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Success Mindset


This is a post about loving the work.

It’s a post about loving the game, the process, the pushing forward and also –

The falling down, because the more you fall down and then DO get back up again the more you learn about who you are, and who most everybody else simply is NOT.

It’s a post about the hustle, the grind, the doing of what it takes, sure, but mostly?

It’s a post about being one of those incredibly rare few who can not only SAY they were born for it but can actually back it up, on repeat, and who also actively WANT to back it up, on repeat.

Not because they’re trying to prove something or need to get some kind of ‘original maker, creator, entrepreneur, leader’ award, but because the truth is that ALL they ever wanted to do?

Was the work.

Before we begin though, a step back. For perspective. For awareness. And also? For 99 out of 100 people who read this to move the fuck along and perhaps finally realise –


And that’s okay … you don’t have to be like us!

So stop pretending. Why WOULD you, anyway?

Just go be who you are.

It’s okay to be who you are!

Person who wants to avoid work.



That was all I meant, by a step back

Still here? Cool … let’s do this! The gift I’m being told to give to YOU, the born for it creator, today, is this:

“The Deal”

You have this thing inside of you.


You ALWAYS knew you’d be the one to work while they all play. (I mean … play is work is work is play … I know. But you get what I’m saying!)

Is this because you should, because you could, because somebody or something convinced you that it would ‘get’ you places?


It’s because you can’t not.

Because when you ignore that call you fall apart.

You become slowed –
Thickened –
Bloated –
Depressed –
Angry –
And worse.

When you were a kid, you did normal kid things and you enjoyed it. But your mind, it never stopped working.

Maybe you could START A CLUB?
Maybe you could make little ornaments from sticks and stones and SELL them?
Maybe you could wheel and deal your old stuff on the schoolyard?
Maybe you could charge people to LISTEN to or WATCH you?
Maybe you could sneak past your parents the fact that when your bedroom door was closed for hours and nobody was allowed in it was because you had 2000 envelopes you were stuffing and mailing for some Get Rich Quick scheme you REALLY BELIEVED IN.
And WHEN COULD YOU GET AN OFFICIAL JOB ALREADY? Back when you wanted a ‘job’ job because anything that allowed the hustle was a good thing! 10 years old? 11? No? Okay, you’d just lie about your age; simple!

You did all those things, and more. You can still remember how SURE you were of every great new idea, and how some of them actually worked!

The thing is … for you this stuff WAS play. People call it work, and I said this is a post about loving work, and we need to use that word because it’s what people understand and it draws that line in the sand but the whole fucking POINT is –

It’s doing what we love.

The point is also this:

We are the ones who LOVE to do the ‘do’. We ARE, INHERENTLY, the ones who love to do the do.

To create.
To put together.
To market.
To sell.
To pull off whatever our latest hare-brained scheme is.
Whatever the DO of the day IS.

What this means, by definition, is that when we are simply BEING … we are doing.

HUSTLIN’ baby, with purpose, every day, to create the ultimate piece of art of all –

The life we dream of.
The dream which never stops evolving.
The ‘next thing!’ which comes knocking at the door of our hearts, and says – ‘here I am; today’s idea! USE me’.

Which brings me to why I write this post, today, for you.

I was seduced.


Got carried away.



There’s all this popular stuff online at the moment, about doing less. About flow. About just ‘being’. About receiving simply by, well, breathing.

Here’s my take:

Do less of shit you don’t wanna do, are not called for, and which is really, when all is said and done, NOT YOUR JOB. Aka – not what you know you’re SUPPOSED to be doing.

Do WAY less of that shit; ideally do none of it.

That’s what you pay other people for, or, if you choose to not be there yet, you just don’t DO it, and it doesn’t GET done.

Trust me – the more you ignore the shit you’re not supposed to do and just do what you want and are CALLED to, the faster things work.

This is PRECISELY how I built my business to multiple 7-figures a year where I can now PAY people to do anything I do want done.

If you’re going to do less of things you don’t wanna do or are not meant to, you CAN therefore do MORE of things you do wanna do.

Just saying.

So, I like to focus on the positive and for me the positive there is DO MORE. Yes! Create more, make more, LET MORE OUT!

Now to flow –

Flow means – being carried away. Lost within yourself. Connected to whatever source it is you allow yourself to connect to. No idea of time … very little of space … and very likely you are no longer even actually HERE, on this earth, except for your physical shell.


Suffice to say … I would hope … this is not by definition exclusionary of hustle | work | ‘doing’.

There seems to be some confusion there

Next – this is REALLY popular right now! I’ve spoken of this a lot myself, too. Just ‘being’. Just be you and make money! Get paid to just be you! Simply BE, and RECEIVE, in return for said being.

Cool, cool, but who are you BEING?

Is that of VALUE?


And if it’s true, it’s because at some point, you most definitely DID SOME THINGS. Which resulted in creation. Or learning. Or growth. Or connection. Etc.

It’s fascinating to me how the ‘don’t do’ people seem to forget this. No, you didn’t just come out of the womb and sit there. YOU DUG IN. No doubt with a combination of inner work as well as more practical ‘action’ taking.

But maybe some people REALLY DON’T WANNA DO ANYTHING, they JUST want to be and also receive.

That’s fine. For this to work, there always gets to be a value exchange. So, figure out what the value exchange is, and you’re good to go!

Totally okay.

Now let’s talk about the ‘good to go’ piece.

What I’ve found of late, and if I think back it’s certainly true that this has shown up before, hence me saying seduced and blinded and carried away AGAIN, is that there are people out there –

(And I know this might shock you so by all means sit yo’ ass DOWN first!) –


I know.

It’s MIND-boggling.

And sad.

But true nonetheless, as much as it seems really hard to figure out HOW!

My personal take on this is that these people are either drugged (numbed by life, I don’t mean ON drugs usually), or deluded, or they have bought into one of two lies:

1) That work is inherently a BAD AND SCARY THING TO BE AVOIDED AT ALL COSTS. Not good for you, and the entire point of life is to evolve to where you don’t have to work, and can just BE.

2) That the stuff they personally love to do is titled ‘play’ and not work.

Oh, and one more lie, relevant to point #1 –

That just ‘being’ by definition means NOT working … which I find to be a non-sensical idea similar to the idea that hustle can’t be inherent in flow.

The truth is that while I’m curious, and I do understand what they THINK they think, I don’t really give a fuck about what OTHER people’s reasons for not wanting to work might be.

If they REALLY REALLY don’t want to work and they want to find a way to NEVER create, NEVER build, NEVER have a million amazing balls in the air as they push and go and yes to see where it all ends up, good luck to them.

And I mean that.

Nobody said we all should be the same!

But let’s be clear –


They are not MY people.
They are also, I’ve found, people who, if I allow them to infiltrate my space – which I do from time to time, because I sometimes engage in the belief that I should FIND IN OTHERS what is not there in ME, and somehow ADD it to me, rather than simply accepting who I AM, and calling in people who encourage me to be MORE of it –

Well. They ultimately suck the ever-loving joy out of me.

That’s on me! Not them.

But let’s call a spade a spade; their very EXISTENCE drains me. So, they should exist elsewhere; not near me. Simple

SOME of these people are very very good though, at seducing you. At convincing you that what you’ve ALWAYS known to be true about you is WRONG, or bad.

Often, the means they will use to do this includes some form of ‘oh, poor you’ … thinking you have to WORK.

Coupled with a higher-and-mightier-than-thou stance on how the ‘no work’ approach is more evolved.

Of course the truth is we are only EVER carried away by somebody or something if we want to be. So, it’s ALWAYS on us! And here is my take on WHY that happens, WHY we find ourselves somewhat cyclically buying into another way than the way our soul KNOWS is right, for us –

It’s because it allows us the incredible and wonderful opportunity to RE-CONNECT AT A DEEPER LEVEL WITH OUR SOUL.

YES, it first typically results in a downward spiral of energy, certainty, personal power, and often most every area of life just starts feeling like QUICKSAND. That part’s not fun; I know!

