By using, you consent to our use of cookies.

Money Mindset


Without exception, every client and friend I have who makes any sort of impressive money on the Internet, a product of course of making any sort of impressive IMPACT on the Internet – and indeed, in people’s lives! – thinks of themselves as being interesting, fun and often funny, entertaining, of MASSIVE value, and basically just an all-round ‘essential’ in people’s lives.

Somebody who didn’t get it, doesn’t get us, is not one of us, or perhaps just an occasional fear-led version of yourself, might look at these sort of women, you know, the ones who REALLY lead and crush it, and think of them as being arrogant, cocky, ‘full of themselves’.

A triggered response to a woman who is owning it so fully as a leader would be to get caught up in irritation or disgust at how SILLY ‘she’ is, how over the top giggly or playful, how LAISSEZ-FAIRE, or just how damn sure of herself she is.

“Who the hell does she think she is?! She’s so ANNOYING! Does she think I really want to see her all over the place prancing and dancing about how damn great her life is!”

I remember a period back in about 2016 where I continually heard whispers of the fact that I was irritating people all over the world with how much I played with my jewellery on livestreams. “Does she really think I have time to watch her twist her necklace and talk about nothing?!”

Well I dunno girl (is what I thought), but clearly nobody is forcing you to watch and yet there you are still watching!

Here’s the thing, yeah?

I know so many amazing women (and men) who are INCREDIBLE leaders, game-changers, messengers, and who are, yep, truly ‘crushing it’ on income and impact, and ALL of them DEEPLY deeply believe in themselves and in the fact that not only is their message and work of value and of interest, but they themSELVES are of value and of interest.

Their very presence is a gift, they know this, and they are not ashamed to boldly and unapologetically draw on it in their marketing and indeed in their EXPECTATION of how life – people – money – everything – will respond to them.


Having personally privately mentored so many amazing female leaders in this industry for so long now (and also been one for so long now!) I’ve also seen that indeed each and every one of them is human as fuck.

(shocker … but really!)

Being human and all, this means that they have times when they question their value.
Their worth.
Their ‘right to be here, taking up space’.
Their right to have business being so easy, so flow.
Their right to shine brighter than others.
Whether it will all just at some point fall apart and THEN what?!
Whether their content is really making a difference, or IS different.
Whether they are doing enough.
Or simply whether or not they’re feeling it anymore!

Some sort of mix of these things is INEVITABLY going to be part of your journey, even if it’s just a passing thought which you push aside as you get back to showing up like you run the damn thing.

For most leaders, it will be more than passing thoughts though, for most there WILL be periods which linger, of doubt, of uncertainty, of boredom, and so on.

I have watched, in some cases, as people have let this stuff take over them. Lost their ‘vibe’, so to speak. And then gotten themselves stuck in an ever-deepending rut where it just seems to get harder and harder instead of easier and easier.

“What gives?! It’s supposed to get easier and BETTER over time?!”

Well, yes.

It should only ever be the better it gets, the better it gets and keeps on getting. Easier and more flow, too.


if you think that that is just an automatic outcome of you showing up, of time passing and your ‘entrepreneur age’ growing, or even of you doing the work, you’ve lost the plot girlfriend, and maybe never even had it.

As an online leader, a person with a personal brand, a messenger, flat out if you are not ALL IN on being excited by and interested in YOU, and FULLY believing in the extreme and massive and infinite and immeasurable value of your own work, and yes, also, JUST OF YOUR VERY PRESENCE, then no.

It will not get better, easier, more flow.

Just look around, there are TONS of entrepreneurs who’ve been doin’ this whole messenger thing for years and years and never ‘cracked it’.

The ones at the top believe in themselves, and boldly and also by the way REPEATEDLY stake and reaffirm their claim to BEING the top.

How they see it is very simply that they are the Queen / King and everybody knows it.

Where others worry about standing out, competing, staying on top of stuff, demonstrating that they are worthy of attention or money, the true leaders just laugh at such an idea.

