Business Mindset


I know. I know. I motherfucking KNOW, okay?

It’s annoying, it’s confusing, it’s difficult to even BEGIN to believe, and frankly you could just about SCREAM at the fact that you’re somehow still trying to figure this shit out, but nonetheless – no point pretending otherwise! – you DO IN FACT KNOW THIS.

The strategy?
The market-y join-y-of-dots-thing-y?
The ‘what should I do and how should I do it BEHIND the scenes, in the mysterious BACK END of my business, in order to build ze CASH machine, you know, ze Marvellous and Mysterious Cash Machine, in which All the People Pay Me All the Monies, Forevermore, Because I Did it RIGHT, Like a Good Little Stepfrodpreneur!


Do you see the inherent PROBLEM here?!

(Aside from how damn boring the whole thing is…)

(And aside from the fact that nobody really KNOWS what the back end is, yes, yes, of course we can explain it, please don’t ask me to, I might just fall ASLEEP right here on my poached eggs and avocado toast; it wouldn’t be good for the laptop … the truth is NOBODY really knows what it even is, just like nobody really fucking knows what the CLOUD is, do they?)

So there.

And don’t TELL me what a back end is, or I’ll back right up on your end. If you’re lucky. Haha.

ANYWAY. Where was I?

The back end! Where the money gets made! Where people pay you on repeat because you set some shit up and made it all automated and FANCY and stuff! It’s an exciting thing, a wondrous thing, a fabulous idea, and just JOLLY good.

Should I tell you what it is? What it ACTUALLY is, and why I say nobody knows what it really is, ’cause they all forget about THIS, and get distracted by the idea of a magic fucking money-makin’ formula, what it ACTUALLY is, quite simply?

Shit that you put in place which creates an experience for people that moves them (emotionally!) and inspires them (spiritually!) and excites them (sexually! No? Okay, just me), and causes them to then take ACTION. Physically!


Is it or IS IT NOT TRUE that what would move and inspire and excite and DELIGHT your peeps and cause them to then take ACTION, is gonna be the SHIT THAT COMES OUT OF YOUR HEART?

Namely, your art. Art from the heart and SOUL baby, where else would it come from?!

People don’t buy your products, they buy you. NO, people don’t buy you, they buy your ENERGY.

Therefore –

If you wanna make more sales –

Automated or spur of the moment on the Facebook or wherever else –

WHAT do you need to be hitting ’em with?


‘kay, I don’t know what the last line meant. But you get the idea!

HERE is where it gets relevant to the whole ‘but what about my STRAT-EGY conversation’.

You think:

That there has to be a way.
A magical way.
A GROWN-UP way (ha! I know that part of why you’re trying to figure this out is you think that the ‘real grown-ups’ are doing shit that you don’t know about or understand, and that that’s the missing link!)

In which you engineer a pathway for people to know exactly what to do –

To join your list
Buy the first shit you then sell to them
Upsell to the next shit
Duplicate and recur and repeat!

And you think –

That what you need –

Is a SYSTEM to do this.

And that once you have this system (in ze back-end, of course, where everybody knows the magic millions come from!) –

You will then be able to la-di-dah your way around the internet, doing what you please all day and every day while you get paid. And that THEN you can be the real you, and do your art, and come from flow an’ all that.






Don’t worry, I used to think so too. Sigh. Sometimes I STILL find myself suckered into that whole ‘where’s the magic bullet’ thang.


And I look back, at my now 12 years marketing online.

At all the times I spent so much effort, energy, money, tryna build out systems and strategy and back-end, so I could make automated money, etc, and then do what I want, etc.

And at how ONE HUNDRED PERCENT, yes 100%, FULLY, of that time was WASTED.

Because what GOT me here? What got ALL of my high-earning clients and friends to where THEY are?


It was the shit that came out of nowhere, it was the random, it was when we threw our hands up and said ‘I don’t GIVE a fuck, I’m just doing THIS!’.

And then flung something haphazardly at the internet, something which came from TRUE SOUL DESIRE, not from ‘please let this make me money’, and people FELT it and they were INFUSED with it, and it went INTO them, and their soul.said.yes.

And as to how that then somehow turned into not only ‘hustle’ income (from the day to day grind) but also automated and recurring BACK-END income?


