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When I question myself, wander away from who I am and what the deepest part of me knows to be true, the path I most often seem to travel is the one of chasing impressive.






Have you ever noticed how, whenever you deviate from you, the thing that ‘gets’ you, hooks you with its talons and convinces you that you really really truly, no really, should be doing ‘such and such’, is the thing you have the greatest insecurity about?

Maybe your deep fear is not being professional …

Maybe it’s not being respected … liked …

Maybe it’s being ‘cast out’, not like the others, not accepted … (if you’re a self-proclaimed rebel, it may or may not astonish you to know that this is one of the MOST common traits of being ‘one of us’!)

Maybe your fear is not being a ‘proper woman’, ‘proper man’, ‘proper human’, ‘proper entrepreneur’, ‘proper Mum’, etc.

For me mine has to do with not being taken seriously. You could wrap that up in a pretty gold box with not being proper, not being grown-up, not being like the others, not fundamentally being enough, tie a bow around it all and call this particular piece of art ‘May Not Be Worthy to Exist’, and you’d have a pretty great representation of Things Which Sway Katrina Ruth Off Path.

Never mind me though, let’s talk about your insecurities; the things that halt your journey deeper into YOU. Fun!


I can continue my rambles about ME and you’ll take what you need for THEE.

And here is what I think.

I chase impressive when I forget that trust is a choice.

I chase impressive when I am seduced by an idea of ‘if I do or be such and such, then such and such person or entity will approve me’. Such and such person or entity generally being some one / some group of ones who I have appointed as, you guessed it – !

Proper, and right, and to be taken seriously.

So therefore their approval will obviously make ME so! Is how my curious thinking at these times goes.

The one thing these people or groups of people have in common is typically that they are NOT LIKE ME. On a core level, I mean. They are people or entities who love structure. Systems. And working to a plan.

Me, I love HAVING systems and structure in place. I do NOT love creating ’em, or working to a plan, or indeed doing anything aside from making it up as I go. Following the art and the flow. Yet, my 8-figure ‘built from random’ company has plenty of structure and systems! How so??

The systems, discipline, structure, ALWAYS came FROM the art. You look back, through the mess and the yes and the flinging against wall, and you realise, aha – ! Look at that over there. I GUESS THAT’S HOW I DO THINGS. So you roll with it for a little bit. Or a lot. Or until it no longer inspires you.

And that’s the thing. INSPIRATION. In-spire. To breath in. Expand. When you IN-SPIRE, what happens? You expand. You become MORE of you.

When I chase impressive, it is devoid of soul. I feel … impressed. Awed, maybe. Fascinated, perhaps. In admiration of the clear work and effort and attention and also yes creation. But IN-SPIRED, expanded, made more of me?


The truth is I feel EX-PIRED. Contracted. Heavied. Less of me.

But when I am in questioning mode … wondering if trust IS in fact the vibe here, if I can trust myself to trust myself, if I am ‘in resistance’ or ‘sabotage’, and therefore SHOULD go against my natural instinct, because hey – ! What got me here won’t get me there – !

I am drawn to impressive. To serious. To proper. To organised. Etc.

How about you? What DRAWS you and appears to speak to you and guide and even save you when you are letting fear or ‘what if I never’ be the magnet?

It’s so easy to tell yourself that ‘such and such’ MUST for you, or you wouldn’t be drawn to it, thinking about it, telling yourself you must knuckle down and get to it.

But if fear is the magnet …

how can this POSSIBLY make sense?!


what would you be drawn to if trust were the magnet?

What would IN-SPIRE you?

FILL you with air?


if it’s ex-piring you breath by breath there should be no mofo conversation around whether it is maybe-for-you-after-all-and-you-just-gotta-push-through.

What’chu pushing through againts, refusal to be you?

Remember –

Life is Now. Press Play! 

Kat x


I’ve created a place. A revolution of sorts. A HUB OF BADASSERY.

A place for learning, training, strategy and getting sh*t done.

A place where women unite to act fast, think later, to do in a day what most do in a week, in a week what most do in a month, in a month what most do in a lifetime or not at all. It’s a place for driven, fast-thinking, creative and utterly utterly purpose-driven ‘do what it takes’ women entrepreneurs who know that in order to live the life they truly CRAVE they must be willing to press play NOW.

It’s my Rich Chick Mastermind, and right now I have re-opened the doors, just for a few days. You can come join us either month by month, or VIP your fine self and receive access (yes really!) to every course I’ve ever created. You’ll also receive thousands of dollars worth of bonuses, plus all my NEW live content either way. And to top it off? You’ll get to come meet all the other driven badasses who are out there changing the world. Falling in to who they always WERE,

and who they know they must be.

Come join us gorgeous. Say yes to the life you really want. Say yes to doing what it takes. Say yes to falling into YOU, and being damn proud of it. Say yes to no fucks given that it is ‘supposed’ to be such and such way. YOU KNOW HOW IT’S MEANT TO FEEL FOR YOU.

And you know that that is the way.

Come see what I made you,


Final few days to join x