THE BRAND IS YOU. THE BRAND IS YOU. THE BRAND IS YOU
The stuff that’s inside of you is not going to go away you know.
This desire, this drive, this KNOWING that you’re called to do something great.
And this thing about how you just know that (really?) it’s all already there inside of you, and there’s actually nothing else you need to know or learn or prepare?
THAT IS REAL.
The thing you have to realise, is that not many people feel this way. This need for more … this awareness OF more …this never-ending relentless PUSH that you can’t turn off no matter how much you try (not that you’d really want to!); that is UNIQUE.
To you.
And what it is?
Is the mark of a leader.
Who is called.
To LEAD.
You are NOT a fucking teacher with a plan. You’re not here to LEARN shit and then re-hash it, memorise it, script it, and pass it on.
If people need information, they can go to fucking Amazon and buy a book; or heck just DOWNLOAD that shit somewhere for free.
People will follow you –
Buy from you –
Walk over fire and BRIMSTONE for you –
Because of the TRANSFORMATION you impart into their lives. Not the transformation of you TRYING to BE a particular type of coach or ‘how-to’ person. That’s NOT transformation; when you try and make pretty little programs and offers filled with ALL the right points.
It’s not about the stuff.
That you teach.
Or share.
It’s about YOU.
And how you let ALL of you, the real you, who you are and who you can’t NOT be –
Out.
And what this means is that you need to take ownership. Full fucking ownership OF the drive, the desire, the knowingness. You need to finally, perhaps for the first time, truly ACCEPT that you’ve been called to do something extraordinary with your life.
As an artist.
As a creator.
As a leader.
AS WHO YOU ARE.
And with that ownership and that ACCEPTANCE must also come the awareness that you can’t NOT be who you are.
So when you try to plan, or prepare, or research –
When you try to learn HOW to appropriately market, or sell –
When you tell yourself to slow down –
Back down –
DO IT RIGHT –
You tell yourself not to be you.
And you can ONLY show up in your business fully AS you –
Or fully not.
All of the things you THINK are required for you to ‘make it’ are just things that somebody else decided upon, once upon a time. Things made perhaps by other leaders, or, more often, passed down like so many now WELL FUCKING CONFUSED Chinese Whispers.
And when you follow these things?
You remove the mark of a leader.
A leader is here to PAVE THE FUCKING WAY not FOLLOW in the way of others who may or may not have single fucking CLUE about what they’re even doing, and even if they do what they’re NOT doing is owning being YOU.
Are you?
And aren’t you READY to?
What you have to realise here, is that the brand of one born to lead IS them. Your message comes through you and from you and divinely downloaded TO you; it’s not really UP to you to tell it how it must come out, it’s up to you to get the fuck out of the way and LET it out.
So that’s your message.
It IS what it is.
But your BRAND. Your MARKETING. Your SELLING. Your TRYING TO BUILD A BUSINESS.
IF you want to truly BE the leader and revolutionary you’re called to do, and do it your way, well then all of THAT?
Must simply be you.
NOT you conforming.
NOT you trying to box yourself in.
NOT you following rules or steps or other people’s systems.
But just you –
Being you.
Where you deliver the value of the INFORMATION, sure, because heck, why NOT put a cherry on top? But where what you REALLY do is impart transformation.
SIMPLY BY VIRTUE OF BEING YOU.
The brand is you.
The brand is you.
The brand is you.
The TRANSFORMATION and REVOLUTION you’re here to lead is by YOU BEING YOU.
When you get up in the morning, do you THINK about how to be you?
Or do you simply … be?
With your failures.
And your struggles.
And your weird character flaws.
And your flat out mayhem raving bitch craziness.
AND your awesome?
So why act any differently in business?
If you want to BRAND you and be able to just open your mouth and BE you and make MONEY by being you then you’re going to.
have to.
be you.
Make sense?
And it has to be all the way.
The VALUE of what people will “get” from you is access into your world. Is seeing what it’s LIKE to live the way you do. Is being impacted by the awareness and the beliefs that YOU have cultivated and now pass on.
Don’t you realise?
Everything you have to TEACH is what’s already inside of you.
It’s NOT normal to actively want to create your own life.
It’s NOT normal the stuff you’ve overcome and the way you’ve done so.
It’s NOT normal how you handle stress, or uncertainty, or fear, or how you get on with things.
It’s NOT normal how you show up –
Every day –
And be who you are.
YOU’RE NOT NORMAL.
AND THAT IS THE VALUE OF WHO YOU ARE.
Stop LOOKING for stuff outside of yourself to try and pass on and PROFIT from …
When everything people want and need and ultimately are SUPPOSED to “GET” from you is who you are –
What you are –
And what’s inside of you.
The brand is you.
The revolution is you.
The mark of a leader is UPON you.
So isn’t it about time you woke the fuck up –
And let the world SEE you?
THIS IS WHERE THE MONEY IS.
But also –
The fucking truth.
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