Business Mindset


This is my message to you for 2017.

I believe that the most important thing you can do each day is to wake up and fully live your truth.

If you’re trying to in any way build a business and a life in the world of branding YOU, this is going to mean you also need to actively speak your truth, but really –

Is there a reason you can think of to not actively speak it each day no matter who you are?

When it comes down to it, ever problem, every frustration, every area you feel stuck or as though somebody doesn’t understand you, every way in which the world is not delivering on what you want and know in your heart is right, is a simple outcome of the fact that you didn’t speak UP.

You didn’t say what you really believed.
You didn’t show who you are.
You hid what’s in your heart.
You held back.

If this is true then the reverse is also true:

Everything you EVER wanted and know is aligned for you to have or create can BE created and called in when you simply be HONEST and FORTHRIGHT about wanting it, and about what it’s going to require you to admit, let go of, act on, become, in order to get it.

All of it comes down to one simple word gorgeous:


But here’s where most people who agree with me will screw it up –

They might nod their heads at what I’m saying, and know its truth for THEM, recognise where failing to be honest has limited them or caused them to be bound, but then they’ll simply carry on doing the same thing.

This is not deliberate.
Being who you already ARE is not deliberate.
It’s your default.

So if you want to change, if you want to take a different approach this year – or indeed at any time – then you’re going to have to do that consciously, and you’re going to need to freaking apply yourself, too.

Habits aren’t built from a decision to act different, be different, show up in a new way.
You gotta decide.
You gotta figure out – day by day no less, since advance planning ain’t a THING when it comes to actual success – the work to be done.
And then you gotta do it.

Every day.
For the rest of your life.
Or just until you decide you’re happy defaulting again 🙂

So that means, that right now, since life is now and now is ALWAYS the best time to press play, you need to sit down and figure the fuck out:

– What you’d be doing each day, starting THIS day, if you were completely living your truth.
– What you’d be saying each day, starting THIS day, if you were completely SPEAKING your truth.
– What you’d be doing each day, starting THIS day, if you were completely BEING your truth.

THIS IS NOT AN ARBITRARY CONCEPT!! Get your fucking journal out and get to work! Unless you LIKE the default, you WANT the default, you’re happy to go down in history AS the default!


Okay then.

And here is what else –

Living, speaking, BEING your truth, requires DAILY ATTENTION AND TUNING IN. In case you’ve not noticed, what you WANT and who you ARE and what is aligned and on purpose and REAL for you changes all.the.time.

It evolves.
It ebbs and flows.
It shifts.
It molds.

I know! Freaking annoying, right? The idea that you can’t just decide what you want, draw up a bunch of little bullet points, and then go on out there and follow a trail of breadcrumbs or something to make it happen!

All of which means that actually, maybe, despite what I said and what this whole message was about, truth and living | speaking | being it is NOT the most important thing, the most important thing is to tune in and LISTEN, firstly, to your truth.

To pay fucking attention, outlandish and extreme as it seems, apparently, to most people, including let’s be honest YOU if you look back, to what’s INSIDE of you.

To be okay with it, firstly!
To ADMIT it, also.
To fucking OWN it, actually, and just commit –

To the fact that no matter which way you try to twist or turn it who you ARE in fact is who you are.

And there’s the rub, really, if you think about it –

So much of the time we’re just trying to run from who we are. Because somewhere along the way we learned, or decided, that who we SHOULD be, who we HAVE to be, in order to survive let alone MAKE it, is pretty much ANYBODY ELSE EXCEPT WHO WE REALLY ARE.

A little filtering here.
A mask there.
An opinion toned down there.
A TRUTH, a thousand fucking truths, pushed down every damn day, for so many years, until eventually even YOU aren’t quite sure which parts of you are actually real anymore.

Or if you’re just a papier mache doll.
With a shell inside.
Where your soul your heart your YOU used to be.

And the CRAZIEST MOTHERFUCKING THING OF ALL HERE is not just how God damn SAD that is, but it’s this:

The answer all along –
The thing that’s gonna get you there –
The reason they will FOLLOW you –
LOVE you –
BUY from you –
The way you’re going to meet the people you’re meant to have in your life –

Is you baby.
The real you.
The raw you.
The all of you.

You’ve been trying so hard now, for so long, to succeed on THEIR terms, to be a good student of life and do what they TOLD you. You’ve hustled, you’ve primped, you’ve preened, you’ve jumped through so many hoops you might as well be a SHOW dog, and yet here you are –

Still not accepted.
Still not enough.
Still not where you want to be.
Still going to sleep each night KNOWING you didn’t go all in.

Isn’t it time to give up –
Trying so damn hard –
To be who you THINK you have to be –

In the end, you ARE going to give in you know.
In the end, your true colours will have to show.
Or, you’ll simply die with your light still inside of you like most dreamers before you DID.

You wanna be different?
It’s NOT going to happen just because you are called.
It’s going to happen when you say the FUCK with it.

When YOU accept who you are.
And surrender.
To simply being it.

2017? Is gonna be whatever you make of it, but if you want it to be freaking EPIC in a REAL way then it’s going to need to be the year you decide to wake up and just be you.


You KNOW in your heart this is true. So take the fucking leap. Commit. Decide. And then DO THE FUCKING WORK, every day from here on out.

Live it.
Speak it.
Be it.

It’s actually not that hard to succeed at you, you know?