It's SUPPOSED to Fucking Hurt
Business Mindset, Live Your Passion

It’s SUPPOSED to Fucking Hurt!! Embrace It!

At some point you’re going to have to acknowledge that if you don’t start taking serious aligned action NOW –

Time is going to run out.

I was watching a man across from me just now in the cafe where I was writing, watching him carefully mark pages in a travel guide about Sicily, taking notes as he went. He was wearing a suit and tie and no doubt about to start his day here in corporate Melbourne. And maybe I’m being a bit too assumptive here, but the image I got was this is somebody who gives their life to the man and who is now planning a trip of a lifetime. The attentive way he went through the pages, coupled with the somewhat downtrodden suit, showed the story of somebody who doesn’t exactly get to travel at the drop of a hat. This trip is a big deal, maybe even a once in a decade sort of a thing.

When I on occasion stop to think about how the other people live, by which I mean people who do normal sort of work in a normal sort of way and have a normal sort of amount of escape from that work, I sometimes find myself almost stunned by the horror of it.

You have to go and give 5 days out of every 7 to something you don’t LOVE?
From 9am till 5 every DAY?
And probably a whole lot more besides that?!
And you make HOW MUCH?! Do you mean a day, at least a week, right?! No that’s in a YEAR?! How is that even possible?!
What.
the actual.
Fuck?!

When I actually sit here and try to comprehend this whole way of living it just seems flat out RIDICULOUS. If I didn’t know myself that it was true, and somebody told me that people live like that, I’d think they were lying. I’d think they were JOKING, how can it be true?! Even though I DO know it’s true I still can’t quite believe it. It is honestly just incomprehensible to me that this can not only be a thing, but it’s a thing that the entire world (albeit us crazy few) seem to be buying into!

I mean you’d have to ASSUME that there is some kind of massive fucking payout at the end of all that, in exchange for giving, let’s see, oh yes, only your fucking LIFE for it!

But no –
You get to the end –
And maybe you get a watch or a pen on the way out.
And then see out the rest of your days counting every penny carefully and hoping, basically, that you run out before the money does.

It’s outrageous. And the reason I don’t think about it much, apart from the fact that I’m pretty consumed with my own work most days, is because I find it too painful. I look at people I know who are KICKASS at what they do, and then I hear what the wage is and I just feel OUTRAGED. I feel like I want to go on some kind of vendetta against the man, whoever the fuck he is!! It’s one reason why I make sure I always pay well over the standard rates, as far as my employees and team go. I just find the whole system of how people are treated in their jobs APPALLING. It makes me fucking angry and I wish I could save the world, as pretentious or dramatic as that sounds!

And then I remember that basically this whole business is me going on a vendetta against the man, that it’s not my job to save anybody, that EVERYBODY gets to choose what they want for their life, and that all I can do is keep showing up and sharing my message all day each day, to the best of my ability, and hoping and PRAYING it hits home.

It’s hard for me to accept that most people will simply never listen though, or they may listen for a moment, perhaps even say they’re going to take action, but then ultimately they will continue on the path they already laid out for themselves.

It’s safer that way.
And even though the future looks FUCKING AWFUL as far as I’m concerned, it’s KNOWN.
And so they tell themselves –
It’s fine!
It’s not so bad.
This is how it is, this is just LIFE!

And I just want to shake them and scream NO! This is not how it’s supposed to BE, this is not what you were born for, there’s so much more out there and you can have it ALL, don’t you see!

I always did believe that deep down everybody just secretly wants to be an entrepreneur … that it’s my job to save and help them … but the older I get the more I start to think that even if of course everybody does want freedom and choice, many people genuinely WANT what they have chosen.

I guess ultimately everybody wants what they have chosen, even though they may well rail against it, because if they really REALLY fucking wanted something different they would CHOOSE it.

Regardless of knowing how.
Regardless of how scary.
Regardless of the risk.

And really –

CAN there be a risk greater than risking your life, your purpose, your desires, for so-called SAFETY and fitting in?

I personally find the idea of living THAT life to be extraordinarily risky, not to mention stupid.

But I understand that, no matter how much I try to push them, the truth is that not everbody can think like I do, find safety in risk, find security in leaping repeatedly off the cliff and taking responsibility for your own outcomes.

Not everybody?
Not even 99%.

There’s a reason I talk about the 1% within the 1% within the 1%, it’s because it’s a REAL FUCKING THING, and less than 99.99% of you are EVER going to achieve your dreams.

I AM the 0.01% baby, there’s never been any doubt.

AND I KNOW YOU FEEL THE SAME WAY TOO, but here is my question to you:

Are you showing up like it?
Are you living it?
Are you, basically, yes, actually fucking PROVING it, because otherwise?

You’re just hell yes-ing on a life you’re never going to live.

And here’s the thing:

EVERYBODY who follows me says they are that person.
But the REALITY is that even in THIS community there will be maximum 1 in 100 people, and probably less, who achieve what they say they will and what they are more than CAPABLE of.

Just look around.
You know that what I’m saying is true.
That’s just how it IS, always, there’s no way around it.

So the question is:

Who are you?
And can you PROVE it?
Not because you need to prove it to me, obviously. But because if you’re just talking –
But you’re not repeatedly laying yourself on the line, you’re not repeatedly leaping, you’re not repeatedly jumping into the fray no matter how scary or how much it hurts then I’m SORRY, but you’re just not ONE of us.

