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Business Mindset

IT’S SUPPOSED TO BE FUN, FLOW-BASED, AND EASY!

If there’s one thing I keep coming back to, no matter how many years pass or how many journals I fill, it’s that business is supposed to be fun, flow-based, and EASY.

Well, not just business – also life! But let’s start with biz.

The thing is, and I need to say this right from the get-go to avoid any confusion, easy doesn’t mean you don’t work your fucking ASS off to get to where you want to go.

So I guess it depends on your definition of EASY. For me when I see fun, flow-based, easy, when I think about it, write about it, claim it and also CREATE it, it means –

Natural.

Aligned.

RIGHT.

When I think of those things I don’t in any way think there won’t be discomfort, growth, stretch, fear and resistance to deal with, even pain to push through!

And maybe it’s because I genuinely ENJOY purposeful pain, I’ve long conditioned myself to elicit pride and self-belief and the knowledge of what I’m achieving as a result of pain, in fitness, in business, in life, but the point is –

Flow, fun, ease – those things don’t mean shit just happens to or FOR you; of course you have to get out there and make it happen!

But at the same time –

Don’t you just think that DOING so should be fun … feel like you KNOW you’re in flow … basically be so God damned right that even when it hurts and even when it makes you want to tear your hair out and scream, if anybody were to ask you how it is you make so much money and do such great work in the world your overriding feeling would be that it’s because you finally got out of your own way and you let it be EASY.

And here is what it means, to let it be easy, to let it be fun, to let things FLOW as they really should and always were MEANT to.

It means you finally give in to doing what you KNOW you’re meant to be doing.

It means you let GO of the stuff that is dragging you down, the stuff you’re telling yourself you SHOULD do, SHOULD make work, you’ve invested all this time and effort into it so you SHOULD JUST POWER ON even though you kinda hate it and it’s WRONG!

It means you develop a fuck this shit attitude to anything that doesn’t feel amazing, not because you don’t give a fuck but because you finally give ENOUGH of a fuck about the things that matter to fuck OFF everything else, and be true.

It means you go where your heart takes you, you follow your gut, you do crazy shit that makes no sense or even seems reckless, foolish, like sabotage, because you KNOW. And because you finally know that when you KNOW it means you shut up and LISTEN.

It means you say what you really think. Shout it from the rooftops. All of it! Over and over. No matter what. Every day. No matter what!

It means you stop SELLING stuff for a buck, or because you can, or because you did before, or for ANY other reason than that it’s EXACTLY WHAT YOU KNOW YOU MUST CREATE AND SELL.

It means you get PAID the best because you ARE the best at doing what you were BORN to do and know you MUST do and you’re finally LETTING yourself do it which means you can also take complete OWNERSHIP over how awesome you are at it and all of a sudden even SELLING feels fun, flow-based, easy.

It means that all you really WANT to be doing each day, is your work. You live and breathe for it. It’s your favourite way to pass the time, and more than that – it’s just what you’re repeatedly drawn back to, like a moth to a flame.

It means that even on the days where you bleed, you sweat, you want to curl up into a ball and cry, you feel like you might just DIE with the pressure and never-endingness of it all, that if I were to turn to you and ask you –

“What’s it like, being an entrepreneur, how does it feel, doing what you do?”

You’d answer without thinking:

“It’s so fun! And so easy! I love it; it feels amazing!”

And you’d mean it, too. Because the thing which THEY don’t get, those who say you can’t make money doing what you love or that it can’t be easy or fun is that there is that true FUN, true joy, true ease means achieving or being caught up in something that’s worth it. Something that lifts and exhilarates you. Something that brings you to LIFE. And that when you find those things, the things that take you to a higher place?

You’ll not only be OKAY with leaping any hurdle you need to in order to get there –

You’ll actively THRIVE on it.

It’s time to stop assuming that success should feel HARD, ENDLESS, like you’re giving things UP. Those HEAVY feelings, that’s not because hey – you gotta do the work! That’s because HEY: you’re doing the WRONG FUCKING WORK.

You’ll know it’s right when it feels right, plain and simple. When it doesn’t matter how much PUSH you need to do daily, because there’s truly nothing else that would feel more natural, and besides – you kind of just AUTOMATICALLY find yourself doing it.

But there’s just one more thing I need to say here, and listen up:

STOP BULLSHITTING YOURSELF THAT YOU DON’T ALREADY KNOW ALL OF THIS.

Quit pushing shit up a hill the peak of which you don’t even really want to hang out on!

And ask yourself:

What would be FUN to create right now?

What would I be selling today if I were totally in alignment, if it weren’t about MONEY fear and I were just being true?

What would I SAY today if I decided to GTF over myself and not worry about what people think?

What would I be giving my LIFE for if I were in flow, following my GUT, following my heart?

Don’t imagine for a second that doing what you’re meant to do and making money as you won’t hurt like a motherfucker, and that you won’t have to give your EVERYTHING for it.

But at the same time –

Stop fucking kidding yourself. If the work you’re doing doesn’t feel like the BEST AND MOST RIGHT THING EVER, no matter how hard it also is at times?

Then it’s not the right work.

It’s SUPPOSED to feel fun.

Flow-based.

And easy.

And the best thing of all is?

YOU ALREADY KNOW WHAT WOULD.

Go do that.

Don’t forget –

Life is Now. Press Play.

Kat x

P.S.

It’s time to say yes to the fun and shenaniganery and unbelievable freaking FLOW yes power of accessing all of you.

Of ACTIVATING the next level version of you who you KNOW you’re already meant to be.

Soul Shifts & Money Making Online is HERE!

For the Crazy Ones Who Are Ready to Go All In On Soul, the Abundant AF Way

Women and men who know they were born to make millions, impact millions, and even change the world. Women and men who know they can HAVE IT ALL.

Leaders who are the crazy ones. Messengers who are the change-makers. The ones on the edges, and hell yeah wanting to stay there, so they can quickly, quickly, slip away –

When needed –

And back to their own world.

If that’s you, you know it, because somewhere in the world inside your head –

You found me

And this community

Of crazy as all get out leaders

Who would do anything to get away from everyone

And everything to band together, when we find each other

And if that IS you, and even though you’ve no idea yet what your soul is saying yes to you still feel and know that it IS,

Then let me tell you:

It’s time, quite simply, to drop back into you,

and to understand and also LIVE by the truth that everything you’ve for so long now been holding at arms length,

the money, the business, the flow yes you life, yes ALL of it,

comes from that place.

It’s time –

for SOUL SHIFTS & MONEY MAKIN’ ONLINE, with Katrina Ruth!

19 Days with 8-Figure CEO Katrina Ruth to Unlock the Deepest Core of You, and Explode it Forth Onto the World, in a Way That Makes All the Monies and ALL the Impact, Now.

We begin, Friday August 14!

  • Daily deep dive training module on a particular topic of Soul Shifting & Money Makin’ (details below)
  • Daily workbooks to take you further on what you heard and saw and learned and were FLICK switched on
  • Daily journal exercises to excavate your soul ALL the way down and out and remembered to where it should be
  • Daily implementation suggestions and asskickery for your biz and money and life!

As with anything, your decision should be based around your commitment to NOW become who you know you’re meant to be … to ‘fuck the how’ … to trust and have faith that when you let go, choose to surrender and trust, and let me hold that space for you and also of course lead and guide you … rather than on idea that everything has to be mapped out or considered in advance.

Your soul knows the way.
And always has.
And I am literally the best person in the world at helping you to connect in to that, with certainty.

https://thekatrinaruthshow.com/soulshiftsmoneymakingonline

I know you’ve always known that you have a calling –

And that you were born for more –

You have FELT things, deep inside of you, maybe since before time even began, and over time the whispers just get stronger, telling you –

It’s time

it’s time

it’s motherfucking TIME

to step up, to be all that you came here to be, to break COMPLETELY free from normal, to do something EXTRAORDINARY, to FULLY shine your light, and yes, also, of course –

to make a FUCKLOAD of money doing so, impacting ultimately MILLIONS of people with your work, and truly unleashing something powerful, beyond what even YOU can imagine …

and to go to bed every damn night KNOWING you were all of you.

Decide What You Know You Must. It’s Time. And the NEXT LEVEL IS AVAILABLE FOR YOU.

Join me here: https://thekatrinaruthshow.com/soulshiftsmoneymakingonline