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Business Mindset

How To Make It Easy (and why that’s ok)

I think that when you start out in business there’s a certain set of assumptions you have about how it has to be.

Stuff like having to put in the time and effort, having to go into the hole a little (or a lot!) before you become profitable, having to invest your energy into learning stuff that doesn’t come easy (hello evil tech tasks), doing the often small and fiddly tasks to just get things working, going through the inevitable trial and error process it takes to find what you really want to do, the list could go on and on!

But sooner or later (assuming you actually stick with things and don’t try to do anything stoopid like put a deadline on when you have to have ‘made it’ by, or how you have to get there!) there comes a time when things kinda ARE working.

You’re making money – sure it’s pretty much never as much as you COULD be or perhaps would like to be making but it’s coming in.

You’re getting great results for your clients.

People know who you are.

And you’ve even figured out the whole WordPress thing … kinda!

Your hard work has, in short, paid off, and even though the journey never ends you know you’ve much to be proud of and much to be grateful for.

This is the time when, if you’re anything like me or the many many other driven and A-type women entrepreneurs out there, you’re most likely to royally screw yourself through some kind of sabotage or upper limit issue.

You’ll find ways to make it harder …

You’ll fix what wasn’t broken … (and possibly break it in the process!)

You’ll resist leveraging your existing talents and skills never mind stuff you’ve already created and instead choose to just keep on doing new stuff … which there’s nothing wrong with in THEORY but also, why not just leverage the previous stuff so that the cash keeps flowing while you do all that new stuff?!

In short, you’ll actively choose to take an hour to do what could be done in 5 minutes or to put off all day the tasks that are:

a) most likely to generate new leads into your business and;

b) most likely to result in cash in the bank TODAY

And to top it all off, even though you might pretend otherwise, you’ll KNOW that you’re doing this to yourself!

You’ll be FULLY aware that the fastest way to grow your biz and your bank balance is often the very opposite to what you’re doing, but like a speeding train with no brake system you’ll just keep on keeping on, trying to convince yourself that if you go EVEN faster you’ll surely get somewhere cool in the end, you just have to!

Meanwhile your train of life is RUSHING past all the cool places and you’re ignoring the fact that you WERE ALREADY THERE THE WHOLE TIME and if you would JUST stop and breathe for a moment the whole damn thing could TRULY be so much easier!

Wanna know why you do this?

It’s really really simple –

You don’t believe it can be easy.

And/or you don’t believe it SHOULD be easy.

AND you have not consciously chosen to ALLOW it to be easy.

There could be other underlying shit you need to re-pattern or work through (ASK me if you want to know how to do this as it’s EXACTLY what I do to help my clients find success!) but these are the big ones.

Add in a dose of guilt and a long-held belief that She Who Burns Herself Out Fastest Must Be the Best and you have a recipe for, well –

Exactly what you’ve currently got.

And here’s the thing –

When that little voice inside your head tells you it shouldn’t be so easy …

That it’s WRONG to make money just by being you …

That you should SURELY have to sweat blood and tears for every cent …


Because here’s the truth, and just one way to look at it if you want to prove to yourself that you are ALLOWED success and wealth on your terms –

That thing you can do now in 5 minutes with your eyes closed likely took you something closer to 5 or 10 years and 5 minutes, if you look at what you invested to evolve to where YOU are …

That ability you have to just SEE what people need and EASILY and JOYFULLY be able to deliver it is the outcome of you having invested time, money and a TON of energy into figuring out your own shit …

That product or service you could sell with your eyes closed but resist doing because shouldn’t you have to WORK for your sales? You already freaking did the work there! And you know I’m not just talking about the practical work.


Would you like to know a way around this?

Firstly, here’s my bullet-proof MAGIC formula for how to make money online by doing what you do best and from a COMPLETE place of alignment.

These are the ONLY 2 tasks you need to do each day-

1. Get your message out there in some way shape or form;

2. Who can you help today? Reach out and do so (and don’t forget 2a: OFFER them something when you help them!)

That is IT.

You can seriously delete ALL of the other stuff and then just go on about your business. I swear to God your list of Things That Must Be Done is designed PURELY to torture you and affirm the CRAZY belief that it has to be difficult.

