Success Mindset


This is a post about loving the work.

It’s a post about loving the game, the process, the pushing forward and also –

The falling down, because the more you fall down and then DO get back up again the more you learn about who you are, and who most everybody else simply is NOT.

It’s a post about the hustle, the grind, the doing of what it takes, sure, but mostly?

It’s a post about being one of those incredibly rare few who can not only SAY they were born for it but can actually back it up, on repeat, and who also actively WANT to back it up, on repeat.

Not because they’re trying to prove something or need to get some kind of ‘original maker, creator, entrepreneur, leader’ award, but because the truth is that ALL they ever wanted to do?

Was the work.

Before we begin though, a step back. For perspective. For awareness. And also? For 99 out of 100 people who read this to move the fuck along and perhaps finally realise –


And that’s okay … you don’t have to be like us!

So stop pretending. Why WOULD you, anyway?

Just go be who you are.

It’s okay to be who you are!

Person who wants to avoid work.



That was all I meant, by a step back

Still here? Cool … let’s do this! The gift I’m being told to give to YOU, the born for it creator, today, is this:

“The Deal”

You have this thing inside of you.


You ALWAYS knew you’d be the one to work while they all play. (I mean … play is work is work is play … I know. But you get what I’m saying!)

Is this because you should, because you could, because somebody or something convinced you that it would ‘get’ you places?


It’s because you can’t not.

Because when you ignore that call you fall apart.

You become slowed –
Thickened –
Bloated –
Depressed –
Angry –
And worse.

When you were a kid, you did normal kid things and you enjoyed it. But your mind, it never stopped working.

Maybe you could START A CLUB?
Maybe you could make little ornaments from sticks and stones and SELL them?
Maybe you could wheel and deal your old stuff on the schoolyard?
Maybe you could charge people to LISTEN to or WATCH you?
Maybe you could sneak past your parents the fact that when your bedroom door was closed for hours and nobody was allowed in it was because you had 2000 envelopes you were stuffing and mailing for some Get Rich Quick scheme you REALLY BELIEVED IN.
And WHEN COULD YOU GET AN OFFICIAL JOB ALREADY? Back when you wanted a ‘job’ job because anything that allowed the hustle was a good thing! 10 years old? 11? No? Okay, you’d just lie about your age; simple!

You did all those things, and more. You can still remember how SURE you were of every great new idea, and how some of them actually worked!

The thing is … for you this stuff WAS play. People call it work, and I said this is a post about loving work, and we need to use that word because it’s what people understand and it draws that line in the sand but the whole fucking POINT is –

It’s doing what we love.

The point is also this:

We are the ones who LOVE to do the ‘do’. We ARE, INHERENTLY, the ones who love to do the do.

To create.
To put together.
To market.
To sell.
To pull off whatever our latest hare-brained scheme is.
Whatever the DO of the day IS.

What this means, by definition, is that when we are simply BEING … we are doing.

HUSTLIN’ baby, with purpose, every day, to create the ultimate piece of art of all –

The life we dream of.
The dream which never stops evolving.
The ‘next thing!’ which comes knocking at the door of our hearts, and says – ‘here I am; today’s idea! USE me’.

Which brings me to why I write this post, today, for you.

I was seduced.


Got carried away.



There’s all this popular stuff online at the moment, about doing less. About flow. About just ‘being’. About receiving simply by, well, breathing.

Here’s my take:

Do less of shit you don’t wanna do, are not called for, and which is really, when all is said and done, NOT YOUR JOB. Aka – not what you know you’re SUPPOSED to be doing.

Do WAY less of that shit; ideally do none of it.

That’s what you pay other people for, or, if you choose to not be there yet, you just don’t DO it, and it doesn’t GET done.

Trust me – the more you ignore the shit you’re not supposed to do and just do what you want and are CALLED to, the faster things work.

This is PRECISELY how I built my business to multiple 7-figures a year where I can now PAY people to do anything I do want done.

If you’re going to do less of things you don’t wanna do or are not meant to, you CAN therefore do MORE of things you do wanna do.

Just saying.

So, I like to focus on the positive and for me the positive there is DO MORE. Yes! Create more, make more, LET MORE OUT!

Now to flow –

Flow means – being carried away. Lost within yourself. Connected to whatever source it is you allow yourself to connect to. No idea of time … very little of space … and very likely you are no longer even actually HERE, on this earth, except for your physical shell.


