Money Mindset


Without exception, every client and friend I have who makes any sort of impressive money on the Internet, a product of course of making any sort of impressive IMPACT on the Internet – and indeed, in people’s lives! – thinks of themselves as being interesting, fun and often funny, entertaining, of MASSIVE value, and basically just an all-round ‘essential’ in people’s lives.

Somebody who didn’t get it, doesn’t get us, is not one of us, or perhaps just an occasional fear-led version of yourself, might look at these sort of women, you know, the ones who REALLY lead and crush it, and think of them as being arrogant, cocky, ‘full of themselves’.

A triggered response to a woman who is owning it so fully as a leader would be to get caught up in irritation or disgust at how SILLY ‘she’ is, how over the top giggly or playful, how LAISSEZ-FAIRE, or just how damn sure of herself she is.

“Who the hell does she think she is?! She’s so ANNOYING! Does she think I really want to see her all over the place prancing and dancing about how damn great her life is!”

I remember a period back in about 2016 where I continually heard whispers of the fact that I was irritating people all over the world with how much I played with my jewellery on livestreams. “Does she really think I have time to watch her twist her necklace and talk about nothing?!”

Well I dunno girl (is what I thought), but clearly nobody is forcing you to watch and yet there you are still watching!

Here’s the thing, yeah?

I know so many amazing women (and men) who are INCREDIBLE leaders, game-changers, messengers, and who are, yep, truly ‘crushing it’ on income and impact, and ALL of them DEEPLY deeply believe in themselves and in the fact that not only is their message and work of value and of interest, but they themSELVES are of value and of interest.

Their very presence is a gift, they know this, and they are not ashamed to boldly and unapologetically draw on it in their marketing and indeed in their EXPECTATION of how life – people – money – everything – will respond to them.


Having personally privately mentored so many amazing female leaders in this industry for so long now (and also been one for so long now!) I’ve also seen that indeed each and every one of them is human as fuck.

(shocker … but really!)

Being human and all, this means that they have times when they question their value.
Their worth.
Their ‘right to be here, taking up space’.
Their right to have business being so easy, so flow.
Their right to shine brighter than others.
Whether it will all just at some point fall apart and THEN what?!
Whether their content is really making a difference, or IS different.
Whether they are doing enough.
Or simply whether or not they’re feeling it anymore!

Some sort of mix of these things is INEVITABLY going to be part of your journey, even if it’s just a passing thought which you push aside as you get back to showing up like you run the damn thing.

For most leaders, it will be more than passing thoughts though, for most there WILL be periods which linger, of doubt, of uncertainty, of boredom, and so on.

I have watched, in some cases, as people have let this stuff take over them. Lost their ‘vibe’, so to speak. And then gotten themselves stuck in an ever-deepending rut where it just seems to get harder and harder instead of easier and easier.

“What gives?! It’s supposed to get easier and BETTER over time?!”

Well, yes.

It should only ever be the better it gets, the better it gets and keeps on getting. Easier and more flow, too.


if you think that that is just an automatic outcome of you showing up, of time passing and your ‘entrepreneur age’ growing, or even of you doing the work, you’ve lost the plot girlfriend, and maybe never even had it.

As an online leader, a person with a personal brand, a messenger, flat out if you are not ALL IN on being excited by and interested in YOU, and FULLY believing in the extreme and massive and infinite and immeasurable value of your own work, and yes, also, JUST OF YOUR VERY PRESENCE, then no.

It will not get better, easier, more flow.

Just look around, there are TONS of entrepreneurs who’ve been doin’ this whole messenger thing for years and years and never ‘cracked it’.

The ones at the top believe in themselves, and boldly and also by the way REPEATEDLY stake and reaffirm their claim to BEING the top.

How they see it is very simply that they are the Queen / King and everybody knows it.

Where others worry about standing out, competing, staying on top of stuff, demonstrating that they are worthy of attention or money, the true leaders just laugh at such an idea.

They know they are different.
They know they are the top.
They know everybody is watching them / wants to learn from them or in some way be like them.
They KNOW THEIR DAMN PRESENCE IS A GIFT, and they own that shit with the same sort of matter-of-factness that they own their eye colour!


So how does that work with the whole ‘they are still human AF’ thing?

It’s very very simple:

They are not available for their human AF insecurities, doubts, natural ebbs and flows of energy, motivation, joie de vivre to impact their business, and they do not connect it to their value.

Their value IS.

It is not ‘dependant’ upon this or that or the other thing.

It simply IS.

They chose into this long ago.

And they live, breathe, exist accordingly.

They opted out of the story that maybe they are not interesting or exciting or soul-shifting or ‘whatever’ enough and they decided that just who they ARE is a gift.

This in turn gives them freedom to BE who they are, but all of it.

Do you see how this works?

You’d better!

I can tell you this for certain:

To make the money you know you’re meant to make, and have the impact with your work that you came here to do, you’re going to have to opt out of the story that you’re not interesting enough or of value enough.

This is a discipline.
It is a choice.
It is not something to ask ‘how’ about.
It is within your power to decide TODAY.

And if you did –

What would be different for you do you think?

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