It’s when you’re on the verge of finally and TRULY ‘having it all’ that you’re most likely to slow down your success or even sabotage it. This is NOT because you CAN’T really have it all, and it’s not because there is really that much you actually need to do to keep this business growing.

It is ONE HUNDRED percent to do with your beliefs and your mindset around success, and worthiness.

If you’re nodding your head and agreeing with me, and you know that this is relevant for YOU, then tell me –

What are you going to do about it?

Because by all means you can follow the practical side of what I just suggested – namely getting rid of all the fluff and getting back to basics about the daily tasks you need to do – but you know that without dealing with the underlying crap you’re ultimately going to find yourself back in the same place.

Success SHOULD be easy.

Being YOU should come naturally!

And therefore being aligned with your true and authentic message and just doing what you do best is the easy road to success!

But you have to be willing to allow it.

You’ve gotta be able to receive.

You need to consciously CHOOSE to be okay with living a life of passion, of purpose, and of flow.

And then you need to go out and make that fucker happen.

Of course you can keep on doing things the hard way, if that’s the belief you choose to retain … you’ll still get somewhere in the end, for sure. But just think of all that you’ll miss along the way.

Stop rushing so hard to get to where you already are beautiful. The future is NOW. And you’re already here. Wake up and own it.

Don’t forget –

Life is Now. Press Play.

Kat x


It’s time to say yes to the fun and shenaniganery and unbelievable freaking FLOW yes power of accessing all of you.

Of ACTIVATING the next level version of you who you KNOW you’re already meant to be.

Soul Shifts & Money Making Online is HERE!

For the Crazy Ones Who Are Ready to Go All In On Soul, the Abundant AF Way

Women and men who know they were born to make millions, impact millions, and even change the world. Women and men who know they can HAVE IT ALL.

Leaders who are the crazy ones. Messengers who are the change-makers. The ones on the edges, and hell yeah wanting to stay there, so they can quickly, quickly, slip away –

When needed –

And back to their own world.

If that’s you, you know it, because somewhere in the world inside your head –

You found me

And this community

Of crazy as all get out leaders

Who would do anything to get away from everyone

And everything to band together, when we find each other

And if that IS you, and even though you’ve no idea yet what your soul is saying yes to you still feel and know that it IS,

Then let me tell you:

It’s time, quite simply, to drop back into you,

and to understand and also LIVE by the truth that everything you’ve for so long now been holding at arms length,

the money, the business, the flow yes you life, yes ALL of it,

comes from that place.

It’s time –

for SOUL SHIFTS & MONEY MAKIN’ ONLINE, with Katrina Ruth!

19 Days with 8-Figure CEO Katrina Ruth to Unlock the Deepest Core of You, and Explode it Forth Onto the World, in a Way That Makes All the Monies and ALL the Impact, Now.

We begin, Friday August 14!

  • Daily deep dive training module on a particular topic of Soul Shifting & Money Makin’ (details below)
  • Daily workbooks to take you further on what you heard and saw and learned and were FLICK switched on
  • Daily journal exercises to excavate your soul ALL the way down and out and remembered to where it should be
  • Daily implementation suggestions and asskickery for your biz and money and life!

As with anything, your decision should be based around your commitment to NOW become who you know you’re meant to be … to ‘fuck the how’ … to trust and have faith that when you let go, choose to surrender and trust, and let me hold that space for you and also of course lead and guide you … rather than on idea that everything has to be mapped out or considered in advance.

Your soul knows the way.
And always has.
And I am literally the best person in the world at helping you to connect in to that, with certainty.

I know you’ve always known that you have a calling –

And that you were born for more –

You have FELT things, deep inside of you, maybe since before time even began, and over time the whispers just get stronger, telling you –

It’s time

it’s time

it’s motherfucking TIME

to step up, to be all that you came here to be, to break COMPLETELY free from normal, to do something EXTRAORDINARY, to FULLY shine your light, and yes, also, of course –

to make a FUCKLOAD of money doing so, impacting ultimately MILLIONS of people with your work, and truly unleashing something powerful, beyond what even YOU can imagine …

and to go to bed every damn night KNOWING you were all of you.

Decide What You Know You Must. It’s Time. And the NEXT LEVEL IS AVAILABLE FOR YOU.

Join me here: