Business Mindset

IT’S SUPPOSED TO BE FUN, FLOW-BASED, AND EASY!

If there’s one thing I keep coming back to, no matter how many years pass or how many journals I fill, it’s that business is supposed to be fun, flow-based, and EASY.

Well, not just business – also life! But let’s start with biz.

The thing is, and I need to say this right from the get-go to avoid any confusion, easy doesn’t mean you don’t work your fucking ASS off to get to where you want to go.

So I guess it depends on your definition of EASY. For me when I see fun, flow-based, easy, when I think about it, write about it, claim it and also CREATE it, it means –

Natural.

Aligned.

RIGHT.

When I think of those things I don’t in any way think there won’t be discomfort, growth, stretch, fear and resistance to deal with, even pain to push through!

And maybe it’s because I genuinely ENJOY purposeful pain, I’ve long conditioned myself to elicit pride and self-belief and the knowledge of what I’m achieving as a result of pain, in fitness, in business, in life, but the point is –

Flow, fun, ease – those things don’t mean shit just happens to or FOR you; of course you have to get out there and make it happen!

But at the same time –

Don’t you just think that DOING so should be fun … feel like you KNOW you’re in flow … basically be so God damned right that even when it hurts and even when it makes you want to tear your hair out and scream, if anybody were to ask you how it is you make so much money and do such great work in the world your overriding feeling would be that it’s because you finally got out of your own way and you let it be EASY.

And here is what it means, to let it be easy, to let it be fun, to let things FLOW as they really should and always were MEANT to.

It means you finally give in to doing what you KNOW you’re meant to be doing.

It means you let GO of the stuff that is dragging you down, the stuff you’re telling yourself you SHOULD do, SHOULD make work, you’ve invested all this time and effort into it so you SHOULD JUST POWER ON even though you kinda hate it and it’s WRONG!

It means you develop a fuck this shit attitude to anything that doesn’t feel amazing, not because you don’t give a fuck but because you finally give ENOUGH of a fuck about the things that matter to fuck OFF everything else, and be true.

It means you go where your heart takes you, you follow your gut, you do crazy shit that makes no sense or even seems reckless, foolish, like sabotage, because you KNOW. And because you finally know that when you KNOW it means you shut up and LISTEN.

It means you say what you really think. Shout it from the rooftops. All of it! Over and over. No matter what. Every day. No matter what!

It means you stop SELLING stuff for a buck, or because you can, or because you did before, or for ANY other reason than that it’s EXACTLY WHAT YOU KNOW YOU MUST CREATE AND SELL.

It means you get PAID the best because you ARE the best at doing what you were BORN to do and know you MUST do and you’re finally LETTING yourself do it which means you can also take complete OWNERSHIP over how awesome you are at it and all of a sudden even SELLING feels fun, flow-based, easy.

It means that all you really WANT to be doing each day, is your work. You live and breathe for it. It’s your favourite way to pass the time, and more than that – it’s just what you’re repeatedly drawn back to, like a moth to a flame.

It means that even on the days where you bleed, you sweat, you want to curl up into a ball and cry, you feel like you might just DIE with the pressure and never-endingness of it all, that if I were to turn to you and ask you –

“What’s it like, being an entrepreneur, how does it feel, doing what you do?”

You’d answer without thinking:

“It’s so fun! And so easy! I love it; it feels amazing!”

And you’d mean it, too. Because the thing which THEY don’t get, those who say you can’t make money doing what you love or that it can’t be easy or fun is that there is that true FUN, true joy, true ease means achieving or being caught up in something that’s worth it. Something that lifts and exhilarates you. Something that brings you to LIFE. And that when you find those things, the things that take you to a higher place?

You’ll not only be OKAY with leaping any hurdle you need to in order to get there –

You’ll actively THRIVE on it.

It’s time to stop assuming that success should feel HARD, ENDLESS, like you’re giving things UP. Those HEAVY feelings, that’s not because hey – you gotta do the work! That’s because HEY: you’re doing the WRONG FUCKING WORK.

You’ll know it’s right when it feels right, plain and simple. When it doesn’t matter how much PUSH you need to do daily, because there’s truly nothing else that would feel more natural, and besides – you kind of just AUTOMATICALLY find yourself doing it.

But there’s just one more thing I need to say here, and listen up:

STOP BULLSHITTING YOURSELF THAT YOU DON’T ALREADY KNOW ALL OF THIS.

Quit pushing shit up a hill the peak of which you don’t even really want to hang out on!

And ask yourself:

What would be FUN to create right now?

What would I be selling today if I were totally in alignment, if it weren’t about MONEY fear and I were just being true?

What would I SAY today if I decided to GTF over myself and not worry about what people think?

What would I be giving my LIFE for if I were in flow, following my GUT, following my heart?

Don’t imagine for a second that doing what you’re meant to do and making money as you won’t hurt like a motherfucker, and that you won’t have to give your EVERYTHING for it.

But at the same time –

Stop fucking kidding yourself. If the work you’re doing doesn’t feel like the BEST AND MOST RIGHT THING EVER, no matter how hard it also is at times?

Then it’s not the right work.

It’s SUPPOSED to feel fun.

Flow-based.

And easy.

And the best thing of all is?

YOU ALREADY KNOW WHAT WOULD.

Go do that.

And remember …

Life is Now. Press Play.

Kat

Don’t forget –

Life is Now. Press Play.

Kat x

PS

I HAVE SOME BIG NEWS TO SHARE!

As of today, I’m opening up the doors to my Inner Circle, my 12 month private client mastermind.

This is THE most badass high level mastermind in the world for women who want it all – and are prepared to do what it takes to get it! Really what we’re talking about is being prepared to be the PERSON.

And that’s what I do. I help you remember ALL that you were, and then become it. ALL Of it.

This is my highest level private mentoring circle. The exact place where I have personally mentored dozens of this industry’s most elite female entrepreneurs to break income barriers ranging from 10k months to multiple 7 FIGURE months, and everything in between. But more importantly than that – to become who and what they always were.

But know that this is not only (obviously) not just for the masses, this is also not just for someone who can afford to invest in a high level private coach. Being willing to throw money down is something which has absolutely zero correlation to being somebody who has what it takes to TRULY go next level as a leader.

If anything, in this industry, investing in a high level coach such as myself, is a rite of passage which veers just a little too much on the side of ‘trend’. It’s become something which ‘everybody does’, almost as a way of proving they play business and life a certain way.

Maybe even of trying to prove it to themselves.

Here is the reality which those who I am truly here to personally mentor and lead KNOW, the reality which my clients and all women like me as well as of course me personally have ALWAYS known:

We are VERY VERY DIFFERENT.

We are simply, smarter, faster, and have more presence. We can do more in our minds before breakfast than what most people can do in a freakin’ WEEK, a month, a year.

We are not basic ass coaches trying to heave ho our way up a few extra thou a month.

We are the ones who have ALWAYS known we are 1% within the 1% within the 1% in terms of how we think, create, operate, how and WHAT we are tapped in too.

This is not arrogance, this is fact.

And there has NEVER been any question but that we will go all the way.

My clients are high level badasses who do the work, who have a proven track record BEFORE coming to me, and a BEING-ness which unquestionably separates them from the rest. They don’t come to me to save them or lean down and hold my hand out so they can clamber up. They come because they are, quite simply, ready to go to the next level, already absolutely on their WAY there, and see in me something which they recognise because it is in them.

That ‘can’t stop won’t stop’ fire, and a level of ‘unapologeticness’ which, when truly understood and applied, can literally be the difference between 5-figure or low 6-figure and 7 or multi-7-figure entrepreneur.

So if you know who you are and it is THAT –

And you feel certain that you are ALREADY well on your way to to precisely where you’re meant to be, but that being in MY energy could help you to drop in and get there even faster, and that with a couple of simple tweaks your current revenue could be doubling, tripling, heck QUADRUPLING and beyond in months, as it has done with numerous of my clients previously, well then –

PM me here http://m.me/katrinaruthofficial and we’ll see if it’s a fit. I’m excited to talk to you, and maybe – do biz and life with you.

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