Success Mindset

Are You Making it Unnecessarily Tough to Succeed?


There’s no rule, you know, that says you have to push shit up a hill for years in order to be successful. Or even for months.

Success is relative of course, and it stands to reason that the longer you keep at it; this process of creating your dream life, the more likely you are to succeed it and to continually better your vision and succeed again.

But really?

Most people make it WAY tougher than they need to. I don’t mean you don’t have to work hard to create your dreams ’cause you definitely DO and in fact a good way to fail fast is to assume you can have the dream 2-hour workday doing ONLY what you love before you’ve done all the stuff that comes before that. (I.e. building the foundations!)


Seriously? If you’re spending your time and energy day after day after bloody day doing stuff that just plain SUCKS or you simply wish you weren’t doing? You gotta get a better plan. Not least because you’re unlikely to keep on keeping on if you’re not getting enjoyment out of your work.

And the truth is that ‘getting things done’ aside a lot of the stuff that IS consuming your every fiber is totally unnecessary!

Like comparing yourself and your work to everyone else out there, then adding new things on to your list that you know you will totally never do but yet you spend time researching them, maybe spend money on a course about it so you can learn how to do it, you let it hang over your for days, weeks maybe MONTHS and basically just send a helluva lot of energy to something that YOU never really decided you wanted or needed in the first place.

Ever done that?

How ’bout this one –

This usually happens when you’re underway with creating something that is actually going to grow your biz. Like maybe you’re putting together the beginnings of your signature program, or your book. You’re on track finally to doing something that will pay off financially and even create passive income down the track.

So naturally you decide this is a great time to – OOH! Bright shiny object! New idea! Oh my GOD – look what she’s doing! I should do that! I’m GOING to do that! I’m going to do it now! I’ll finish that course thing-y later …

Or this. (And this is the WORST) –

You have some success with something, maybe a BIG success. Something that brings in some serious cashola, helps people, and allows you to share your gifts. And then –

Whether or not you recognise it as such or not, you freak the fuck out. You’re not good enough to play at this level! You’re not worthy. You shouldn’t be charging that much, receiving that much. Somebody’s going to find out you’re ONLY HUMAN and not in fact a super person who knows everything. So you stop doing the thing, or find a way to sabotage it. Maybe you should do another FREEBIE instead! Or at least a bunch of free stuff. You really should just help people for low or no cost anyway. (Of course you know that’s not true and you shouldn’t but yet you continue to be nice and answer people’s questions or boundary-crossing private messages anyway). Which leads me to –

The Please Like Me Syndrome

You know what your gifts are. You know where your time is best spent. You know what MATTERS most to you and what you love to do.

And so you delibaretely and consistently ignore that stuff and instead deal with everybody else’s needs and problems before your own. If by chance you run out of THAT stuff (ha!) you avoid doing the stuff you reall wanna do, the stuff you really NEED to do, by making up new things to do in your business that actually don’t need to be done at all or even to exist but yet you convince yourself they’re a MUST.

And if all else fails there is this –

The Overwhelm Approach

You create new tasks out of nothing. You’re a genius at it! You read everything, watch everything, join as much stuff as you can and also spend plenty of time on email, social media, and list re-organisation. This ensures you are always busy, always under the pump, always feeling like you’re DOING SOMETHING but yet really you’re doing nothing. And you know it. And by continuing to give in to it (and to all of the above) you are once again ensuring that business IS tough.

That you struggle to get ahead.

That you sweat blood and tears for every damn cent you make, and God forbid you should be able to make money off something you ALREADY MADE MONEY OFF ONCE.

So. Here’s what we need to do beautiful.


Just stop, yeah?

Because really – it doesn’t have to be this TOUGH. Yes business is hard work. But do the hard work that WORKS not all the sabotaging crap that you’ve been spending so much time on.

First. Decide where you most want to spend your time. Writing? Writing what? Creating? Creating what? Teaching? Yeah – what?

Next – have you already made money from this cool stuff you love to do? Can you keep doing so? Can you automate it? Do it TODAY.

Or – if you haven’t yet made money from your natural gifts and stuff you love then GET THE FRICK OFF FACEBOOK AND SHUT DOWN YOUR TO-DO LIST and CREATE that damn program. Do. Not. Stop. Until. It’s. Done. HINT: sell it first. Even to one person. That way you’re bound to create it.

And finally. Remember that it’s okay to be successful doing what you love. You don’t have to prove yourself again and again and again and AGAIN. You’re allowed to make money from doing stuff you love. And if you’re going to spend 3 or 4 hours a day worrying about what you should be doing and making half-assed attempts to do or learn something new then why not take that time and use it for something that actually moves you ahead. YES all that ‘stuff’ can help. But NO you cannot do it all and also there’s no point making headway on 6 million ideas or projects at once!

What will have the greatest impact today in bringing new leads into your biz? DO IT.

What will have the greatest impact today in bringing more money into your biz? DO IT.

What do you ‘need’ to do today to be aligned to who YOU want to be? DO IT.


Success is hard work. But it doesn’t have to be constant overwhelm, confusion and relentless shit-shoveling. Get used to putting first things first and you WILL succeed.

But most of all remember –

Life is Now. Press Play.





A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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  1. Kat I loved this so much! I’ve been thinking a lot about the balance between hard work & ease lately. Hustling without loosing your mind. Or, like you said, creating stupid things to add to your list even tough they don’t really matter! I’m SO guilty of that. But I’m definitely going through this post in my journal this morning and writing out how I can hustle but do it smartly! I’m going for the simple things that’ll actually make a huge impact in my business(es). Thanks love!

    1. Kat says:

      Awesome Ashlee! So easy to get caught up in all that stuff and so important to step down from it!

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