Live Your Passion


People who make a lot of money, and who do so in a way where it flows easily, they have so much space and time, they can just sit around all day doing what they want, are lazy, boring, predictable, not relatable, and fake.

They don’t work hard enough.

Hard work is what is admirable and impressive.

Overcoming, striving, pushing, nearly DYING on the floor, having it look like you’re not gonna make it, OMG, you can’t you can’t you can’t and then you DO –

that’s what is badass.

Sitting around living the high life while laughing gaily and just having money flow in, gah, that’s SO boring. SO not something to respect. So not interesting, either!

Where is the VIBE? Where is the DRIVE? Where is the lit up on fire passion and fuck yesery of that person? Where is the back against the wall show me what you’re MADE of?

That’s what I’m here for. The never say die warriors who WANT that push, they LOVE that push, they wanna feel the burn and BE the mofo burn.

And if they make a lot of money because they show up with such fervour, well, of course. They should. But make it because they figured out how to sit around and let it flood in while they while away their life being fancy?

Kill me now.

Nothin’ to respect or desire or aspire towards there!

These are some of the beliefs. Some of the long-set and absolutely STILL true inside of me beliefs. Which I have danced with, fought with at times, tried to override, and ultimately learned to roll with, when it comes to my own money stuff.

Yes. I am Katrina Ruth, I’m a self-made many times over multi-millionaire with a now nearly double 8-figure income online business, and I STILL struggle with the idea of being ‘really at the top’ because the flat out truth, when I dig into it, is that I don’t respect tons of money excess when it comes hand in hand with sitting around all chill vibes.

I’ve gone back and forth on this a million times. I have figured out how to grow THROUGH it. But fundamentally – I still feel this way. I allow myself to make money, a lot of money, SO LONG AS I CAN SEE THE EFFORT. The push. Show me the burn!

This is how I feel in every area of life. I don’t have any respect in, or interesting in modeling results of, people who attain a hot body without working their butt off. Or a relationship of amazing next level wow without having first gone through some shit and DEMONSTRATED their shit. And when it comes to the money game –

I absolutely have held myself back from further growth because something about the idea of ENDLESS expansive wealth and no NEED to push, to dig in, to pull magic out of your ass because that is what you DO,

just bores me to tears. Worse than that, I have a disdain for it. I just don’t feel the soul in it. The heart of it. The point of it!

I feel at my best and most powerful and most happy and most free and most me when my back is against the wall. When I don’t know if I can and then I do. When it looks like I’m down for the count and then I rise like a phoenix from the ashes just spit-firing gold dust all over everyone. I most respect and am turned on by those who also show up this way. The overcomers. The FIGHTERS. The DRIVEN ones whose very core is to put themselves in situations of recklessness, or crazy adventure, or an impossible situation, that they then PREVAIL over and it’s OMG amazing.

THAT is what I respect. Am turned on by. Can’t live without. And won’t.

So when I’ve tried, in the past, to code in new beliefs like “I can be at the top, and have SO much money excess time and space and I respect and am inspired by people like that”,

I want to vomit in my mouth. I just don’t believe it. And, what’s more – I don’t WANT to believe it.

So what to do then? If you’re a fellow natural born driven one? A can’t stop won’t stop back against the wall kinda badass who wants the burn JUST FOR THE BURN? And if, like how I used to do, you’ve spent years GETTING said burn from being highly unstable with money and business or life stability, WHAT TO DO?

Well, let’s break it down –

I feel proud of and most IN myself when I am working. Lit up. Creating. Pulling out from WITHIN me. I don’t mean at the cost of other areas of my life. Never that. I used to do that, way back before I understood how to roll with these parts of me in a HEALTHY way. But now, for a very long time, nope. I am in crazy integrity in all the areas of my life. Values before everything. So it’s not that I’m talking about a ‘lot’ of work per se. I’m talking simply about DOING the work. The work your soul knows you must. And for me … and perhaps this is you also … the work of my soul is NEVER FUCKING EVER GONNA BE LARGELY SITTING AROUND WITH EVER ELEVATED RECEIVING BUT NO GRITTY MAGIC MAKING AND CREATING.

It’s just not.