They know they are different.
They know they are the top.
They know everybody is watching them / wants to learn from them or in some way be like them.
They KNOW THEIR DAMN PRESENCE IS A GIFT, and they own that shit with the same sort of matter-of-factness that they own their eye colour!


So how does that work with the whole ‘they are still human AF’ thing?

It’s very very simple:

They are not available for their human AF insecurities, doubts, natural ebbs and flows of energy, motivation, joie de vivre to impact their business, and they do not connect it to their value.

Their value IS.

It is not ‘dependant’ upon this or that or the other thing.

It simply IS.

They chose into this long ago.

And they live, breathe, exist accordingly.

They opted out of the story that maybe they are not interesting or exciting or soul-shifting or ‘whatever’ enough and they decided that just who they ARE is a gift.

This in turn gives them freedom to BE who they are, but all of it.

Do you see how this works?

You’d better!

I can tell you this for certain:

To make the money you know you’re meant to make, and have the impact with your work that you came here to do, you’re going to have to opt out of the story that you’re not interesting enough or of value enough.

This is a discipline.
It is a choice.
It is not something to ask ‘how’ about.
It is within your power to decide TODAY.

And if you did –

What would be different for you do you think?

Don’t forget –

Life is Now. Press Play.

Kat x


It’s time to say yes to the fun and shenaniganery and unbelievable freaking FLOW yes power of accessing all of you.

Of ACTIVATING the next level version of you who you KNOW you’re already meant to be.

Soul Shifts & Money Making Online is HERE!

For the Crazy Ones Who Are Ready to Go All In On Soul, the Abundant AF Way

Women and men who know they were born to make millions, impact millions, and even change the world. Women and men who know they can HAVE IT ALL.

Leaders who are the crazy ones. Messengers who are the change-makers. The ones on the edges, and hell yeah wanting to stay there, so they can quickly, quickly, slip away –

When needed –

And back to their own world.

If that’s you, you know it, because somewhere in the world inside your head –

You found me

And this community

Of crazy as all get out leaders

Who would do anything to get away from everyone

And everything to band together, when we find each other

And if that IS you, and even though you’ve no idea yet what your soul is saying yes to you still feel and know that it IS,

Then let me tell you:

It’s time, quite simply, to drop back into you,

and to understand and also LIVE by the truth that everything you’ve for so long now been holding at arms length,

the money, the business, the flow yes you life, yes ALL of it,

comes from that place.

It’s time –

for SOUL SHIFTS & MONEY MAKIN’ ONLINE, with Katrina Ruth!

19 Days with 8-Figure CEO Katrina Ruth to Unlock the Deepest Core of You, and Explode it Forth Onto the World, in a Way That Makes All the Monies and ALL the Impact, Now.

We begin, Friday August 14!

  • Daily deep dive training module on a particular topic of Soul Shifting & Money Makin’ (details below)
  • Daily workbooks to take you further on what you heard and saw and learned and were FLICK switched on
  • Daily journal exercises to excavate your soul ALL the way down and out and remembered to where it should be
  • Daily implementation suggestions and asskickery for your biz and money and life!

As with anything, your decision should be based around your commitment to NOW become who you know you’re meant to be … to ‘fuck the how’ … to trust and have faith that when you let go, choose to surrender and trust, and let me hold that space for you and also of course lead and guide you … rather than on idea that everything has to be mapped out or considered in advance.

Your soul knows the way.
And always has.
And I am literally the best person in the world at helping you to connect in to that, with certainty.

I know you’ve always known that you have a calling –

And that you were born for more –

You have FELT things, deep inside of you, maybe since before time even began, and over time the whispers just get stronger, telling you –

It’s time

it’s time

it’s motherfucking TIME

to step up, to be all that you came here to be, to break COMPLETELY free from normal, to do something EXTRAORDINARY, to FULLY shine your light, and yes, also, of course –

to make a FUCKLOAD of money doing so, impacting ultimately MILLIONS of people with your work, and truly unleashing something powerful, beyond what even YOU can imagine …

and to go to bed every damn night KNOWING you were all of you.

Decide What You Know You Must. It’s Time. And the NEXT LEVEL IS AVAILABLE FOR YOU.

Join me here: