BECOME The Work
Live Your Passion

You Don’t DO The Work, You BECOME The Work!

How many hours a day would you say you HUSTLE at creating the business and life you want?

I’m not talking about how many hours you WORK … whatever THAT is! Although I guess that’s really what I mean, or at least it’s what people often want to know about me; about those who are visibly growing, getting it, got their game face ON.

The thing is … when somebody asks me this … as a client did the other day … it’s VERY hard for me to answer!

A few hours?
8?
16?
All of them?

I don’t know!

I tried to break it down for her, tried to talk through all that I do and gave some insight into some of my personal daily KPIs which keep me on track.

Daily messaging / content / lead gen / sales activity; these are all things I track and have personal rules around as to what constitutes minimum acceptable activity.

So I guess you can add up all that time, then the ‘official’ time I might spend on calls to clients, or doing stuff behind the scenes, or overseeing my team, etc … and I guess you could get to some sort of figure of how much I work to run and continue to RAPIDLY grow this multi 7-figure empire I’ve built.

A few hours a day? 8? 16? All of them?

Truth be told, it feels like all of them! I hustle all day long, I live for the grind, I AM the grind and I never stop!

Truth be told:

It feels like NONE of them!

I play all day long, I do what I want, I talk only to WHO I want, I do things my way, I just make up a bunch of awesome content and throw it at the internet then ask for money for it, all the while shining the light that’s been inside of me since I was just a few years old; probably earlier.

I don’t really do ANYTHING except hang out all day, write and speak about what excites me, connect with cool kickass people, and basically press play on the things that matter to me!

But yet I do EVERYTHING that is necessary, day in and day out, from 4 or 5 am, till past midnight most days, to do what it TAKES to relentlessly go all in and GROW this badass mofo.

I never stop.
I’m never done.
I MIGHT kick back for 10 minutes in the afternoon and do nothing, but that’s about it.

But yet …

Somehow …

I workout over 10x a week –
I get massage 2-3x most weeks –
I spend a lot of time sitting or walking on the beach –
I’m pretty freaking social as far as going out –
I talk to my favourite people all around the world pretty much daily EACH –
I’m constantly scheming and raising hell with my friends –
I spend time playing with my kids each day –
I’m a regular at trying new things –

ETC.

Point being … how much do I work? I guess around 24 hours a day. How much do I NOT work? Honestly I very rarely feel like I’m ‘working’ in the sense of work being something you HAVE to do. I kind of weeded out all that have to should do must do stuff a LONG time ago!

Delete or delegate baby, and I continue to live by that. Truth be told I think I’m too much of a diva and just a bit LAZY most of the time. I basically refuse to do shit I don’t wanna do, I refuse to speak with people I don’t adore, I refuse to create anything that doesn’t excite the pants off me, I refuse to sell in a way that isn’t completely organic, etc, etc, etc AND what’s more I think that THAT IS HOW YOU SHOULD GET TO LIVE –

DO BUSINESS –
DO LIFE –
DO YOU –

Too!

I asked you at the start of this post how much you HUSTLE each day, but if you looked at what I wrote after that I specifically asked how much time you spend creating your dream business and LIFE each day.

And really –

The way I see it –

HOW ON EARTH COULD YOU WANT TO SPEND EVEN A SINGLE MOMENT NOT ACTIVELY CREATING YOUR DREAM LIFE? YOU HAVE TO BECOME THE WORK!

The thing is –
The thing which has made it feel so damn EASY and also fun for me, and incidentally also somehow resulted in me making WAY more money in an aligned way where I get to DAILY see the impact of the work I do –

I got sick of trying to do the work.
So, I just became the work.

EVERYTHING I do connects back to everything. It means it’s automatic for me to message all day, create all day, hustle and sell all day. Yeah, I have my daily targets ’cause I like to meet my goals and it keeps me in check. But honestly, the fact that I just let my LIFE be the work means I smash them out of the ballpark without even noticing most days!

I’m ALWAYS messaging.
I’m ALWAYS selling.
Everything I see or do I think becomes content!

So you might look at me and wonder how I get it all done, how I’m such a content MACHINE, but seriously?

I’m cheating the freaking system.

All I’m doing is living my life, sharing it with you, and telling you to do the same.

At some point you’re going to realise that you can keep trying to DO for the rest of your life, and pretty much constantly come up short because you’re fighting against who you actually want to be

Or you can just fucking be, and let the work extend on from there.

Remember!

Life is Now. Press Play.

Kat

 

Don’t forget –

Life is Now. Press Play.

Kat x

PS

I HAVE SOME BIG NEWS TO SHARE!

As of today, I’m opening up the doors to my Inner Circle, my 12 month private client mastermind.

This is THE most badass high level mastermind in the world for women who want it all – and are prepared to do what it takes to get it! Really what we’re talking about is being prepared to be the PERSON.

And that’s what I do. I help you remember ALL that you were, and then become it. ALL Of it.

This is my highest level private mentoring circle. The exact place where I have personally mentored dozens of this industry’s most elite female entrepreneurs to break income barriers ranging from 10k months to multiple 7 FIGURE months, and everything in between. But more importantly than that – to become who and what they always were.

But know that this is not only (obviously) not just for the masses, this is also not just for someone who can afford to invest in a high level private coach. Being willing to throw money down is something which has absolutely zero correlation to being somebody who has what it takes to TRULY go next level as a leader.

If anything, in this industry, investing in a high level coach such as myself, is a rite of passage which veers just a little too much on the side of ‘trend’. It’s become something which ‘everybody does’, almost as a way of proving they play business and life a certain way.

Maybe even of trying to prove it to themselves.

Here is the reality which those who I am truly here to personally mentor and lead KNOW, the reality which my clients and all women like me as well as of course me personally have ALWAYS known:

We are VERY VERY DIFFERENT.

We are simply, smarter, faster, and have more presence. We can do more in our minds before breakfast than what most people can do in a freakin’ WEEK, a month, a year.

We are not basic ass coaches trying to heave ho our way up a few extra thou a month.

We are the ones who have ALWAYS known we are 1% within the 1% within the 1% in terms of how we think, create, operate, how and WHAT we are tapped in too.

This is not arrogance, this is fact.

And there has NEVER been any question but that we will go all the way.

My clients are high level badasses who do the work, who have a proven track record BEFORE coming to me, and a BEING-ness which unquestionably separates them from the rest. They don’t come to me to save them or lean down and hold my hand out so they can clamber up. They come because they are, quite simply, ready to go to the next level, already absolutely on their WAY there, and see in me something which they recognise because it is in them.

That ‘can’t stop won’t stop’ fire, and a level of ‘unapologeticness’ which, when truly understood and applied, can literally be the difference between 5-figure or low 6-figure and 7 or multi-7-figure entrepreneur.

So if you know who you are and it is THAT –

And you feel certain that you are ALREADY well on your way to to precisely where you’re meant to be, but that being in MY energy could help you to drop in and get there even faster, and that with a couple of simple tweaks your current revenue could be doubling, tripling, heck QUADRUPLING and beyond in months, as it has done with numerous of my clients previously, well then –

PM me here http://m.me/katrinaruthofficial and we’ll see if it’s a fit. I’m excited to talk to you, and maybe – do biz and life with you.

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