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Money Mindset


Without exception, every client and friend I have who makes any sort of impressive money on the Internet, a product of course of making any sort of impressive IMPACT on the Internet – and indeed, in people’s lives! – thinks of themselves as being interesting, fun and often funny, entertaining, of MASSIVE value, and basically just an all-round ‘essential’ in people’s lives.

Somebody who didn’t get it, doesn’t get us, is not one of us, or perhaps just an occasional fear-led version of yourself, might look at these sort of women, you know, the ones who REALLY lead and crush it, and think of them as being arrogant, cocky, ‘full of themselves’.

A triggered response to a woman who is owning it so fully as a leader would be to get caught up in irritation or disgust at how SILLY ‘she’ is, how over the top giggly or playful, how LAISSEZ-FAIRE, or just how damn sure of herself she is.

“Who the hell does she think she is?! She’s so ANNOYING! Does she think I really want to see her all over the place prancing and dancing about how damn great her life is!”

I remember a period back in about 2016 where I continually heard whispers of the fact that I was irritating people all over the world with how much I played with my jewellery on livestreams. “Does she really think I have time to watch her twist her necklace and talk about nothing?!”

Well I dunno girl (is what I thought), but clearly nobody is forcing you to watch and yet there you are still watching!

Here’s the thing, yeah?

I know so many amazing women (and men) who are INCREDIBLE leaders, game-changers, messengers, and who are, yep, truly ‘crushing it’ on income and impact, and ALL of them DEEPLY deeply believe in themselves and in the fact that not only is their message and work of value and of interest, but they themSELVES are of value and of interest.

Their very presence is a gift, they know this, and they are not ashamed to boldly and unapologetically draw on it in their marketing and indeed in their EXPECTATION of how life – people – money – everything – will respond to them.


Having personally privately mentored so many amazing female leaders in this industry for so long now (and also been one for so long now!) I’ve also seen that indeed each and every one of them is human as fuck.

(shocker … but really!)

Being human and all, this means that they have times when they question their value.
Their worth.
Their ‘right to be here, taking up space’.
Their right to have business being so easy, so flow.
Their right to shine brighter than others.
Whether it will all just at some point fall apart and THEN what?!
Whether their content is really making a difference, or IS different.
Whether they are doing enough.
Or simply whether or not they’re feeling it anymore!

Some sort of mix of these things is INEVITABLY going to be part of your journey, even if it’s just a passing thought which you push aside as you get back to showing up like you run the damn thing.

For most leaders, it will be more than passing thoughts though, for most there WILL be periods which linger, of doubt, of uncertainty, of boredom, and so on.

I have watched, in some cases, as people have let this stuff take over them. Lost their ‘vibe’, so to speak. And then gotten themselves stuck in an ever-deepending rut where it just seems to get harder and harder instead of easier and easier.

“What gives?! It’s supposed to get easier and BETTER over time?!”

Well, yes.

It should only ever be the better it gets, the better it gets and keeps on getting. Easier and more flow, too.


if you think that that is just an automatic outcome of you showing up, of time passing and your ‘entrepreneur age’ growing, or even of you doing the work, you’ve lost the plot girlfriend, and maybe never even had it.

As an online leader, a person with a personal brand, a messenger, flat out if you are not ALL IN on being excited by and interested in YOU, and FULLY believing in the extreme and massive and infinite and immeasurable value of your own work, and yes, also, JUST OF YOUR VERY PRESENCE, then no.

It will not get better, easier, more flow.

Just look around, there are TONS of entrepreneurs who’ve been doin’ this whole messenger thing for years and years and never ‘cracked it’.

The ones at the top believe in themselves, and boldly and also by the way REPEATEDLY stake and reaffirm their claim to BEING the top.

How they see it is very simply that they are the Queen / King and everybody knows it.

Where others worry about standing out, competing, staying on top of stuff, demonstrating that they are worthy of attention or money, the true leaders just laugh at such an idea.

They know they are different.
They know they are the top.
They know everybody is watching them / wants to learn from them or in some way be like them.
They KNOW THEIR DAMN PRESENCE IS A GIFT, and they own that shit with the same sort of matter-of-factness that they own their eye colour!


So how does that work with the whole ‘they are still human AF’ thing?

It’s very very simple:

They are not available for their human AF insecurities, doubts, natural ebbs and flows of energy, motivation, joie de vivre to impact their business, and they do not connect it to their value.

Their value IS.

It is not ‘dependant’ upon this or that or the other thing.

It simply IS.

They chose into this long ago.

And they live, breathe, exist accordingly.

They opted out of the story that maybe they are not interesting or exciting or soul-shifting or ‘whatever’ enough and they decided that just who they ARE is a gift.

This in turn gives them freedom to BE who they are, but all of it.

Do you see how this works?

You’d better!

I can tell you this for certain:

To make the money you know you’re meant to make, and have the impact with your work that you came here to do, you’re going to have to opt out of the story that you’re not interesting enough or of value enough.

This is a discipline.
It is a choice.
It is not something to ask ‘how’ about.
It is within your power to decide TODAY.

And if you did –

What would be different for you do you think?

Don’t forget –

Life is Now. Press Play.

Kat x


Fuck the system; screw the rules.
Won’t do what they told me.
Too much.

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”



Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,


And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,



Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.


With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –


Starting January 18th!


The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –


For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:



All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.


Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.