Business Mindset


I know you’re scared you might not be good enough, and that if you fully shined your light the world would mock or scorn you, or simply ignore, but I want you to know:

You have permission, still, to be seen, go big, shine your light, FULLY, and be hot as fuck as well.

I know that when you really LOOK at why you continually handcuff yourself AND your art, hold yourself back, play where it’s safe and you already KNOW how to show up, stay in the space where you’ve PROVEN yourself, there’s a voice inside of you questioning whether what YOU have to say or share could ever get you to where you dream of, but I want you to know:

You have permission, in spite of this, to be seen, go big, SPEAK your God damn truth, do it to the WORLD, as well, not just this one tiny pocket, shine your light so bright it nearly BLINDS, and feel and look fucking amazing, too.

I know that when you look within –

And you lean INTO the fear

And you remove emotion or drama and simply get CURIOUS about how it is that you’ve STILL NOT GONE ALL IN, the best you can come up with?

Is fear.

That maybe you don’t have what it takes.
Maybe you can’t do it your WAY.
Maybe it will be too much work and too hard and it’s SCARY, and besides – !

You’re probably not cool enough, either.

I know.
I know.

And fear is a real thing; I’m not saying it’s not, but also, there is this:

None of these reasons are valid, really, to not chase after your dreams.

Are they?

They’re not.
And yep.
You already knew that.

Sometimes I think you … and when I say you I mostly mean me … you WANT there to be a valid reason.




Well – too bad! It doesn’t exist. You damn straight KNOW you have what it takes, and you also know that if you can see it INSIDE of you that not only means it’s possible, but also that you MUST.

God doesn’t give you a dream
You can’t fulfil
And by the way –
What you can SEE inside of you, when you journal and vision, and look, into what can BE, is not only what God has granted as POSSIBLE or ‘allowed’ for you (yes, you’re allowed, you HAVE permission!), but also –

It’s your motherfucking mission baby.

You didn’t COME here to be flesh and bones and then die.

You didn’t COME here to raise a family, get a great house and car, be a good person, then die.

You didn’t COME here to impact on a small scale, either.

All of these things are all well and good.

None of these things are the reason YOU were born, although sure – they might form part of it. (Except for the small scale thing).

You know what you came here for.
You know what you came here for.
You KNOW what you came here for.

You KNOW your fucking purpose, don’t TELL me you don’t! Sure, you may think it should sound fancier than what it does … and yes you CONTINUE to question if you ARE enough for it, or if anybody wants YOU to do that | create like that | be that | for them.

But you still know.

And you know you’re not all in on it, not even close.

Day after day, you go to bed at night, and you DIDN’T press play.

You barely even tried.

You’ve created for yourself a life where you can be ‘successful’, even acclaimed, but the truth is – you’re hiding out. In a world which protects you. From putting yourself. Out there. Where it’s scary. Where you might fall. Where you may get knocked down, 1000 more times, before you finally move forward, even an inch.

And I wonder –

When did you become this scared person? When did you decide you were going to stay in the BUBBLE? When did you stop being DARING and CRAZY and BRAVE?

What happened to you, to cause you, to be so, well –


– ?

It’s so easy, in this world, to APPEAR to be all in. It’s so easy to plant yourself IN a world where you DO look like the one who is ‘owning it’. It’s so EASY to avoid stepping into the world you know you’re MEANT to be in.

What if you’re not accepted?
What if you embarrass yourself?
What if they just don’t LIKE you?
What if your EVERY fear about not having ‘it’ is true?

Well –


And what if you never try?

What if another ONE FUCKING DAY even passes by and you STILL haven’t really TRIED?

Time is passing dear one.

The clock IS ticking.

You’re ALLOWING your bullshit to be BIGGER than your dreams.

And you’re BECOMING everything you SWORE you would not, would never, not you!

There’s still time.
You can change NOW, in this MOMENT.

But stop kidding yourself –

If you don’t –

That you ever –


You told the same story last week, last month, last year.

