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Live Your Passion

You Don’t DO The Work, You BECOME The Work!

How many hours a day would you say you HUSTLE at creating the business and life you want?

I’m not talking about how many hours you WORK … whatever THAT is! Although I guess that’s really what I mean, or at least it’s what people often want to know about me; about those who are visibly growing, getting it, got their game face ON.

The thing is … when somebody asks me this … as a client did the other day … it’s VERY hard for me to answer!

A few hours?
All of them?

I don’t know!

I tried to break it down for her, tried to talk through all that I do and gave some insight into some of my personal daily KPIs which keep me on track.

Daily messaging / content / lead gen / sales activity; these are all things I track and have personal rules around as to what constitutes minimum acceptable activity.

So I guess you can add up all that time, then the ‘official’ time I might spend on calls to clients, or doing stuff behind the scenes, or overseeing my team, etc … and I guess you could get to some sort of figure of how much I work to run and continue to RAPIDLY grow this multi 7-figure empire I’ve built.

A few hours a day? 8? 16? All of them?

Truth be told, it feels like all of them! I hustle all day long, I live for the grind, I AM the grind and I never stop!

Truth be told:

It feels like NONE of them!

I play all day long, I do what I want, I talk only to WHO I want, I do things my way, I just make up a bunch of awesome content and throw it at the internet then ask for money for it, all the while shining the light that’s been inside of me since I was just a few years old; probably earlier.

I don’t really do ANYTHING except hang out all day, write and speak about what excites me, connect with cool kickass people, and basically press play on the things that matter to me!

But yet I do EVERYTHING that is necessary, day in and day out, from 4 or 5 am, till past midnight most days, to do what it TAKES to relentlessly go all in and GROW this badass mofo.

I never stop.
I’m never done.
I MIGHT kick back for 10 minutes in the afternoon and do nothing, but that’s about it.

But yet …

Somehow …

I workout over 10x a week –
I get massage 2-3x most weeks –
I spend a lot of time sitting or walking on the beach –
I’m pretty freaking social as far as going out –
I talk to my favourite people all around the world pretty much daily EACH –
I’m constantly scheming and raising hell with my friends –
I spend time playing with my kids each day –
I’m a regular at trying new things –


Point being … how much do I work? I guess around 24 hours a day. How much do I NOT work? Honestly I very rarely feel like I’m ‘working’ in the sense of work being something you HAVE to do. I kind of weeded out all that have to should do must do stuff a LONG time ago!

Delete or delegate baby, and I continue to live by that. Truth be told I think I’m too much of a diva and just a bit LAZY most of the time. I basically refuse to do shit I don’t wanna do, I refuse to speak with people I don’t adore, I refuse to create anything that doesn’t excite the pants off me, I refuse to sell in a way that isn’t completely organic, etc, etc, etc AND what’s more I think that THAT IS HOW YOU SHOULD GET TO LIVE –



I asked you at the start of this post how much you HUSTLE each day, but if you looked at what I wrote after that I specifically asked how much time you spend creating your dream business and LIFE each day.

And really –

The way I see it –


The thing is –
The thing which has made it feel so damn EASY and also fun for me, and incidentally also somehow resulted in me making WAY more money in an aligned way where I get to DAILY see the impact of the work I do –

I got sick of trying to do the work.
So, I just became the work.

EVERYTHING I do connects back to everything. It means it’s automatic for me to message all day, create all day, hustle and sell all day. Yeah, I have my daily targets ’cause I like to meet my goals and it keeps me in check. But honestly, the fact that I just let my LIFE be the work means I smash them out of the ballpark without even noticing most days!

I’m ALWAYS messaging.
I’m ALWAYS selling.
Everything I see or do I think becomes content!

So you might look at me and wonder how I get it all done, how I’m such a content MACHINE, but seriously?

I’m cheating the freaking system.

All I’m doing is living my life, sharing it with you, and telling you to do the same.

At some point you’re going to realise that you can keep trying to DO for the rest of your life, and pretty much constantly come up short because you’re fighting against who you actually want to be

Or you can just fucking be, and let the work extend on from there.

Don’t forget –

Life is Now. Press Play.

Kat x


Fuck the system; screw the rules.
Won’t do what they told me.
Too much.

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”



Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,


And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,



Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.


With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –


Starting January 18th!


The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –


For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:



All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.


Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.