Success Mindset


It’s never going to happen if you don’t make it non-negotiable.

You’re not going to find the love of your life, you won’t publish the book, you won’t speak on the stage or stages, you won’t get that ripped washboard stomach you long for, your income WON’T grow beyond the standard 4% per year or whatever it is, you’re definitely not going to springboard to millions, heck, you’re not going to uplevel even your fucking WARDROBE if you don’t make it a must.

Never mind your life.

Instead you’re going to stay exactly as you are –

Playing at exactly the same level –

Except actually you’ll be WORSE off still, not even the same because YOU will be older!

Wake up.

When you get up in the morning and you look in the mirror as you brush your teeth and you think about the day ahead and all that there is to do, do you take even a MOMENT to ask yourself who you actually need to be?

Oh sure, you might do your journaling, set some intentions, you’re a GOOD little purpose-driven-preneur, you’ve got the mindset shit SORTED.

Tick it off the list.

Back to the grind.

By now, you should have figured the fuck out that that’s not enough. That’s not what it’s really ABOUT. DOING mindset work or goal-setting puts you ahead of the rest, sure.

And if that’s your end goal, to elevate JUST above, or even a few steps above, social success norms, YAY YOU.

You’re gonna be just fine.

But if you truly dream of having it ALL …

If your mind screams at you that you should be on the STAGE …

That people should be reading your work DAILY …

And that you want the millions and the VIFP lifestyle and the badass with a hot ass bod and SOULMATE blow-your-mind-in-and-out-of-the-sack lover and SO much more …

Then it’s going to take more than just getting through each day being BUSY being PRODUCTIVE getting shit DONE yes even the inner work.

It’s going to take a total.




Of who you are and how you choose to see the world.

And the VERY best way to explain this is:

You gotta just go to the end game NOW. You’re NOT going to EVER get from HERE to THERE if you insist on ACTING as though you’re here!

You have to leap.


Inside of you.

To where you’re already there and it is DONE.

You are that person.

You are that leader.

You are that motherfucking STAR, bitch, and WITH BELLS ON no less.

If you make it non-negotiable that you ARE going to achieve those things and be that person, this is easy to do. You’ll still feel scared or unsure or unworthy and ALL the other things that you’ve up until now allowed to stop or slow you.

But because you’ve now made a LOCKED THE FUCK IN decision, you’ll be able to act in spite of those things. If it’s not negotiable, then the world around you including your OWN drama, will have to conform.

Move over.

Make way.

Next level comin’ through.

If you allow even 1% room for negotiation, for “maybe”, for “I’ll TRY” or “I’ll do my BEST” –

It’s game over before you even begin. Except you don’t even actually begin, do you, because when it comes to who you ARE, what level you choose to BE at, the results you have in your money, your business, your life, there is only fully IN –

Or fully the fuck out.

NOBODY got to a million bucks because they TRIED.

Because they gave it their best SHOT.

Because they even put time in each DAY.

They got there because something clicked, a switch flicked, they stopped worrying about what is NORMAL or POSSIBLE or APPROPRIATE never mind HOW, and they just decided:


Have you ever noticed how much EASIER it is to create success, to call in or even to let go of something if you actually DECIDE?

That’s what I’m going to do now.

That’s how it will BE.

It’s a done fucking DEAL, bitch, so best I get on with acting like it!

It really is easy –

To be the 1% within the 1% –

In all areas –

When you leave ZERO room for if, but, maybe.

Try it 🙂

And the beautiful thing is … the REALLY beautiful fucking thing …

You’ll finally and for the first time really understand what it means to not care about the HOW.

All of this time you’ve been pushing so valiantly to elevate your belief, your confidence, your knowledge, your readiness, looking for information or support or proof that you CAN.

And you implement, sure! You DO the fucking work!

But it never SEEMS to really work, does it? It’s draining … confusing … frustrating … and for every 2 steps you take forward you seem to just slip on back the same amount. Sometimes not for a while; sometimes you even think it’s actually working and you’re figuring shit OUT!

And then back down you slip –

Back where you started.

Back where you SWORE you would have moved on from by now!

Can I tell you how freakin’ OBVIOUS the WHY of this is?


Because THAT is what you made non-negotiable!!! It’s what you EXPECT as your ‘base standard’. It’s the level you APPOINTED yourself.

And it’s almost … CUTE … that you think you can hand over fist your way to the next level through ACTION or even a little JOURNALING when inside your ENTIRE FUCKING BELIEF SYSTEM IS THAT YOU ARE WHO YOU ARE ALREADY.

I mean –



When you make it NON-NEGOTIABLE to go to the next level, you actually energetically break ties to where you’re at right now. It’s like releasing a layer of skin. It might still take a little bit of time to detox it all, scrub off the remains, RIP off the really stubborn bits.

But there’s no doubt –

That it’s your old layer –

And that it’s on it’s way out.

That the new and NEXT level you is already being birthed. Shimmering away underneath the old, just WAITING to be revealed.

Whereas the way you’ve been doing it up until now? Is kinda like you’re trying to PAINT ON A NEW YOU on top of the REAL current version you.

We can see through that shit.

It’s kind of EMBARASSING to watch, actually.

And just … yeah. Not high class.

But also .. good fucking luck!

When you realise that it’s about revealing what’s already INSIDE of you, it’s going to make a helluva lot more sense and all you have to do is decide it’s TIME to reveal that inner you.

When you make it NON-FUCKING-NEGOTIABLE to do so, then your excuses no matter how big or real or at times just plain irritating won’t MATTER. You’ll power on, and through them, brushing them off your shoulder like brushing away a blowfly.

Terminator and laser focused.

On what you made a MUST.

When you make it NON-FUCKING-NEGOTIABLE to next level, then it won’t matter what ANYBODY has to say about it. They could even be your MENTOR or the person you respect MOST, but if they don’t get what you’ve decided and that it doesn’t fucking matter how, then out they’ll go. And onward YOU will go. Align or leave, bitches!

When you make it NON-FUCKING-NEGOTIABLE to be that elevated version of yourself it will be IRRELEVANT how many times you’ll fall or fail along the way, you’ll get back up so quickly you barely even noticed you were down, because you WEREN’T actually down, and certainly never out, you were just paused for a moment by the inevitable SHIT THAT HAPPENS along the way.

And onward you’ll continue.

Laser fucking focused.

Because you don’t HAVE an option in your head anymore for NOT getting there.

When you make it NON-FUCKING-NEGOTIABLE you DO immediately release the old, ‘thank you for coming and playing; your services here are no longer required’, and even though you’re like a baby deer testing out new legs as you step into the new you, you ARE already revealing that new you and it is shifting –


About what you give your time and energy to.

About your beliefs.

About who or what you allow into your space.

About how you SEE yourself, mostly, and THAT?

Is actually what it’s ALL about. Because for as long as you see yourself as being HERE and hoping | trying | wishing to get THERE, you’ll ALWAYS BE HERE.




But when you start to focus –

All day and every day –

On the new reality you have CHOSEN to step into –

And it’s completely fucking NOT up for discussion as to WHETHER –

One day you’re going to wake up, look in the mirror, and realise –

Here I am.

Please –

Stop treating success like a Kindergarten game of joining the dots.

You’re NOT going to get there by TRYING to.

Make it easy on yourself.

DECIDE to make it non-negotiable.

BECOME the person who has already made that decision.

And then?

Simply show the fuck up like you actually mean it.