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following rules
Live Your Passion


Don’t you think it’s just SO weird how many areas of life we blindly just follow the rules in and don’t question? If you stop and think about it, if you were to observe from the outside looking in, the way most people live their lives and even the way WE do, you’d have to wonder if this is some kind of robot species that doesn’t know how to take action without being told how, has no power of choice, is programmed to live a certain way, and die a certain way.

I guess for most people that’s REALITY, and I also think that most people would not WANT it any other way – think for yourself? Scary! And WHY? Why would you do such a thing when you can just follow along?!

But for us? Seriously. We need to lift our game. There are too many areas where we DO just follow along blindly, and I’m happy enough to speak for you as well as myself in that. I feel like I’ve broken the rules on just about EVERYTHING the past decade or so but yet still so often I find myself sucked back into the endlessness of CONFORMITY.

And it happens in every area, as well!

Take food, for example. I just got back from a beach walk with my friend Kelly (hustle sister!!) and she ordered her first meal for the day, at 1pm. I myself rarely eat before 3pm, and it’s not uncommon for me to fast until 5. If I really want to I’ll eat in the morning, but that’s rare. Fasting keeps me mentally honed in and focused, which I love, firstly. I know that might seem hard to be true, but it’s true nonetheless … the whole explanation of that is a story for another day, and in fact later this week I’ll be launching my new program Badass With a Hotass, which’ll cover it. Fasting also keeps me in the shape I want to be in, so THAT is fucking important, being HOT is fucking important, but also –

At what point did we stop QUESTIONING?

At what point did it become normal to eat because it’s 7am, 12.30pm, etc, rather than eating because you actually fucking need to? Flying home from the US the other day, the attendant was shocked when I said no to breakfast. I mean – it’s business class! It’s all fancy! There’s real plates and everything, PLUS it’s essentially FREE FOOD at that point. Why would you say no?!

Well – I wasn’t hungry. I thought about how I’d feel AFTER if I ate for the sake of eating, and how I WANTED to feel instead, and I chose accordingly.

Why is that so strange? Don’t you just think it’s BIZARRE that we do certain things just because we always have done so, or because everybody else does?

And I can bet that in business this is costing you SERIOUSLY.

I know that when I first started my online journey, back in the dinosaur-esque age of 2007, there WAS no online marketing world the way it exists today. I couldn’t find a business coach for love nor money, believe it or not, and I definitely tried! So, I figured things the fuck out by myself.

I listened to my tiny little community.
I wrote posts for them based on what they asked for, and based on what I thought genuinely would be helpful.
I asked for feedback all the time.
I asked for interaction all the time.
I engaged constantly.
I did NOT do any of this for any sort of tactical reason! I did it because it made SENSE to me, logically, to engage with the freaking people I was trying to help, plus it was also just more FUN to have a genuine back and forth conversation with my community.

Eventually that community grew, organically (had never heard of FB ads back then!), and I started selling things to them.

Do you know why I did that? Yes I wanted to make money, but to be honest it was a response to people asking me for more in depth help on certain things. Every product I launched online was a simple response to what my girls asked for or to what I thought would be super cool and helpful for them, and so then I asked THEM, just like asking a bunch of friends, really, whether they thought it would be cool and helpful, what I could add to it to make it MORE cool and helpful, and then I would launch it accordingly.

One day I looked up, and this little community online, which I led by blogging and making little PDF info products and homemade videos based on request, was making me over 35k a month.

I wasn’t selling a single thing that cost more than $99!!

I wasn’t following a SINGLE rule about how to make money online! Because I’m such a rebel?? Nah … I just didn’t know the rules! They didn’t really EXIST back then!

After that I kinda fucked the whole thing by trying to rebrand under my own name and do it PROPERLY. Aka I started to follow a bunch of rules, since they existed by that point.

Long story short … I ended up over 100k in debt, nearly went bankrupt, started to hate my business, and almost broke it! Longer story short … I learned the most important rule of ALL the rules in business or life.


The thing is …

The way I had CREATED my success in the first place was just be listening to myself! What felt right? What did I feel called to do? What were people asking me to do? What FELT right?

In fact, I gotta tell you –

The way I’ve created ANY success in my life has been when I’ve listened within! Even back in the days of following the dieting rules and being teeny-tiny whilst competing in fitness stuff I wasn’t happy or healthy.

I’ve broken the rules over and over again, since that day, with my fitness and diet and I couldn’t look or feel better now!

I’ve broken the rules a fuckload in my personal life as well, and even though THAT can definitely cause its share of mess it is ALWAYS for the better in the end.

And in business.

Tell me if there has EVER been a time in your business when following the RULES was the right thing to do?!

I believe it just inherently CAN’T be, because to believe that the way to succeed is to follow RULES is to essentially believe that somebody OTHER than you knows what is best for you!

It makes no sense.
And the only reason we do it?

Fear, I suppose.
Or perhaps it’s just that we don’t stop and fucking THINK!

We eat at a certain time because hey! That’s what everybody does.
We make our websites and about pages and headshots look a certain way, because hey! We want to fit in with the other cool girls and guys.
And we create content and engage with our audience like fucking FEMMEBOTS (sexy ones, but still!) because THAT’S JUST HOW IT’S DONE.

Well, I’m calling enough.

Enough with the BULLSHIT of conformity.

Enough with not QUESTIONING.


The truth is you’ve ALWAYS known you have the power inside of you to create a business and a life fully on your terms, and you KNOW that if you’d only get the fuck out of your own way you’d not only unleash your true WORK but have a helluva lot more of a fun time doing so, than what you are now.

Business is supposed to be FUN.
It’s supposed to be about CREATING.
It’s supposed to be about CONNECTING.
It’s supposed to be about following your CALLING.

It’s NOT supposed to be about following a bunch of rules so you can build a pretty little membership site with pretty much no fucking substance so you can help pretty much noBODY, not really, not the way you were born to.

So here’s what I want you to do.


Commit to YOU. I know you’ve done it before, but are you LIVING it!

Commit to saying fuck YOU to the rules, and YES to what you feel inside.

And here is the really scary part but OH so awesome:

Commit to flying blind baby.
To listening within.
To acting afuckingcordingly.

Don’t forget –

Life is Now. Press Play.

Kat x


Fuck the system; screw the rules.
Won’t do what they told me.
Too much.

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”



Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,


And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,



Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.


With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –


Starting January 18th!


The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –


For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:



All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.


Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.