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Live Your Passion

WANT MORE SALES? This Will Blow Your Mind.

I’ve just clicked on something that is literally the most revolutionary, the most exciting, the most fucking EXTRAORDINARY realisation I’ve had in my entire time in online business. Well, there is one exception – ONE – but actually that’s an extension of this realisation, which makes it ALL THE MORE FREAKING RIDICULOUS I’VE NEVER CONSIDERED THIS BEFORE.

I need to explain this properly, because if this is as powerful as I think it is, then you’re going to need to REALLY GET what I’m about to say here.

So, some context:

We speak a lot about authentic messaging, letting your truth come out of you and sharing openly; creating and UNLEASHING fully of what’s within your soul.

In this community it’s a given that you say what you think. NO holds barred. And that you have no qualms in openly claiming ownership to your beliefs around what it TAKES.

We share our stories … our struggles … our vulnerabilities … our pains both past and current; how we’re learning and growing and PROGRESSING from them … and of course we share our asskickery as well! Side note: did you know I’ve trademarked the word asskickery??? HA! Purely because – AWESOME. Anyway, where was I?

Oh yes. Sharing your TRUTH!

As creators born to shake the world with our message, #‎revolutionaryfuckingleaders who KNOW we can have it all and are not afraid to do what it takes to get it, we take OWNERSHIP of our MESSAGE, because we know that if we’re going to do this thing? This whole business on our terms based on who we actually ARE thing? Then we’re going to have to be okay with being who we are.

Some who join our community take longer than others to come to terms with the idea that it’s OKAY TO BE HONEST about what you believe; about what you CARE about, about what you think people need to know and learn to create RESULTS.

Some hide out for a while due to fear … (fear will ALWAYS be there, sooner or later you gotta learn to act anyway, or just give up)

Worry about what people will think … (let ’em think whatever the fuck they like!)

Or whether what they WANT to say and create even makes the SLIGHTEST bit of sense … (it won’t to most but it will to the RIGHT ONES, which is kinda the point with true messaging, and art AND leadership).

But eventually those who are truly called and choose not to FIGHT that calling surrender to the wonderful WONDERFUL process of letting the work do the work. And then wonder why the heck they waited so long when actually it really is SO FUCKING AWESOME.

So yeah. We kinda say what we think in this community. Not just because we CAN, but because we MUST, and because we believe that the greatest impact we can have is when we follow the path of truth; the one that’s always been there, deep within the DNA of our every cell. It’s the beating of our heart, the spirit within our soul, the only thing, if we’re truly honest, that is actually CRITICAL for us to do in our lives or else we will never live at all.

And when we ALLOW ourselves to do this, to show up consistently this way, and to SHARE it?


The POWER – first and foremost the intrinsic satisfaction, sense of purpose, passion, flow and JOY that comes from speaking your truth – the IMPACT – the INCOME that comes from doing what you were born to do will blow your mind.

Let me tell you:

If you’re wondering why your business isn’t working and why you don’t LOVE it, and you consider yourself someone born to actually change the world, then ALL OF THE ABOVE. Read it again and again and again and again until you actually GET it and then are ACTING on it.

But I digress …


I’ve been FAILING at being fully authentic and SHOWING UP sharing my true message from the heart.

And I can’t believe this didn’t even hit me until today.

I cannot BELIEVE that in 8 freaking years online, every one of which was ALWAYS about me sharing the message I DO share, and the last 2 of which HAVE been about me showing up FULLY and sharing with no filter my actual TRUTH, and in that 2 years my business, impact, joy and KNOWINGNESS of this is what I’m meant to do has all exploded … I’ve not. realised. this.

I feel like I’m going to struggle to say this in less than another 5000 words so let me just hit you with it:

I’ve been viewing SALES activity as an activity or process to be treated DIFFERENTLY than messaging.

When I write – speak – livestream – when I MESSAGE – I’m no holds barred, no filter, no apologies and no excuses. My business went FAST to over a mil a year and my #‎tribe exploded with awesome when I started just speaking my truth and really OWNING the true work I’m meant to do in the world.

But when I sit down to sell? Even if it’s just a simple PS on the end of a blog post, never mind a sales email, a sales page, a strategy call, a live group call?

I’m thinking of messaging and selling as 2 things that are to be approached differently.

One with “I’ll say PRECISELY what I believe and think you need to hear and KNOW I need to SAY”, and the other with “I’ll speak as me, sure, but I’ll try and BE EFFECTIVE AT SELLING”.

Hence saying I’ve been failing at messaging: selling IS messaging! Or should be. And I know I’ve alluded to this before but I never fully GOT it until today.

Why is this a problem, you might wonder?

Why is this a problem?!

Why is this a fucking problem??!

Well, for any diehard member of my community it should be as smack you in the face obvious as it was to me when I finally realised it after 8 YEARS ONLINE!!

It’d be the same as writing a blog with 10 tidy steps because you think that’s a blog people will read …

Or crafting an editorial calendar for your newsletter …

Or creating / writing / speaking in any form based on what you think people want to HEAR or what you think you need to DO to get attention.

In short: I’ve been trying to sell when I sell, rather than simply flat out saying what I think you need, owning how awesome I AM at how I can help you, and tell you – in no uncertain terms – why you should buy now.

I’ve been dancing around the edges … ‘trying’ to authentically share why my stuff is great and listing out reasons you should buy … and we all know that as soon as you TRY to be authentic you are not. fucking. authentic … and as for listing out reasons … as for any ‘strategy’ or script based way to sell well of COURSE it fucking works! I make a shitload of money this way! And I actually love selling.

But it does NOT just flow out of me, because I’ve been telling myself to THINK about how to sell.


I’m just a little worked up about this whole thing, in case you can’t tell 🙂

And I’ll tell you this as well:

I know with CERTAINTY. With absofuckinglute CERTAINTY that my business is about to explode again. This is hands down the single most powerful revelation I’ve had since realising that attracting my true tribe and making a lot of money AND having a lot of fun depended upon just letting my message out. And THAT realisation was the single most powerful ever, so this is the second most powerful ever.

YES you can keep selling by following HOW to sell … in the same way that YES you can keep messaging / communicating via an editorial calendar and writing/creating shit you think people want to hear or will respond to.

But that’s not really the point, is it?

And if you don’t get that then you and I? Nah … not so much!

The POINT, for those of us who get it, is simple:

Own your fucking message.
Own your fucking value.
Own how you can help people.
And just tell ’em the TRUTH about all of the above; no need to fuss around, try to get a response or TRY to do ANYTHING.
Just SELL.
Just BE who you actually are inside, and stop worrying about what people think or whether it will work!

It WILL work for the right people.


And that’s the greater point here:

You will make the impact AND the income you dream of when you actually do the work you were born to do. IN ALL WAYS.

I’ll be taking my business from 7 to 8-figures over the next 3-5 years. I can tell you with certainty it won’t be by playing games. I don’t have time or care for that, never have, never will. So whilst I ‘get’ that there are ways to communicate, market, brand and sell that involve following rules and a bullet-point or so-called bullet-proof system, and I KNOW that that shit works, frankly I really don’t give a damn.

I was born to make millions. Impact millions. And change the world, and the way I’m going to do that? The way I AM doing that?

Is going to be by showing up, EVER more fully, and doing the work I was born to do. Not just in how I do one thing. But in how I do everything.

How about you?

Don’t forget –

Life is Now. Press Play.

Kat x


Fuck the system; screw the rules.
Won’t do what they told me.
Too much.

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”



Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,


And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,



Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.


With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –


Starting January 18th!


The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –


For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:



All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.


Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.