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Have You Lost Your Ikigai?

Do you have a purpose in your life? A strong and compelling reason for being alive? The Japanese use the word Ikigai, and Charles Poliquin refers to it as the word which summarizes the reason why you get out of bed in the morning. He suggests you should ask yourself the questions ‘why not you’, and ‘why not now’.

I love this.

Truthfully, I hadn’t really thought about it exactly like this until reading Charles’ article just now, but I suppose you could say that it is my Ikigai which drove me to take (very sudden) leave from 11 years of building a Personal Training business. I made this abrupt decision about 4 weeks ago, and had already wound things up 2 weeks after that.

Why?

Well – why not?

And (as Charles says) why not now? It’s not that I don’t enjoy PT – I do. I certainly get a kick out of walking with those clients who are genuinely driven to do what it takes and transform their bodies. So no, it’s not that I don’t want to be doing PT. It’s just that what I do want – what I’ve dreamt about for years – is to be a communicator on a much larger level.

For a few years now I’ve been working on my writing (hence the birth of Body Incredible!), and I’ve been telling people I want to be a writer. I remember quite vividly the point at which I genuinely felt I could proclaim myself to BE a writer – within a matter of a month 2 or 3 quite amazing opportunities came my way, and it happened at the same time that I released my book.

This, I felt, was it.

why do we delay living our dreams?

Since then I often feel as though I’ve been battling to release the real me.

I spend time each week being creative, both in my personal writing and on a more structured or business orientated level, but I also get frustrated at not having the time to complete things as fast as I’d like or sometimes even as well as I think I could. Feeling as though I’m constantly tearing myself away from that sense of ‘flow’ that one gets when fully engaged in a passionate endeavour. And spending odd minutes here and there trying to jam more writing or study about writing and blogging or discussion of writing and blogging into my already too-busy life.

Plus, of course, trying not to do that on my at home days, because my other quite important Ikigai is to be an attentive and focused mother, and to feel fully engaged in my daughter’s constantly changing personality and needs. To me, the two tie in together. The more I can ‘freelance’ my life, the more flexibility I can have to be the woman and the mother I dream of being.

So throughout all of this I kept telling myself that ‘soon’ I’d get there. That if I just did this or that or the other thing I’d be able to completely be a writer, be able to let myself get caught up in my personal flow day in and day out. Perhaps even make a living for myself out of it, and create a worthy reputation as a writer and speaker.

have you ever had one of those life-changing moments?

And then it hit me.

I was having a massage at the time, trying to relax as I frantically ran through all the different ways I could or should re-structure my schedule in order to fit in everything I wanted needed to achieve in 2011.

And suddenly everything just fell away and it hit me – why not me? Why couldn’t I be a writer? And why not now? If I keep waiting for all the steps to be in place; for everything to feel right and ready then when will it ever happen for me?

Will it ever?

Running a personal training business is fun, and it’s rewarding, but even at a part-time level (post birth), it’s super demanding. And the problem with a successful business is that it demands attention at set times. Times that can coincide with me at the tip of a creative peak (generally perched on a cafe bar stool somewhere in Melbourne in between appointments). The other problem with a successful business is that it makes you money. This is generally a good thing – unless it stops you fully following your dreams. I mean, writing a blog – or writing and communicating in general – certainly can make you money, but I’m not quite at that level yet; not where I could live off it. All the more reason to wait until I am, right?

Maybe.

Or maybe all the more reason to feel the fear and do it anyway, to take the plunge – follow my Ikigai – and see where I end up.

I think it’s going to be a fun ride.

So tell me – what’s your Ikigai? Have you thought about it? And are doing what it takes to be that person who you know you can be; the one full of passion and purpose?

PS: the rumours are true

There’s been murmuring afoot (okay, so I started it) about a new blog that I’m about to launch, just for women. The truth is that this is the ‘core’ of my Ikigai. For sometime now I’ve known that my deeper purpose is to engage with and coach women who are driven, determined, and simply demand more out of life. My new blog is within smelling distance, and it is SOLELY for those kind of girls. Maybe you’re one of them.

If so, stay tuned.

I am beyond excited about what I’m about to release, and I am quite quite positive that as a Body Incredible woman you’re going to just love how I’ve taken the Body Incredible philosophy and made it something more specific, more exciting, more engaging, more of a community, just more in general. Creating this new community and being active in it is, quite simply, my raison d’etre. And I can’t tell you how thrilling it is that I’m finally making it reality!

pps: who is Katrina Ruth, anyway?

If you clicked through on Charles Poliquin’s article on Igigai you may have seen a mention to Katrina Ruth. That’s me. I think it’s getting kind of confusing for those of you who follow me on Facebook as well as on this blog. I’ve built my name up as Kat Eden, and that’s still who I go by professionally. But since eloping in the Nevada dessert (not quite in Vegas) last September, my real name is actually now Katrina Ruth. So that’s what you’ll see on any Facebook related stuff! I’m still not sure what the long term plan is with my ‘professional’ name.

Okay, that’s enough from me now. Before you go though, don’t forget to ask yourself:

  1. Why not me?
  2. And why not now?

(Thankyou Charles!)

PS

MONETIZE THAT SHIT NO MATTER WHAT

{AND DO WHAT YOU WANT ALL DAY}

A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.

Vibrate?

It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?

EXCITEMENT.

It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.

Zag?

You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –

AND

(drumroll)

I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.

And?

That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!

Introducing:

MONETIZE THAT SHIT NO MATTER WHAT

{AND DO WHAT YOU WANT ALL DAY}

A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!

GET IT, AT THIS PRICE! >>> https://zw144.infusionsoft.com/app/orderForms/Monetize-That-Shit-No-Matter-What

What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on

* TIME MANIFESTATION. OH YES IT IS A THING.

AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!

GET IT, AT THIS PRICE! >>> https://zw144.infusionsoft.com/app/orderForms/Monetize-That-Shit-No-Matter-What

PLUS!

I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!

GRAB YOUR SPOT NOW, ONE TIME ONLY! >>> https://zw144.infusionsoft.com/app/orderForms/Monetize-That-Shit-No-Matter-What

Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!

GET YOUR PLACE NOW! >>> https://zw144.infusionsoft.com/app/orderForms/Monetize-That-Shit-No-Matter-What

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3 Comments

  1. AngelaT says:

    Good on you for following your dreams, Kat. And I cannot wait for your new blog!

    1. Kat says:

      Thanks Angela!!

  2. Angel says:

    Yes, would love to see your new blog! Sounds exciting!

Comments are closed.

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