Suffice to say … I would hope … this is not by definition exclusionary of hustle | work | ‘doing’.

There seems to be some confusion there

Next – this is REALLY popular right now! I’ve spoken of this a lot myself, too. Just ‘being’. Just be you and make money! Get paid to just be you! Simply BE, and RECEIVE, in return for said being.

Cool, cool, but who are you BEING?

Is that of VALUE?


And if it’s true, it’s because at some point, you most definitely DID SOME THINGS. Which resulted in creation. Or learning. Or growth. Or connection. Etc.

It’s fascinating to me how the ‘don’t do’ people seem to forget this. No, you didn’t just come out of the womb and sit there. YOU DUG IN. No doubt with a combination of inner work as well as more practical ‘action’ taking.

But maybe some people REALLY DON’T WANNA DO ANYTHING, they JUST want to be and also receive.

That’s fine. For this to work, there always gets to be a value exchange. So, figure out what the value exchange is, and you’re good to go!

Totally okay.

Now let’s talk about the ‘good to go’ piece.

What I’ve found of late, and if I think back it’s certainly true that this has shown up before, hence me saying seduced and blinded and carried away AGAIN, is that there are people out there –

(And I know this might shock you so by all means sit yo’ ass DOWN first!) –


I know.

It’s MIND-boggling.

And sad.

But true nonetheless, as much as it seems really hard to figure out HOW!

My personal take on this is that these people are either drugged (numbed by life, I don’t mean ON drugs usually), or deluded, or they have bought into one of two lies:

1) That work is inherently a BAD AND SCARY THING TO BE AVOIDED AT ALL COSTS. Not good for you, and the entire point of life is to evolve to where you don’t have to work, and can just BE.

2) That the stuff they personally love to do is titled ‘play’ and not work.

Oh, and one more lie, relevant to point #1 –

That just ‘being’ by definition means NOT working … which I find to be a non-sensical idea similar to the idea that hustle can’t be inherent in flow.

The truth is that while I’m curious, and I do understand what they THINK they think, I don’t really give a fuck about what OTHER people’s reasons for not wanting to work might be.

If they REALLY REALLY don’t want to work and they want to find a way to NEVER create, NEVER build, NEVER have a million amazing balls in the air as they push and go and yes to see where it all ends up, good luck to them.

And I mean that.

Nobody said we all should be the same!

But let’s be clear –


They are not MY people.
They are also, I’ve found, people who, if I allow them to infiltrate my space – which I do from time to time, because I sometimes engage in the belief that I should FIND IN OTHERS what is not there in ME, and somehow ADD it to me, rather than simply accepting who I AM, and calling in people who encourage me to be MORE of it –

Well. They ultimately suck the ever-loving joy out of me.

That’s on me! Not them.

But let’s call a spade a spade; their very EXISTENCE drains me. So, they should exist elsewhere; not near me. Simple

SOME of these people are very very good though, at seducing you. At convincing you that what you’ve ALWAYS known to be true about you is WRONG, or bad.

Often, the means they will use to do this includes some form of ‘oh, poor you’ … thinking you have to WORK.

Coupled with a higher-and-mightier-than-thou stance on how the ‘no work’ approach is more evolved.

Of course the truth is we are only EVER carried away by somebody or something if we want to be. So, it’s ALWAYS on us! And here is my take on WHY that happens, WHY we find ourselves somewhat cyclically buying into another way than the way our soul KNOWS is right, for us –

It’s because it allows us the incredible and wonderful opportunity to RE-CONNECT AT A DEEPER LEVEL WITH OUR SOUL.

YES, it first typically results in a downward spiral of energy, certainty, personal power, and often most every area of life just starts feeling like QUICKSAND. That part’s not fun; I know!

But after that?

After the seduction?

After the blindfold is lifted?

After you NOTICE how carried the fuck away you were and suddenly sit up in shock?

After you wake the fuck UP, and remind yourself of who you are and how you actually LOVE being that person?

You remember:

Life is Now. And You Are HERE to Press Fucking Play.

And then you go back to doin’ it.

So, y’know …

Go back to doing it.

The thing you actually always loved to do.

Remember –

Life IS Now. Press Play.






A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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