just that – a tool.

Not the whole world.

When was the last time you consistently, with even half the energy and emotion you put into this one platform, focused on being heard and seen on –

– Syndicated platforms
– Podcasts or shows
– In relevant media publications
– Google, with quality long-tail gettin’ content
– Your own damn website
– Showing up organically in search
– Being featured as a go-to expert in places with huge audiences
– OTHER social media platforms
– Physical books or other publications
– Video, even live video, OFF Facebook (it’s a thing!)
– And a thousand other places besides

Look, maybe you’re all over this and you give Facebook only an amount of attention equal to other places which matter equally and perhaps more!

But, maybe not. Probably not, or you wouldn’t still be reading!

The solution here is SIMPLE –

Freakin’ DIVERSIFY. See this one place as A place, a tool, a resource, not THE ENTIRE WORLD.

Fast forward into the vision of you, the founder, director, creator, and sure, face of an international COMPANY –

Where would your time and energy be?

What would have been attended to and built up in order to take your message to the WORLD?

What would the ‘bubble’ you live in be?

Because if it’s anything other than the bubble of your own SOUL, and remembering daily that that soul was incarnated into this body in order for the whole world to see and hear from it …

Then you’re going to need to change things.

Or you will never BECOME that you.

Having a personal brand is a great thing, an awesome thing, a thing we all naturally gravitated towards because we know we are meant to be seen and heard.

Our businesses ARE an extension of who we are, and this is also a great thing!

But the vision was never to spend our days focused on having people react to our day to day lives … and it was never to get caught up continually in what on earth everyone else is up to. Yes, even our own amazing communities!

This was meant to be ONE STREAM OF IT.

And it’s time to own that, and then do something about it.

If you want to be owner of an 8 or 9-figure empire (and I know you do … those of you who I am writing this for, anyway!), then you’ll need to BE THAT PERSON.

And you’ll need to let go of living your life for a freakin’ like on Facebook.

In the end, it’s very black and white –

You’re either living for likes –

Or you’re head down and hot booty up, building the vision of the company and empire you’ll lead when the whole world is waking up every day and looking to inspiration and asskickery from YOU.

I’ll finish with this:

If you’re meant to speak to the whole world –

And you keep on doing it the way you’ve been doing it –

It doesn’t matter HOW loud you shout gorgeous. Your powerful truth is still just an echo reverberating off the sides of a fishbowl you never even wanted to live in,

And yet somehow built around you.

Wake up.

The next level is now.

And remember …

Life is Now. Press Play.

Kat

PS

MONETIZE THAT SHIT NO MATTER WHAT

{AND DO WHAT YOU WANT ALL DAY}

A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.

Vibrate?

It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?

EXCITEMENT.

It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.

Zag?

You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –

AND

(drumroll)

I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.

And?

That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!

Introducing:

MONETIZE THAT SHIT NO MATTER WHAT

{AND DO WHAT YOU WANT ALL DAY}

A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!

GET IT, AT THIS PRICE! >>> https://zw144.infusionsoft.com/app/orderForms/Monetize-That-Shit-No-Matter-What

What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on

* TIME MANIFESTATION. OH YES IT IS A THING.

AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!

GET IT, AT THIS PRICE! >>> https://zw144.infusionsoft.com/app/orderForms/Monetize-That-Shit-No-Matter-What

PLUS!

I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!

GRAB YOUR SPOT NOW, ONE TIME ONLY! >>> https://zw144.infusionsoft.com/app/orderForms/Monetize-That-Shit-No-Matter-What

Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!

GET YOUR PLACE NOW! >>> https://zw144.infusionsoft.com/app/orderForms/Monetize-That-Shit-No-Matter-What

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