WANT MORE SALES? This Will Blow Your Mind.

I’ve just clicked on something that is literally the most revolutionary, the most exciting, the most fucking EXTRAORDINARY realisation I’ve had in my entire time in online business. Well, there is one exception – ONE – but actually that’s an extension of this realisation, which makes it ALL THE MORE FREAKING RIDICULOUS I’VE NEVER CONSIDERED THIS BEFORE.

I need to explain this properly, because if this is as powerful as I think it is, then you’re going to need to REALLY GET what I’m about to say here.

So, some context:

We speak a lot about authentic messaging, letting your truth come out of you and sharing openly; creating and UNLEASHING fully of what’s within your soul.

In this community it’s a given that you say what you think. NO holds barred. And that you have no qualms in openly claiming ownership to your beliefs around what it TAKES.

We share our stories … our struggles … our vulnerabilities … our pains both past and current; how we’re learning and growing and PROGRESSING from them … and of course we share our asskickery as well! Side note: did you know I’ve trademarked the word asskickery??? HA! Purely because – AWESOME. Anyway, where was I?

Oh yes. Sharing your TRUTH!

As creators born to shake the world with our message, #‎revolutionaryfuckingleaders who KNOW we can have it all and are not afraid to do what it takes to get it, we take OWNERSHIP of our MESSAGE, because we know that if we’re going to do this thing? This whole business on our terms based on who we actually ARE thing? Then we’re going to have to be okay with being who we are.

Some who join our community take longer than others to come to terms with the idea that it’s OKAY TO BE HONEST about what you believe; about what you CARE about, about what you think people need to know and learn to create RESULTS.

Some hide out for a while due to fear … (fear will ALWAYS be there, sooner or later you gotta learn to act anyway, or just give up)

Worry about what people will think … (let ’em think whatever the fuck they like!)

Or whether what they WANT to say and create even makes the SLIGHTEST bit of sense … (it won’t to most but it will to the RIGHT ONES, which is kinda the point with true messaging, and art AND leadership).

But eventually those who are truly called and choose not to FIGHT that calling surrender to the wonderful WONDERFUL process of letting the work do the work. And then wonder why the heck they waited so long when actually it really is SO FUCKING AWESOME.

So yeah. We kinda say what we think in this community. Not just because we CAN, but because we MUST, and because we believe that the greatest impact we can have is when we follow the path of truth; the one that’s always been there, deep within the DNA of our every cell. It’s the beating of our heart, the spirit within our soul, the only thing, if we’re truly honest, that is actually CRITICAL for us to do in our lives or else we will never live at all.

And when we ALLOW ourselves to do this, to show up consistently this way, and to SHARE it?


The POWER – first and foremost the intrinsic satisfaction, sense of purpose, passion, flow and JOY that comes from speaking your truth – the IMPACT – the INCOME that comes from doing what you were born to do will blow your mind.

Let me tell you:

If you’re wondering why your business isn’t working and why you don’t LOVE it, and you consider yourself someone born to actually change the world, then ALL OF THE ABOVE. Read it again and again and again and again until you actually GET it and then are ACTING on it.

But I digress …


I’ve been FAILING at being fully authentic and SHOWING UP sharing my true message from the heart.

And I can’t believe this didn’t even hit me until today.

I cannot BELIEVE that in 8 freaking years online, every one of which was ALWAYS about me sharing the message I DO share, and the last 2 of which HAVE been about me showing up FULLY and sharing with no filter my actual TRUTH, and in that 2 years my business, impact, joy and KNOWINGNESS of this is what I’m meant to do has all exploded … I’ve not. realised. this.

I feel like I’m going to struggle to say this in less than another 5000 words so let me just hit you with it:

I’ve been viewing SALES activity as an activity or process to be treated DIFFERENTLY than messaging.

When I write – speak – livestream – when I MESSAGE – I’m no holds barred, no filter, no apologies and no excuses. My business went FAST to over a mil a year and my #‎tribe exploded with awesome when I started just speaking my truth and really OWNING the true work I’m meant to do in the world.

But when I sit down to sell? Even if it’s just a simple PS on the end of a blog post, never mind a sales email, a sales page, a strategy call, a live group call?

I’m thinking of messaging and selling as 2 things that are to be approached differently.

One with “I’ll say PRECISELY what I believe and think you need to hear and KNOW I need to SAY”, and the other with “I’ll speak as me, sure, but I’ll try and BE EFFECTIVE AT SELLING”.

Hence saying I’ve been failing at messaging: selling IS messaging! Or should be. And I know I’ve alluded to this before but I never fully GOT it until today.

Why is this a problem, you might wonder?

Why is this a problem?!

Why is this a fucking problem??!

Well, for any diehard member of my community it should be as smack you in the face obvious as it was to me when I finally realised it after 8 YEARS ONLINE!!

It’d be the same as writing a blog with 10 tidy steps because you think that’s a blog people will read …

Or crafting an editorial calendar for your newsletter …

Or creating / writing / speaking in any form based on what you think people want to HEAR or what you think you need to DO to get attention.

In short: I’ve been trying to sell when I sell, rather than simply flat out saying what I think you need, owning how awesome I AM at how I can help you, and tell you – in no uncertain terms – why you should buy now.

I’ve been dancing around the edges … ‘trying’ to authentically share why my stuff is great and listing out reasons you should buy … and we all know that as soon as you TRY to be authentic you are not. fucking. authentic … and as for listing out reasons … as for any ‘strategy’ or script based way to sell well of COURSE it fucking works! I make a shitload of money this way! And I actually love selling.

But it does NOT just flow out of me, because I’ve been telling myself to THINK about how to sell.


I’m just a little worked up about this whole thing, in case you can’t tell 🙂

And I’ll tell you this as well:

I know with CERTAINTY. With absofuckinglute CERTAINTY that my business is about to explode again. This is hands down the single most powerful revelation I’ve had since realising that attracting my true tribe and making a lot of money AND having a lot of fun depended upon just letting my message out. And THAT realisation was the single most powerful ever, so this is the second most powerful ever.

YES you can keep selling by following HOW to sell … in the same way that YES you can keep messaging / communicating via an editorial calendar and writing/creating shit you think people want to hear or will respond to.

But that’s not really the point, is it?

And if you don’t get that then you and I? Nah … not so much!

The POINT, for those of us who get it, is simple:

Own your fucking message.
Own your fucking value.
Own how you can help people.
And just tell ’em the TRUTH about all of the above; no need to fuss around, try to get a response or TRY to do ANYTHING.
Just SELL.
Just BE who you actually are inside, and stop worrying about what people think or whether it will work!

It WILL work for the right people.


And that’s the greater point here:

You will make the impact AND the income you dream of when you actually do the work you were born to do. IN ALL WAYS.

I’ll be taking my business from 7 to 8-figures over the next 3-5 years. I can tell you with certainty it won’t be by playing games. I don’t have time or care for that, never have, never will. So whilst I ‘get’ that there are ways to communicate, market, brand and sell that involve following rules and a bullet-point or so-called bullet-proof system, and I KNOW that that shit works, frankly I really don’t give a damn.

I was born to make millions. Impact millions. And change the world, and the way I’m going to do that? The way I AM doing that?

Is going to be by showing up, EVER more fully, and doing the work I was born to do. Not just in how I do one thing. But in how I do everything.

How about you?