By using thekatrinaruthshow.com, you consent to our use of cookies.

Money Mindset, Success Mindset

STRATEGY VS FLOW-BASED MESSAGING: WHICH ONE BRINGS THE BIG BUCKS?!

If there’s one thing I’m sure about in business it’s that the more I let go and just let it flow the more things work.

In the short-term following flow can feel messy … random … scary, as there’s no strategy to it, no rhyme, no reason, and this makes it seem purposeless, as though you’re wasting time or just living with your head in the clouds.

The truth is that I spend more time than most people I know with my head in the clouds. Why wouldn’t I, when it’s where my dreams are born? I reach high, I vision big, and then eventually, yes, I do float back down and actually get some shit done.

But the shit that actually gets done that also WORKS? It came as a result of the time spent letting my soul wander … my mind soften … my dreams expand WITHIN me.

It came from letting flow, flow.

It came from letting alignment, BE.

It came, quite simply, from giving myself time and space and permission to tune in –

Listen in –

And act FROM within.

But so often, I forget all of this, and I fuck it up.

I get caught up, distracted, worried. I try and design a strategy for success and then tell myself THIS is what I need to do to go to the next level, THESE are the kind of things I should write or say or create, THIS is just the way it has to BE.

And I move out of being –

And into doing.

When I’m in doing, I’m not in flow. When I’m being, I can also be doing, but I FLOW.

IT flows.

It WORKS.

It makes no fucking sense most of the time though, it IS completely random, and there’s no clear knowledge of where on earth it’s all going to lead, so the only way to ALLOW it to work is to trust.

Which is damn hard a lot of the time, hence the oft-repeated return to strategy and Trying to Make Things Work. Until you realise that despite all the pushing it’s not fucking working and you need to let go, and once more let it flow 🙂

We really are pretty fucked up with how long it takes us to learn our lessons, aren’t we?! I know I am anyway.

So.

Here is what I’ve learned, here is what helps ME get back to flow, back to soul, where I can stay in alignment and KNOW that I’m creating the business and life I truly want.

1. Showing Up Should Be Free of Trying

The showing up should be without ego or trying, and come just from alignment and flow. Strategy doesn’t mix with message … you can’t THINK your message out, you have to feel it out. And message is why people will follow you, so the only way to build that following is to be real, be authentic, be you no matter how messy or fucked up or random that might look.

2. You DO Need Strategy Though: Here’s How and Where

For a long while I thought that, because I so firmly believed in flow and just letting my message come from within, that strategy was a BAD thing. I noticed that everytime I focused on strategy it got me OUT of alignment, OUT of flow and ultimately out of results! So I became scared of strategy. But here’s what I’ve realised:

Strategy and systems all you to show up and BE in flow every day, and for it to have the impact you desire.

So set up your strategy and systems, and then LET THEM WORK FOR YOU. For me I have an entire team of people who help me do this, I am NOT a strategist when it comes to my own life (can’t see wood for the trees and all that) and I have given up trying to operate in other people’s zone of genius instead of my own! So my mentor helps me design my strategy, and my team roll it out. And then I can just show up and do my thing. THIS WORKS.

3. What Would You Do if You Fully Trusted?

It’s critical to ask yourself questions (I love journaling for this) to daily get yourself back into alignment and flow. Otherwise you’re pretty much just going to be responsively reacting to whatever the fuck is going on in the day, and it will tend to be fear and should based.

Ask yourself what you’d do if you fully trusted … if you were limitless … if it just felt AMAZING … and so on. And then hire / bribe / find / beg the people necessary to create the strategy and systems so you can do that. I recommend the find and hire approach 🙂

4. Stop Thinking

The more you think and try to force ‘what will work’, the more you move out of flow and away from your true message. When you’re having your strategy meetings with your team or mentor you can think. When you’re showing up – SHOW THE FUCK UP. From within.

5. It Has to Come From the Soul

Everything that flows and works comes, at its core, from the soul. It’s born within you. Strategy might be applied from outside of you to bring it to life, but you don’t HEAD think your way to incredible creative genius.

That shit comes from the deep messy dark realms within.

6. You Can CHOOSE How You Want it to Feel

For the areas that feel stuck, scary, anxiety-inducing … sometimes you really don’t need to try and analyse why. You’ve already done that, a thousand times. Instead, ask yourself – “What do I want to feel in this area?”. Write out your answers until you’re completely done. And then set the intention:

“I now choose to feel this way in this area”, or ask yourself the question “How is it I was able to feel this way?”

You’ll need to repeat this exercise daily until your thoughts and emotions around it shift, and they WILL SHIFT. When you do, so will your outcomes.

7. You Get to Choose What to Believe

This is the biggest thing. The BIGGEST, because if you can’t believe in what it is you’re trying to create, and how you want to create it, you simply won’t.

You get to choose whether to believe it can be easy or it has to suck ass.

You get to choose to believe whether you can create a business from flow and doing your soul’s work or whether to believe it has to be by doing head-based stuff that doesn’t make your soul sing.

You get to choose to believe whether you can succeed as the fucked up (awesome, but fucked up!) person you are or whether you have to first elevate to perfect guru status.

You get to choose to believe whether you can do it on your terms or if you have to follow the rules of the Gods of the Internet.

You get to choose to believe whether you can start now or whether you don’t have what it takes.

And on.

And on.

It’s not easy, committing to flow.

Committing to soul.

Committing to doing business and life and you from alignment.

It might be the hardest thing in the world, I don’t know.

But it sure isn’t as hard, I think, as waking up day after day and living the wrong life.

Your life gorgeous.

Your choice.

You HAVE what it takes and you HAVE choice.

Just fucking use it, yeah?

Consciously.

Don’t forget –

Life is Now. Press Play.

Kat x

P.S.

Rebel.
Upstart.
Fuck the system; screw the rules.
Won’t do what they told me.
Too much.
Unreasonable.
Ridiculous.
Unprofessional.
Crazy!

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”

lolol

BUT REALLY.

Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,

Polished,

And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,

WITHERS TO NOTHING,

AND DIES?

Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.

NOW.

With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –

THE MILLIONAIRE REBEL YOU!

Starting January 18th!

>>> https://thekatrinaruthshow.com/rebelmillionaire/

The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –

BUT NOT IF SHE CONTINUES TO DO BUSINESS AND LIFE BY TRYING TO SOMEHOW BE A NON-CONFORMIST WHO CONTINUALLY CAVES AND CONFORMS.

For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:

FLICK THE DAMN REBEL MILLIONAIRE SWITCH BABY.

>>> https://thekatrinaruthshow.com/rebelmillionaire/

All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.

REBEL MILLIONAIRE

Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.

>>> https://thekatrinaruthshow.com/rebelmillionaire/