I took the art.

And I made it the motherfucking strategy.

I took the ART.

And I whack-slammed it together in a couple, or a bunch, of very random and chaotic automated emails.


Just the same shit that made shit happen on Facebook – but whacked into an automated email, and with a call to action with the dates removed added to it.

This started, the ‘funnel stuff’, back in 2014 when I first popped 5 Facebook posts / messages into an automated email sequence with a simple (FB style, the way I do), call to action at the end, and dates removed. I TOLD people they had 5 days to buy, but I had no way to enforce that as I didn’t have the tech to actually deactivate the sales pages per individual reader.

So instead, it was just me ‘hacking’ it, and doing the best I can.

That was my first ‘backend system’. It was selling a membership program, with monthly fees.

It made me hundreds of thousands of dollars over the next year or so.

From there I continued to MAKE SHIT UP AND THROW IT AT THE INTERNET … i.e. launching programs from SOUL … and the ones which were most DEFINITELY true soul flow, I then simply grabbed the SAME posts I’d used on FB (random as fuck) and popped them, without dates, into said backend / funnel.

Message, value, sell! That’s all it is. But it’s ALL just art, the second you look away from art into how do I DO this so it works, you LOSE; you’re out, and to add insult to injury you’re now disconnected from creativity and soul!


How did I then GROW said system?

I wrote random shit. Chucked it on the internet. And prompted people to join my email list if they liked it. I did this on straight up posts. And with a VERY small amount of advertising.


Oh, you think you need to know more about ADVERTISING or about MARKETING? You think you need someone to tell you how to do it just so, so that the MAGIC MILLIONS ARE ACTIVATED!

Would you LISTEN to yourself?!

No! No bitch, no!


a) somebody says yes to following your shit (usually this means join email list)
b) they then buy shit, ideally on repeat


HOW do you get people to say yes to following you, or ‘opting in’, and then to buying? No, it’s not from knowing marketing shit! It’s from knowing people shit. From speaking to people’s SOULS, and believe me, you can have THE most messy and DIY and break all the rules setup on the internet, and if it’s coming from YOU being in YOUR flow, and coming from your soul, people FEEL that, and they will MOVE HEAVEN AND EARTH TO BE CLOSER TO YOU.

People don’t buy your PRODUCTS, and they also don’t buy your MARKETING, they buy YOU, your soul, your ENERGY.

Ergo: your best marketing is your soul, your art, your energy!


WHAT if –

You were to FULLY prioritise art?

WHAT if –

Your number one focus each day were to allow yourSELF to be in flow, connected to source and soul, and just KNOWING what to put out there which OTHER PEOPLE WITH SOULS WOULD CONNECT TO?

And WHAT if –

You then just grabbed some of that shit –

The messy, the random, the chaotic, the ‘where the fuck did THAT come from’ shit, which people OMG responded to –

And popped it ever so nicely into your back end.

I bet it wouldn’t even hurt a little 

I bet it would be HELLA easy.

I bet 99.99% of people reading this will NEVER do it.

And will instead CONTINUE to forego saying yes to soul and art, because after all – there MUST BE SOMETHING IMPORTANT AND COMPLEX I NEED TO LEARN ABOUT FIRST, AND THEN THE PEOPLE WILL PAY ME.

How ’bout not being one of them?

If you dare, I guess I’ll see you over here –

Where it’s ease and flow –

And you shake your head at the ridiculousness of how you used to think.

Back when you actually believed people would PAY you for being anything less than ALL of you.

Back when you thought that in order to be allowed to be you, you had to first ‘free yourself up’ with an automated money-makin’ and growth system.

When the whole damn time the system was BE FUCKING YOU.

Can’t very well BE FUCKING YOU if you’re not giving your ALL day err’ day TO you.

It’s a conundrum, I know.


You do gotta decide.

So, which is it?

Keep on saying yes to trying to find the magic fucking system, and making it work all fancy like, just like ALL THE OTHER DESPERATE AND NEVER-EVER-THERE-PRENEURS WHOSE SOULS ARE SLOWLY DYING?

Or say yes to your soul?

Just remember –

Life is Now. Press Play.






A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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