But after that?

After the seduction?

After the blindfold is lifted?

After you NOTICE how carried the fuck away you were and suddenly sit up in shock?

After you wake the fuck UP, and remind yourself of who you are and how you actually LOVE being that person?

You remember:

Life is Now. And You Are HERE to Press Fucking Play.

And then you go back to doin’ it.

So, y’know …

Go back to doing it.

The thing you actually always loved to do.

Remember –

Life IS Now. Press Play.



I told my team to shut it down …

They had cool images and ‘final promo’s’ ready to go!

But NO – ! I said, and STOP! I said and it’s DONE! I said.


Thing is –

I do what I want. I kind of always have … long before I gave myself PERMISSION.

So – FINAL FINAL DAY! I will NOT be offering this again; this is the last you’ll hear of it!

TODAY IS WHEN YOU MUST MESSAGE ME AND LOCK IT IN, if you know you’re meant to BE in.


**** Absolute final day to join; you need to be willing to act fast! ****

4 weeks.
You and me.
1:1 at the level of access that normally only my Inner Circle private clients have to me.

An opportunity to go deep, commit fully, get the fuck out of your own way, and BECOME THE MOTHERFUCKING NEXT LEVEL YOU now.

Every week people reach out to me about working with me in my Inner Circle. They’ve seen the success stories, the incomes that shoot into the tens of thousands per month, even 6-figures+ per month within months of working with me, and they know that they TOO are meant to play at this level.

But they’re not QUITE ready to make that longer-term commitment leap yet.

Which – contrary to what a lot of people think – I get. That teetering on the edge stage is freaking scary!!

And I want to help you leap.

So that’s why, for the first time ever, I’m opening up no-strings-attached and no holds barred, COMPLETELY tailored just-for-you 1:1 mentoring, an experience of what it’s like being in the Inner Circle, for 4 weeks of ALL IN dream life creation.

There are limited places of course …

And it HAS to be a hell yes fit for both of us, where you’re ready to hit the ground RUNNING.

Because in 4 weeks we will strip you back to the core and get clear on what’s been STOPPING you, understand and fully release it, and energetically align you to being the NEW you, the one who is DOING what she needs to be doing and SEEING RESULTS SHOW UP FASTER THAN SHE EVER THOUGHT POSSIBLE.

If you’ve been waifting for your chance to work with me at this level, knowing the Inner Circle is ‘next’ but feeling like it’s a lot further away still than what you’d like, then this is your chance 🙂

What we’ll be working on together:

* Identifying and releasing your unconscious success blocks – these are the often deeply hidden reasons you just don’t get your ass in gear no matter how many promises you make to yourself. With success blocks, even when you DO notice them and they’re not so hidden (such as sabotages) you seem to not be able to stop getting stuck in them. You despair as to why you can’t seem to grow up, get sorted, or just get over yourself. Well – there is a reason. There’s ALWAYS a reason. And we will find it and we WILL release it!

* Understanding sabotage and self-destruction – speaking of success blocks! This is about getting to the core of how your sabotages and destructive behaviours serve you, protect you, keep you feeling ‘safe’. This is one of my specialty areas, and one I deeply understand! I promise you that when you understanding the WHY behind your sabotages and self-destructive behaviours or even just ‘time-suck’ habits, you’ll be able to FINALLY move on from them once and for all.

* PURPOSE and mission clarity. No more walking around feeling frustrated and stuck because you ‘can’t quite put your finger on’ exactly what you want your life to be about. I’ll show you how to RAPIDLY get clear – crystal fucking clear – on what you’re here for. What you want. What your BIG vision is. And how to bring it to life … FAST.

* Future creation in the now. Learn how to clearly see the future you desire and bring it into the NOW, simultaneously elevating your SELF into that next level you by learning to act FROM where you’re meant to be.

* Permission. We’re going to do MASSIVE work on permission, and ownership, because I’ve seen that time and again these are the two things which MOST hold powerful leaders and creators back from bringing their dream life TO life. I’ll teach you exactly how to give yourself immediate permission to live the life you know you’re meant to be living and to take ownership over even your wildest dreams, and then see them start to come to life NOW.

* Money blocks. Plain and simple we’re going to bootcamp your money mindset once and for all and get YOU into being wealthy, abundant, able to receive with ease and from flow, NOW. I was 100k in debt and drowning in an inability to hold onto money no matter how much I made because of what I didn’t understand which I NOW DO. I can’t wait to share this with you. This shit is CRITICAL!!!

* Full-life alignment. One of the things I see with my most successful clients is that they understand that every area of life relates to every area of life. This is why over 50% of my 1:1 conversations are typically NOT about business. The work I do with my clients is about total life transformation … not just because that’s awesome, but because it’s REQUIRED. All areas get to rise together, and the more we can tune in to the small things which are ‘not quite right’ (or not at all right!) the more we can shift you into BEING a person who ALWAYYYSSSS gets what she desires and needs. So yes, we’re gonna look at all the things. Biz and money, fitness and health, love and romance, all relationships, environment, fun and adventure, more. Success is about creating your entire LIFE on purpose, and loving every bit of that life. That’s where it gets to be easy … and FLOW.

* Dream biz + life design. We’re going to map out exactly what you really want. And we’re going to motherfreakin’ create it. Next level AF gorgeous. AND? Exactly what needs to go down each day for that to happen. Aka your personalised NEXT LEVEL success plan.

*** How this Will Work! ***

Weekly deep dive audio trainings covering the above topics + a ton more.
Weekly group-based hotseats with my other private clients.
Bi-weekly 1:1 call you and me, going deep into whatever YOU need.
Unlimited 1:1 audio + messenger access for daily downloads, check-ins, emergency smackdowns, alignment tune-ups, you name it!


You’ll also receive the audios from my $6000 high-level mentoring “Success Mindset Apprenticeship”. This was one of the most successful and transformative 1:1 intensives I ran in 2016 and my students were BLOWN AWAY at the content. I actually thought about running it again live as it was that freakin’ good, but I knew I got to actually create something entirely new with what we’re doing here, BUT I still wanna give you these trainings!

These are 5 full-length deep-dive audio trainings + accompanying action tasks and journaling work on:

Week 1: Life Appraisal

Week 2: Absolute Commitment


Week 4: Managing and EXPLODING Being the Best Version of You

Week 5: Simple Biz Success, + What’s It Going to Take From Here?

PLUS: My “Self-Belief” Meditation and Guidance; powerful and critical to get you into NOW being that person who does the work!

AND: “Flipping Negativity” bonus training for you for when you have a meltdown and or are just STUCK!

There will most certainly be ADDITIONAL bonuses heading your way as well … I don’t know what they are yet! They’ll be downloaded to me as we go 🙂… and based on whatever I see you need.

My intention with this is that you GO next level motherfucking you, so my commitment and promise to you is that whatever you need from me along the way, I’ll create for you and / or dive into WITH you, 1:1.

We start NEXT MONDAY October 30, and places are strictly limited, due to the high level of 1:1 time with me. So if it’s speaking to you then I encourage you to act on that. I truly love and adore and also BELIEVE IN all my clients, and if this is a fit for us then know that I can’t wait to support you to get to where you want to be. It’s so possible gorgeous!!

*** How to Apply / Investment Options ***

PM me now and tell me why this is speaking to you. Absolute final day, and you WILL need to be ready to act fast, as we have already begun!

PPS Not ready for THAT yet? Cool … then this: <— 6 of my BEST-selling programs; 95% off. Ends today!

For the #blacksheep entrepreneur who won’t be tamed into being one of them.



THIS one is gonna go down as THE most rocket-fuel-up-your-ass WAKE you up shis ever!!

SO good!

An 11 Day Immersion.

With Me, Katrina Ruth.

To Return You to The Deepest Power and Magic Of Your Soul,

From Whence You Shall TRANSFIX The World,

As You Release ALL Strategy …





The Way It Was Always Meant To Be!

Just wait till you see what THIS is about!!

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