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Business Mindset


I know you’re scared you might not be good enough, and that if you fully shined your light the world would mock or scorn you, or simply ignore, but I want you to know:

You have permission, still, to be seen, go big, shine your light, FULLY, and be hot as fuck as well.

I know that when you really LOOK at why you continually handcuff yourself AND your art, hold yourself back, play where it’s safe and you already KNOW how to show up, stay in the space where you’ve PROVEN yourself, there’s a voice inside of you questioning whether what YOU have to say or share could ever get you to where you dream of, but I want you to know:

You have permission, in spite of this, to be seen, go big, SPEAK your God damn truth, do it to the WORLD, as well, not just this one tiny pocket, shine your light so bright it nearly BLINDS, and feel and look fucking amazing, too.

I know that when you look within –

And you lean INTO the fear

And you remove emotion or drama and simply get CURIOUS about how it is that you’ve STILL NOT GONE ALL IN, the best you can come up with?

Is fear.

That maybe you don’t have what it takes.
Maybe you can’t do it your WAY.
Maybe it will be too much work and too hard and it’s SCARY, and besides – !

You’re probably not cool enough, either.

I know.
I know.

And fear is a real thing; I’m not saying it’s not, but also, there is this:

None of these reasons are valid, really, to not chase after your dreams.

Are they?

They’re not.
And yep.
You already knew that.

Sometimes I think you … and when I say you I mostly mean me … you WANT there to be a valid reason.




Well – too bad! It doesn’t exist. You damn straight KNOW you have what it takes, and you also know that if you can see it INSIDE of you that not only means it’s possible, but also that you MUST.

God doesn’t give you a dream
You can’t fulfil
And by the way –
What you can SEE inside of you, when you journal and vision, and look, into what can BE, is not only what God has granted as POSSIBLE or ‘allowed’ for you (yes, you’re allowed, you HAVE permission!), but also –

It’s your motherfucking mission baby.

You didn’t COME here to be flesh and bones and then die.

You didn’t COME here to raise a family, get a great house and car, be a good person, then die.

You didn’t COME here to impact on a small scale, either.

All of these things are all well and good.

None of these things are the reason YOU were born, although sure – they might form part of it. (Except for the small scale thing).

You know what you came here for.
You know what you came here for.
You KNOW what you came here for.

You KNOW your fucking purpose, don’t TELL me you don’t! Sure, you may think it should sound fancier than what it does … and yes you CONTINUE to question if you ARE enough for it, or if anybody wants YOU to do that | create like that | be that | for them.

But you still know.

And you know you’re not all in on it, not even close.

Day after day, you go to bed at night, and you DIDN’T press play.

You barely even tried.

You’ve created for yourself a life where you can be ‘successful’, even acclaimed, but the truth is – you’re hiding out. In a world which protects you. From putting yourself. Out there. Where it’s scary. Where you might fall. Where you may get knocked down, 1000 more times, before you finally move forward, even an inch.

And I wonder –

When did you become this scared person? When did you decide you were going to stay in the BUBBLE? When did you stop being DARING and CRAZY and BRAVE?

What happened to you, to cause you, to be so, well –


– ?

It’s so easy, in this world, to APPEAR to be all in. It’s so easy to plant yourself IN a world where you DO look like the one who is ‘owning it’. It’s so EASY to avoid stepping into the world you know you’re MEANT to be in.

What if you’re not accepted?
What if you embarrass yourself?
What if they just don’t LIKE you?
What if your EVERY fear about not having ‘it’ is true?

Well –


And what if you never try?

What if another ONE FUCKING DAY even passes by and you STILL haven’t really TRIED?

Time is passing dear one.

The clock IS ticking.

You’re ALLOWING your bullshit to be BIGGER than your dreams.

And you’re BECOMING everything you SWORE you would not, would never, not you!

There’s still time.
You can change NOW, in this MOMENT.

But stop kidding yourself –

If you don’t –

That you ever –


You told the same story last week, last month, last year.

You believed yourself, too, at one point, that you’d change.

But the more you carry on the way you are –

The more your belief fades.

You’re boy who cried wolf-ing your own life.

And one day it really won’t matter whether or not you still believe you COULD –

Because it will simply be –

You didn’t.

Don’t forget –

Life is Now. Press Play.

Kat x


Fuck the system; screw the rules.
Won’t do what they told me.
Too much.

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”



Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,


And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,



Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.


With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –


Starting January 18th!


The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –


For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:



All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.


Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.