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Success Mindset


If you’re struggling to feel connected, and you don’t know what to strive for anymore, it feels like you’ve either lost sight of your true dreams and visions or else you’ve already ACHIEVED most of them; at least the stuff you for so long held at arms length and felt not good enough for …

And now you’re floating, you’re unsure, for your entire life you’ve lived with that PRESSURE, you know …?

And it’s so weird! It’s just so odd, to all of a sudden not have anything you HAVE to push for, go for, DRIVE for, you were treading water for years! For all of eternity! It was your REALITY, to be right on the edge of sinking, at any moment in time about to go under and not come up again, and yet somehow you would always manage to pull a rabbit out of a hat at the last minute!

You wore that badge of honour with PRIDE, God damnit, there was fun, and adventure, and thrills, and chills, attached to having to MAKE FUCKING MAGIC at the final dying gasp of breath just in order to survive! And as much as you wanted to get away from it, you hated it, you felt like it was unfair, and it wasn’t supposed to BE like that, you KNEW you were born for more and would one day achieve it all, you still got yourself just a lil bit hooked on it, didn’t you now?

You longed for and dreamed of and journaled about the time when money would flow freely, when your soulmate clients would sign YOU up, and be there for you on tap, when everything would be exactly the way you’d always known it should be, and you’d have the body as well, the badass crib, too, the cool as fuck EVERYTHING, really.

The ‘have it all life’, the one you always KNEW was available!

And now.


Now – ?

It’s there, or it’s nearly there, or perhaps you’re not quite at all there yet, and so sure, there’s still more to strive for (always!), but yet something is different now …

It’s hard to put a finger on …

You can’t QUITE figure out, what IS that weird feeling?


That’s right.




That finally, and fully, even though there is still SO much yet to come, you can hand on your heart say you KNOW you’re on track.

You feel … safe.

You feel … sure.

You feel … certain.

It’s … exactly what you always longed for and spent LITERALLY DECADES WORKING TOWARDS.

It’s … brilliant …?

Let’s be honest now:

It’s slightly motherfucking disturbing, is what it is!

lolololol, of COURSE you would be the one who gets everything she wants and then feels unsettled, lost, adrift – ‘if I have everything I always wanted and knew was meant to be … if I now have CERTAINTY and absolute faith even about the things I do NOT yet have … then WHO THE FUCK AM I MEANT TO BE NOW, AND WHAT DO I DOOOOOO?’

It’s a conundrum.

Is what it is.

It’s DEFINITELY scary.

After all, you’ve KINDA BEEN HERE BEFORE, and what happened, well – !

What happened was SABOTAGE.


Crash it down!
Crash it further!

Oh yes.

I am familiar with the ego and the RUSH of being able to do that!

I did THAT shit for years too!

But eventually I guess I just got TIRED of the same old pattern, like, really? You gonna keep on running that script, ooooo-kay.

And I decided –


Done with that.

Gon’ get rich and hot and alllllll the way fulfilled now, in every area!

And then?

Well then, which is NOW, I did it!

And found myself afloat, as the post is telling you. Oh, you thought I was talking about you? Hahahah – it’s ALWAYS ABOUT ME BABY. This is The Katrina Ruth Show, didn’t you know?!

And here is what I realised, this morning, as I dived into this in my morning practice, my beautiful gold leaf journal the vessel to allow the truth to pour forth.

What I REALISED, was that now it’s time to ALLOW.

There is nothing else for me to do, actually there never was anything else for me to do, it was always just about being.

I’m there.

I am.

It is done.

But it sure as fuck ain’t finished, and so from here?

Deeper into me, deeper into being.

And now time to ALLOW, that next level wealth, fame, deep deep love, fun, adventure, madness, mayhem, all of it!

Before –

I didn’t allow –

Even though I did ALL the work –

Because I didn’t know who I would or could be if I had.

Now, I am safe to allow.

I am READY to allow.

And perhaps for the first time ever I realise, that oh – !

How … startling!

All of the things I’ve been working like a DERVISH at doing all this time, which I thought I was doing to get a result, I am ACTUALLY JUST DOING BECAUSE THAT’S WHO I AM MEANT TO BE.

I was born to serve.

I was born to create.

I was born to POUR FORTH.

But for years I did it ’cause I thought I had to, to keep my head above water …

And once I got myself to ‘free’, I felt so worried, what would I now strive for, what would my adrenalin rush BEEEEE? Maybe I should ruin the whole thing, just so I got something to start again with!

Maybe you can relate? 

Do you know what it is?

Do you know what you’re missing?

Do you know what I realised?


I now get to remember who I was always here to be.

And just,



And actually,

That was the whole point of the whole point the whole time.

The purpose of purpose is purpose.

The art is to unleash purely for the arts sake.

The message is just about the message.

And the reason to be you?

Is to be motherfucking you.

And actually that is enough,

More than,

And will fill you up and excite you,

More than.

Stop trying so damn hard to find shit to excite and thrill you.

You were born with the blueprint baby.

So today –





And also?


Don’t forget –

Life is Now. Press Play.

Kat x


Fuck the system; screw the rules.
Won’t do what they told me.
Too much.

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”



Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,


And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,



Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.


With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –


Starting January 18th!


The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –


For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:



All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.


Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.