THE FUCKING FORMULA! YES THERE IS ONE AFTER ALL!

So I’ve been hemming and hawing on this as you guys know I am SO anti the whole idea of there being a system or a formula! I hate even the WORDS, as I feel like they imply being UNORIGINAL and basically just joining the dots.

But you want a formula, guess what? There IS a fucking formula and yes I DO have a fucking system. Yes me, the ‘there is no system’ chick!

You ready for this? Here it is, the thing I’ve been ‘hiding’ ………………

BE FUCKING ORIGINAL AND LET YOUR OWN VOICE OUT.

Okay so I know I know I’m KIND OF being a smart-arse here. KIND OF, okay!

And I was thinking about this tonight as I (don’t mock me) watched Pitch Perfect 2 which by the way is ESSENTIAL artistic indulgence *ahem* dance -off *ahem*, and even though I didn’t manage to watch it all the way through I did pick up this one point which I think MATTERS.

And that is this:

Any fool with a laptop and a few tunes can create a cool mash-up (jam / mix / whatever the cool kids are calling it) and call themselves a music producer.

But only an ARTIST can create something original, powerful, something that OTHERS will try to imitate or eventually mash-up but which will always be lauded as TRUE ART.

And it hit me that THIS IS EXACTLY IT.

Any fool online with a laptop and a Leadpages and Aweber account can create optins, offers, membership sites. Good luck and well done, you got all the ‘inclusions’ right, you added in the right ingredients and so in theory YOU MADE SOMETHING.

But that’s not art honey.

That’s not originality.

That’s not getting your fucking VOICE out there.

And nowhere in there did I see anything that could be mistaken for LEADERSHIP.

So here is where you have to make a decision. Where each and every one of us MUST make a decision.

You want the easy path, you want the fucking formula, you want the SYSTEM?

Get out your laptop.

Snazzy up your Leadpages pages.

Get your Aweber or IS or whatever ALL hooked up.

Build out a nice membership site.

AND START CLAIMING YOUR FORTUNE ’cause of COURSE they’re going to come running for it because you DID PRECISELY WHAT EVERY OTHER FOOL WITH A LAPTOP IS DOING THESE DAYS!!!

Which is to say you mashed some shit up and thought you could call yourself an artist.

So sweet.

But you know what? If your goal is to rock on with your good self as an internet marketer then SURE. You can do it that way. But you gotta be DAMN good and you HAVE to know your shit. You need to have numbers and conversions stuff coming out the wazoo! You need to TRACK! You need to ASSESS! You need to TWEAK! And you can bet your ass it better look pretty!

And then maybe –

Just maybe –

If you’re willing to dedicate the next 2-10 years to beating your bloodied and bruised up head and your broken soul and heart to doing shit you don’t want to do for people you don’t really like and in a way that doesn’t really SUIT you, then you’ll get somewhere.

YAY FOR MAKING MONEY ONLINE!!!

But if you’re an artist –

If you have something within you that burns like a motherfucker –

And if you in fact WANT TO GET THAT SOMETHING OUT –

Well then I’d be DELIGHTED to tell you the formula.

And the formula is this:

GET THE FUCK OVER THE MASH-UP AND MIX UP approach to business.

Say what needs to be said.

Do what needs to be done from within YOUR heart.

FOLLOW your God damn path from the heart.

And let the madness reign.

You wonder why you suck at internet marketing and at even

GIVING a fuck about all that stuff?

It’s because you weren’t born to do covers baby.

You were born to take the fucking worldwide stage and fly.

\