And here is what it comes down to, really, and why most never stood a chance and SHOULD pursue the ‘safety’ of the norm:

It’s SUPPOSED to fucking hurt.
It’s not ABOUT finding a way to get there so you can live with ease and kick back.

The reason so few can EVER make it even a little way along this pathway is that they continually move away from pain, day in and day out they try to lean towards ease, comfort, safety.

Want to know my secret, and those of my friends who are up here with me?

We love the fucking push.
All we ever did –
Really –
Was found and EMBRACED the pain we want to live with forever, and then LEARNED TO FUCKING LIKE IT.

So when you wonder how it is –
That I get up so early –
Stay up so late –
Write SO many thousands of words per day –
Never stop –
Push in EVERY area of my life –
REPEATEDLY invest money I don’t have to go to the next level –
REPEATEDLY jump so far out of my comfort zone I forget it was even there –

The answer is simple.
I genuinely love the feeling of leaping screaming into the wind.
I LIKE the taste of blood in my mouth.
I ENJOY getting hit because it makes me stronger.
I like feeling my eyes burning and my heart pounding and NOT KNOWING IF I’M GONNA MAKE IT BUT THEN I DO.
I llike to push and push and push and just when I think I can’t go any further I dig SO deep within and find out that actually?

I was just getting warmed up, and actually?

The more often I leap the more I can find that really what I was born for –
Was to fucking fly.

STOP.
FUCKING.
RUNNING.
FROM PAIN.

Remember –

Life is Now! Press Play.

Kat

 

Don’t forget –

Life is Now. Press Play.

Kat x

PS

Programmed to Upgrade is happening gorgeous, and WHOOOOO MAMA is this the work that works.

25 days, you and me, 1:1, to quantum leap like you’ve NEVER leapt before.

This will be intense …

And a lil bit scary. But buckle up, because you KNOW you’re ready for it.

SO fucking ready 😉

Programmed to UPGRADE!

25 Days, 1:1, with Katrina Ruth, to SCREW the Rules, SCREW the Norm, Go So Damn Extra, So Freaking Hot, So Fully SEEN, and Snap Your Future Into the Now So Damn Fast It’d Make Your Head Spin … even as you nod in certainty that of COURSE, this is what was ALWAYS supposed to be ..

Places are already filling, and we begin next week. If you know it’s time to say yes to MAGIC, and creating your reality from the supernatural, and you’re SO ready to drop the paradigm of always having to DO (and yet still not be there!) then message me now.

I’ll get you the full overview, and talk personally with you about whether or not it’s for you.

To the supernatural baby, and beyond …

PPS

I HAVE SOME BIG NEWS TO SHARE!

As of today, I’m opening up the doors to my Inner Circle, my private client mastermind.

This is THE most badass high level mastermind in the world for women who want it all – and are prepared to do what it takes to get it! Really what we’re talking about is being prepared to be the PERSON.

And that’s what I do. I help you remember ALL that you were, and then become it. ALL Of it.

This is my highest level private mentoring circle. The exact place where I have personally mentored dozens of this industry’s most elite female entrepreneurs to break income barriers ranging from 10k months to multiple 7 FIGURE months, and everything in between. But more importantly than that – to become who and what they always were.

But know that this is not only (obviously) not just for the masses, this is also not just for someone who can afford to invest in a high level private coach. Being willing to throw money down is something which has absolutely zero correlation to being somebody who has what it takes to TRULY go next level as a leader.

If anything, in this industry, investing in a high level coach such as myself, is a rite of passage which veers just a little too much on the side of ‘trend’. It’s become something which ‘everybody does’, almost as a way of proving they play business and life a certain way.

Maybe even of trying to prove it to themselves.

Here is the reality which those who I am truly here to personally mentor and lead KNOW, the reality which my clients and all women like me as well as of course me personally have ALWAYS known:

We are VERY VERY DIFFERENT.

We are simply, smarter, faster, and have more presence. We can do more in our minds before breakfast than what most people can do in a freakin’ WEEK, a month, a year.

We are not basic ass coaches trying to heave ho our way up a few extra thou a month.

We are the ones who have ALWAYS known we are 1% within the 1% within the 1% in terms of how we think, create, operate, how and WHAT we are tapped in too.

This is not arrogance, this is fact.

And there has NEVER been any question but that we will go all the way.

My clients are high level badasses who do the work, who have a proven track record BEFORE coming to me, and a BEING-ness which unquestionably separates them from the rest. They don’t come to me to save them or lean down and hold my hand out so they can clamber up. They come because they are, quite simply, ready to go to the next level, already absolutely on their WAY there, and see in me something which they recognise because it is in them.

That ‘can’t stop won’t stop’ fire, and a level of ‘unapologeticness’ which, when truly understood and applied, can literally be the difference between 5-figure or low 6-figure and 7 or multi-7-figure entrepreneur.

So if you know who you are and it is THAT –

And you feel certain that you are ALREADY well on your way to to precisely where you’re meant to be, but that being in MY energy could help you to drop in and get there even faster, and that with a couple of simple tweaks your current revenue could be doubling, tripling, heck QUADRUPLING and beyond in months, as it has done with numerous of my clients previously, well then –

PM me here http://m.me/katrinaruthofficial and we’ll see if it’s a fit. I’m excited to talk to you, and maybe – do biz and life with you.

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