You believed yourself, too, at one point, that you’d change.

But the more you carry on the way you are –

The more your belief fades.

You’re boy who cried wolf-ing your own life.

And one day it really won’t matter whether or not you still believe you COULD –

Because it will simply be –

You didn’t.

Remember –

Life is Now. Press Play.



Don’t forget –

Life is Now. Press Play.

Kat x


Programmed to Upgrade is happening gorgeous, and WHOOOOO MAMA is this the work that works.

25 days, you and me, 1:1, to quantum leap like you’ve NEVER leapt before.

This will be intense …

And a lil bit scary. But buckle up, because you KNOW you’re ready for it.

SO fucking ready 😉

Programmed to UPGRADE!

25 Days, 1:1, with Katrina Ruth, to SCREW the Rules, SCREW the Norm, Go So Damn Extra, So Freaking Hot, So Fully SEEN, and Snap Your Future Into the Now So Damn Fast It’d Make Your Head Spin … even as you nod in certainty that of COURSE, this is what was ALWAYS supposed to be ..

Places are already filling, and we begin next week. If you know it’s time to say yes to MAGIC, and creating your reality from the supernatural, and you’re SO ready to drop the paradigm of always having to DO (and yet still not be there!) then message me now.

I’ll get you the full overview, and talk personally with you about whether or not it’s for you.

To the supernatural baby, and beyond …



As of today, I’m opening up the doors to my Inner Circle, my private client mastermind.

This is THE most badass high level mastermind in the world for women who want it all – and are prepared to do what it takes to get it! Really what we’re talking about is being prepared to be the PERSON.

And that’s what I do. I help you remember ALL that you were, and then become it. ALL Of it.

This is my highest level private mentoring circle. The exact place where I have personally mentored dozens of this industry’s most elite female entrepreneurs to break income barriers ranging from 10k months to multiple 7 FIGURE months, and everything in between. But more importantly than that – to become who and what they always were.

But know that this is not only (obviously) not just for the masses, this is also not just for someone who can afford to invest in a high level private coach. Being willing to throw money down is something which has absolutely zero correlation to being somebody who has what it takes to TRULY go next level as a leader.

If anything, in this industry, investing in a high level coach such as myself, is a rite of passage which veers just a little too much on the side of ‘trend’. It’s become something which ‘everybody does’, almost as a way of proving they play business and life a certain way.

Maybe even of trying to prove it to themselves.

Here is the reality which those who I am truly here to personally mentor and lead KNOW, the reality which my clients and all women like me as well as of course me personally have ALWAYS known:


We are simply, smarter, faster, and have more presence. We can do more in our minds before breakfast than what most people can do in a freakin’ WEEK, a month, a year.

We are not basic ass coaches trying to heave ho our way up a few extra thou a month.

We are the ones who have ALWAYS known we are 1% within the 1% within the 1% in terms of how we think, create, operate, how and WHAT we are tapped in too.

This is not arrogance, this is fact.

And there has NEVER been any question but that we will go all the way.

My clients are high level badasses who do the work, who have a proven track record BEFORE coming to me, and a BEING-ness which unquestionably separates them from the rest. They don’t come to me to save them or lean down and hold my hand out so they can clamber up. They come because they are, quite simply, ready to go to the next level, already absolutely on their WAY there, and see in me something which they recognise because it is in them.

That ‘can’t stop won’t stop’ fire, and a level of ‘unapologeticness’ which, when truly understood and applied, can literally be the difference between 5-figure or low 6-figure and 7 or multi-7-figure entrepreneur.

So if you know who you are and it is THAT –

And you feel certain that you are ALREADY well on your way to to precisely where you’re meant to be, but that being in MY energy could help you to drop in and get there even faster, and that with a couple of simple tweaks your current revenue could be doubling, tripling, heck QUADRUPLING and beyond in months, as it has done with numerous of my clients previously, well then –

PM me here and we’ll see if it’s a fit. I’m excited to talk to you, and maybe – do biz and life with you.

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