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Business Mindset


This is my message to you for 2017.

I believe that the most important thing you can do each day is to wake up and fully live your truth.

If you’re trying to in any way build a business and a life in the world of branding YOU, this is going to mean you also need to actively speak your truth, but really –

Is there a reason you can think of to not actively speak it each day no matter who you are?

When it comes down to it, ever problem, every frustration, every area you feel stuck or as though somebody doesn’t understand you, every way in which the world is not delivering on what you want and know in your heart is right, is a simple outcome of the fact that you didn’t speak UP.

You didn’t say what you really believed.
You didn’t show who you are.
You hid what’s in your heart.
You held back.

If this is true then the reverse is also true:

Everything you EVER wanted and know is aligned for you to have or create can BE created and called in when you simply be HONEST and FORTHRIGHT about wanting it, and about what it’s going to require you to admit, let go of, act on, become, in order to get it.

All of it comes down to one simple word gorgeous:


But here’s where most people who agree with me will screw it up –

They might nod their heads at what I’m saying, and know its truth for THEM, recognise where failing to be honest has limited them or caused them to be bound, but then they’ll simply carry on doing the same thing.

This is not deliberate.
Being who you already ARE is not deliberate.
It’s your default.

So if you want to change, if you want to take a different approach this year – or indeed at any time – then you’re going to have to do that consciously, and you’re going to need to freaking apply yourself, too.

Habits aren’t built from a decision to act different, be different, show up in a new way.
You gotta decide.
You gotta figure out – day by day no less, since advance planning ain’t a THING when it comes to actual success – the work to be done.
And then you gotta do it.

Every day.
For the rest of your life.
Or just until you decide you’re happy defaulting again 🙂

So that means, that right now, since life is now and now is ALWAYS the best time to press play, you need to sit down and figure the fuck out:

– What you’d be doing each day, starting THIS day, if you were completely living your truth.
– What you’d be saying each day, starting THIS day, if you were completely SPEAKING your truth.
– What you’d be doing each day, starting THIS day, if you were completely BEING your truth.

THIS IS NOT AN ARBITRARY CONCEPT!! Get your fucking journal out and get to work! Unless you LIKE the default, you WANT the default, you’re happy to go down in history AS the default!


Okay then.

And here is what else –

Living, speaking, BEING your truth, requires DAILY ATTENTION AND TUNING IN. In case you’ve not noticed, what you WANT and who you ARE and what is aligned and on purpose and REAL for you changes all.the.time.

It evolves.
It ebbs and flows.
It shifts.
It molds.

I know! Freaking annoying, right? The idea that you can’t just decide what you want, draw up a bunch of little bullet points, and then go on out there and follow a trail of breadcrumbs or something to make it happen!

All of which means that actually, maybe, despite what I said and what this whole message was about, truth and living | speaking | being it is NOT the most important thing, the most important thing is to tune in and LISTEN, firstly, to your truth.

To pay fucking attention, outlandish and extreme as it seems, apparently, to most people, including let’s be honest YOU if you look back, to what’s INSIDE of you.

To be okay with it, firstly!
To ADMIT it, also.
To fucking OWN it, actually, and just commit –

To the fact that no matter which way you try to twist or turn it who you ARE in fact is who you are.

And there’s the rub, really, if you think about it –

So much of the time we’re just trying to run from who we are. Because somewhere along the way we learned, or decided, that who we SHOULD be, who we HAVE to be, in order to survive let alone MAKE it, is pretty much ANYBODY ELSE EXCEPT WHO WE REALLY ARE.

A little filtering here.
A mask there.
An opinion toned down there.
A TRUTH, a thousand fucking truths, pushed down every damn day, for so many years, until eventually even YOU aren’t quite sure which parts of you are actually real anymore.

Or if you’re just a papier mache doll.
With a shell inside.
Where your soul your heart your YOU used to be.

And the CRAZIEST MOTHERFUCKING THING OF ALL HERE is not just how God damn SAD that is, but it’s this:

The answer all along –
The thing that’s gonna get you there –
The reason they will FOLLOW you –
LOVE you –
BUY from you –
The way you’re going to meet the people you’re meant to have in your life –

Is you baby.
The real you.
The raw you.
The all of you.

You’ve been trying so hard now, for so long, to succeed on THEIR terms, to be a good student of life and do what they TOLD you. You’ve hustled, you’ve primped, you’ve preened, you’ve jumped through so many hoops you might as well be a SHOW dog, and yet here you are –

Still not accepted.
Still not enough.
Still not where you want to be.
Still going to sleep each night KNOWING you didn’t go all in.

Isn’t it time to give up –
Trying so damn hard –
To be who you THINK you have to be –

In the end, you ARE going to give in you know.
In the end, your true colours will have to show.
Or, you’ll simply die with your light still inside of you like most dreamers before you DID.

You wanna be different?
It’s NOT going to happen just because you are called.
It’s going to happen when you say the FUCK with it.

When YOU accept who you are.
And surrender.
To simply being it.

2017? Is gonna be whatever you make of it, but if you want it to be freaking EPIC in a REAL way then it’s going to need to be the year you decide to wake up and just be you.


You KNOW in your heart this is true. So take the fucking leap. Commit. Decide. And then DO THE FUCKING WORK, every day from here on out.

Live it.
Speak it.
Be it.

It’s actually not that hard to succeed at you, you know?


Don’t forget –

Life is Now. Press Play.

Kat x


Fuck the system; screw the rules.
Won’t do what they told me.
Too much.

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”



Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,


And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,



Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.


With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –


Starting January 18th!


The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –


For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:



All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.


Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.