I love love LOVE the grit. The raw. The DIRTY. And you can bet your bottom dollar I’m not trying to talk myself or anyone else out of back against the wall will I won’t I vibes. Like an adventure race athlete, I CHOOSE to put myself in those situations. I would never choose not to.


It IS possible to separate. Let’s just put it really fucking simply:

Attach the dopamine hit and the need and want to be purposeful and in lit up and in overcoming ‘will I won’t I I’m gonna die and then I DO’ vibes to something BEYOND your business and money shit. Or whichever other shit you keep on messing with because you haven’t yet learned how to fuel YOUR true needs in a way where you also get to be in TRUE expansion.

But don’t make the need and want for dopamine, for chaos, for craziness, for overcoming, for STRIVE, for the BURN, bad or wrong.

It is not wrong. We are just different, you and I, from the other entrepreneurs. We need the drive. We need the push. We need the burn. WE ARE DIFFERENT. This is not speculation. This is genetic and neurological and all the physiological and real things FACT.

You can’t opt out of that part of you. And why would you want to? It’s why those who are like us are the ones who regularly create invent and change the impossible, and then casually continue on with our coffee and our day. The world needs us! And God knows WE need us to be us.

So if there is something that you know holds you back .. from truly getting to the ‘top’ … because so much of the ‘top’ in the coaching industry looks so … relaxed … chill … unimpressive as far as IS THAT PERSON LIVING IN THE TURNED ON VIBE OF THE FIRE OF THEIR CORE … just realise this:

you’re probably trying to compare yourself with people who are not like you. They may have OH so many admirable traits. Be wonderful people. Truly in integrity for THEM! But if you are someone who has that unquenchable fire within,

you need to give it permission to burn. And know that there is a REQUIREMENT to always be stoking that fire.

And? You need to stop attaching to the idea that the fire gets to be stoked by running your money all over the place in messy ways. Or crash banging your business again and again. Or your life!

You need to decide:

I get to have a HUGE excess of money. Of space. Of time. And have money / space / time / etc just show up for me. Firstly I DID and will have done the work for that. As is generally the case with the people who are ‘there’! They did work their butt off! It’s just that some of them genuinely aspired to the chill life.

That’s not you. It’s not me. It’s not, in my estimation, about 1% of the SO called 1% within 1% ers. Even within the so called ‘different’ crowd, there is a smaller percentage who just need and want to be turned on by creating.

REALISE YOU CAN FEED THAT FIRE ONCE YOU GET TO THERE. Once you get to the place you’ve been resisting because deep down you’re scared if you were there it would mean your life is boring and purposeless, and there’s nothing to respect about not being IN it! Realise you can choose to be there AND you can choose that YOUR vibe, when you’re rolling around in your spare millions, will STILL be to go do some crazy ass will I won’t I maybe I’m gonna die and then I RISE,

sort of adventure.

Because that is you doing you. And you get to do it BECAUSE YOU GET TO DO IT. You don’t have to only get it in exchange for fighting with your next level of money or business or life success. Cut those cords now. Snip snip.

Here’s the thing:

you get to choose how it looks when you’re at the top. YOUR top. I spent years getting my head all confused by the fact that deep down I didn’t want to be at the ‘top’ I most commonly saw. I might click like or love on it. Recognise the ‘wow’ of it in some way. But deep down I looked down on it. Not for that person though. For ME.

In the end, I broke through because I realised I just need to do what I want to do for me. And that I could design how it looked once there. Same is true for you.

Now if that ain’t a mofo revelation to start your day off, I don’t know what is.

Just imagine – who would YOU wanna be if you had $100 million locked in and loaded? Me, I’d be this. Creating. Back against the wall vibes on new projects, or adventures, or random side businesses I started up. Or just on how I want my day to be!

I’m just never going to want to sit around enjoying the chill life unless I freakin’ sweat for it first, and I mean daily. That might be for 20 minutes, like pouring out this blog before I go lay by the pool at the stunning hotel I’m at. It might be the entire day or week. Or it might be in little bits and pieces through the day. But it’s ALWAYS going to be there. At the end of the day, I don’t look for the freakin’ fire I AM the fire and when I act like anything else?

I die away.