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Have You Lost Your Ikigai?

Do you have a purpose in your life? A strong and compelling reason for being alive? The Japanese use the word Ikigai, and Charles Poliquin refers to it as the word which summarizes the reason why you get out of bed in the morning. He suggests you should ask yourself the questions ‘why not you’, and ‘why not now’.

I love this.

Truthfully, I hadn’t really thought about it exactly like this until reading Charles’ article just now, but I suppose you could say that it is my Ikigai which drove me to take (very sudden) leave from 11 years of building a Personal Training business. I made this abrupt decision about 4 weeks ago, and had already wound things up 2 weeks after that.

Why?

Well – why not?

And (as Charles says) why not now? It’s not that I don’t enjoy PT – I do. I certainly get a kick out of walking with those clients who are genuinely driven to do what it takes and transform their bodies. So no, it’s not that I don’t want to be doing PT. It’s just that what I do want – what I’ve dreamt about for years – is to be a communicator on a much larger level.

For a few years now I’ve been working on my writing (hence the birth of Body Incredible!), and I’ve been telling people I want to be a writer. I remember quite vividly the point at which I genuinely felt I could proclaim myself to BE a writer – within a matter of a month 2 or 3 quite amazing opportunities came my way, and it happened at the same time that I released my book.

This, I felt, was it.

why do we delay living our dreams?

Since then I often feel as though I’ve been battling to release the real me.

I spend time each week being creative, both in my personal writing and on a more structured or business orientated level, but I also get frustrated at not having the time to complete things as fast as I’d like or sometimes even as well as I think I could. Feeling as though I’m constantly tearing myself away from that sense of ‘flow’ that one gets when fully engaged in a passionate endeavour. And spending odd minutes here and there trying to jam more writing or study about writing and blogging or discussion of writing and blogging into my already too-busy life.

Plus, of course, trying not to do that on my at home days, because my other quite important Ikigai is to be an attentive and focused mother, and to feel fully engaged in my daughter’s constantly changing personality and needs. To me, the two tie in together. The more I can ‘freelance’ my life, the more flexibility I can have to be the woman and the mother I dream of being.

So throughout all of this I kept telling myself that ‘soon’ I’d get there. That if I just did this or that or the other thing I’d be able to completely be a writer, be able to let myself get caught up in my personal flow day in and day out. Perhaps even make a living for myself out of it, and create a worthy reputation as a writer and speaker.

have you ever had one of those life-changing moments?

And then it hit me.

I was having a massage at the time, trying to relax as I frantically ran through all the different ways I could or should re-structure my schedule in order to fit in everything I wanted needed to achieve in 2011.

And suddenly everything just fell away and it hit me – why not me? Why couldn’t I be a writer? And why not now? If I keep waiting for all the steps to be in place; for everything to feel right and ready then when will it ever happen for me?

Will it ever?

Running a personal training business is fun, and it’s rewarding, but even at a part-time level (post birth), it’s super demanding. And the problem with a successful business is that it demands attention at set times. Times that can coincide with me at the tip of a creative peak (generally perched on a cafe bar stool somewhere in Melbourne in between appointments). The other problem with a successful business is that it makes you money. This is generally a good thing – unless it stops you fully following your dreams. I mean, writing a blog – or writing and communicating in general – certainly can make you money, but I’m not quite at that level yet; not where I could live off it. All the more reason to wait until I am, right?

Maybe.

Or maybe all the more reason to feel the fear and do it anyway, to take the plunge – follow my Ikigai – and see where I end up.

I think it’s going to be a fun ride.

So tell me – what’s your Ikigai? Have you thought about it? And are doing what it takes to be that person who you know you can be; the one full of passion and purpose?

PS: the rumours are true

There’s been murmuring afoot (okay, so I started it) about a new blog that I’m about to launch, just for women. The truth is that this is the ‘core’ of my Ikigai. For sometime now I’ve known that my deeper purpose is to engage with and coach women who are driven, determined, and simply demand more out of life. My new blog is within smelling distance, and it is SOLELY for those kind of girls. Maybe you’re one of them.

If so, stay tuned.

I am beyond excited about what I’m about to release, and I am quite quite positive that as a Body Incredible woman you’re going to just love how I’ve taken the Body Incredible philosophy and made it something more specific, more exciting, more engaging, more of a community, just more in general. Creating this new community and being active in it is, quite simply, my raison d’etre. And I can’t tell you how thrilling it is that I’m finally making it reality!

pps: who is Katrina Ruth, anyway?

If you clicked through on Charles Poliquin’s article on Igigai you may have seen a mention to Katrina Ruth. That’s me. I think it’s getting kind of confusing for those of you who follow me on Facebook as well as on this blog. I’ve built my name up as Kat Eden, and that’s still who I go by professionally. But since eloping in the Nevada dessert (not quite in Vegas) last September, my real name is actually now Katrina Ruth. So that’s what you’ll see on any Facebook related stuff! I’m still not sure what the long term plan is with my ‘professional’ name.

Okay, that’s enough from me now. Before you go though, don’t forget to ask yourself:

  1. Why not me?
  2. And why not now?

(Thankyou Charles!)

Don’t forget –

Life is Now. Press Play.

Kat x

P.S.

Rebel.
Upstart.
Fuck the system; screw the rules.
Won’t do what they told me.
Too much.
Unreasonable.
Ridiculous.
Unprofessional.
Crazy!

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”

lolol

BUT REALLY.

Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,

Polished,

And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,

WITHERS TO NOTHING,

AND DIES?

Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.

NOW.

With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –

THE MILLIONAIRE REBEL YOU!

Starting January 18th!

>>> https://thekatrinaruthshow.com/rebelmillionaire/

The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –

BUT NOT IF SHE CONTINUES TO DO BUSINESS AND LIFE BY TRYING TO SOMEHOW BE A NON-CONFORMIST WHO CONTINUALLY CAVES AND CONFORMS.

For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:

FLICK THE DAMN REBEL MILLIONAIRE SWITCH BABY.

>>> https://thekatrinaruthshow.com/rebelmillionaire/

All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.

REBEL MILLIONAIRE

Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.

>>> https://thekatrinaruthshow.com/rebelmillionaire/